Diageo North America appoints PepsiCo and AB InBev veteran Sebnem Erim as CMO amid slowing spirits demand and challenges in the regional market.
What makes a tattoo customer return? Artists at Aliens Tattoos explain how personalised design, trust, customer experience and human connection build lasting loyalty.
How does Korean food become a repeat craving? GTGO India CEO Mahesh Reddy discusses how customer experience, authentic flavours and consistency influence repeat orders.
Cegeka appoints former Accenture executive Kim De Maeseneer as Chief AI Officer to lead enterprise AI strategy, client solutions and internal AI adoption.
THE BRIJ Incubator concludes Foundry Cohort 2 in Jaipur, with 13 creative startups presenting growth strategies focused on revenue, pricing, profitability and customer demand.
Atlys appoints Rahul Mishra as Head of Growth. The former Housing.com executive brings experience in performance marketing, CRM, customer acquisition and digital advertising.
How can brands turn app downloads into customer loyalty? Industry leaders explain how personalisation, seamless experiences and consistent value drive app retention.
Goldman Sachs sells ₹168.67 crore worth of Eternal shares to BofA Securities in a block deal involving 53.37 lakh shares at ₹316 apiece.
Rhea Umesh Mansukhani takes over as Head of Marketing at upGrad Enterprise after serving as Enterprise Marketing Lead and Product Marketing Manager.
HubSpot introduces AI spending caps, flexible credit billing and subscription controls to help marketing teams manage costs as usage of AI-powered tools increases.
Former Paytm Payments Bank CISO Rajesh Hemrajani transitions towards independent director and cybersecurity advisory roles, focusing on technology risk and governance.
OpenAI CTO Vijaye Raji joins Amplitude's board as the company continues developing Statsig's analytics and experimentation platform under its existing brand.
Netflix plans to cut nearly 1,000 jobs, around 6% of its workforce, amid rising competition from YouTube, TikTok and other platforms while expanding AI and advertising investments.
How does food packaging influence customer trust? Industry leaders explain how advanced packaging technology preserves freshness, ensures quality and strengthens brand loyalty.
Gartner warns that over $3.5 trillion in AI infrastructure spending could face impairment risks by 2030, with revenue unlikely to support planned investments.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
Google announces new AI initiatives in India spanning agriculture, crop science and education, alongside $15 million in funding to support small businesses.
ByteDance establishes an AI safety team within its Seed division and plans to hire 10 researchers across China and the US to strengthen AI alignment and risk preparedness.
Formial Labs raises Rs 2.88 crore in pre-seed funding led by Zeropearl VC to expand AI-enabled personalised skincare, clinical consultations and dermatology technology.
Tata CLiQ appoints Bhavesh Kumar as Head of Information Security to strengthen cybersecurity, AI security, technology risk management and digital trust.
Meta appoints Ravi Garg as Managing Director, Enterprise Business for APAC, expanding his responsibilities across AI-powered business messaging and enterprise solutions.
Indian brands allocate 15–25% of marketing budgets to the creator economy, with IIGC highlighting long-term partnerships, consumer trust and measurable business outcomes.
Getty Images plans to go private under a $533 million restructuring agreement backed by the Getty family and Koch Equity Development, following its failed Shutterstock merger.
insidepacket launches an AI Access Platform to connect enterprises with GPU cloud providers through private, on-demand networks, with an initial rollout planned in Europe.
Ten x You's Isa Rahman explores how comfort, personalisation, customer experience and brand identity influence consumer loyalty in India's growing athleisure market.
Akanksha Sharma of CITTA explains how consumer trust, thoughtful product design, customer experience and personalised communication shape loyalty in baby care and skincare.
A&Co.’s Abdul Nasir Shaikh explores how bespoke craftsmanship, personalisation, customer understanding and exclusivity shape luxury experiences and lasting relationships.
Over 40% of marketing leaders cannot prove martech's financial impact, while only 10.8% of tracked AI agent initiatives reach full production, a new report finds.
HubSpot plans to cut nearly 660 jobs, or 7% of its workforce, as it restructures around AI-led customer outcomes and simplifies its organisational structure.
BEANLY’s Nandini Malhotra explains how taste, consistency, personalisation and customer feedback can turn a coffee visit into lasting loyalty.
IndusInd General Insurance’s Gaurav Srivastava discusses his career journey, customer-first CX, AI, self-service and the changing expectations of insurance customers.
Salesforce is acquiring Listen Labs, an AI customer research platform that automates interviews, analysis and simulations across more than 120 languages.
Optigo Networks has launched an AI Assistant for OptigoVN that turns complex building automation network diagnostics into plain-language answers and recommended actions.
Persistent Systems has received Databricks Brickbuilder Specialisation for its iAURA 2.0 solution focused on governed AI adoption across BFSI enterprises.
Celewish Media has introduced AI-powered virtual CMO Maira Vardhan to explore brand strategy, influencer marketing, creator partnerships and commercial campaigns.
Meta is expanding its creator marketing tools with AI-assisted discovery, new APIs, Partnership Ads and Instagram Live video advertising.
DuckDuckGo's new Duck.ai campaign uses giant "prying eyes" to highlight AI privacy concerns as it promotes its private AI chat service across the US.
HubSpot has expanded AI across its CRM, marketing and sales tools with a new intelligence layer, self-updating records and AI-powered campaign capabilities.
Royal Air Maroc has appointed Merkle MENA to lead its SEO, content and GEO strategy across traditional search engines and AI-powered discovery platforms.
Workaholic has unified its AI tools for content, SEO, email, PPC and analytics into one platform aimed at digital businesses, agencies and e-commerce operators.
Adobe is expanding AI across its marketing technology portfolio as brands increase adoption of generative and agentic AI for content, data and customer experience.
Indexly has launched an AI marketing stack for agencies, combining AI search visibility, GEO, content creation, reporting and traffic attribution in one platform.
Circana Adds Google Meridian to Liquid Mix for AI-Powered Marketing Measurement
Quickplay has launched Live Operations, an AI-powered platform that brings scheduling, signal control, advertising, content clipping and monitoring into one console.
Prosyo has launched an AI-powered platform combining LinkedIn marketing, ABM, email outreach, personalisation and pipeline management.
Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
Salesforce expands Agentforce through MCP and Slack, allowing external AI assistants to access specialised agents and enterprise tools across business workflows.
Uniphore expands Marketing AI with AI agents that connect customer data, audience building, campaign activation and measurement across existing martech systems.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
Firstsource has partnered with Cresta to combine AI agents, human-agent assistance and conversation intelligence with enterprise CX integration and operations.
RMIT has launched a Marketing Technology Lab focused on AI, data and privacy-first personalisation, giving marketers hands-on experience with emerging MarTech.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
ZIG AI has launched an AI-ready Knowledge Graph to unify enterprise data and improve AI-driven sales, customer intelligence and revenue operations.
Okta is acquiring AI security startup Permiso to strengthen identity threat detection and protect human, machine and AI agent identities.
StackAdapt has launched Ivy Studio, an AI-powered marketing hub that helps advertisers plan, execute and optimise campaigns through a conversational interface.
Telekom Srbija is deploying SAS AI and Customer Intelligence 360 to modernise customer engagement, campaign management and personalised marketing.
Kraken is relaunching its app with AI powered agentic trading, offering personalised portfolio guidance, market insights and investment recommendations.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
Reddit is deploying AI powered moderation tools to identify and reduce AI generated marketing spam while protecting authentic user conversations.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
MongoDB aims to upskill two million Indian developers by 2030 while launching AI retrieval tools for enterprise generative AI applications.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
Elsevier has introduced AI writing and evidence-checking agents in LeapSpace to help researchers draft, validate and refine scientific work.
AdGPT has launched Go Live, a new feature designed to help marketers create, approve and launch campaigns faster using AI-driven workflows.
SEO.co has launched a free AI prompt library designed to help marketers, SEO professionals and businesses improve content creation and search performance.
The on-device AI market is projected to surpass $75.5 billion by 2033 as privacy concerns, real-time intelligence and edge computing drive adoption.
LiveRamp has launched a partner program for AI marketing agents, aiming to help brands activate trusted data across AI-driven workflows and campaigns.
Kachilu has launched a macOS AI marketing app that automates campaign execution through browser-based workflows, reducing manual marketing tasks.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
New research suggests enterprises are leaving nearly $18 trillion in potential AI value untapped due to execution, governance and adoption challenges.
Richard Roth’s Media has secured approval for a $52 million investment to expand its AI-powered marketing systems and strengthen data-driven advertising capabilities.
Mobavenue has launched PiiX, an AI-powered platform designed to help brands unify customer data, generate insights and improve marketing performance.
Optimizely has launched a full AEO platform designed to help brands improve visibility and performance across AI-powered search and answer engines.
Contentstack has launched its AI Experience Platform featuring Agent OS and Agent Accelerator to help enterprises deploy AI agents across digital experiences.
Minerva has raised $20 million to expand its AI-powered marketing technology platform as businesses increasingly seek automation and data-driven marketing solutions.
Boda Group has launched a dedicated AI division to help businesses adopt artificial intelligence and accelerate digital transformation initiatives.
TrueFan AI has raised $10 million in Series A funding as enterprises increasingly adopt AI-generated video content for marketing and communication.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Nitrosend has raised $700,000 in seed funding to expand its AI-powered marketing automation platform for businesses and marketers.
Cognizant has launched the ACE Team Program to develop AI builders and accelerate workforce readiness for the growing AI economy.
Deece has launched an AI-powered platform designed to help enterprises simplify data management, analytics and business decision-making.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
Uniphore has introduced an AI-powered Audience Agent designed to help marketers analyze audiences, generate insights and improve campaign outcomes.
A new eClerx study found that 78% of marketing leaders believe martech investments are not delivering expected ROI outcomes.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Impel has integrated AI video capabilities with customisable AI agents to support automotive retail marketing and customer engagement.
Pattern has launched Pi, an AI-powered ecommerce platform designed to help global brands improve digital growth and marketplace operations.
The creator of cybersecurity startup Nanoclaw has rejected a $20 million acquisition offer and instead raised $12 million in seed funding.
Fotor has launched an AI-powered Vibe Marketing tool aimed at helping brands and creators generate marketing content faster.
BigBear.ai and ISC have deployed an AI-powered supply chain security platform in Panama’s Dry Canal logistics corridor.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
Former Google and Databricks engineers have launched a new AI-powered martech platform focused on automation and customer engagement.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
SpeedMobi has launched AI-powered platform upgrades designed to help service businesses automate workflows and improve customer engagement.
Notion has introduced AI agent capabilities aimed at automating workflows and transforming workplace productivity tools.
A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.
A Canva study shows marketers are rapidly adopting AI creative tools while consumer trust and authenticity concerns continue to grow.
Zeta Global and Snowflake are collaborating on an open semantic framework aimed at standardising AI-powered marketing data systems.
Meta is expanding its advertising ecosystem with AI connectors that integrate third-party marketing and business tools into ad workflows.
ServiceNow’s AI Control Tower is drawing attention as enterprises seek stronger visibility into AI spending, governance and operational oversight.
FullThrottle AI and TuneIn have partnered to expand outcome-based audio marketing through AI-driven targeting and performance measurement.
Coca-Cola and industry partners are advocating for a new marketing measurement standard as brands seek better accountability across digital channels.
LTM has launched BlueVerse Max, an AI-driven marketing platform built on Salesforce to support automation and customer engagement.
Fractal Analytics reported a 17% rise in Q4 revenue while net profit more than doubled amid growing enterprise demand for AI solutions.
Voice AI startup Vapi has reached a $500 million valuation after Amazon Ring selected its platform over more than 40 competitors.
A new MMA India study says 85% of marketers are seeing measurable business impact from AI adoption across campaigns and customer engagement.
Manychat has integrated Claude AI to strengthen ecommerce automation and conversational customer engagement capabilities.
GoDaddy has launched Airo for WordPress, an AI-powered tool that helps users build and manage WordPress websites through conversational prompts.
Creatable has launched a predictive AI platform to help book creators improve ecommerce performance and audience targeting.
Dubai-based Visarun.ai is expanding into India with AI-powered visa and travel automation solutions for travellers.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
Kodiak AI raised $100 million in a discounted funding round, triggering a sharp stock decline amid investor concerns.
Canva has launched its Squirrelites campaign to showcase AI-powered marketing and creative workflow tools for businesses and creators.
A new study by mFilterIt AI Tech and MMA India finds most businesses adopting AI in marketing are seeing medium to high impact.
AI startup Library has raised pre-seed funding to expand enterprise automation and AI-driven productivity solutions.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
AI is transforming the martech industry as companies rethink platforms, workflows, talent strategies, and customer engagement models.
StackAdapt launches an AI-powered advertising pilot in ChatGPT, exploring conversational marketing and contextual brand engagement.
KPMG launches an internal dashboard to track employee AI usage, focusing on governance, productivity, and responsible adoption.
Banza raises $1 million to build a platform for personal AI twins, focusing on user ownership and personalised AI experiences.
An Oxford study finds that AI models with higher “temperature” settings tend to produce more errors, highlighting a trade off between creativity and accuracy.
Writer has launched AI agents that can act without prompts, marking a shift toward autonomous enterprise AI systems.
Meta has acquired a robotics AI startup to accelerate its push into humanoid and embodied AI technologies.
Firstsource has partnered with Typeface to launch agentic AI marketing services, aiming to enhance enterprise content and campaign efficiency.
A Forrester report highlights declining pipeline quality despite rising martech investments and increasing stack complexity.
Legal AI startup Legora has reached a $5.6 billion valuation as competition in the AI-powered legal tech space intensifies.
Goldman Sachs and Bain have led an investment in an AI marketing startup, highlighting rising interest in automation-driven marketing tools.
ComfyUI has reached a $500 million valuation as creators increasingly seek control over AI-generated media workflows.
Businessbay.io is positioning India as a key growth market, focusing on AI and automation to expand its global footprint.
Salesforce plans to hire 1,000 graduates and interns as it strengthens its AI capabilities and invests in future talent.
The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.
Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.
Deep Algorithm has raised $1.7 million in a pre-Series A round to expand its AI capabilities and market reach.
Xactly and ServiceNow have launched agent-to-agent AI integration to automate and optimise revenue operations.
Dojo AI has raised $6 million in funding to expand its enterprise AI platform and accelerate product development.
SAP and Google Cloud have expanded their partnership to deploy multi agent AI solutions across enterprise workflows.
Coforge has launched AI platforms VoyagerAI and FlightFlexAI to improve airline customer experience and operational efficiency.
Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.
Luma and Wonder Project have launched an AI-powered production studio to streamline content creation and expand storytelling capabilities.
Highwire has launched AcroAI, an agentic AI platform designed to automate marketing workflows and enhance decision-making for enterprise teams.
Google has simplified enhanced conversions in Ads, making it easier for marketers to improve tracking accuracy and campaign measurement.
