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Martech Desk

martechedit@exchange4media.com

Martech Group Service.

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Meta Plans 10 Percent Job Cuts

  Meta Plans 10 Percent Job Cuts Impacting Around 8,000 Employees

  • by Martech Desk
  • 2 days ago

Meta plans to cut 10% of its workforce, impacting around 8,000 employees as part of restructuring efforts.


Nitin Bawankule, OpenAI, Enterprise Sales (India)

  OpenAI Appoints Nitin Bawankule to Lead Enterprise Sales in India

  • by Martech Desk
  • 2 days ago

OpenAI has appointed Nitin Bawankule as head of enterprise sales for India to strengthen its business expansion.


Dojo AI Secures $6 Million

  Dojo AI Secures $6 Million Funding to Scale AI Platform

  • by Martech Desk
  • 2 days ago

Dojo AI has raised $6 million in funding to expand its enterprise AI platform and accelerate product development.


Rokid vs Ray-Ban Meta Signals Growing Competition in Smart glasses Market

  Rokid vs Ray-Ban Meta Signals Growing Competition in Smart glasses Market

  • by Martech Desk
  • 2 days ago

Rokid is emerging as a competitor to Ray-Ban Meta as the smart glasses market sees growing momentum.


Iran Conflict Raises Questions Over GCC Coordination

  Iran Conflict Raises Questions Over GCC Coordination and Security

  • by Martech Desk
  • 2 days ago

The ongoing Iran conflict is testing GCC unity, with regional coordination and strategic alignment under pressure.


Infosys and OpenAI Collaborate

  Infosys and OpenAI Collaborate to Scale Enterprise AI Transformation

  • by Martech Desk
  • 3 days ago

Infosys has partnered with OpenAI to help enterprises accelerate AI adoption and unlock business value at scale.


GCC Stock Markets Draw $1.47 Billion

  GCC Stock Markets Draw $1.47 Billion in Foreign Inflows in Q1 2026

  • by Martech Desk
  • 3 days ago

GCC stock markets recorded $1.47 billion in foreign investor inflows in Q1 2026, reflecting rising global interest.


SAP Expands Google Cloud Alliance

  SAP Expands Google Cloud Alliance With Focus On Multi Agent AI

  • by Martech Desk
  • 3 days ago

SAP and Google Cloud have expanded their partnership to deploy multi agent AI solutions across enterprise workflows.


Janani Kandaswamy, Head of Marketing, Pickyourtrail

  Pickyourtrail Appoints Janani Kandaswamy as Head of Marketing

  • by Martech Desk
  • 3 days ago

Pickyourtrail has appointed Janani Kandaswamy as Head of Marketing to lead brand and growth initiatives.


Lemma Launches AI Platform for OOH

  Lemma Launches AI Platform to Turn OOH into Performance Driven hannel

  • by Martech Desk
  • 3 days ago

Lemma has launched an AI powered platform to transform OOH advertising into a measurable, performance driven channel.


Meta’s New AI Creative Tools

  Meta’s New AI Creative Tools Draw Mixed Response From Marketers

  • by Martech Desk
  • 3 days ago

Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.


LG Electronics Expands into AI Driven Data Centre Cooling Solutions

  LG Electronics Expands into AI Driven Data Centre Cooling Solutions

  • by Martech Desk
  • 4 days ago

LG Electronics has expanded into AI driven data centre cooling solutions to support rising demand for AI infrastructure.


Meta Launches Free AI Training

  Meta Launches Free AI Training for Data Centre careers

  • by Martech Desk
  • 4 days ago

Meta has launched a free training programme focused on AI and data centre jobs to support workforce development.


Coforge Unveils VoyagerAI and FlightFlexAI

  Coforge Unveils VoyagerAI and FlightFlexAI For Airline Sector

  • by Martech Desk
  • 4 days ago

Coforge has launched AI platforms VoyagerAI and FlightFlexAI to improve airline customer experience and operational efficiency.


Gen Z Attrition Drives Hiring Surge in India’s GCC Sector

  Gen Z Attrition Drives Hiring Surge in India’s GCC Sector

  • by Martech Desk
  • 4 days ago

High Gen Z attrition is driving a surge in hiring across India’s global capability centres, according to a recent report.


This is an AI-generated image.

  Donald Trump Hints at Softer Approach to AI Company Anthropic

  • by Martech Desk
  • 4 days ago

Donald Trump has hinted at a possible easing of his stance toward AI firm Anthropic, signaling potential policy shifts.


AWS Teams Up with SHI India

  AWS Teams Up with SHI India to Boost AI infrastructure in India

  • by Martech Desk
  • 4 days ago

AWS and SHI India have partnered to strengthen AI infrastructure in India under the government’s IndiaAI mission.


Adobe Launches CX Enterprise Platform

  Adobe Launches CX Enterprise Platform at Adobe Summit

  • by Martech Desk
  • 4 days ago

Adobe introduces CX Enterprise, a new platform aimed at unifying customer experience, data, and workflows across organisations.


Aditya Singh, CMO, Bajaj Consumer Care

  Bajaj Consumer Care Appoints Aditya Singh as CMO

  • by Martech Desk
  • 5 days ago

Bajaj Consumer Care has appointed Aditya Singh as Chief Marketing Officer to strengthen its brand and growth strategy.


Dropbox Strengthens ChatGPT Integration

  Dropbox Strengthens ChatGPT Integration with New AI-Powered Workplace Features

  • by Martech Desk
  • 5 days ago

Dropbox expands its ChatGPT integration with new AI-powered workplace tools aimed at improving productivity and streamlining workflows.


LPL Financial Opens Hyderabad GCC

  LPL Financial Opens Hyderabad GCC, Eyes Permanent Campus by 2027

  • by Martech Desk
  • 5 days ago

LPL Financial has opened a global capability center in Hyderabad and plans a permanent campus by 2027.


Pallav Singh, Martech and AI Role, Tata Motors

  Tata Motors Brings in Pallav Singh for Martech and AI Role

  • by Martech Desk
  • 5 days ago

Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.


Adobe Launches Always-On AI Assistant for Marketers

  Adobe Launches Always-On AI Assistant for Marketers

  • by Martech Desk
  • 5 days ago

Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.


Chennai Sees Launch of Doctor-Led AI Platform

  Chennai Sees Launch of Doctor-Led AI Platform for Remote Monitoring

  • by Martech Desk
  • 6 days ago

A doctor-led AI platform offering 24x7 remote patient monitoring has been launched in Chennai to enhance healthcare delivery.


Rajesh Rajyalakshmi Pantina, VP Marketing, Gnan.ai

  Gnan.ai Appoints Rajesh Rajyalakshmi Pantina as VP Marketing

  • by Martech Desk
  • 6 days ago

Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.


Cinematic AI Video Gains Ground in Retail Marketing

  Cinematic AI Video Gains Ground in Retail Marketing

  • by Martech Desk
  • 6 days ago

AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.


Arpit Jaiswal, Chief Growth Officer, BigBasket

  BigBasket Appoints Arpit Jaiswal as Chief Growth Officer

  • by Martech Desk
  • 6 days ago

BigBasket has appointed Arpit Jaiswal as Chief Growth Officer to drive expansion and strengthen its market position.


Indian Government Pushes AI-Led Transformation in Agriculture

  Indian Government Pushes AI-Led Transformation in Agriculture

  • by Martech Desk
  • 6 days ago

India is looking to leverage AI to transform agriculture, improve productivity, and drive the next phase of sector growth.


Acko Cuts Jobs as CMO Exits Ahead of IPO Plans

  Acko Cuts Jobs as CMO Exits Ahead of IPO Plans

  • by Martech Desk
  • 6 days ago

Acko has initiated layoffs and seen its CMO exit as the company restructures ahead of a potential IPO.


Google Introduces New AI Mode Interface

  Google Introduces New AI Mode Interface to Improve Search Transparency

  • by Martech Desk
  • 1 week ago

Google has introduced a side-by-side AI Mode in Search, allowing users to view AI responses alongside traditional web results.


Roblox Introduces AI Tools

  Roblox Introduces AI Tools to Automate Game Building Workflows

  • by Martech Desk
  • 1 week ago

Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.


Luma and Wonder Project

  Luma and Wonder Project Launch AI-Powered Content Production Studio

  • by Martech Desk
  • 1 week ago

Luma and Wonder Project have launched an AI-powered production studio to streamline content creation and expand storytelling capabilities.


American Express to Acquire AI Startup Hyper

  American Express to Acquire AI Startup Hyper to Boost Expense Management

  • by Martech Desk
  • 1 week ago

American Express plans to acquire AI startup Hyper to strengthen its expense management and enterprise financial solutions.


Highwire Launches AcroAI Agentic AI Platform

  Highwire Launches AcroAI Agentic AI Platform for Marketing Teams

  • by Martech Desk
  • 1 week ago

Highwire has launched AcroAI, an agentic AI platform designed to automate marketing workflows and enhance decision-making for enterprise teams.


Google Introduces AI Max for Search

  Google Introduces AI Max for Search to simplify campaign management

  • by Martech Desk
  • 1 week ago

Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.


Alibaba Launches Happy Oyster AI World Model

  Alibaba Launches Happy Oyster AI World Model for Real-World Simulation

  • by Martech Desk
  • 1 week ago

Alibaba has launched Happy Oyster, an AI world model designed to simulate real-world environments and support advanced decision-making systems.


Amrita Bharadwaj, Marketing Head, Reliance Consumer Products

  Reliance Consumer Products Brings Amrita Bharadwaj into Marketing Team

  • by Martech Desk
  • 1 week ago

Reliance Consumer Products has brought Amrita Bharadwaj into its marketing team as it strengthens leadership amid rapid FMCG expansion.


OpenAI Launches Rosalind AI Model

  OpenAI Launches Rosalind AI Model for Life Sciences Research

  • by Martech Desk
  • 1 week ago

OpenAI has launched Rosalind, an AI model designed to support research and discovery in life sciences.


Gurpiar Sibia, India Head of AI Practice, Bain & Company

  Bain & Company Appoints Gurpiar Sibia as India Head of AI Practice

  • by Martech Desk
  • 1 week ago

Bain & Company appoints Gurpur Sibia as India head of AI practice to drive enterprise AI adoption and digital transformation strategies.


Google Launches Gemini AI App on macOS

  Google Launches Gemini AI App on macOS

  • by Martech Desk
  • 1 week ago

Google has launched the Gemini AI app for Mac users, expanding access to its AI tools on desktop.


AI Not Yet Behind Hiring Slowdown, LinkedIn Data Suggests

  AI Not Yet Behind Hiring Slowdown, LinkedIn Data Suggests

  • by Martech Desk
  • 1 week ago

LinkedIn data suggests that AI is not yet a primary factor behind the recent slowdown in hiring trends.


Ritesh Sud, Chief Marketing Officer, LT Foods

  LT Foods Appoints Ritesh Sud as Chief Marketing Officer

  • by Martech Desk
  • 1 week ago

LT Foods has appointed Ritesh Sud as Chief Marketing Officer to lead brand strategy and marketing initiatives.


Amazon Launches AI Store in India

  Amazon Launches AI Store in India to Simplify Smart Device Shopping

  • by Martech Desk
  • 1 week ago

Amazon has launched an AI Store in India to help users discover and shop smart devices with simplified recommendations.


India’s Emergent Targets AI Agent Market

  India’s Emergent Targets AI Agent Market with New Platform

  • by Martech Desk
  • 1 week ago

Indian startup Emergent has entered the AI agent space with a platform focused on coding workflows and automation.


Google Brings AI Workflow Tools to Chrome Browser

  Google Brings AI Workflow Tools to Chrome Browser

  • by Martech Desk
  • 1 week ago

Google has added AI-powered skills to Chrome, enabling users to save and reuse workflows for improved productivity.


OpenAI Launches GPT-5.4 Cyber

  OpenAI Launches GPT-5.4 Cyber Amid Rising AI Competition

  • by Martech Desk
  • 1 week ago

OpenAI has introduced GPT-5.4 Cyber, a new AI model focused on advanced capabilities, as competition in the AI space continues to grow.


Srijesh Kumar, Global CPTO, Practo

  Practo Appoints Srijesh Kumar as Global CPTO

  • by Martech Desk
  • 1 week ago

Practo has appointed Srijesh Kumar as Global CPTO, strengthening its leadership as it prepares for a potential IPO.


Google Simplifies Enhanced Conversions

  Google Simplifies Enhanced Conversions to Improve Ad Measurement

  • by Martech Desk
  • 1 week ago

Google has simplified enhanced conversions in Ads, making it easier for marketers to improve tracking accuracy and campaign measurement.


HubSpot Unveils AEO Tool to Improve Content Visibility

  HubSpot Unveils AEO Tool to Improve Content Visibility

  • by Martech Desk
  • 1 week ago

HubSpot has launched an AI-powered AEO tool to help businesses optimise content for search, discovery, and AI-driven answer engines.


Suhayl Limbada, CMO, KFC India

  KFC India Names Suhayl Limbada as CMO

  • by Martech Desk
  • 1 week ago

KFC India has appointed Suhayl Limbada as Chief Marketing Officer to lead brand strategy and customer engagement.


Moloco Introduces CTV Ad Platform

  Moloco Introduces CTV Ad Platform with Mobile-Grade Measurement

  • by Martech Desk
  • 1 week ago

Moloco has launched an AI-powered CTV platform, enabling app marketers to access mobile-grade measurement and optimisation on connected TV.


Gupshup Unveils SuperAgent

  Gupshup Unveils SuperAgent for AI-Led Customer Conversations

  • by Martech Desk
  • 1 week ago

Gupshup has launched SuperAgent, an AI platform designed to enable autonomous, scalable customer conversations across channels.


Prashant Iyer, Head of Marketing, SonyLIV

  Prashant Iyer Joins SonyLIV as Head of Marketing

  • by Martech Desk
  • 1 week ago

SonyLIV has appointed Prashant Iyer as Head of Marketing to lead brand strategy and drive growth across platforms.


OpenAI Expands Consumer AI Play with Hiro Acquisition

  OpenAI Expands Consumer AI Play with Hiro Acquisition

  • by Martech Desk
  • 1 week ago

OpenAI has acquired personal finance startup Hiro, signaling expansion into AI-driven financial tools and consumer applications.


India Gets FIrst AI-Powered Trichologist with Root Botanie Launch

  India Gets FIrst AI-Powered Trichologist with Root Botanie Launch

  • by Martech Desk
  • 1 week ago

Root Botanie has launched India’s first AI-powered trichologist, offering personalised hair and scalp analysis through digital technology.


Google, AI-Powered NEET Practice Tests, Gemini

  Google Rolls Out AI-Powered NEET Practice Tests on Gemini

  • by Martech Desk
  • 1 week ago

Google has launched AI-powered NEET practice tests on Gemini, expanding its role in education and exam preparation.


Ritika Gupta, Director of Marketing, VipShaadi

  VipShaadi Appoints Ritika Gupta as Director of Marketing

  • by Martech Desk
  • 1 week ago

VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.


Lenovo Deploys AI Data Agents

  Lenovo Deploys AI Data Agent to Enhance E-commerce and Customer Experience

  • by Martech Desk
  • 1 week ago

Lenovo has deployed an AI data agent to enhance marketing, user experience, and e-commerce operations across its platforms.


AI Push Drives Move to Composable Martech, Says Databricks

  AI Push Drives Move to Composable Martech, Says Databricks

  • by Martech Desk
  • 1 week ago

Databricks highlights a growing shift toward AI-driven composable martech architectures, enabling flexibility and faster innovation.


Superstuff.ai Appoints Ex-Digitas COO Sonia Khurana

  Superstuff.ai Appoints Ex-Digitas COO Sonia Khurana

  • by Martech Desk
  • 1 week ago

Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.


Microsoft Rolls Out New AI Copilot Tools

  Microsoft Rolls Out New AI Copilot Tools for Enterprise Users

  • by Martech Desk
  • 1 week ago

Microsoft is expanding its AI push with new Copilot features for businesses, enhancing productivity and automation across Microsoft 365.


Bodapark AI

  Bodapark AI Launches Tool to Turn Single Images into Ad Videos

  • by Martech Desk
  • 1 week ago

Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.


South Korea Funds Smart City Pilots Using AI Across ASEAN

  South Korea Funds Smart City Pilots Using AI Across ASEAN

  • by Martech Desk
  • 1 week ago

South Korea is supporting AI-powered smart city pilot projects across Southeast Asia to drive urban innovation and digital infrastructure.


PhysicsWallah and Microsoft Partnership

  PhysicsWallah and Microsoft Partner to Expand AI Courses in Tier 2, 3 Cities

  • by Martech Desk
  • 1 week ago

PhysicsWallah and Microsoft are collaborating to offer AI courses across Tier 2 and 3 cities, aiming to expand access to tech education.


This is an AI-generated image.

  Mark Zuckerberg Explores AI Avatars for Workplace Communication

  • by Martech Desk
  • 1 week ago

Meta is testing AI avatars to facilitate internal employee interactions, signalling a shift towards AI-driven workplace communication.


India’s First AI Urban Flood Management System

  Gorakhpur Launches India’s First AI Urban Flood Management System

  • by Martech Desk
  • 1 week ago

Gorakhpur has implemented an AI-based system to manage urban flooding, marking a step towards data-driven city infrastructure.


Sharon Pais, New Head, Myntra

  Myntra Names Sharon Pais as New Head Amid Leadership Change

  • by Martech Desk
  • 1 week ago

Myntra has appointed Sharon Pais as its new head, with current CEO Nandita Sinha set to step down amid leadership restructuring.


Google’s New AI App Works Without Internet Connectivity

  Google’s New AI App Works Without Internet Connectivity

  • by Martech Desk
  • 1 week ago

Google has launched an offline AI app that works without internet, enabling on-device processing and improved privacy for users.


Indian Govt Launches Portal

  Indian Govt Launches Portal to Help Tech MSMEs Access US Market

  • by Martech Desk
  • 1 week ago

The government has launched a new portal to help Indian tech MSMEs explore opportunities and expand into the US market.


RateGain Launches RG Varsity to Train Hoteliers

  RateGain Launches RG Varsity to Train Hoteliers for AI-Driven Marketing

  • by Martech Desk
  • 1 week ago

RateGain has launched RG Varsity, a certification programme aimed at training hotel professionals in AI-led marketing and digital capabilities.


Google Introduces PaperOrchestra

  Google Introduces PaperOrchestra for Automated AI Research Writing

  • by Martech Desk
  • 1 week ago

Google researchers introduce PaperOrchestra, a multi agent AI system designed to automate research paper writing and streamline academic workflows.


Google AI Mode to Simplify Restaurant Reservations in India

  Google AI Mode to Simplify Restaurant Reservations in India

  • by Martech Desk
  • 1 week ago

Google is testing an AI-powered mode in India that enables users to make restaurant reservations through an automated, conversational interface.


Sam Altman Speaks Out After Security Scare and Media Scrutiny

  Sam Altman Speaks Out After Security Scare and Media Scrutiny

  • by Martech Desk
  • 1 week ago

Sam Altman has responded following a recent report and a security incident at his residence, drawing attention to safety and public scrutiny.


TCS Accelerates AI Push

  TCS Accelerates AI Push, 50% of Roles Now Linked to AI Projects

  • by Martech Desk
  • 1 week ago

TCS is aligning 50% of its internal roles with AI initiatives, reflecting a major shift in workforce strategy and digital transformation.


Vineeth Jayendranath, VP Marketing Head, Mumbai, Vodafone Idea

  Vodafone Idea Elevates Vineeth Jayendranath as VP Marketing Head, Mumbai

  • by Martech Desk
  • 1 week ago

Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.


Snap Taps Qualcomm Chips for Upcoming AI Smart Glasses

  Snap Taps Qualcomm Chips for Upcoming AI Smart Glasses

  • by Martech Desk
  • 1 week ago

Snap has selected Qualcomm chips to power its upcoming AI-enabled smart glasses, signalling a push into next-gen wearable technology.


Swiggy Co-founder Nandan Reddy Exits

  Swiggy Co-founder Nandan Reddy Exits as Company Reshapes Leadership

  • by Martech Desk
  • 1 week ago

Swiggy co-founder Nandan Reddy has stepped down as the company undergoes a leadership restructuring to align with its next phase of growth.


Christian Klein Signals Tough Transition

  Christian Klein Signals Tough Transition as SAP Pushes AI Adoption

  • by Martech Desk
  • 1 week ago

SAP CEO Christian Klein warns that the company’s AI transition could be as challenging as its earlier move to the cloud.


ChatGPT Launches $100 Pro Plan

  ChatGPT Launches $100 Pro Plan Featuring Codex Capabilities

  • by Martech Desk
  • 1 week ago

ChatGPT launches a $100 Pro plan with Codex integration, targeting advanced users and developers with enhanced capabilities.


Raj Kunnath, President, CoreStack

  CoreStack Appoints Raj Kunnath to Lead BetterCloud

  • by Martech Desk
  • Apr 12, 2026

CoreStack appoints Raj Kunnath to lead BetterCloud, aiming to strengthen governance across cloud, SaaS, and AI systems.


LG Unveils EXAONE 4.5 Multimodal AI Model

  LG Unveils EXAONE 4.5 Multimodal AI Model for Next-Gen Intelligent Systems

  • by Martech Desk
  • Apr 12, 2026

LG introduces EXAONE 4.5, a multimodal AI model designed to power next-generation intelligent systems across industries.


Shobhit Singhal, Chief Technology and Product Officer, The Indian Express

  The Indian Express Appoints Shobhit Singhal as Chief Technology and Product Officer

  • by Martech Desk
  • Apr 12, 2026

The Indian Express appoints Shobhit Singhal as Chief Technology and Product Officer to strengthen its digital and product capabilities.


Indian Robotics Startup Manav Raise $20 Million

  Indian Robotics Startup Manav in Talks to Raise $20 Million

  • by Martech Desk
  • Apr 12, 2026

Indian robotics startup Manav is in talks to raise $20 million to expand its AI and robotics capabilities and scale operations.


EY Rolls Out Agentic AI Tools

  EY Rolls Out Agentic AI Tools to Transform Global Audit Processes

  • by Martech Desk
  • Apr 12, 2026

EY rolls out agentic AI tools globally to enhance audit efficiency, accuracy, and data-driven decision-making.


Frasers Group Rolls Out AI Shopping Assistant

  Frasers Group Rolls Out AI Shopping Assistant, Sees Early Rise in Conversions

  • by Martech Desk
  • Apr 11, 2026

Frasers Group launches an AI shopping assistant, with early data indicating improved conversion rates and enhanced customer engagement.


Government Picks Six Companies for Nationwide AI Deployment

  Government Picks Six Companies for Nationwide AI Deployment

  • by Martech Desk
  • Apr 11, 2026

India selects six firms to support its government AI rollout, focusing on scaling AI adoption across public sector services.


Ex-DeepMind and Databricks Engineers Launch Pomo

  Ex-DeepMind and Databricks Engineers Launch Pomo to Bring AI Agents to Marketing

  • by Martech Desk
  • Apr 11, 2026

Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.


Oracle Introduces 5 Agentic AI Apps for CX

  Oracle Introduces 5 Agentic AI Apps for Customer Experience

  • by Martech Desk
  • Apr 11, 2026

Oracle launches five agentic AI applications to automate and improve customer experience across marketing, sales, and service functions.


Ankit Desai, Senior Director Marketing, Mondelez International

  Mondelez International Appoints Ankit Desai as Senior Director Marketing

  • by Martech Desk
  • Apr 11, 2026

Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.


AI in Marketing Risks Damaging Brand Trust

  AI in Marketing Risks Damaging Brand Trust, New Study Reveals

  • by Martech Desk
  • Apr 11, 2026

A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.


Microsoft Revamps Strategy as AI Race with Google

  Microsoft Revamps Strategy as AI Race with Google Intensifies

  • by Martech Desk
  • Apr 11, 2026

Microsoft has initiated an internal overhaul to accelerate its AI strategy amid rising competition in search and generative AI.


Sanjay Khanna, Chairman and Managing Director, BPCL

  BPCL appoints Sanjay Khanna as Chairman and Managing Director

  • by Martech Desk
  • Apr 11, 2026

BPCL has appointed Sanjay Khanna as Chairman and Managing Director, marking a key leadership transition at the state-run oil major.


Bengaluru Startup Turiyam

  Bengaluru Startup Turiyam AI Deploys Indigenous AI Stack on C-DAC Servers

  • by Martech Desk
  • Apr 10, 2026

Turiyam AI has deployed its indigenous AI stack on C-DAC servers, highlighting India’s push toward localised AI infrastructure.


OpenAI Introduces Safeguards

  OpenAI Introduces Safeguards to Prevent AI Misuse in Illegal Content

  • by Martech Desk
  • Apr 10, 2026

OpenAI introduces a policy blueprint aimed at preventing misuse of AI tools in generating harmful and illegal content.


Canva Acquires SimTheory & Ortto

  Canva Acquires SimTheory & Ortto to Boost Marketing Capabilities

  • by Martech Desk
  • Apr 10, 2026

Canva has acquired SimTheory and Ortto to expand its AI and marketing automation capabilities and strengthen its martech ecosystem.


Amlan Mohanty, Head of Policy, India, Anthropic

  Anthropic Appoints Amlan Mohanty to Lead India Policy Efforts

  • by Martech Desk
  • Apr 10, 2026

Anthropic has appointed Amlan Mohanty to lead its India policy efforts, strengthening engagement with regulators and stakeholders.


Greenslant Launches EventMarketer AI

  Greenslant Launches EventMarketer AI to Streamline Event Marketing Workflows

  • by Martech Desk
  • Apr 10, 2026

Greenslant launches EventMarketer AI, a new platform aimed at simplifying event marketing with AI-driven automation and audience engagement tools.


Google Upgrades Finance with New Tools for Market Tracking

  Google Upgrades Finance with New Tools for Market Tracking

  • by Martech Desk
  • Apr 10, 2026

Google has expanded its Finance platform with new features to improve market tracking, data access, and user experience.


Indian AI Startup WorkOnGrid Secures ₹225 Crore

  Indian AI Startup WorkOnGrid Secures ₹225 Crore Funding for Global Expansion

  • by Martech Desk
  • Apr 9, 2026

AI startup WorkOnGrid has raised ₹225 crore to support its overseas expansion and scale its enterprise technology solutions.


Martech Strategies

  New Digital Marketing Report Highlights AI’s Growing role in Martech Strategies

  • by Martech Desk
  • Apr 9, 2026

A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.


Arjun Kalra, Head of Marketing (India & South Asia), Uber

  Uber Appoints Arjun Kalra as Head of Marketing for India and South Asia

  • by Martech Desk
  • Apr 9, 2026

Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.


Flipkart Taps Hemant Badri to Lead AI

  Flipkart Taps Hemant Badri to Lead AI-Driven Transformation

  • by Martech Desk
  • Apr 9, 2026

Flipkart has appointed Hemant Badri to lead its AI transformation as the company strengthens its focus on automation and data-driven growth.


Martech Budgets and Agency Partnerships

  Martech Outlook 2026 Highlights AI Impact on Martech Budgets and Agency Partnerships

  • by Martech Desk
  • Apr 9, 2026

AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.


Portable AI Eye Scanner Aims to Improve Early Disease Detection

  Portable AI Eye Scanner Aims to Improve Early Disease Detection

  • by Martech Desk
  • Apr 8, 2026

A portable AI-powered eye scanner is enabling faster, early detection of diseases, improving accessibility in diagnostics.


Anthropic Teams Up with Broadcom and Google

  Anthropic Teams Up with Broadcom and Google to Develop AI Chips

  • by Martech Desk
  • Apr 8, 2026

Anthropic has partnered with Broadcom and Google to develop AI chips, strengthening its infrastructure for advanced AI systems.


Google Rolls Out Offline-First AI Dictation App on iOS

  Google Rolls Out Offline-First AI Dictation App on iOS

  • by Martech Desk
  • Apr 8, 2026

Google has launched an offline-first AI dictation app on iOS, enabling speech-to-text processing without internet connectivity.


Rocket Launches AI Platform

  Rocket Launches AI Platform To Offer Consulting At Scale and Lower Cost

  • by Martech Desk
  • Apr 8, 2026

Indian startup Rocket is using AI to deliver consulting insights at lower cost, aiming to make strategic advisory accessible to more businesses.


LEAD Group Introduces AI Tutor Ms Curie

  LEAD Group Introduces AI Tutor Ms Curie for 1:1 Student Learning

  • by Martech Desk
  • Apr 8, 2026

LEAD Group has launched Ms Curie, an AI tutor designed to enable personalised learning for students in classrooms.


Razorpay Integrates with OpenAI Tools

  Razorpay Integrates with OpenAI Tools to Enable In-Chat Payments

  • by Martech Desk
  • Apr 7, 2026

Razorpay integrates payments into ChatGPT and Codex, enabling developers to build and manage transactions directly within AI workflows.


Dharma Atluri, Global CTO, IBM

  Dharma Atluri Promoted to IBM Distinguished Engineer and Global CTO

  • by Martech Desk
  • Apr 7, 2026

IBM promotes Dharma Atluri to Distinguished Engineer and Global CTO, reinforcing its leadership in enterprise technology and innovation.


Retail Sector Adopts First-Party Data Strategies

  Retail Sector Adopts First-Party Data Strategies for Marketing Growth

  • by Martech Desk
  • Apr 7, 2026

Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.


Magicpin Launches ‘Vera’ AI Assistant

  Magicpin Launches ‘Vera’ AI Assistant for Retailers, Commits $1 Million Investment

  • by Martech Desk
  • Apr 7, 2026

Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.


Kedar Apte, Chief Marketing and Growth Officer, Medanta

  Medanta Appoints Kedar Apte as Chief Marketing and Growth Officer

  • by Martech Desk
  • Apr 7, 2026

Medanta appoints Kedar Apte as Chief Marketing and Growth Officer to lead brand strategy and drive growth across its healthcare services.


This is an AI-generated image.

  Moonbounce Secures $12 Million to Build AI Tools for Businesses

  • by Martech Desk
  • Apr 6, 2026

Moonbounce, founded by a former Meta executive, has raised $12 million to develop AI-powered tools for businesses.


OpenAI Announces Leadership Shuffle

  OpenAI Announces Leadership Shuffle with New Executive Roles

  • by Martech Desk
  • Apr 6, 2026

OpenAI has reshuffled its leadership team, redefining roles to support its growing AI business and global expansion.


IBM Highlights Rise of Agentic AI Systems

  IBM Highlights Rise of Agentic AI Systems in Enterprise Workflows

  • by Martech Desk
  • Apr 6, 2026

IBM highlights the growing importance of agentic AI systems that can act autonomously to improve enterprise workflows and efficiency.


Gujarat High Court Limits AI Tools in Legal Proceedings

  Gujarat High Court Limits AI Tools in Legal Proceedings

  • by Martech Desk
  • Apr 6, 2026

Gujarat High Court has restricted the use of AI tools in judicial work, citing concerns around accuracy and accountability.


LinkedIn

  LinkedIn CEO Identifies Five Skills Resistant to AI Disruption

  • by Martech Desk
  • Apr 6, 2026

LinkedIn CEO outlines five key skills unlikely to be replaced by AI, highlighting the continued importance of human capabilities.


Havas Boosts Martech Capabilities

  Havas Boosts Martech Capabilities with Multiple Acquisitions

  • by Martech Desk
  • Apr 6, 2026

Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.


Iran Flags Security Concerns Around UAE AI Infrastructure Projects

  Iran Flags Security Concerns Around UAE AI Infrastructure Projects

  • by Martech Desk
  • Apr 5, 2026

Iran has raised concerns over AI data infrastructure projects in the Gulf linked to US firms, highlighting rising geopolitical tensions.


HubSpot

  HubSpot Shifts to Outcome-Based Pricing for AI Agents

  • by Martech Desk
  • Apr 5, 2026

HubSpot introduces outcome-based pricing for its Breeze AI agents, aligning costs with performance and measurable results.


Aparna Bawa, Chief Legal and People Officer, Intel

  Intel Appoints Aparna Bawa as Chief Legal and People Officer

  • by Martech Desk
  • Apr 5, 2026

Intel appoints Aparna Bawa as Executive Vice President and Chief Legal and People Officer to lead its legal and HR functions.


Apple Brings ChatGPT to CarPlay

  Apple Brings ChatGPT to CarPlay for Smarter In-Car Assistance

  • by Martech Desk
  • Apr 5, 2026

Apple integrates ChatGPT into CarPlay, enabling smarter voice interactions and enhanced in-car AI experiences for users.


MediaAlpha Introduces Conversational AI

  MediaAlpha Introduces Conversational AI for Insurance Carriers

  • by Martech Desk
  • Apr 5, 2026

MediaAlpha launches a conversational AI solution designed to improve customer engagement and lead conversion for insurance carriers.


IKEA

  IKEA Uses AI to Streamline Operations, Avoid Layoffs and Unlock New Revenue

  • by Martech Desk
  • Apr 5, 2026

IKEA is using AI to automate routine work, avoid layoffs, and explore new revenue opportunities across its global operations.


Microsoft Launches New AI Models

  Microsoft Launches New AI Models Amid Push to Cut OpenAI Dependence

  • by Martech Desk
  • Apr 4, 2026

Microsoft launches three new AI models as part of its strategy to reduce reliance on OpenAI and expand its in-house AI capabilities.


ElevenLabs Introduces AI Music Generation App

  ElevenLabs Introduces AI Music Generation App for Creators

  • by Martech Desk
  • Apr 4, 2026

ElevenLabs launches an AI-powered music generation app, expanding its capabilities into audio and creative tools.


Prabhjot Minhas, Senior Director and Head of Marketing, Oracle India

  Oracle India Names Prabhjot Minhas as Senior Director and Head of Marketing

  • by Martech Desk
  • Apr 4, 2026

Oracle India appoints Prabhjot Minhas as Senior Director and Head of Marketing to lead brand and growth initiatives.


Google Unveils Gemma 4

  Google Unveils Gemma 4 to Support Developers with Lightweight AI Models

  • by Martech Desk
  • Apr 4, 2026

Google launches Gemma 4, expanding its lightweight AI model ecosystem for developers and enterprise use.


Sarvam AI Plans $350 Million

  Sarvam AI Plans $350 Million Fundraise to Expand AI Capabilities

  • by Martech Desk
  • Apr 4, 2026

Sarvam AI is planning to raise $350 million to expand its AI capabilities and compete with global players in the generative AI space.


Microsoft Announces $10 Billion Investment

  Microsoft Announces $10 Billion Investment to Boost AI in Japan

  • by Martech Desk
  • Apr 4, 2026

Microsoft plans a $10 billion investment in Japan to expand AI infrastructure and strengthen cybersecurity partnerships.


BrootAI partners with Vonage

  BrootAI partners with Vonage to power AI-driven CRM platform

  • by Martech Desk
  • Apr 3, 2026

BrootAI partners with Vonage to power its AI-driven CRM platform and enhance customer engagement capabilities.


ChatGPT Integrates Shutterstock Images and Videos For Users

  ChatGPT Integrates Shutterstock Images and Videos For Users

  • by Martech Desk
  • Apr 3, 2026

ChatGPT now offers direct access to Shutterstock images and videos, expanding content creation capabilities for users.


LG Bets on AI and Software

  LG Bets on AI and Software to Drive Future Growth

  • by Martech Desk
  • Apr 3, 2026

LG is shifting focus toward AI, software and energy solutions as part of its long-term growth strategy.


PrismML Launches 1-bit AI Model

  PrismML Launches 1-bit AI Model to Power Edge Intelligence

  • by Martech Desk
  • Apr 3, 2026

PrismML has launched a 1-bit AI model designed to improve efficiency and performance in edge computing environments.


India Introduces AI Education for Classes 3 to 8 in CBSE Schools

  India Introduces AI Education for Classes 3 to 8 in CBSE Schools

  • by Martech Desk
  • Apr 3, 2026

CBSE introduces coding and AI curriculum for Classes 3 to 8 to strengthen early digital and computational skills.


Aparajita Puri, Managing Director for India and South Asia, Microsoft

  Microsoft Names Aparajita Puri as Managing Director for India and South Asia

  • by Martech Desk
  • Apr 3, 2026

Microsoft has appointed Aparajita Puri as Managing Director for India and South Asia to lead regional growth and operations.


Oracle Layoffs Highlight Shift Toward AI-Driven Operations

  Oracle Layoffs Highlight Shift Toward AI-Driven Operations

  • by Martech Desk
  • Apr 3, 2026

Oracle layoffs highlight how AI adoption is reshaping workforce needs across the global software industry.


Bharti Airtel Backs Nxtra

  Bharti Airtel Backs Nxtra With $1 Billion Investment Push

  • by Martech Desk
  • Apr 3, 2026

Airtel invests $1 billion in Nxtra to expand data centre capacity and support growing AI and digital infrastructure demand.


Hyderabad Police Deploys AI Tool

  Hyderabad Police Deploys AI Tool for Real-Time Social Media Tracking

  • by Martech Desk
  • Apr 2, 2026

Hyderabad police has ordered an AI-powered platform to monitor social media and improve law enforcement response.


BD Introduces AI-Powered Medication Dispensing System

  BD Introduces AI-Powered Medication Dispensing System in European Market

  • by Martech Desk
  • Apr 2, 2026

BD has launched an AI-enabled medication dispensing system in Europe to improve safety, efficiency and workflow in healthcare settings.


Transparent Partners and Kana

  Transparent Partners and Kana Launch Agentic AI Martech Solution

  • by Martech Desk
  • Apr 2, 2026

Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.


IndiaAI Mission Promotes AI Innovations for Cancer Detection and Care

  IndiaAI Mission Promotes AI Innovations for Cancer Detection and Care

  • by Martech Desk
  • Apr 2, 2026

IndiaAI mission is supporting AI-driven solutions to address cancer detection and broader societal challenges in India.


Smita Ojha and Amit Sharma, Flipkart Appointed for Tech Leadership

  Flipkart Appoints Smita Ojha and Amit Sharma to Boost Tech Leadership

  • by Martech Desk
  • Apr 2, 2026

Flipkart appoints Smita Ojha and Amit Sharma to strengthen its technology leadership and drive innovation.


Salesforce Adds 30 AI Features to Slack

  Salesforce Adds 30 AI Features to Slack in Major Update

  • by Martech Desk
  • Apr 2, 2026

Salesforce has introduced 30 new AI features in Slack to improve productivity, automation and workplace collaboration.


Nothing Plans AI-Powered Smart Glasses for Next Year

  Nothing Reportedly Plans AI-Powered Smart Glasses for Next Year

  • by Martech Desk
  • Apr 2, 2026

Nothing is reportedly planning to launch AI-powered smart glasses next year, marking its entry into the wearable AI segment.


OpenAI Details Next Phase of AI Growth

  OpenAI Details Next Phase of AI Growth and Deployment Strategy

  • by Martech Desk
  • Apr 2, 2026

OpenAI has outlined its roadmap to accelerate AI development, focusing on scaling infrastructure and expanding real-world applications.


Claude-Powered Cyber AI Platform Launched By Accenture

  Claude-Powered Cyber AI Platform Launched By Accenture

  • by Martech Desk
  • Apr 1, 2026

Accenture has launched a Cyber AI platform powered by Claude to improve threat detection and automate security operations.


Qualys Introduces AI Agent

  Qualys Introduces AI Agent for Automated Vulnerability Validation and Remediation

  • by Martech Desk
  • Apr 1, 2026

Qualys has launched an AI agent to automate vulnerability validation and remediation in cybersecurity operations.


AI’s Role in Military Targeting Systems

  AI’s Role in Military Targeting Systems Comes Under Focus

  • by Martech Desk
  • Apr 1, 2026

A report highlights how AI is being used in military targeting systems, raising questions about technology in modern warfare.


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