AI adoption could reshape nearly half of all jobs in India’s banking sector, according to a BCG report, as banks move towards automation, personalization, and data-driven decision-making.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
Airtel introduces six AI agents on its Thanks app to enhance customer support, streamline services, and boost engagement as telecom competition intensifies.
Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
Sharon Supriya joins Premom Health India as Chief Digital Officer, moving from Times Group to lead digital growth in India’s fast-evolving health-tech sector.
AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
OpenAI appoints Indian-origin engineer Vijaye Raji as CTO of Applications to lead AI products like ChatGPT, highlighting its focus on scaling safe, impactful AI solutions.
