Premom Health India has announced the appointment of Sharon Supriya as its new Chief Digital Officer (CDO), marking a significant leadership addition to the company’s senior management team. With this move, Premom aims to strengthen its digital strategy and expand its footprint in India’s growing health and wellness ecosystem.
Supriya transitions from the Times Group, where she held senior leadership roles in digital transformation and media strategy. Over her career, she has been associated with driving growth at the intersection of technology, content, and consumer engagement. Her expertise spans across digital platforms, marketing solutions, and business operations, equipping her with the skills to navigate India’s rapidly evolving digital-first consumer base.
In her new role at Premom Health India, Supriya will be responsible for leading the company’s digital initiatives, overseeing technology-driven consumer engagement strategies, and scaling the brand’s reach through innovative platforms. The move reflects Premom’s growing focus on digital health solutions, as Indian consumers increasingly turn to apps and platforms for wellness, preventive care, and reproductive health management.
Industry observers note that the healthcare and wellness sector in India has become one of the fastest adopters of digital-first models, accelerated by rising internet penetration and consumer demand for personalized solutions. A report by IAMAI (Internet and Mobile Association of India) estimated that the country had more than 820 million internet users by 2024, with health-tech and wellness platforms among the fastest-growing verticals. Companies like Premom, which specialize in women’s health and wellness, are now leveraging advanced analytics and digital tools to expand their services.
Supriya’s experience at the Times Group will likely play a crucial role in Premom’s plans to build stronger consumer journeys and data-driven strategies. At Times, she was closely involved in crafting integrated media solutions and leveraging digital technologies for audience engagement. Her move underscores the increasing crossover of senior leaders from media and digital publishing into health-tech and consumer-facing startups.
Speaking on the appointment, industry insiders highlighted the critical role of Chief Digital Officers in shaping organizational growth. As digital becomes central to business operations, the CDO’s role is no longer restricted to technology deployment but now involves driving customer acquisition, engagement, and retention through strategic use of platforms, data, and partnerships.
For Premom Health India, Supriya’s appointment comes at a time when the company is strengthening its position in the competitive health-tech space. Startups and established players alike are scaling up their digital offerings, driven by consumer demand for accessible health solutions. According to a Nasscom report, India’s health-tech market is expected to reach 50 billion dollars by 2033, presenting significant opportunities for firms investing in digital-first strategies.
Premom’s focus has been on providing holistic wellness solutions that combine technology, community support, and personalized engagement. The appointment of a senior digital leader is seen as a step to integrate these aspects more effectively, ensuring that the company can compete with other players in the segment while differentiating through innovation.
With Supriya’s arrival, Premom Health India is expected to deepen its engagement with consumers, adopt data-centric marketing approaches, and scale digital products tailored for the Indian market. Her expertise is also anticipated to help the company explore new revenue streams and partnerships across digital ecosystems.
As the health and wellness sector continues its transformation, Supriya’s appointment reflects the broader trend of leadership realignment in Indian corporates, where digital expertise is becoming indispensable. For Premom Health India, it signals a sharper focus on embedding digital capabilities into its growth trajectory.