India’s creator economy is currently estimated at ₹2,500 crore, and that valuation is opening eyes. Brands and influencers are under pressure to prove outcomes, not just impressions.
Adobe launches AI Agents and Orchestrator to automate customer experience workflows, signaling a major step toward enterprise adoption of agentic AI.
Salesforce enters IT service management with an agentic AI platform, challenging ServiceNow by unifying IT workflows, CRM, and automation in its Winter ’26 release.
TCS partners with France’s CEA to advance physical AI research, targeting innovations in manufacturing, energy, and sustainable industrial systems.
Martech investments are showing measurable revenue growth, but success hinges on data quality, strategic implementation, AI integration, and balancing privacy with personalization.
The global data-driven marketing market is set to reach $181.3B by 2032, with AI driving personalization, customer insights, and compliance-led brand growth.
