HubSpot introduces The Loop, an AI-driven marketing framework unveiled at Inbound 2025, designed to replace the flywheel and drive continuous, adaptive customer engagement.
iPullRank releases a 20-chapter AI Search Optimization Manual, guiding marketers on adapting SEO strategies to thrive in an AI-driven search landscape.
Cart.com appoints Gregg Zegras as Chief Revenue Officer to strengthen global growth and unify commerce solutions across B2C and B2B markets.
Former Scale AI CTO Dhruba Borthakur launches Isotopes, raising $20M to simplify big data with AI agents and make enterprise data more accessible and actionable.
Visa launches MCP Server and Agent Toolkit to power secure, AI-driven agentic commerce, enabling developers and businesses to integrate intelligent payment experiences.
Agora partners with OpenAI to integrate Realtime API, enabling multimodal AI agents that deliver seamless real-time voice, video, and text interactions for enterprises.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
HubSpot expands AI features across marketing, sales, and commerce hubs to boost efficiency, personalization, and customer engagement for businesses.
AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
AI-driven funnels are reshaping edtech in India with personalised learning, job readiness tools, and vernacular reach, boosting retention and engagement.
Lyxity launches an AI content platform for planning, creation, personalization and governance, with enterprise integrations and brand-safety controls for multilingual, multi-channel campaigns.
Martech-driven mobile app analytics is moving from vanity metrics to decision engines, with privacy-first data, experimentation, and incrementality guiding growth across India’s app economy.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Phound expands its enterprise communication platform with broadcast messaging, enhancing secure, compliant, and large-scale information delivery for digital-first businesses.
84% of B2B marketers in India say human-led storytelling builds more trust than AI-generated content, LinkedIn report reveals.
Ostro launches Airmark, an AI-powered tool that turns static pharma marketing emails into compliant, conversational experiences for clinicians.
Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.
Accenture to acquire Salesforce and AI specialist NeuraFlash, boosting customer engagement, agentic AI, and enterprise-scale digital transformation capabilities.
Aurasell launches the world’s first AI-native CRM with $30M seed funding, promising predictive insights, automation, and personalization for global enterprises.
Tambourine launches a personalization platform and Reserv Encore booking engine to deliver frictionless, pop-up-free hotel booking experiences for the digital-first hospitality sector.
7 ways AI is transforming customer journeys in 2025, from personalization and agentic workflows to privacy-by-design, with lessons on how brands can balance automation and human oversight.
InMobi & Glance’s Festive Marketing Trends Report shows 64% shop fully online, 83% research online first, and AI-powered shopping recommendations surged 79% this season.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
Seismic and Salesforce launch Aura AI for Agentforce to boost B2B sales efficiency with AI-driven personalization, automation, and decision support.
Talkdesk expands its Epic EHR integration with AI-powered outreach, aiming to improve patient engagement, streamline healthcare communication, and ensure compliance.
Fireflies becomes the first AI meeting tool listed in Anthropic’s Claude MCP directory, marking a major step in enterprise AI adoption for meeting intelligence and productivity.
AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
Cart.com appoints Sam Bowman as Chief Marketing Officer after acquiring Amify, marking a strategic move to scale its global commerce solutions and strengthen brand leadership.
StrativEra launches multi-channel marketing campaign services to help businesses drive measurable growth through integrated, data-driven customer engagement.
Oracle integrates OpenAI’s GPT-5 across its database and cloud applications, aiming to boost enterprise productivity, automation, and decision-making with AI-driven innovation.
Adobe launches Acrobat Studio, an AI-powered workspace that combines PDFs, collaboration, and creative tools with intelligent AI agents for productivity and design.
Salesforce to acquire AI automation firm Regrello to strengthen Agentforce and Slack capabilities, advancing enterprise workflow automation globally.
Guest Column: Yatnesh Pandey, VP-Marketing, GreenPly Industries, shares how marketing can help businesses stay relevant, resilient, and growth-focused in uncertain times
Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.
WebEngage shifts focus to Generative AI, aiming to enhance customer engagement and retention as martech platforms adopt AI-driven personalization globally.
Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.
Intention.ly launches its AI Lab—offering vetted AI martech tools tailored for financial firms to improve efficiency, marketing ROI, and generative search visibility.
91% of marketers use or plan to use third-party AI or automated bidding tools driven by efficiency gains though transparency and oversight remain key.
Travelgenix launches Luna AI, a generative AI tool to help travel agents automate marketing, cut campaign time, and boost personalization.
"Legal education must evolve for the AI era—equipping students with tech, data, and ethical skills to navigate digital courts, smart contracts, and future-ready law practice."
InMobi launches Lucknow tech hub, creating 3,000 jobs and driving deep-tech innovation in AI, MLOps, and automation to boost Uttar Pradesh’s $1 trillion economy vision.
YouTube begins U.S. trials of AI-powered age verification, aiming to enhance safety and comply with regulations without disrupting user experience.
Interpublic Group teams up with AI startup Aaru to embed predictive simulations into marketing planning—enabling brands to forecast audience response and boost campaign performance.
Salesforce confirms a data breach impacting major firms including Google and Chanel, linked to third-party compromise.
Wikipedia editors launch a guide and speedy deletion policy to combat AI-generated content and uphold content quality and neutrality.
Xactly launches industry-first AI agents to automate sales performance and GTM operations, aiming to boost efficiency, accuracy, and strategic decision-making for global revenue teams.
PulsePoint launches AI-powered Adaptive Optimization to boost qualified audience reach and cut media waste, with a focus on precision healthcare marketing.
Consumers are choosing brands that remove life’s frictions, blending AI, design, and empathy to deliver effortless convenience over flashy tech.
Salesforce to acquire WAii, a natural language-to-SQL startup, to enhance AI-powered data queries and analytics for enterprise customers.
Ask Bosco secures £4.1M to expand its AI-powered marketing analytics platform, targeting global agency and e-commerce growth.
Mobiquity launches CMONE, an agentic AI marketing platform to automate campaigns, improve ROI, and ensure data security across channels.
Bengaluru saree shop’s ChatGPT-style banner blends tradition and tech, going viral ahead of Varalakshmi Vratam and boosting festival sales.
Qwant and Ecosia launch STAAN, an open-source European search index to reduce reliance on Big Tech and promote digital sovereignty.
Stagwell bets big on AI and tech agility to drive growth, outpacing legacy ad giants WPP, Omnicom, and IPG amid industry cutbacks.
Eversana partners with Google Cloud to launch AI-powered life sciences marketing agency, modernizing pharma campaigns.
AI Certs launches Mission AI Saksham to provide free AI certifications to college students in India, aiming to bridge the country’s growing AI skills gap and boost future-ready talent.
Zoho CEO Sridhar Vembu says AI boosts engineer productivity by 20%, emphasizes augmentation over replacement in India’s tech landscape.
SAP and IIMA Ventures launch Northeast Growth Labs to support social enterprises in Northeast India with mentorship, funding access, and capacity-building for inclusive innovation.
Aurora Mobile integrates Grok-4 into GPTBots.ai to enhance enterprise AI agents, offering improved automation, multilingual support, and contextual intelligence for global businesses.
Optimizely launches Geo-Ready CMS to boost AI-powered search visibility with localization, structured content, and region-specific SEO.
Salesforce CEO Marc Benioff raises concerns over CEOs blaming AI for mass layoffs, urging responsible deployment and transparency as businesses rapidly adopt generative AI tools.
Zaggle acquires Bengaluru-based Rio Money for ₹22 crore to enter India’s consumer credit card market via UPI. The move expands Zaggle’s fintech capabilities beyond enterprise solutions.
Sonata Software posts ₹2,965 Cr Q1 FY26 revenue, driven by AI transformation deals including a landmark $73M contract; PAT rises 17% QoQ.
Apexon launches AgentRise, an Agentic AI platform to scale enterprise automation and drive industry-specific transformation with embedded intelligent agents.
LTIMindtree and Adobe launch BlueVerse CraftStudio, an AI-driven marketing agency designed to accelerate ROI through data-driven, creative, and composable customer experiences.
IIT Roorkee & Futurense launch India’s first AI certification for marketers—no coding required, industry-aligned, with IIT credential & career support.
HubSpot launches first CRM connector for Anthropic’s Claude, expanding AI-driven workflows with secure, customizable agent tools.
Netcore’s MarTech 2025 report reveals Agentic AI drives 2X conversions, with early adopters reporting 23% uplift in campaign performance.
Similarweb launches GenAI Toolkit to help brands monitor visibility and traffic from AI chatbots like ChatGPT and Google’s AI Overviews.
IQSTEL and ONAR partner to launch an AI-powered multi-agent platform that aims to reshape traditional marketing agency models by automating tasks and improving ROI.
Google introduces Opal, a no-code AI app builder for non-programmers. It enable users to build mini-AI apps using drag-and-drop features, aligning with the trend of vibe coding and AI democratization.
ServiceNow's AI deals now contribute 23% of revenue, challenging Indian IT firms to accelerate AI adoption and shift toward product-based models.
Digital Scholar launches AI-powered 1-year MBA in Digital Marketing with ₹20 lakh real ad budgets, IIT/IIM faculty, and global industry mentors.
DesignRush study reveals key mistakes companies make when deploying AI employees, urging marketers to adopt clearer strategies and human oversight.
Onfolio’s AI marketing arm unveils Generative Engine Optimization (G.E.O.) to help websites increase traffic through AI tools like ChatGPT—offering a roadmap for future digital marketing strategies.
ThinkROI partners with Visibili.ai to help brands boost discoverability in AI-powered search environments.
Taboola’s 2025 study shows AI and personalization are redefining insurance marketing, boosting ROI and customer engagement.
Bloomreach and Snowflake team up to unify customer data and enable AI-driven activation for real-time marketing personalization.
Kantar expands its partnership with Cint, leveraging the new Cint Exchange to improve survey data quality and scale people-based marketing globally.
Cardlytics introduces interactive dashboards for real-time insights into consumer spending and campaign performance.
Amazon Web Services (AWS) launches AgentCore, a platform enabling enterprises to build, deploy, and manage AI agents securely and at scale, integrated with Amazon Bedrock.
HG Insights launches AI Copilot and Market Analyzer to help B2B revenue teams generate real-time insights, prioritize leads, and streamline go-to-market strategies.
Laraware unveils India’s first AI-native fintech software stack, enabling end-to-end automation, credit scoring, and compliance tools for financial firms.
Sitecore launches XM Cloud Sandbox to let marketers test, personalize, and build omnichannel experiences with no setup, coding, or developer support needed.
Attain upgrades OutcomeHQ into a full-stack media optimization platform to enhance cross-channel ad performance and real-time consumer insights.
Exploring how new top-level domains (gTLDs) empower brands to build digital trust and secure online identities in the evolving martech landscape.
SEMrush expands its platform with AI-powered content and SEO tools to strengthen its position in digital marketing. This aims to streamline workflows and compete with emerging generative AI platforms.
AWS transforms its global marketing operations with generative AI, enhancing personalization, scaling outreach, and streamlining B2B account planning across sales teams.
Klaviyo unveils AI-powered tools to enhance omnichannel marketing, boosting creative efficiency, personalization, and predictive audience engagement.
Intel partners with Accenture and AI tools to streamline global marketing operations, triggering internal workforce cuts in a strategic realignment.
HubSpot targets SMBs with no-code tools, while Salesforce delivers enterprise-grade automation with Einstein to transform CRM, marketing, and sales.
Explore how AI, AR/VR, and data ethics are reshaping global marketing in a borderless digital world.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
Informa, TechTarget, and Salesloft have joined forces to launch a strategic partnership that enhances B2B prospecting through intent data, AI-driven engagement, and workflow automation.
From growth hacking to scale-ready automation, these are the real toolkits powering India’s most ambitious startups.
KPMG report reveals startling trends in complacent use, governance gaps, and productivity pressures
A wave of AI-driven layoffs is sweeping through the tech industry, with several high-profile companies announcing job cuts in the span of just a few days.
