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AI is helping marketers shift from guesswork to measurable growth through predictive analytics, real-time optimisation, and data-driven decision-making.
Hero MotoCorp appoints Sachin Agrawal as CTO to strengthen technology, digital transformation, and mobility innovation initiatives.
Meta is testing AI systems that analyse height and bone structure to identify underage users and strengthen platform safety measures.
India’s GCC sector could reach $98.4 billion in revenue by FY26 as enterprises expand AI, digital transformation, and innovation operations.
Gnani.ai raises $10 million in Series B funding and appoints Rajesh Pantina as VP Marketing to expand enterprise AI capabilities.
AI is transforming the martech industry as companies rethink platforms, workflows, talent strategies, and customer engagement models.
Adobe integrates GenStudio with ChatGPT to enhance AI-powered marketing workflows, campaign creation, and content automation.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
PhonePe launches an AI-powered integration layer to simplify merchant operations, automate workflows, and improve digital business efficiency.
KPMG launches an internal dashboard to track employee AI usage, focusing on governance, productivity, and responsible adoption.
