Globally, most technology investment goes into automation, analytics, and content management.
Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
AI models trained on decades of ads are reproducing brand content, raising new challenges around copyright, transparency, and marketing ethics as the line between learning and imitation blurs.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.
AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.
Seven content marketing tools like Adobe GenStudio, Hootsuite, Canva, and HubSpot are reshaping how Indian enterprises scale content creation, management, and analytics for faster growth.
AI is reshaping vernacular marketing in India as brands use Indic language models to engage diverse consumers. From banking to retail, regional AI is set to drive a $20B market opportunity.
UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.
AI-driven digital marketing is reshaping brand engagement in India with personalization, automation, and predictive insights while balancing creativity and ethics.
Martech investments are showing measurable revenue growth, but success hinges on data quality, strategic implementation, AI integration, and balancing privacy with personalization.
AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.
AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.
AI-driven funnels are reshaping edtech in India with personalised learning, job readiness tools, and vernacular reach, boosting retention and engagement.
Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.
7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.
MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.
AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.
Agentic AI is evolving with real-time databases, enabling smarter, context-aware automation beyond chatbots and static workflows.
Explore five everyday areas transformed by AI—from smarter cities to personalized entertainment—on AI Appreciation Day.
HubSpot targets SMBs with no-code tools, while Salesforce delivers enterprise-grade automation with Einstein to transform CRM, marketing, and sales.
Sandeep Jain unpacks how AI, AR/VR, and data signals are turning static marketing into immersive, personalized customer journeys—especially in high-involvement categories like auto and home.
Arppit Sharrma of Industrial Motion Inc. shares how AI and Martech are transforming industrial marketing through data-driven engagement and predictive tools.
Explore five trending martech tools of 2025, from AI personalization to GEO and no-code platforms, reshaping global marketing strategies.
Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.
As HubSpot and Salesforce compete for India’s CRM market, their AI tools, pricing, and adoption trends highlight distinct strengths for SMBs vs. enterprises.
GoTo’s latest report uncovers 5 key insights into AI’s role in the workplace, revealing a path to improved productivity, better training, and smarter adoption.
Voice and audio marketing are transforming digital engagement. Discover how brands are using AI, smart speakers, and voice-first strategies in 2025.
AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.
India’s MarTech sector is growing faster than global averages, projected to hit $94B by 2030 amid rising AI use, digital ad spend, and tech adoption.
Next-gen AI evolves into “Physical AI”—autonomous factories, wearable exoskeletons, and service robots are embedding intelligence into the real world.
Turing Award winner Yoshua Bengio has launched LawZero, a nonprofit AI lab focused on developing safe, non-agentic AI for science and safety.
The Moonhub team joins Salesforce at a time when the company is already doubling down on AI across the board.
