BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.
Fundamento, a voice AI startup, secures $1.9 million in pre-Series A funding led by IIFL Fintech Fund to expand product development, enhance AI capabilities, and scale enterprise solutions.
Oracle launches AI agents within Fusion Applications to enhance financial insights, automate operations, and accelerate enterprise decision-making.
Rokt and mParticle introduce a hybrid customer data platform on Snowflake AI Data Cloud to help enterprises unify data and deliver personalized experiences.
Kayak introduces an AI Mode powered by natural language search and generative AI to help travelers plan, book, and manage trips more intuitively.
Zero to Launch unveils an AI-driven campaign creation platform designed to eliminate creative delays and accelerate marketing execution for brands and agencies.
Kore.ai recognized as a leader in Forrester’s Cognitive Search Platforms Q4 2025 report for its advanced AI-driven enterprise search and conversational capabilities.
Cloudflare teams up with Visa, Mastercard, and American Express to develop secure AI agent protocols for the next generation of digital commerce.
RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.
Akamai to establish an AI inference cloud in India, focusing on medium-sized AI models, local innovation, and scalable cloud-edge infrastructure.
KERV.ai joins forces with Amazon Ads to bring interactive, AI-powered shoppable video experiences to connected TV and online platforms.
Dreamdata secures $55 million Series B funding to expand its AI-driven B2B revenue attribution platform and strengthen data-led marketing innovation.
Salesforce launches Agentforce 360 to embed AI agents into business workflows, integrating with Slack and ChatGPT to boost enterprise productivity.
Stockholm-based Epiminds secures $6.6 million funding to develop AI-driven marketing teams, founded by former Google and Spotify executives.
Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.
CrashPlan opens a new Global Capability Center in Bengaluru to accelerate global growth, enhance R&D capabilities, and double its workforce under new CEO leadership.
Google has launched an open-source MCP server for Ads API integration, offering developers improved access and LLM-based interaction with advertising data.
Elite Marketing Projects launches AI-driven marketing strategies designed to enhance personalization, efficiency, and business growth across industries.
RainFocus invests in AI-native innovation to transform event marketing, analytics, and customer engagement for a data-driven future.
DCM has unveiled ContentCloud AI, a next-generation AI-powered digital asset management platform designed to simplify content workflows for global enterprises.
AsiaPac introduces four AI-powered SaaS platforms designed to transform omnichannel marketing across Asia, enabling real-time insights, automation, and personalized engagement.
Simplismart and Yotta join forces to deliver India-centric AI infrastructure with Shakti Studio, focusing on sovereign, scalable, and secure generative AI solutions.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
Tiger Analytics collaborates with AWS to deliver scalable generative AI solutions, helping enterprises accelerate adoption and unlock new business value.
Adobe introduces AI agents to help B2B marketers handle long buying cycles, improve personalization, and drive efficiency in enterprise decision-making.
Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.
Brandi AI introduces an AI-driven visibility and geo platform with generative optimization tools to help marketers boost performance and reach.
Square launches AI voice ordering and Bitcoin tools for restaurants, expanding its digital payments platform with fee-free crypto options until 2026.
Former Databricks AI chief Naveen Rao raises $1B for Unconventional Inc, a startup aiming to redefine computing with ambitious AI-driven infrastructure.
Typeface research shows 60% of marketing leaders reduced agency spend this year as AI takes on more creative, content, and campaign roles in-house.
Humans enhances Page Intelligence to improve invalid traffic detection, helping advertisers protect budgets and boost campaign performance.
Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
Aurora Mobile enters Japan with advanced AI and omnichannel marketing solutions to strengthen enterprise customer engagement and expand its global footprint.
Hivve.io introduces a marketplace connecting companies with verified AI experts, aiming to simplify enterprise adoption and ensure trust in AI-driven business solutions.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
The global AI for sales and marketing market is projected to surge through 2030, with tech giants, startups, and specialists driving growth via acquisitions and partnerships.
Neo4j invests $100M to expand generative AI with new agentic offerings, strengthening graph database innovation and enterprise adoption worldwide.
Salesforce launches AI Trust Layer and MuleSoft Agent Fabric to improve security, governance, and orchestration of AI agents across enterprise systems.
Airbyte has been recognized as a leader in Snowflake’s 2025 Modern Marketing Data Stack Report for its role in enabling businesses to unify, move, and activate marketing data efficiently.
Marketfully introduces Adaptive Creation, an AI-powered tool enabling nuanced, multilingual content marketing for global brands to connect authentically with diverse audiences.
Salesforce launches Agentforce Vibes, an AI-powered enterprise vibe coding tool that uses natural language prompts to build apps and workflows, expanding its AI-driven developer suite.
ConnectMind AI unveils a strategy platform powered by synthetic consumers, offering marketers new tools for consumer insights and data-driven decision-making.
Zeta Global will acquire Marigold’s enterprise software business for $325M, strengthening its AI-powered marketing cloud and expanding its enterprise client base.
Climaty AI raises $2M led by Turbostart to scale carbon-conscious martech solutions, focusing on AI-driven sustainability and global expansion.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
Vedantu raises $11M via convertible notes from existing investors to fuel AI-driven learning expansion and prepare for IPO in 2026.
Cobalt Keys enhances omni-channel marketing services through AI automation, boosting personalization, efficiency, and cross-platform engagement.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
Cubera Tech debuts Cube in India, a conversational AI platform designed to enhance audience discovery and creative marketing strategies for brands.
GitHub introduces Copilot CLI, bringing agentic AI into developer terminals to simplify commands, automate workflows, and boost coding productivity.
Blaze launches AI-powered Autopilot platform to help small businesses automate marketing, boost growth, and compete with larger players through data-driven campaigns.
Appier integrates agentic AI across its product suite to deliver ROI-focused marketing solutions, aiming to transform customer engagement with predictive, self-learning tools.
Surat-based AI startup, Rocket secures $15 million from Salesforce and Accel to expand its Complete App Platform and strengthen enterprise AI adoption.
AI startup ZeinteiqAI receives ₹75 crore under IndiaAI Mission to develop an 8-billion parameter scientific model, advancing India’s AI research ecosystem.
PulsePoint introduces HCP Explorer, offering real-time insights on over four million healthcare professionals to improve data-driven engagement strategies.
Snowflake, Salesforce, dbt Labs and BlackRock unveil Open Semantic Interchange, an initiative to unify data standards and improve readiness for AI-driven innovation.
Spider Labs rebrands as a marketing security platform, focusing on AI-powered protection to help brands safeguard digital assets and strengthen online trust.
Semrush introduces AI Visibility Index, a new metric to measure brand performance and visibility in generative AI platforms, reshaping digital discovery strategies for enterprises.
Equinix launches its first AI-ready data centre in Chennai with a $69 million investment to support India’s growing demand for AI-driven digital infrastructure.
StackAdapt has been named a leader in CTV and audio advertising platforms by G2, reflecting strong customer satisfaction and market presence.
IAB Europe’s first AI in digital advertising report reveals widespread adoption, rising investment, and urgent calls for governance across the ad industry.
Market Logic Software launches AI-powered Persona Agents to turn customer data into interactive insights, enabling businesses to make faster and more informed decisions.
Blinkit AI secures $1.2M seed funding to build AI-led content creation platform, aiming to democratize artificial intelligence for individuals and enterprises.
A new AI marketing intelligence report highlights automation frameworks and predictive systems driving efficiency, personalization, and revenue growth for brands.
Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.
MongoDB launches an AI-powered platform to modernize legacy applications, reduce technical debt, and accelerate enterprise digital transformation.
Salesforce launches MissionForce, a new AI-powered unit focused on national security, expanding its role beyond enterprise CRM into defense and government operations.
HCLSoftware launches AI-first martech platform Unica in India, aiming to drive personalization, automation, and data-led growth for enterprises.
Later launches AI-powered brand suitability insights to help marketers confidently choose creators aligned with their values and campaign goals.
OranAI raises multi-million dollar angel funding to scale its AI agent PhotoG, aiming to transform content marketing with intelligent automation and personalization.
Pelocal raises $5M to expand AI-powered fintech solutions in India, focusing on SMEs, risk management, and financial inclusion.
WebHopers introduces AI-driven campaigns using Google Search LLMs, marking a new era in India’s digital marketing with hyper-personalized, intent-based strategies.
Spara raises $15M to launch an AI platform aimed at modernizing sales and marketing pipelines with predictive analytics, automation, and data-driven insights.
NextEra, backed by LTIMindtree, partners with ServiceNow to drive AI-powered digital transformation across enterprises and governments in the MENA region.
SG partners with Salesforce to digitise India’s cricket equipment industry, bringing AI and cloud technology to modernise manufacturing, retail, and customer engagement.
My Marketing Pro launches an AI-driven platform designed to unify brand building and direct marketing, aiming to boost personalization, efficiency, and measurable results for businesses.
Databricks invests in ex-Intel AI chief Naveen Rao’s new startup, signaling a push to develop advanced AI hardware for scalable, efficient enterprise adoption.
CMO Council launches an AI marketing readiness tool to help leaders evaluate preparedness, benchmark progress, and align strategies for AI-powered customer engagement.
Position² adds industry veterans to its board to strengthen governance and accelerate AI-driven marketing strategies for global growth.
Klarna bets big on AI-driven marketing to drive revenue growth and boost investor confidence as it gears up for a potential IPO.
Segumento names Tabrez Alam as Chief of Business Strategy and Data Alliances, strengthening its leadership to drive data partnerships and business growth in India’s evolving martech space.
RevragAI acquires GenstaqAI to expand enterprise AI agent capabilities, boosting scalability, security, and compliance for large-scale adoption.
Salesforce enters IT service management with an agentic AI platform, challenging ServiceNow by unifying IT workflows, CRM, and automation in its Winter ’26 release.
The global data-driven marketing market is set to reach $181.3B by 2032, with AI driving personalization, customer insights, and compliance-led brand growth.
Accenture acquires UK-based MomentumABM to enhance account-based marketing and advisory capabilities, strengthening its global B2B growth and client engagement strategies.
Booking.com deploys AI to fight rising online travel fraud, using real-time detection to protect customers and partners while ensuring secure, seamless booking experiences.
HubSpot introduces The Loop, an AI-driven marketing framework unveiled at Inbound 2025, designed to replace the flywheel and drive continuous, adaptive customer engagement.
iPullRank releases a 20-chapter AI Search Optimization Manual, guiding marketers on adapting SEO strategies to thrive in an AI-driven search landscape.
Cart.com appoints Gregg Zegras as Chief Revenue Officer to strengthen global growth and unify commerce solutions across B2C and B2B markets.
Former Scale AI CTO Dhruba Borthakur launches Isotopes, raising $20M to simplify big data with AI agents and make enterprise data more accessible and actionable.
Visa launches MCP Server and Agent Toolkit to power secure, AI-driven agentic commerce, enabling developers and businesses to integrate intelligent payment experiences.
Agora partners with OpenAI to integrate Realtime API, enabling multimodal AI agents that deliver seamless real-time voice, video, and text interactions for enterprises.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
HubSpot expands AI features across marketing, sales, and commerce hubs to boost efficiency, personalization, and customer engagement for businesses.
AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
AI-driven funnels are reshaping edtech in India with personalised learning, job readiness tools, and vernacular reach, boosting retention and engagement.
Lyxity launches an AI content platform for planning, creation, personalization and governance, with enterprise integrations and brand-safety controls for multilingual, multi-channel campaigns.
Martech-driven mobile app analytics is moving from vanity metrics to decision engines, with privacy-first data, experimentation, and incrementality guiding growth across India’s app economy.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Phound expands its enterprise communication platform with broadcast messaging, enhancing secure, compliant, and large-scale information delivery for digital-first businesses.
84% of B2B marketers in India say human-led storytelling builds more trust than AI-generated content, LinkedIn report reveals.
Ostro launches Airmark, an AI-powered tool that turns static pharma marketing emails into compliant, conversational experiences for clinicians.
Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.
Accenture to acquire Salesforce and AI specialist NeuraFlash, boosting customer engagement, agentic AI, and enterprise-scale digital transformation capabilities.
Aurasell launches the world’s first AI-native CRM with $30M seed funding, promising predictive insights, automation, and personalization for global enterprises.
Tambourine launches a personalization platform and Reserv Encore booking engine to deliver frictionless, pop-up-free hotel booking experiences for the digital-first hospitality sector.
7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.
InMobi & Glance’s Festive Marketing Trends Report shows 64% shop fully online, 83% research online first, and AI-powered shopping recommendations surged 79% this season.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
Seismic and Salesforce launch Aura AI for Agentforce to boost B2B sales efficiency with AI-driven personalization, automation, and decision support.
Talkdesk expands its Epic EHR integration with AI-powered outreach, aiming to improve patient engagement, streamline healthcare communication, and ensure compliance.
Fireflies becomes the first AI meeting tool listed in Anthropic’s Claude MCP directory, marking a major step in enterprise AI adoption for meeting intelligence and productivity.
AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
Cart.com appoints Sam Bowman as Chief Marketing Officer after acquiring Amify, marking a strategic move to scale its global commerce solutions and strengthen brand leadership.
StrativEra launches multi-channel marketing campaign services to help businesses drive measurable growth through integrated, data-driven customer engagement.
Oracle integrates OpenAI’s GPT-5 across its database and cloud applications, aiming to boost enterprise productivity, automation, and decision-making with AI-driven innovation.
Adobe launches Acrobat Studio, an AI-powered workspace that combines PDFs, collaboration, and creative tools with intelligent AI agents for productivity and design.
Salesforce to acquire AI automation firm Regrello to strengthen Agentforce and Slack capabilities, advancing enterprise workflow automation globally.
Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, shares how marketing can help businesses stay relevant, resilient, and growth-focused in uncertain times
Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.
WebEngage shifts focus to Generative AI, aiming to enhance customer engagement and retention as martech platforms adopt AI-driven personalization globally.
Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.
Intention.ly launches its AI Lab—offering vetted AI martech tools tailored for financial firms to improve efficiency, marketing ROI, and generative search visibility.
91% of marketers use or plan to use third-party AI or automated bidding tools driven by efficiency gains though transparency and oversight remain key.
Travelgenix launches Luna AI, a generative AI tool to help travel agents automate marketing, cut campaign time, and boost personalization.
"Legal education must evolve for the AI era—equipping students with tech, data, and ethical skills to navigate digital courts, smart contracts, and future-ready law practice."
InMobi launches Lucknow tech hub, creating 3,000 jobs and driving deep-tech innovation in AI, MLOps, and automation to boost Uttar Pradesh’s $1 trillion economy vision.
YouTube begins U.S. trials of AI-powered age verification, aiming to enhance safety and comply with regulations without disrupting user experience.
Interpublic Group teams up with AI startup Aaru to embed predictive simulations into marketing planning—enabling brands to forecast audience response and boost campaign performance.
Salesforce confirms a data breach impacting major firms including Google and Chanel, linked to third-party compromise.
Wikipedia editors launch a guide and speedy deletion policy to combat AI-generated content and uphold content quality and neutrality.
Xactly launches industry-first AI agents to automate sales performance and GTM operations, aiming to boost efficiency, accuracy, and strategic decision-making for global revenue teams.
PulsePoint launches AI-powered Adaptive Optimization to boost qualified audience reach and cut media waste, with a focus on precision healthcare marketing.
Consumers are choosing brands that remove life’s frictions, blending AI, design, and empathy to deliver effortless convenience over flashy tech.
Salesforce to acquire WAii, a natural language-to-SQL startup, to enhance AI-powered data queries and analytics for enterprise customers.
Ask Bosco secures £4.1M to expand its AI-powered marketing analytics platform, targeting global agency and e-commerce growth.
Mobiquity launches CMONE, an agentic AI marketing platform to automate campaigns, improve ROI, and ensure data security across channels.
Bengaluru saree shop’s ChatGPT-style banner blends tradition and tech, going viral ahead of Varalakshmi Vratam and boosting festival sales.
Qwant and Ecosia launch STAAN, an open-source European search index to reduce reliance on Big Tech and promote digital sovereignty.
Stagwell bets big on AI and tech agility to drive growth, outpacing legacy ad giants WPP, Omnicom, and IPG amid industry cutbacks.
Eversana partners with Google Cloud to launch AI-powered life sciences marketing agency, modernizing pharma campaigns.
