Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.

RMIT has launched a Marketing Technology Lab focused on AI, data and privacy-first personalisation, giving marketers hands-on experience with emerging MarTech.

Apple is reportedly exploring a screen-free wearable focused on health and fitness tracking as competition grows beyond traditional smartwatches.

Mondelēz India has appointed Vinay Subramanyam as Vice President, Marketing. He joins from Kellanova and succeeds Nitin Saini, who moves to lead the Indonesia b...

An AI agent’s gym-booking experiment exposed a software vulnerability, highlighting why permissions, guardrails and human oversight matter as agentic AI enters...

Sainsbury’s has appointed Dave Cain as Head of MarTech, bringing the former LKQ UK & Ireland digital marketing leader in to help develop its marketing technolog...

Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.

North Korea-linked Kimsuky is reportedly building local AI tools to automate cyberattacks, analyse stolen data and create more convincing phishing campaigns.

SwitchBot has launched KATA AI Assistant, an LLM-powered tool that lets users control devices, build automations and troubleshoot smart home products conversati...

Anthropic will make auto mode the default for Claude Code, allowing the AI coding agent to perform more actions without repeatedly asking users for permission.