As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
Beyond ChatGPT, these 10 AI writing tools are reshaping SEO, marketing copy, and content workflows for modern teams in 2026.
As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.
From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
As AI agents enter marketing workflows, agentic metadata is emerging as a critical layer for transparency, governance, and scalable AI-powered martech stacks.
Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
As AI accelerates content creation, brands are moving from static PDF brand books to AI-powered guardrails that enforce identity, tone and design in real time across platforms.
As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.
AI-powered tools are enabling consumers to generate sharper, more persuasive complaints, forcing brands to rethink customer service, trust, and response strategies in the age of generative AI.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.
AI-generated voiceovers are transforming Indian advertising, enabling speed and localisation at scale while raising concerns around trust, consent and the future of voice artists.
AI-generated product descriptions are creating accuracy issues on e-commerce platforms, raising concerns around consumer trust, misleading claims and the need for stronger human oversight.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
Promptfluencers are emerging as a new creator class, sharing AI prompts that help professionals get better results from tools like ChatGPT, Midjourney and Firefly.
AI-generated screenshots from tools like ChatGPT are becoming social currency. This story explores how brands, creators, and marketers are leveraging the AI screenshot economy.
As brands experiment with AI-generated memes and humor, marketers debate whether machines can truly understand comedy or just imitate it at scale.
As AI spending rises, Indian brands are questioning ROI. This story examines where marketing budgets are being wasted and how leaders are reassessing AI tools.
A growing divide is emerging in Indian marketing as brands with strong AI systems pull ahead of those still relying on manual tools, reshaping talent, performance and competitiveness.
AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.
AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
AI tools and new BIS guidelines are reshaping India’s response to fake online reviews as platforms, regulators and brands step up efforts to restore trust in digital ratings.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.
Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.
As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.
AI driven autonomous personalization is reshaping websites with real time layouts, dynamic content, and unique experiences for every user.
AI-driven ad fraud is escalating rapidly as generative bots mimic real users. Brands deploy advanced AI defenses to protect ad spend, security, and trust.
AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.
AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.
Indian brands are shifting to private LLMs for safer, personalised, AI-driven marketing as data rules tighten and first-party intelligence becomes strategic.
AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
AI is transforming beauty marketing with skin analyzers, virtual try-ons and AI estheticians, helping brands deliver personalised routines, improve discovery and boost conversions.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.
Jeff Bezos joins Project Prometheus as co-CEO in his first operational role since Amazon, with the AI startup backed by $6.2 billion and focused on engineering and manufacturing.
Generative AI is transforming India’s restaurant marketing with personalised discovery, automated journeys, smarter campaigns and 24/7 customer engagement.
AI is reshaping Indian retail with autonomous journeys across discovery, service, logistics, and stores, blending automation with human experience.
AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.
Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.
AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.
AI is not replacing jobs, it is redefining them. India’s workforce stands to gain millions of new roles through smart reskilling and AI collaboration.
AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.
Indian marketers are mastering ChatGPT for speed, scale, and brand control. From prompts to ROI tracking, these 9 pro-approved hacks show how AI can boost creativity without losing authenticity.
AI writing tools are transforming how Indian marketers plan, draft, and test content-blending speed, personalization, and compliance while keeping the human brief and brand voice at the center.
Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
Indian enterprises are building AI-ready CRM systems by unifying data, training teams, and balancing automation with human oversight to drive measurable business growth.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.
AI and digital marketing are transforming India’s $60B fashion industry, driving personalization, smarter supply chains, and data-led creativity.
The introduction of AI inside a browser could have a major effect on how people find information and interact with brands.
Globally, most technology investment goes into automation, analytics, and content management.
Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
AI models trained on decades of ads are reproducing brand content, raising new challenges around copyright, transparency, and marketing ethics as the line between learning and imitation blurs.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.
Seven content marketing tools like Adobe GenStudio, Hootsuite, Canva, and HubSpot are reshaping how Indian enterprises scale content creation, management, and analytics for faster growth.
AI is reshaping vernacular marketing in India as brands use Indic language models to engage diverse consumers. From banking to retail, regional AI is set to drive a $20B market opportunity.
UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.
AI-driven digital marketing is reshaping brand engagement in India with personalization, automation, and predictive insights while balancing creativity and ethics.
Martech investments are showing measurable revenue growth, but success hinges on data quality, strategic implementation, AI integration, and balancing privacy with personalization.
AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.
AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.
AI-driven funnels are reshaping edtech in India with personalised learning, job readiness tools, and vernacular reach, boosting retention and engagement.
Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.
7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.
MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.
AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.
Agentic AI is evolving with real-time databases, enabling smarter, context-aware automation beyond chatbots and static workflows.
Explore five everyday areas transformed by AI—from smarter cities to personalized entertainment—on AI Appreciation Day.
HubSpot targets SMBs with no-code tools, while Salesforce delivers enterprise-grade automation with Einstein to transform CRM, marketing, and sales.
Sandeep Jain unpacks how AI, AR/VR, and data signals are turning static marketing into immersive, personalized customer journeys—especially in high-involvement categories like auto and home.
Arppit Sharrma of Industrial Motion Inc. shares how AI and Martech are transforming industrial marketing through data-driven engagement and predictive tools.
Explore five trending martech tools of 2025, from AI personalization to GEO and no-code platforms, reshaping global marketing strategies.
Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.
As HubSpot and Salesforce compete for India’s CRM market, their AI tools, pricing, and adoption trends highlight distinct strengths for SMBs vs. enterprises.
GoTo’s latest report uncovers 5 key insights into AI’s role in the workplace, revealing a path to improved productivity, better training, and smarter adoption.
Voice and audio marketing are transforming digital engagement. Discover how brands are using AI, smart speakers, and voice-first strategies in 2025.
AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.
India’s MarTech sector is growing faster than global averages, projected to hit $94B by 2030 amid rising AI use, digital ad spend, and tech adoption.
Next-gen AI evolves into “Physical AI”—autonomous factories, wearable exoskeletons, and service robots are embedding intelligence into the real world.
Turing Award winner Yoshua Bengio has launched LawZero, a nonprofit AI lab focused on developing safe, non-agentic AI for science and safety.
The Moonhub team joins Salesforce at a time when the company is already doubling down on AI across the board.
