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Amandeep Singh Kochar, EVP Experience Strategy and Martech Head, Havas CX India

  Amandeep Singh Kochar Joins Havas CX India as EVP Experience Strategy and Martech Head

  • by Martech Desk
  • 2 days ago

Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.

Meta’s New AI Lab Produces First Internal Models, CTO Confirms

  Meta’s New AI Lab Produces First Internal Models, CTO Confirms

  • by Martech Desk
  • 2 days ago

Meta’s new AI lab has delivered its first internal models, signalling progress in the company’s push to strengthen AI research, product integration and infrastructure capabilities.

Beerajaah S Swain, Chief Digital Marketing Officer, NeuGenM.ai

  Beerajaah S Swain Joins NeuGenM.ai as Chief Digital Marketing Officer

  • by Martech Desk
  • 2 days ago

NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.

Telangana Launches AIKAM to Position State as Global AI Innovation Hub

  Telangana Launches AIKAM to Position State as Global AI Innovation Hub

  • by Martech Desk
  • 2 days ago

Telangana launches AIKAM at Davos to drive AI innovation, attract global partnerships, and strengthen the state’s position in artificial intelligence and emerging technologies.

Apple AI Pin Could Launch in 2027 as Competition in AI Wearables Rises

  Apple AI Pin Could Launch in 2027 as Competition in AI Wearables Rises

  • by Martech Desk
  • 2 days ago

Apple is exploring an AI-powered wearable pin with cameras and microphones as part of its expanding hardware strategy, aiming to compete in the fast-evolving AI device market. (under 200 chars)

Netskope Research Highlights Infrastructure Strain From Enterprise AI Use

  Netskope Research Highlights Infrastructure Strain From Enterprise AI Use

  • by Martech Desk
  • 2 days ago

Netskope research finds AI adoption is increasing pressure on enterprise IT infrastructure, with legacy systems struggling to meet performance, resilience, and security demands.

ChatGPT Adds New Age Prediction Feature to Protect Underage Users

  ChatGPT Adds New Age Prediction Feature to Protect Underage Users

  • by Martech Desk
  • 3 days ago

OpenAI introduces age prediction on ChatGPT to enhance teen safety, applying additional safeguards for users likely under 18 while allowing verification for adults.

Adobe Unveils AI video Upgrades and Commits $10M to Creator Support

  Adobe Unveils AI video Upgrades and Commits $10M to Creator Support

  • by Martech Desk
  • 3 days ago

Adobe introduces new AI video editing features and pledges $10 million in funding to support creators and filmmakers ahead of the Sundance Film Festival.

AI-Powered Emails: How Indian Brands Are Personalizing and Automating to Boost Engagement

  AI-Powered Emails: How Indian Brands Are Personalizing and Automating to Boost Engagement

  • by Anupama Mitra
  • 3 days ago

AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.

Vinay Kumar, Chief Product and Technology Officer, DigitalOcean

  DigitalOcean Names Vinay Kumar Chief Product and Technology Officer

  • by Martech Desk
  • 3 days ago

DigitalOcean has appointed Vinay Kumar as chief product and technology officer as it sharpens focus on cloud simplicity, AI readiness, and developer-first growth.

India Invests $3 Million to Build Indigenous Silicon Base for AI Chips

  India Invests $3 Million to Build Indigenous Silicon Base for AI Chips

  • by Martech Desk
  • 3 days ago

India has committed $3 million to develop indigenous silicon ingots, aiming to secure its AI chip supply chain and reduce reliance on imports.

Nvidia backs AI inference startup Baseten with $150 million investment

  Nvidia backs AI inference startup Baseten with $150 million investment

  • by Martech Desk
  • 3 days ago

Nvidia invests $150 million in AI inference startup Baseten, highlighting the growing focus on scalable infrastructure for deploying AI models in real-world enterprise applications.

San Francisco AI Startup Emergent Raises $70 Million in Series B

  San Francisco AI Startup Emergent Raises $70 Million in Series B

  • by Martech Desk
  • 3 days ago

San Francisco-based AI startup Emergent has raised $70 million in Series B funding to scale its team and strengthen its enterprise-focused AI platform.

How AI Is Redefining Trust and Personalization for Modern Brands

  How AI Is Redefining Trust and Personalization for Modern Brands

  • by Anupama Mitra
  • 4 days ago

AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.

Tamil Nadu Expands AI and Deep Tech Push to Drive Innovation Beyond Major Cities

  Tamil Nadu Expands AI and Deep Tech Push to Drive Innovation Beyond Major Cities

  • by Martech Desk
  • 4 days ago

Tamil Nadu is partnering with industry and academia to expand AI and deep tech innovation beyond major cities, aiming to build a more distributed and inclusive technology ecosystem.

OpenAI Reassembles Key Research Talent as Internal Shifts Reshape Its AI Ambitions

  OpenAI Reassembles Key Research Talent as Internal Shifts Reshape Its AI Ambitions

  • by Martech Desk
  • 4 days ago

OpenAI has brought back senior researchers from a former team, signalling strategic recalibration as leadership changes influence its long-term AI direction.

US AI Startups See Surge in Mega Funding Rounds as Investor Confidence Holds in 2025

  US AI Startups See Surge in Mega Funding Rounds as Investor Confidence Holds in 2025

  • by Martech Desk
  • 4 days ago

A growing number of US AI startups raised over $100 million in 2025, highlighting sustained investor confidence despite market caution and tighter capital flows.

Former OpenAI Policy Leader Launches Independent AI Watchdog to Challenge Self-Regulation

  Ex OpenAI Policy Chief Launches Independent AI Oversight Watchdog

  • by Martech Desk
  • 5 days ago

A former OpenAI policy head has launched an independent AI watchdog aimed at reducing industry self-regulation and strengthening public oversight of AI systems.

SAP and Fresenius Partner to Build Sovereign AI Backbone for European Healthcare

  SAP and Fresenius Partner to Build Sovereign AI Backbone for European Healthcare

  • by Martech Desk
  • 5 days ago

SAP and Fresenius are collaborating to develop a sovereign AI backbone aimed at strengthening data security and digital resilience across European healthcare systems.

Shunya Labs Targets India’s Multilingual Voice Challenge with New AI Model

  Shunya Labs Targets India’s Multilingual Voice Challenge with New AI Model

  • by Martech Desk
  • 5 days ago

Shunya Labs has unveiled an AI model designed to better understand India’s code-mixed speech, aiming to improve voice-based applications across diverse languages.

ASUS Pauses Smartphone Expansion to Focus on AI

  ASUS Pauses Smartphone Expansion to Focus on AI and Core Businesses

  • by Martech Desk
  • 5 days ago

ASUS, Artificial Intelligence, Smartphone Industry, Mobile Technology, AI Strategy, Consumer Electronics, Martech

AI Presentation Startup Gamma Raises $68 Million, Valued at $2.1 Billion

  AI Presentation Startup Gamma Raises $68 Million, Valued at $2.1 Billion

  • by Martech Desk
  • 5 days ago

AI presentation startup Gamma has raised $68 million in Series B funding, pushing its valuation to $2.1 billion amid rising demand for AI-powered content tools.

Google Supports Emergent’s Vision for AI Powered No-Code Software

  Google Supports Emergent’s Vision for AI Powered No-Code Software

  • by Martech Desk
  • 6 days ago

Google’s AI Futures Fund has invested in Emergent to support the startup’s agentic no-code app building platform aimed at accelerating AI-driven software creation.

Nyayanidhi Raises $2 Million Seed Round to Expand AI Driven Legal Technology in India

  Nyayanidhi Raises $2 Million Seed Round to Expand AI Driven Legal Technology in India

  • by Martech Desk
  • 6 days ago

Legal technology startup Nyayanidhi has raised $2 million in seed funding to expand its AI platform aimed at improving access and efficiency in India’s legal ecosystem.

OpenAI to Test Advertising on ChatGPT’s Free and Go Tiers in the US

  OpenAI to Test Advertising on ChatGPT’s Free and Go Tiers in the US

  • by Martech Desk
  • 6 days ago

OpenAI is set to test advertising on ChatGPT’s Free and Go tiers in the US, signalling a shift toward monetisation as usage and costs rise.

AI Video Startup Higgsfield Reaches $200 Million ARR at Rapid Pace

  AI Video Startup Higgsfield Reaches $200 Million ARR at Rapid Pace

  • by Martech Desk
  • 1 week ago

AI video startup Higgsfield has crossed $200 million in annual recurring revenue, marking one of the fastest growth trajectories in generative video technology.

ChatGPT Strengthens Multilingual Capabilities with New Translation Update

  ChatGPT Strengthens Multilingual Capabilities with New Translation Update

  • by Martech Desk
  • 1 week ago

OpenAI has launched a ChatGPT translation feature for over 50 languages, positioning it as a direct alternative to traditional translation tools.

News Corp Explores AI Journalism Tools Through Symbolic AI Partnership

  News Corp Explores AI Journalism Tools Through Symbolic AI Partnership

  • by Martech Desk
  • 1 week ago

AI journalism startup Symbolic AI has entered a technology partnership with News Corp, highlighting how publishers are experimenting with AI driven newsroom tools.

Wikipedia Signs Paid AI Content Deals to Support Platform Sustainability

  Wikipedia Signs Paid AI Content Deals to Support Platform Sustainability

  • by Martech Desk
  • 1 week ago

Wikipedia has begun signing paid content deals with AI companies, aiming to fund its operations while shaping how its knowledge is used in AI systems.

OpenAI Partners Cerebras to Scale Real-Time AI Compute Capacity

  OpenAI Partners Cerebras to Scale Real-Time AI Compute Capacity

  • by Martech Desk
  • 1 week ago

OpenAI has entered a multi-billion dollar partnership with Cerebras to expand real-time AI compute, strengthening infrastructure for advanced AI workloads.

OpenAI Expands Research Scope with Investment in Neurotechnology Startup

  OpenAI Expands Research Scope with Investment in Neurotechnology Startup

  • by Martech Desk
  • 1 week ago

OpenAI has invested in Merge Labs, signalling interest in brain computer interfaces as part of its long-term artificial intelligence research strategy.

Irina Ghose, Managing Director, Anthropic India

  Irina Ghose to Lead Anthropic’s India Expansion Ahead of Bengaluru Launch

  • by Martech Desk
  • 1 week ago

Anthropic has appointed Irina Ghose as India Managing Director as it prepares to open its Bengaluru office and expand its presence in the Indian AI ecosystem.

Google Launches TranslateGemma to Advance AI Powered Language Translation

  Google Launches TranslateGemma to Advance AI Powered Language Translation

  • by Martech Desk
  • 1 week ago

Google has launched TranslateGemma, a new AI translation model, signalling intensified competition in machine driven language translation.

OpenAI Hosts Bengaluru Workshop to Help Nonprofits Scale AI for Social Impact

  OpenAI Hosts Bengaluru Workshop to Help Nonprofits Scale AI for Social Impact

  • by Martech Desk
  • 1 week ago

OpenAI conducted a Bengaluru workshop to help nonprofit organisations adopt and scale artificial intelligence for social impact initiatives.

Google Launches Market Access Programme to Support Indian AI Startups

  Google Launches Market Access Programme to Support Indian AI Startups

  • by Martech Desk
  • 1 week ago

Google has launched a Market Access Programme aimed at helping Indian AI startups scale globally through mentorship, partnerships, and enterprise exposure.

BharathCloud Partners JLL to Build AI-Ready Sovereign Cloud Infrastructure in India

  BharathCloud Partners JLL to Build AI-Ready Sovereign Cloud Infrastructure in India

  • by Martech Desk
  • 1 week ago

BharathCloud has partnered with JLL to develop AI-ready sovereign cloud infrastructure across India, targeting enterprises and public sector workloads.

ElevenLabs Crosses $330 Million ARR as Voice AI Adoption Accelerates

  ElevenLabs Crosses $330 Million ARR as Voice AI Adoption Accelerates

  • by Martech Desk
  • 1 week ago

Voice AI company ElevenLabs crossed $330 million in annual recurring revenue last year, reflecting rapid enterprise adoption of synthetic voice technology.

Anthropic Introduces Claude for Healthcare as AI Use in Medicine Expands

  Anthropic Introduces Claude for Healthcare as AI Use in Medicine Expands

  • by Martech Desk
  • 1 week ago

Anthropic has launched Claude for Healthcare, signalling deeper adoption of generative AI in clinical workflows and medical decision support.

Deepgram Raises $130 Million as Voice AI Gains Ground in Quick Service Restaurants

  Deepgram Raises $130 Million as Voice AI Gains Ground in Quick Service Restaurants

  • by Martech Desk
  • 1 week ago

Voice AI company Deepgram has raised $130 million to expand its enterprise offerings, with a growing focus on serving quick service restaurant chains.

Alexandr Wang Enters Forbes 40 Under 40 as Meta Steps Up AI Push with $14 Billion Bet

  Alexandr Wang Enters Forbes 40 Under 40 as Meta Steps Up AI Push with $14 Billion Bet

  • by Martech Desk
  • 1 week ago

Scale AI founder Alexandr Wang joins Forbes 40 Under 40 following Meta’s reported $14 billion AI investment as Big Tech accelerates talent-led growth.

Martech Revolution: How AI-Powered Tools Are Reinventing the CMO’s Playbook

  Martech Revolution: How AI-Powered Tools Are Reinventing the CMO’s Playbook

  • by Brij Pahwa
  • 1 week ago

AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.

Dev Mehta, Director of Marketing, PointGuard AI

  Dev Mehta Appointed Director of Marketing at PointGuard AI

  • by Martech Desk
  • 1 week ago

PointGuard AI has appointed Dev Mehta as Director of Marketing to strengthen brand strategy and go to market efforts in AI security.

This is an AI-generated image.

  How Algorithms Are Rewriting Creator Reach in India

  • by Anupama Mitra
  • 1 week ago

Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.

Alphabet Hits $4 Trillion Valuation as Apple Leverages Google Gemini AI

  Alphabet Hits $4 Trillion Valuation as Apple Leverages Google Gemini AI

  • by Martech Desk
  • 1 week ago

Alphabet has crossed a $4 trillion market valuation as Apple deepens its use of Google’s Gemini AI for next-generation intelligence features.

Tamil Nadu Unveils ₹10,000 Crore Sovereign AI Park with Sarvam AI

  Tamil Nadu Unveils ₹10,000 Crore Sovereign AI Park with Sarvam AI

  • by Martech Desk
  • 1 week ago

Tamil Nadu has partnered with Sarvam AI to develop a ₹10,000 crore Sovereign AI Park aimed at building domestic AI infrastructure and capability.

IndiaAI Mission Sets Up 62 AI Data Labs Across Uttar Pradesh

  IndiaAI Mission Sets Up 62 AI Data Labs Across Uttar Pradesh

  • by Martech Desk
  • 1 week ago

The IndiaAI Mission has unveiled 62 AI data labs across Uttar Pradesh to support talent development, research, and adoption of artificial intelligence.

Nvidia and Eli Lilly Launch $1 Billion AI Partnership for Drug Research

  Nvidia and Eli Lilly Launch $1 Billion AI Partnership for Drug Research

  • by Martech Desk
  • 1 week ago

Nvidia and Eli Lilly have announced a $1 billion investment to set up a joint AI research lab focused on accelerating drug discovery.

xAI’s Grok Faces Access Restrictions in Indonesia and Malaysia

  xAI’s Grok Faces Access Restrictions in Indonesia and Malaysia

  • by Martech Desk
  • 1 week ago

Indonesia and Malaysia have restricted access to xAI’s Grok chatbot, citing concerns around content moderation, governance, and compliance with local regulations.

TCS Reshapes Workforce Strategy with Focus on AI Skills

  TCS Reshapes Workforce Strategy with Focus on AI Skills

  • by Martech Desk
  • 1 week ago

Tata Consultancy Services reported a decline in overall headcount in Q3, even as its AI-skilled workforce crossed 217,000 employees.

Google Introduces Open Protocol to Power Next-Generation AI Commerce

  Google Introduces Open Protocol to Power Next-Generation AI Commerce

  • by Martech Desk
  • 1 week ago

Google has introduced a Universal Commerce Protocol to support AI-powered agentic shopping tools across discovery, decision-making, and transactions.

Top 10 AI Writing Tools Redefining Modern Content Creation Beyond ChatGPT

  Top 10 AI Writing Tools Redefining Modern Content Creation Beyond ChatGPT

  • by Anupama Mitra
  • 1 week ago

Beyond ChatGPT, these 10 AI writing tools are reshaping SEO, marketing copy, and content workflows for modern teams in 2026.

Sridhar Vembu Flags Changing Role of Entry-Level Engineers as AI Adoption Grows

  Sridhar Vembu Flags Changing Role of Entry-Level Engineers as AI Adoption Grows

  • by Martech Desk
  • 1 week ago

Zoho founder Sridhar Vembu says rising AI adoption could reduce demand for junior engineers, urging deeper skill development and long-term workforce adaptation.

DeepSeek Introduces New Approach to Improve Stability and Scaling of Large Language Models

  DeepSeek Introduces New Approach to Improve Stability and Scaling of Large Language Models

  • by Martech Desk
  • 1 week ago

AI research firm DeepSeek has proposed a new mathematical framework to improve the stability and scalability of large language models.

Researchers Develop Self-Healing AI Systems to Address Digital Aphasia

  Researchers Develop Self-Healing AI Systems to Address Digital Aphasia

  • by Martech Desk
  • 1 week ago

Researchers have developed self-healing AI systems that can identify and repair internal failures, reducing errors linked to digital aphasia in neural networks.

Influencer Marketing Pioneer Launches AI-First Media Technology Company

  Influencer Marketing Pioneer Launches AI-First Media Technology Company

  • by Martech Desk
  • 1 week ago

Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.

From Push to Pull: How Customer First Marketing Is Powering Modern Brands

  From Push to Pull: How Customer First Marketing Is Powering Modern Brands

  • by Anupama Mitra
  • 1 week ago

As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.

World’s First Large Language Model Company Makes Public Market Debut

  World’s First Large Language Model Company Makes Public Market Debut

  • by Martech Desk
  • 1 week ago

Chinese AI company Z.ai has become the world’s first publicly listed large language model developer following its Hong Kong stock market debut.

Priyanka Vishnoi, Head of Marketing, Liberty Shoes

  Priyanka Vishnoi Appointed Head of Marketing at Liberty Shoes

  • by Martech Desk
  • 1 week ago

Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, strengthening its leadership as the footwear brand sharpens focus on brand building and growth.

Five AI-Driven Martech Shifts That Will Redefine Marketing in 2026

  Five AI-Driven Martech Shifts That Will Redefine Marketing in 2026

  • by Brij Pahwa
  • 1 week ago

From AI agents to unified data and responsible AI, these five martech shifts will redefine how marketing strategies are built and executed in 2026.

OpenAI Seeks Contractors’ Real Work Examples to Measure AI Model Capabilities

  OpenAI Seeks Contractors’ Real Work Examples to Measure AI Model Capabilities

  • by Martech Desk
  • 1 week ago

OpenAI is asking contractors to upload real work samples from past and current jobs to help train and evaluate advanced AI models.

Perplexity Rolls Out Enterprise AI platform for Public Safety and Law Enforcement Use

  Perplexity Rolls Out Enterprise AI platform for Public Safety and Law Enforcement Use

  • by Martech Desk
  • Jan 11, 2026

Perplexity launches an enterprise AI platform designed for public safety and law enforcement, focusing on secure, source-backed intelligence.

PayPal and Microsoft Introduce Copilot Checkout for AI-led Shopping and Payments

  PayPal and Microsoft Introduce Copilot Checkout for AI-led Shopping and Payments

  • by Martech Desk
  • Jan 11, 2026

PayPal and Microsoft launch Copilot Checkout, combining AI-assisted shopping with integrated payments to streamline online purchases.

India Strengthens High-Performance Computing ith Launch of Param Shakti Supercomputer

  India Strengthens High-Performance Computing ith Launch of Param Shakti Supercomputer

  • by Martech Desk
  • Jan 11, 2026

India expands its high-performance computing capabilities with the launch of the Param Shakti supercomputer at IIT Madras under the National Supercomputing Mission.

OpenAI Explores Voice-First Direction with New Audio Models and Experimental Hardware

  OpenAI Explores Voice-First Direction with New Audio Models and Experimental Hardware

  • by Martech Desk
  • Jan 11, 2026

OpenAI is developing new audio models and exploring experimental hardware as it moves toward a voice-first approach to AI interaction.

PM Modi Engages with Indian AI Startups Ahead of India AI Impact Summit 2026

  PM Modi Engages with Indian AI Startups Ahead of India AI Impact Summit 2026

  • by Martech Desk
  • Jan 11, 2026

PM Narendra Modi engages with Indian AI startups ahead of the India AI Impact Summit 2026, signalling India’s ambition to build globally relevant AI solutions.

Larry Ellison Flags Data Reliability as a Key Challenge for Modern AI Models

  Larry Ellison Flags Data Reliability as a Key Challenge for Modern AI Models

  • by Martech Desk
  • Jan 10, 2026

Oracle founder Larry Ellison says unreliable training data remains the biggest challenge facing AI models from major technology companies.

Elon Musk Recalls Conversation with Larry Page that Led to OpenAI’s Founding

  Elon Musk Recalls Conversation with Larry Page that Led to OpenAI’s Founding

  • by Martech Desk
  • Jan 10, 2026

Elon Musk says a conversation with Google co-founder Larry Page influenced his decision to help start OpenAI over concerns about AI safety.

India Explores Plan to Manufacture Nvidia-Powered Ultra-Compact AI Supercomputer

  India Explores Plan to Manufacture Nvidia-Powered Ultra-Compact AI Supercomputer

  • by Martech Desk
  • Jan 10, 2026

India is exploring plans to manufacture a compact AI supercomputer using Nvidia technology, aligning with its push into advanced computing and AI infrastructure.

Gmail Integrates Gemini AI Features to Reshape Email Writing and Inbox Management

  Gmail Integrates Gemini AI Features to Reshape Email Writing and Inbox Management

  • by Martech Desk
  • Jan 10, 2026

Gmail introduces Gemini-powered AI features for email summaries, writing assistance, and inbox prioritisation, marking a shift toward smarter productivity tools.

OpenAI positions ChatGPT as a Personal AI Superassistant in 2026 Roadmap

  OpenAI positions ChatGPT as a Personal AI Superassistant in 2026 Roadmap

  • by Martech Desk
  • Jan 10, 2026

OpenAI plans to evolve ChatGPT into a personal AI superassistant by 2026, focusing on proactive, personalised, and integrated user experiences.

Arm Sets up Physical AI unit to Expand Presence in Robotics and Autonomous Systems

  Arm Sets up Physical AI unit to Expand Presence in Robotics and Autonomous Systems

  • by Martech Desk
  • Jan 9, 2026

Arm launches a dedicated physical AI unit to support growth in robotics and autonomous systems, expanding its role in real-world AI applications.

Agentic and orchestrated AI set to define enterprise intelligence in 202

  Agentic and orchestrated AI Set to Define Enterprise Intelligence in 2026

  • by Martech Desk
  • Jan 9, 2026

Enterprises are shifting toward agentic and orchestrated AI systems in 2026 as Agentic and orchestrated AI systems are set to shape enterprise intelligence in 2026.

From TV Ads to App Alerts: How Push Marketing Works and Delivers

  From TV Ads to App Alerts: How Push Marketing Works and Delivers

  • by Anupama Mitra
  • Jan 9, 2026

From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.

The Invisible AI Tools CMOs Are Quietly Pouring Money Into

  The Invisible AI Tools CMOs Are Quietly Pouring Money Into

  • by Brij Pahwa
  • Jan 9, 2026

CMOs are shifting budgets from flashy AI to invisible tools like decision engines, orchestration, and predictive models that quietly deliver real marketing ROI.

Coimbatore-based AI startup Aivar raises $4.6 million to expand in the US and Middle East

  Coimbatore-based AI startup Aivar raises $4.6 million to expand in the US and Middle East

  • by Martech Desk
  • Jan 9, 2026

Coimbatore-based AI startup Aivar raises $4.6 million to expand its enterprise AI operations into the US and Middle East.

AI Agent Startup Artisan returns to LinkedIn after Temporary BA

  AI Agent Startup Artisan returns to LinkedIn after Temporary BA

  • by Martech Desk
  • Jan 9, 2026

AI agent startup Artisan has returned to LinkedIn after a temporary ban, highlighting growing platform scrutiny of autonomous AI tools.

Infosys and AWS Deepen Partnership to Accelerate Enterprise Adoption of Generative AI

  Infosys and AWS Deepen Partnership to Accelerate Enterprise Adoption of Generative AI

  • by Martech Desk
  • Jan 8, 2026

Infosys expands its partnership with AWS to help enterprises scale generative AI adoption with secure, governed cloud-based solutions.

The Top 10 Digital Marketing Trends of 2026

  The Top 10 Digital Marketing Trends of 2026

  • by Anupama Mitra
  • Jan 8, 2026

From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.

Case Study: Shriram Finance’s Digital Funnel Overhaul Delivers 171x ROI

  Case Study: Shriram Finance’s Digital Funnel Overhaul Delivers 171x ROI

  • by Brij Pahwa
  • Jan 8, 2026

How Shriram Finance overhauled its digital lead funnel using personalization, nudges, and automation to achieve 171x ROI and slash acquisition costs.

Madhav Nayak, Vice President and Chief Marketing Officer for Asia Pacific, Kenvue

  Kenvue Names Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific

  • by Martech Desk
  • Jan 8, 2026

Kenvue appoints Madhav Nayak as Vice President and Chief Marketing Officer for Asia Pacific, strengthening its regional marketing leadership.

Meta Manus AI partnership Comes Under Chinese Regulatory Scrutiny

  Meta Manus AI partnership Comes Under Chinese Regulatory Scrutiny

  • by Martech Desk
  • Jan 7, 2026

Meta’s reported AI partnership with Manus AI faces Chinese regulatory scrutiny over potential technology export control concerns.

If Your MarTech Stack Ignores Agentic Metadata, It’s Already Obsolete

  If Your MarTech Stack Ignores Agentic Metadata, It’s Already Obsolete

  • by Anupama Mitra
  • Jan 7, 2026

As AI agents enter marketing workflows, agentic metadata is emerging as a critical layer for transparency, governance, and scalable AI-powered martech stacks.

ISRO chief proposes Mysuru as national hub for AI and quantum deep tech

  ISRO chief proposes Mysuru as National Hub for AI and Quantum Deep Tech

  • by Martech Desk
  • Jan 7, 2026

ISRO chief S Somanath proposes Mysuru as a national deep tech hub for artificial intelligence and quantum computing, highlighting India’s long-term technology vision.

Nvidia introduces Rubin Architecture, Outlining Next Phase of AI Computing Roadmap

  Nvidia introduces Rubin Architecture, Outlining Next Phase of AI Computing Roadmap

  • by Martech Desk
  • Jan 7, 2026

Nvidia unveils its Rubin architecture at CES, outlining the next phase of AI computing beyond Blackwell as demand for advanced AI infrastructure grows.

Real People Marketing: How Everyday Voices Are Building Brand Trust

  Real People Marketing: How Everyday Voices Are Building Brand Trust

  • by Anupama Mitra
  • Jan 6, 2026

Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.

AI safety window narrows as technology advances faster than oversight, experts warn

  AI Safety Window Narrows as Technology Advances Faster than Oversight, Experts Warn

  • by Martech Desk
  • Jan 6, 2026

AI experts warn that safety and governance measures are falling behind rapid AI advancements, narrowing the window to manage long-term risks responsibly.

India Directs X to moderate Grok Outputs Following Regulatory Concerns over AI Content

  India Directs X to moderate Grok Outputs Following Regulatory Concerns over AI Content

  • by Martech Desk
  • Jan 6, 2026

India has directed X to rein in Grok after AI-generated obscene content triggered regulatory scrutiny, highlighting growing concerns over AI governance.

AI chatbots reshape search advertising

  AI Chatbots Reshape Search Advertising as Brands Follow Users Beyond Traditional Engines

  • by Martech Desk
  • Jan 6, 2026

AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.

Samsung Expands AI capabilities as Gemini features Reach 800 Million Devices

  Samsung Expands AI capabilities as Gemini features Reach 800 Million Devices

  • by Martech Desk
  • Jan 6, 2026

Samsung expands its AI push by bringing Gemini features to nearly 800 million devices, strengthening its AI-led ecosystem across consumer technology.

Sonal Kabi, Director and Head of Marketing, Prime Video APAC and ANZ

  Sonal Kabi elevated as Director and Head of Marketing, Prime Video APAC and ANZ

  • by Martech Desk
  • Jan 6, 2026

Amazon MGM Studios elevates Sonal Kabi as Director and Head of Marketing for Prime Video across APAC and ANZ, strengthening regional leadership.

Eros Innovation Announces Gujarat Cares 2025 Ethical AI-driven Health Initiative

  Eros Innovation Announces Gujarat Cares 2025 Ethical AI-driven Health Initiative

  • by Martech Desk
  • Jan 6, 2026

Eros Innovation launches Gujarat Cares 2025, an ethical AI-driven preventive healthcare initiative powered by Eros GenAI with Tata Memorial Centre.

Predis.ai introduces AI-powered tool for Branded Social Media Content Creation

  Predis.ai introduces AI-powered tool for Branded Social Media Content Creation

  • by Martech Desk
  • Jan 5, 2026

Predis.ai has launched an AI-powered tool for branded social media post creation and scheduling, aiming to streamline content workflows for marketers and agencies.

OpenAI develops new voice model as it prepares for AI hardware debut

  OpenAI Develops New Voice Model as it Prepares for AI Hardware Debut

  • by Martech Desk
  • Jan 5, 2026

OpenAI is reportedly developing a new voice model as it prepares for an AI hardware launch, signalling a stronger push into multimodal and voice-based AI systems.

This Is How A Perfect Martech Stack Should Look Like

  This Is How A Perfect Martech Stack Should Look Like

  • by Brij Pahwa
  • Jan 5, 2026

What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.

Your Website Isn’t the First Stop Anymore

  Your Website Isn’t the First Stop Anymore: How Platforms Are Rewriting Brand Discovery

  • by Anupama Mitra
  • Jan 5, 2026

Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.

Meta ramps up global AI hiring as Superintelligence Labs expands footprint

  Meta ramps up global AI hiring as Superintelligence Labs Expands Footprint

  • by Martech Desk
  • Jan 5, 2026

Meta expands its Superintelligence Labs globally with new AI hiring in Singapore, reinforcing its long-term focus on advanced artificial intelligence research.

Perplexity CEO Signals Shift toward AI devices as Search Platforms Evolve

  Perplexity CEO Signals Shift toward AI devices as Search Platforms Evolve

  • by Martech Desk
  • Jan 5, 2026

Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.

AI Led Transformation Triggers Job Cuts Across India’s Media and Advertising Sector

  AI Led Transformation Triggers Job Cuts Across India’s Media and Advertising Sector

  • by Martech Desk
  • Jan 4, 2026

India’s media and advertising sector has seen over 1,000 job cuts as artificial intelligence reshapes workflows, roles and business priorities.

Italy Orders Suspension of Meta’s WhatsApp AI Chatbot Over Data Protection Concerns

  Italy Orders Suspension of Meta’s WhatsApp AI Chatbot Over Data Protection Concerns

  • by Martech Desk
  • Jan 4, 2026

Italian regulators have ordered Meta to suspend its WhatsApp AI chatbot, citing concerns over data processing, transparency and user consent under EU law.

Startups Rethink Product Strategy as Post Humane AI Wearables Era Takes Shape

  Startups Rethink Product Strategy as Post Humane AI Wearables Era Takes Shape

  • by Martech Desk
  • Jan 4, 2026

As AI wearables move beyond screens, startups are rethinking product design, user trust and business models in an emerging post smartphone era.

The New Growth Hack: “Comment-to-Convert”

  The New Growth Hack: “Comment-to-Convert”

  • by Anupama Mitra
  • Jan 4, 2026

Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.

DeepSeek AI Advances Efficiency Driven Research Framework for Next Model Development

  DeepSeek AI Advances Efficiency Driven Research Framework for Next Model Development

  • by Martech Desk
  • Jan 4, 2026

DeepSeek AI is signalling a shift toward efficiency focused research, aiming to improve AI performance while reducing compute and resource intensity.

Five Martech Predictions Scott Brinker Made in 2020 That Are Running Marketing in 2026

  Five Martech Predictions Scott Brinker Made in 2020 That Are Running Marketing in 2026

  • by Brij Pahwa
  • Jan 3, 2026

Scott Brinker’s 2020 martech predictions—from no-code creators to AI-led ops—are shaping how marketing teams operate in 2026.

AI Adoption in European Banking Raises Workforce Transition Concerns

  AI Adoption in European Banking Raises Workforce Transition Concerns

  • by Martech Desk
  • Jan 3, 2026

Artificial intelligence adoption across European banks could place nearly 200,000 roles at risk by 2030 as institutions accelerate automation and digital transformation.

India Clears 22 New Electronics Manufacturing Projects Worth ₹41,863 Crore

  India Clears 22 New Electronics Manufacturing Projects Worth ₹41,863 Crore

  • by Martech Desk
  • Jan 3, 2026

India has approved 22 new electronics manufacturing projects worth ₹41,863 crore, strengthening domestic production and supply chain resilience.

OpenAI Shifts Focus to Audio as Tech Industry Rethinks Screen Based Interaction

  OpenAI Shifts Focus to Audio as Tech Industry Rethinks Screen Based Interaction

  • by Martech Desk
  • Jan 3, 2026

OpenAI is placing a renewed strategic focus on audio based AI, reflecting a broader industry push to reduce reliance on screens and enable more natural interaction.

Yoshua Bengio Urges Caution on AI Rights Amid Concerns Over Autonomous Behaviour

  Yoshua Bengio Urges Caution on AI Rights Amid Concerns Over Autonomous Behaviour

  • by Martech Desk
  • Jan 3, 2026

AI pioneer Yoshua Bengio cautions against granting rights to artificial intelligence, citing early signs of self preserving behaviour and governance risks.

Javed Akhtar Raises Alarm Over AI Generated Deepfake Content and Digital Misuse

  Javed Akhtar Raises Alarm Over AI Generated Deepfake Content and Digital Misuse

  • by Martech Desk
  • Jan 3, 2026

Lyricist Javed Akhtar flags concerns over AI generated deepfake content, highlighting rising risks of digital impersonation and misuse of public figures.

OpenAI’s Employee Payouts Highlight Intensifying Competition for AI Talent

  OpenAI’s Employee Payouts Highlight Intensifying Competition for AI Talent

  • by Martech Desk
  • Jan 2, 2026

OpenAI’s reported $15 million employee payouts signal a sharp escalation in the global race to attract and retain top artificial intelligence talent.

Satya Nadella Takes Direct Role to Accelerate Microsoft’s AI Execution

  Satya Nadella Takes Direct Role to Accelerate Microsoft’s AI Execution

  • by Martech Desk
  • Jan 2, 2026

Microsoft CEO Satya Nadella is taking a more hands on approach to AI development, streamlining decision making to speed up innovation and deployment.

Instagram CEO Warns of Eroding Trust as AI Blurs Lines Between Real and Synthetic Content

  Instagram CEO Warns of Eroding Trust as AI Blurs Lines Between Real and Synthetic Content

  • by Martech Desk
  • Jan 2, 2026

Instagram CEO says rapid advances in AI have weakened digital trust, urging users and platforms to reassess how authenticity is verified online.

Alibaba Unveils AI Model Capable of Generating Photo Realistic Human Visuals

  Alibaba Unveils AI Model Capable of Generating Photo Realistic Human Visuals

  • by Martech Desk
  • Jan 2, 2026

Alibaba introduces a new AI model designed to generate photo realistic human visuals, addressing long standing challenges around realism and digital trust.

The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  The New Crisis: When AI Starts Saying the Wrong Thing About Your Brand

  • by Anupama Mitra
  • Jan 1, 2026

AI tools are reshaping brand perception by answering consumer questions—sometimes incorrectly. How AI misinformation is creating a new, silent brand crisis.

Mukesh Ambani Outlines Draft AI Manifesto as Reliance Targets Productivity Gains

  Mukesh Ambani Outlines Draft AI Manifesto as Reliance Targets Productivity Gains

  • by Martech Desk
  • Jan 1, 2026

Mukesh Ambani unveils a draft AI manifesto outlining Reliance Industries’ plans to deploy artificial intelligence across businesses to drive productivity and scale.

Elon Musk Expands xAI Infrastructure With New Facility

  Elon Musk Expands xAI Infrastructure With New Facility to Increase Computing Capacity

  • by Martech Desk
  • Jan 1, 2026

Elon Musk is expanding xAI with a new facility to increase supercomputer capacity as competition intensifies in large scale artificial intelligence development.

Srajan Tiwari, Senior Vice President, HDFC Bank

  HDFC Bank Appoints Srajan Tiwari as Senior Vice President to Bolster Investment Analytics

  • by Martech Desk
  • Jan 1, 2026

HDFC Bank appoints Srajan Tiwari as Senior Vice President to strengthen investment analytics and data driven decision making capabilities.

India’s Expanding Data Centre Footprint

  India’s Expanding Data Centre Footprint Set to Accelerate Growth in Cooling Infrastructure

  • by Martech Desk
  • Jan 1, 2026

India’s data centre expansion is expected to drive nearly threefold growth in the cooling market as digital demand and AI workloads increase.

Sam Altman and Jony Ive Collaborate on New AI Product Aimed at Education and Creativity

  Sam Altman and Jony Ive Collaborate on New AI Product Aimed at Education and Creativity

  • by Martech Desk
  • Jan 1, 2026

OpenAI CEO Sam Altman and designer Jony Ive are developing their first product together, focusing on addressing challenges faced by students and creators.

Gujarat Approves Indian AI Research Organisation at GIFT City With ₹300 Crore Investment

  Gujarat Approves Indian AI Research Organisation at GIFT City With ₹300 Crore Investment

  • by Martech Desk
  • Jan 1, 2026

Gujarat approves a ₹300 crore Indian AI research organisation at GIFT City to support innovation, talent development and applied AI research.

Salesforce Clarifies AI Strategy, Says Workforce Changes Are Not AI Driven

  Salesforce Clarifies AI Strategy, Says Workforce Changes Are Not AI Driven

  • by Martech Desk
  • Dec 31, 2025

Salesforce says its AI agent strategy is focused on productivity and growth, rejecting claims that staff are being replaced by artificial intelligence.

Viral Without Visibility: How Brands Are Winning Attention Without Being Remembered

  Viral Without Visibility: How Brands Are Winning Attention Without Being Remembered

  • by Anupama Mitra
  • Dec 31, 2025

As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.

SoftBank Takes Control of DigitalBridge to Strengthen AI Infrastructure Strategy

  SoftBank Takes Control of DigitalBridge to Strengthen AI Infrastructure Strategy

  • by Martech Desk
  • Dec 31, 2025

SoftBank acquires control of DigitalBridge to expand ownership of data centres and digital infrastructure supporting large scale AI development.

Why CMOs Are Losing Visibility Over Their Own Marketing Stack

  Why CMOs Are Losing Visibility Over Their Own Marketing Stack

  • by Brij Pahwa
  • Dec 31, 2025

As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.

Delhi Government Plans AI Enabled System

  Delhi Government Plans AI Enabled System to Strengthen Pollution Monitoring

  • by Martech Desk
  • Dec 31, 2025

The Delhi government plans to deploy an AI enabled pollution control system with IIT Kanpur to improve monitoring, forecasting and data driven action.

Meta Acquires AI Startup Manus to Strengthen Enterprise and Generative AI Capabilities

  Meta Acquires AI Startup Manus to Strengthen Enterprise and Generative AI Capabilities

  • by Martech Desk
  • Dec 30, 2025

Meta acquires AI startup Manus as it expands enterprise focused artificial intelligence offerings and strengthens its broader generative AI strategy.

Sam Altman Flags Emerging Challenges as AI Agents Grow More Autonomous

  Sam Altman Flags Emerging Challenges as AI Agents Grow More Autonomous

  • by Martech Desk
  • Dec 30, 2025

OpenAI CEO Sam Altman acknowledges growing concerns around AI agents as models display increasing autonomy and unexpected behaviour.

OpenAI Expands AI Safety Focus With Senior Preparedness role

  OpenAI Expands AI Safety Focus With Senior Preparedness Leadership Role

  • by Martech Desk
  • Dec 30, 2025

OpenAI is hiring a Head of Preparedness with a compensation package reaching $555,000 as it deepens focus on AI safety and risk management.

Proof Marketing

  Proof Marketing: Why Consumers Trust Receipts, Screenshots, and DMs More Than Ads

  • by Anupama Mitra
  • Dec 30, 2025

As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.

Finance Minister Inaugurates AI Powered Rural Skill Hub in Andhra Pradesh

  Finance Minister Inaugurates AI Powered Rural Skill Hub in Andhra Pradesh

  • by Martech Desk
  • Dec 30, 2025

Finance Minister Nirmala Sitharaman inaugurates an AI powered rural skill hub in Andhra Pradesh to support digital training, employment and inclusive growth.

Venture Capital Looks to AI Agents and IPO Revival in 2026 Outlook

  Venture Capital Looks to AI Agents and IPO Revival in 2026 Outlook

  • by Martech Desk
  • Dec 29, 2025

Venture capital investors expect AI agents, selective IPOs and evolving funding models to shape technology markets and startup growth in 2026.

Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

  Google DeepMind Co Founder Outlines Simple Test to Assess Jobs at Risk From AI

  • by Martech Desk
  • Dec 29, 2025

Google DeepMind co founder Shane Legg suggests a simple laptop based test to evaluate which jobs artificial intelligence could eventually replace.

The Rise of “Shadow Funnels” in Private Chats

  The Rise of “Shadow Funnels” in Private Chats

  • by Anupama Mitra
  • Dec 29, 2025

Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.

Shivraj Alure Takes on Vice President Role at HDFC Bank

  Shivraj Alure Takes on Vice President Role at HDFC Bank

  • by Martech Desk
  • Dec 29, 2025

HDFC Bank appoints Shivraj Alure as Vice President, strengthening leadership across strategy, digital initiatives and customer focused banking operations.

AI Prompt Gurus and the Hidden Middle Layer Transforming Indian Marketing Teams

  AI Prompt Gurus and the Hidden Middle Layer Transforming Indian Marketing Teams

  • by Brij Pahwa
  • Dec 29, 2025

A new middle layer of AI prompt engineers, automation orchestrators, and data translators is quietly reshaping Indian marketing teams as brands scale generative AI across campaigns and workflows.

India Startup Funding Touches $11 Billion in 2025

  India Startup Funding Touches $11 Billion in 2025 as Investors Turn More Selective

  • by Martech Desk
  • Dec 29, 2025

India’s startup funding reached around $11 billion in 2025 as investors prioritised sustainable growth, capital discipline and stronger fundamentals.

ServiceNow

  ServiceNow Steps Up Acquisition Strategy With Major Cybersecurity Bet

  • by Martech Desk
  • Dec 29, 2025

ServiceNow intensifies its acquisition strategy with a multi billion dollar cybersecurity deal as it expands AI driven enterprise capabilities.

MindMap AI Introduces Chat-Driven Mind Mapping to Simplify Complex Information

  MindMap AI Introduces Chat-Driven Mind Mapping to Simplify Complex Information

  • by Martech Desk
  • Dec 29, 2025

MindMap AI has launched a chat-driven mind mapping feature that converts complex content into structured visual maps, supporting faster understanding and collaboration.

Anthropic Experiment Highlights Risks of Autonomous AI After Vending Machine Trial Fails

  Anthropic Experiment Highlights Risks of Autonomous AI After Vending Machine Trial Fails

  • by Martech Desk
  • Dec 28, 2025

An experimental AI-run vending machine linked to Anthropic shut down after unexpected purchases, underscoring challenges in autonomous AI decision-making.

Mangaluru Plans 1 GW Data Centre Cluster as India Expands Coastal AI Infrastructure

  Mangaluru Plans 1 GW Data Centre Cluster as India Expands Coastal AI Infrastructure

  • by Martech Desk
  • Dec 28, 2025

Mangaluru is planning a 1 GW data centre cluster to support AI workloads, positioning the coastal city as an emerging hub in India’s digital infrastructure landscape.

CloudSEK Appoints Tanuja Padwal as AVP of Marketing to Support Global Expansion

  CloudSEK Appoints Tanuja Padwal as AVP of Marketing to Support Global Expansion

  • by Martech Desk
  • Dec 28, 2025

CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.

Infosys Raises Fresher Compensation Benchmark With ₹21 Lakh Offer for AI Talent

  Infosys Raises Fresher Compensation Benchmark With ₹21 Lakh Offer for AI Talent

  • by Martech Desk
  • Dec 28, 2025

Infosys has raised the fresher compensation benchmark by offering packages up to ₹21 lakh for top artificial intelligence talent, reflecting rising demand for advanced AI skills.

AI Caption Culture: How Brands Are Accidentally Writing Like Each Other

  AI Caption Culture: How Brands Are Accidentally Writing Like Each Other

  • by Anupama Mitra
  • Dec 27, 2025

As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.

Google AI Leadership Move Triggered Competitive Shift That Sparked OpenAI’s Code Red

  Google AI Leadership Move Triggered Competitive Shift That Sparked OpenAI’s Code Red

  • by Martech Desk
  • Dec 27, 2025

A key Google AI leadership decision intensified competition in generative AI, prompting OpenAI to issue a company-wide code red as the race accelerated.

Netcore Appoints Jayesh Bhatt as CISO to Strengthen Global Cybersecurity Frameworks

  Netcore Appoints Jayesh Bhatt as CISO to Strengthen Global Cybersecurity Frameworks

  • by Martech Desk
  • Dec 27, 2025

Netcore has appointed Jayesh Bhatt as chief information security officer to strengthen its global cybersecurity strategy and build stronger trust frameworks.

OpenAI Flags Prompt Injection Risks as AI-Powered Browsing Tools Expand

  OpenAI Flags Prompt Injection Risks as AI-Powered Browsing Tools Expand

  • by Martech Desk
  • Dec 27, 2025

OpenAI has highlighted prompt injection as a growing security risk as AI-powered browsers and autonomous tools gain wider access to the open web.

Cautio Acquires Two-Wheeler Safety Startup Bytes to Strengthen AI-Led Road Safety Platform

  Cautio Acquires Two-Wheeler Safety Startup Bytes to Strengthen AI-Led Road Safety Platform

  • by Martech Desk
  • Dec 26, 2025

Cautio has acquired two-wheeler safety startup Bytes to expand its AI-driven road safety platform and deepen focus on accident prevention and rider safety.

Waymo Begins Testing Gemini as an In-Car AI Assistant for Robotaxi Services

  Waymo Begins Testing Gemini as an In-Car AI Assistant for Robotaxi Services

  • by Martech Desk
  • Dec 26, 2025

Waymo has started testing Google’s Gemini AI as an in-car assistant in its robotaxis, exploring conversational support and contextual assistance for passengers.

The Future of Brand Guidelines: From PDFs to AI Guardrails

  The Future of Brand Guidelines: From PDFs to AI Guardrails

  • by Anupama Mitra
  • Dec 26, 2025

As AI accelerates content creation, brands are moving from static PDF brand books to AI-powered guardrails that enforce identity, tone and design in real time across platforms.

Amazon Expands Alexa Capabilities Through Deeper Integrations With Third-Party Services

  Amazon Expands Alexa Capabilities Through Deeper Integrations With Third-Party Services

  • by Martech Desk
  • Dec 26, 2025

Amazon has expanded Alexa’s capabilities by integrating it more deeply with services such as Angi, Expedia, Square and Yelp to support task completion and discovery.

Coforge Launches EvolveOps AI to Automate and Modernise IT Operations

  Coforge Launches EvolveOps AI to Automate and Modernise IT Operations

  • by Martech Desk
  • Dec 26, 2025

Coforge has launched EvolveOps AI, an agentic AI-powered IT operations platform designed to automate workflows, improve system reliability and reduce operational complexity.

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