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IBM to Acquire Confluent

  IBM to Acquire Confluent for 11 Billion Dollars to Strengthen Cloud and AI Services

  • by Martech Desk
  • 1 day ago

IBM plans to acquire Confluent for 11 billion dollars to expand its cloud, data streaming and AI service capabilities for enterprise clients.

Figma Introduces Local Data Hosting in India

  Figma Introduces Local Data Hosting in India Along With New Governance Tools

  • by Martech Desk
  • 1 day ago

Figma launches local data hosting in India and expands governance tools to support enterprises seeking stronger compliance and streamlined digital design operations.

Dr. Jai Ganesh, Vice President of Technology, Wipro

  Wipro Appoints Dr. Jai Ganesh as Vice President of Technology

  • by Martech Desk
  • 1 day ago

Wipro appoints Dr. Jai Ganesh as Vice President of Technology to strengthen innovation, digital engineering and next generation technology initiatives.

Martech Summit

  Martech Summit & Awards 2025 Set to Bring India’s Top Martech Leaders Under One Roof

  • by Martech Desk
  • 1 day ago

The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership

Nagarro Partners with OpenAI

  Nagarro Partners with OpenAI to Expand Enterprise AI Adoption Across Global Industries

  • by Martech Desk
  • 1 day ago

Nagarro partners with OpenAI to accelerate enterprise scale AI adoption through tailored solutions, engineering expertise and industry specific implementations.

Shrivallabha Kulkarni, Chief Digital Officer, Reliance Industries

  Reliance Industries Appoints Shrivallabha Kulkarni as Chief Digital Officer

  • by Martech Desk
  • 1 day ago

Reliance Industries names Shrivallabha Kulkarni as Chief Digital Officer for its battery business to strengthen digital strategy, manufacturing intelligence and clean energy operations.

iyadh Air Partners with IBM

  iyadh Air Partners with IBM to Develop AI Driven Airline for 2026 Launch

  • by Martech Desk
  • 1 day ago

Riyadh Air will work with IBM to build an AI native airline by 2026, aiming to redesign aviation operations with automation, predictive intelligence and real time decision support.

ServiceNow

  Forrester Predicts Major Shifts as ServiceNow Reportedly Considers Acquisition of Boomi

  • by Martech Desk
  • 2 days ago

Forrester’s 2026 predictions highlight major enterprise tech shifts as reports suggest ServiceNow is evaluating a potential acquisition of Boomi.

AI-Powered “Dark Targeting”

  AI-Powered “Dark Targeting”: How Hyper-Personal Ads Could Cross Ethical Lines

  • by Anupama Mitra
  • 2 days ago

AI-driven hyper-personal ads are rising in India, raising concerns around privacy, bias and over-targeting as marketers balance performance gains with growing ethical and regulatory scrutiny.

Taiwan’s Allegiance Group Plans Major Investment in Karnataka’s Semiconductor Expansion

  Taiwan’s Allegiance Group Plans Major Investment in Karnataka’s Semiconductor Expansion

  • by Martech Desk
  • 2 days ago

Taiwan’s Allegiance Group will invest Rs 1000 crore in Karnataka to boost the state’s semiconductor ecosystem, strengthening India’s push for chip manufacturing.

Micro1 Reports Crossing 100 Million Dollars in ARR

  Micro1 Reports Crossing 100 Million Dollars in ARR

  • by Martech Desk
  • 3 days ago

Micro1 surpasses 100 million dollars in ARR as global demand rises for AI engineering talent, model training support, and enterprise ML deployment.

India Recorded 265 Million Cyber Attacks in 2025, Says Seqrite

  India Recorded 265 Million Cyber Attacks in 2025, Says Seqrite in New Cyber Threat Report

  • by Martech Desk
  • 3 days ago

India faced 265 million cyber attacks in 2025, according to Seqrite, which also introduced new ransomware recovery and digital risk protection solutions.

Cristiano Ronaldo Becomes Investor and Global Brand Ambassador for Perplexity for Fan Hub

  Cristiano Ronaldo Becomes Investor and Global Brand Ambassador for Perplexity for Fan Hub

  • by Martech Desk
  • 3 days ago

Cristiano Ronaldo invests in Perplexity and becomes global brand ambassador as the AI startup launches a dedicated fan hub for worldwide audiences.

Did AI Kill Creativity? The Rising Anxiety Inside Marketing Teams

  Did AI Kill Creativity? The Rising Anxiety Inside Marketing Teams

  • by Anupama Mitra
  • 3 days ago

AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.

IBM CEO Says Current AI Data Center Economics

  IBM CEO Says Current AI Data Center Economics Are Unsustainable as Costs Continue to Rise

  • by Martech Desk
  • 3 days ago

IBM CEO Arvind Krishna warns that trillion dollar AI data center spending is not sustainable as rising energy and infrastructure costs pressure profitability.

Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  • by Martech Desk
  • 3 days ago

Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.

CoreOps AI Raises 3.5 Million Dollars in Pre Series A Round

  CoreOps AI Raises 3.5 Million Dollars in Pre Series A Round for Enterprise AI

  • by Martech Desk
  • 4 days ago

CoreOps AI secures 3.5 million dollars in Pre Series A funding to scale its enterprise AI modernisation and global expansion plans.

Cloudflare Outage Disrupts Global Websites

  Cloudflare Outage Disrupts Global Websites as Users Report Widespread Access Issues

  • by Martech Desk
  • 4 days ago

A Cloudflare outage caused major global service disruptions as users reported website and app failures across sectors.

Aspora Appoints Varun Sridhar as CEO

  Aspora Appoints Varun Sridhar as CEO to Lead Global Wealth and Lending Expansion

  • by Martech Desk
  • 4 days ago

Aspora names former Paytm executive Varun Sridhar as CEO for its wealth and lending division as the company expands globally.

Microsoft Plans Larger AI and Data Center Investments in India

  Microsoft Plans Larger AI and Data Center Investments in India

  • by Martech Desk
  • 4 days ago

Microsoft strengthens its India strategy with expanded AI and data center investments, increased hiring, and large scale workforce upskilling initiatives across sectors.

Salesforce Reports Record Q3 FY26 Revenue

  Salesforce Reports Record Q3 FY26 Revenue and Raises Annual Forecast

  • by Martech Desk
  • 4 days ago

Salesforce reports record Q3 FY26 results driven by AI products Agentforce and Data Cloud and raises its full year revenue forecast.

Nothing Seeks 5 Million Dollars in Community Funding

  Nothing Seeks 5 Million Dollars in Community Funding as Part of Its IPO Preparation Plan

  • by Martech Desk
  • 5 days ago

Nothing launches a 5 million dollar community funding round as part of its strategy to become IPO ready within three years.

The New SEO: How AI Ranks Brands by Behavior, Not Keywords

  The New SEO: How AI Ranks Brands by Behavior, Not Keywords

  • by Anupama Mitra
  • 5 days ago

AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.

OpenAI, TCS in Advanced Talks on HyperVault AI Infrastructure Partnership

  OpenAI, TCS in Advanced Talks on HyperVault AI Infrastructure Partnership

  • by Martech Desk
  • 5 days ago

OpenAI and TCS advance discussions on a potential HyperVault partnership to support AI compute and enterprise data infrastructure needs.

Societe Generale

  HR Must Blend Data and Intuition in the Age of AI: Mukta Arya, CHRO APAC, Société Générale

  • by Brij Pahwa
  • 5 days ago

For us, as an international bank, talk about AI began a few years ago, and we even created a group called SoGen AI to explore AI use cases for our daily banking operations.

Healthify and Novo Nordisk India Launch AI Enabled Program

  Healthify and Novo Nordisk India Launch AI Enabled Program to Support Obesity Care

  • by Martech Desk
  • 5 days ago

Healthify and Novo Nordisk India launch an AI enabled obesity care program offering personalised lifestyle and treatment support.

Anthropic CEO Says Company Avoids Code Red Culture While Responding to AI Competition

  Anthropic CEO Says Company Avoids Code Red Culture While Responding to AI Competition

  • by Martech Desk
  • 5 days ago

Anthropic CEO Dario Amodei says the company avoids code red culture and focuses on stable, safety aligned AI development amid rising industry competition.

Accenture and Snowflake Launch Joint Group to Advance Enterprise AI and Data Work

  Accenture and Snowflake Launch Joint Group to Advance Enterprise AI and Data Work

  • by Martech Desk
  • 5 days ago

Accenture and Snowflake launch a new business group to help enterprises scale AI and modernise data platforms through integrated cloud and consulting capabilities.

Marvell to Acquire Celestial AI for 3.5 Billion Dollars

  Marvell to Acquire Celestial AI for 3.5 Billion Dollars for Data Centre Connectivity

  • by Martech Desk
  • 6 days ago

Marvell will acquire Celestial AI for 3.5 billion dollars to advance optical interconnects and scale next generation data centre connectivity for AI workloads.

Healthify Introduces Ria Voice

  Healthify Introduces Ria Voice, an AI Powered Real Time Health Coaching Platform

  • by Martech Desk
  • 6 days ago

Healthify launches Ria Voice, a real time multimodal AI health coach built with OpenAI to offer personalised voice based wellness guidance.

Apple Appoints Amar Subramanya as Vice President of AI

  Apple Appoints Amar Subramanya as Vice President of AI

  • by Martech Desk
  • 1 week ago

Apple appoints Bangalore University alumnus Amar Subramanya as its new Vice President of AI, expanding leadership as the company accelerates AI innovation.

Martech 2026 Report Maps by Scott Brinker and Frans Riemersma

  Martech 2026 Report Maps How AI and Data Will Reshape Marketing Operations

  • by Anupama Mitra
  • 1 week ago

Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.

Meesho Expands AI Voice Agent Capabilities

  Meesho Expands AI Voice Agent Capabilities as It Prepares for 2025 IPO

  • by Martech Desk
  • 1 week ago

Meesho expands vernacular AI voice agents and automation across operations as it prepares for its expected 2025 IPO, aiming for efficiency, customer reach and marketplace growth.

Lenskart expands in Singapore

  Lenskart Expands Singapore Presence with Faster Delivery and Stronger Customer Engagement

  • by Martech Desk
  • 1 week ago

Lenskart introduces two hour delivery in Singapore, strengthens app led engagement and reports higher market share as it focuses on efficient marketing and faster fulfilment.

When AI Becomes the Moodboard

  When AI Becomes the Moodboard: How Creatives Are Letting Machines Spark the First Idea

  • by Anupama Mitra
  • 1 week ago

AI moodboards are transforming creative work, helping designers and brands ideate faster, explore more visual directions and collaborate with AI for quicker, sharper concept development.

Why Contextual Ads Are Winning Again

  Why Contextual Ads Are Winning Again

  • by Anupama Mitra
  • 1 week ago

Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.

AWS Introduces AI Agents

  AWS Introduces AI Agents to Accelerate Large Scale Code Modernisation

  • by Martech Desk
  • 1 week ago

AWS launches AI agents to automate legacy code modernisation, reduce technical debt and help enterprises accelerate cloud transformation.

HSBC signs multi year partnership with Mistral AI

  HSBC signs multi year partnership with Mistral AI to Expand Global AI Adoption

  • by Martech Desk
  • 1 week ago

HSBC enters a multi year partnership with Mistral AI to scale generative AI across global operations and strengthen digital transformation.

Why Big Tech Is Failing to Personalise for India’s Billion-User Market

  Why Big Tech Is Failing to Personalise for India’s Billion-User Market

  • by Brij Pahwa
  • 1 week ago

India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.

Study finds poetic prompts can Bypass Safety Systems

  Study finds poetic prompts can Bypass Safety Systems in Multiple AI models

  • by Martech Desk
  • 1 week ago

New research shows poetic prompts can bypass safety systems in several AI models, revealing vulnerabilities in current guardrail approaches.

Liquid C2 expands Google Cloud access in Africa

  Liquid C2 expands Google Cloud access in Africa with AI driven distribution programme

  • by Martech Desk
  • 1 week ago

Liquid C2 launches an AI driven programme to expand Google Cloud access across Africa, improving cloud adoption and distribution efficiency.

DeepSeek introduces New Reasoning Models

  DeepSeek introduces New Reasoning Models aimed at Matching Leading AI Systems

  • by Martech Desk
  • 1 week ago

DeepSeek launches new reasoning AI models with performance comparable to top global systems, advancing open access innovation.

Coforge expands Quasar platform with New AI Accelerators

  Coforge expands Quasar platform with New AI Accelerators for Enterprise Adoption

  • by Martech Desk
  • 1 week ago

Coforge adds new AI accelerators to its Quasar platform to help enterprises scale AI adoption with improved governance and deployment efficiency.

Amit Dakshini, Alvarez and Marsal

  Alvarez and Marsal appoints Amit Dakshini to Expand Automotive Sector Capabilities

  • by Martech Desk
  • 1 week ago

Alvarez and Marsal appoints industry leader Amit Dakshini to strengthen its automotive consulting practice and expand capabilities in India.

SoftBank’s Market Value Drops By USD 50 Billion

  SoftBank’s Market Value Drops By USD 50 Billion As Global AI Valuations are Under Pressure

  • by Martech Desk
  • 1 week ago

SoftBank loses nearly USD 50 billion in market value as investor concerns rise over AI sector valuations and global tech market volatility.

Leonardo Martins, Flutter Brazil, New Head of Media and Martech

  Flutter Brazil Appoints Leonardo Martins as New Head of Media and Martech

  • by Martech Desk
  • 1 week ago

Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.

Comviva Launches GenAI-Powered Mobilytix for Real-Time Marketing

  Comviva Launches GenAI-Powered Mobilytix for Real-Time Marketing

  • by Martech Desk
  • 1 week ago

Comviva introduces Mobilytix, a GenAI-driven real-time marketing platform designed to enhance customer engagement and campaign agility for brands.

Aithor.com Launches “AI Humanizer” Tool to Make AI-Generated Content More Natural

  Aithor.com Launches “AI Humanizer” Tool to Make AI-Generated Content More Natural

  • by Martech Desk
  • 1 week ago

Aithor.com unveils “AI Humanizer,” a tool designed to improve the natural flow and readability of AI-generated content to better match human writing style.

IIM Bangalore to Launch 60 Free AI Courses on Swayam in 2026

  IIM Bangalore to Launch 60 Free AI Courses on Swayam in 2026

  • by Martech Desk
  • 1 week ago

IIM Bangalore will release 60 free AI focused courses on Swayam in 2026, expanding access to digital learning for students and professionals.

Zerodha Invests 5 Million Dollars in Tijori to Expand AI Market Intelligence Capabilities

  Zerodha Invests 5 Million Dollars in Tijori to Expand AI Market Intelligence Capabilities

  • by Martech Desk
  • 1 week ago

Zerodha invests 5 million dollars in Tijori to support the expansion of its AI driven market intelligence and analytics platform.

SAP Proposes New Framework for European Cloud and AI Sovereignty

  SAP Proposes New Framework for European Cloud and AI Sovereignty

  • by Martech Desk
  • 1 week ago

SAP outlines a unified approach to European AI and cloud sovereignty, focusing on data control, compliance and transparent enterprise adoption.

HP to Cut Up to 6,000 Jobs by 2028 as Company Shifts Focus Toward AI

  HP to Cut Up to 6,000 Jobs by 2028 as Company Shifts Focus Toward AI

  • by Martech Desk
  • 1 week ago

HP plans workforce reduction of up to 6,000 jobs through 2028 while ramping up investment in AI-driven products and restructuring operations.

Reliance JV Announces 11 Billion Dollar Investment in Andhra Pradesh

  Reliance JV Announces 11 Billion Dollar Investment in Andhra Pradesh

  • by Martech Desk
  • 1 week ago

Reliance, Brookfield and Digital Realty to invest 11 billion dollars in Andhra Pradesh to build large scale AI data infrastructure and 1 GW data centre capacity.

When AI Becomes the Voice of the Brand: The New Era of Content Control

  When AI Becomes the Voice of the Brand: The New Era of Content Control

  • by Anupama Mitra
  • 1 week ago

As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.

Indrajaal

  Indrajaal Launches India’s First Mobile AI Driven Anti Drone Patrol Vehicle

  • by Martech Desk
  • 1 week ago

Indrajaal has introduced India’s first mobile AI powered anti drone patrol vehicle to strengthen border surveillance and autonomous threat response capabilities.

DeepSeekMath-V2 Becomes First Open-Source Model to Secure Gold-Medal Level at IMO 2025

  DeepSeekMath-V2 Becomes First Open-Source Model to Secure Gold-Medal Level at IMO 2025

  • by Martech Desk
  • 1 week ago

DeepSeek’s open-source model DeepSeekMath-V2 solves five of six IMO 2025 maths problems and posts top scores on Putnam, pioneering self-verifiable AI reasoning.

Report Projects 220 Million ChatGPT Subscribers by 2030 Amid Profit Concerns

  Report Projects 220 Million ChatGPT Subscribers by 2030 Amid Profit Concerns

  • by Martech Desk
  • 1 week ago

A new forecast estimates 220 million paying ChatGPT users by 2030, yet OpenAI may still struggle to reach profitability due to rising compute and data center costs.

Deloitte Under Scrutiny After AI-Generated Errors Surfaced in Canadian Healthcare Report

  Deloitte Under Scrutiny After AI-Generated Errors Surfaced in Canadian Healthcare Report

  • by Martech Desk
  • 1 week ago

A Deloitte report on Canadian healthcare has come under fire for containing AI-generated citations and factual errors, raising concerns over reliance on artificial intelligence.

The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  • by Anupama Mitra
  • 1 week ago

AI driven autonomous personalization is reshaping websites with real time layouts, dynamic content, and unique experiences for every user.

AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  AI Took Over Customer Experience in 2025. These 10 Innovations Show How

  • by Brij Pahwa
  • 1 week ago

AI transformed customer experience in 2025 with predictive service, voice AI, sentiment engines, WhatsApp bots, and autonomous workflows.

Kamlesh Jobanputra, CTDO, Edelweiss Life Insurance

  Edelweiss Life Insurance Appoints Kamlesh Jobanputra as Chief Technology and Data Officer

  • by Martech Desk
  • 1 week ago

Edelweiss Life Insurance names Kamlesh Jobanputra as Chief Technology and Data Officer to strengthen digital transformation and data strategy.

Wipro Partners with IISc

  Wipro Partners with IISc to Advance Research in AI and Quantum Technologies

  • by Martech Desk
  • 1 week ago

Wipro forms a strategic research partnership with IISc to accelerate innovation in artificial intelligence, quantum technologies and frontier computing.

DHL Deploys AI Agents with HappyRobot to Accelerate Global Operational Automation

  DHL Deploys AI Agents with HappyRobot to Accelerate Global Operational Automation

  • by Martech Desk
  • Nov 27, 2025

DHL begins rollout of HappyRobot powered AI agents to automate workflows, improve efficiency and support large scale logistics operations worldwide.

Microsoft Copilot to Exit WhatsApp

  Microsoft Copilot to Exit WhatsApp Following Platform’s New Rules

  • by Martech Desk
  • Nov 27, 2025

Microsoft will remove Copilot from WhatsApp next year after platform enforces stricter rules on third-party AI chatbots, affecting integrations globally.

The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  The Deep Shift in Ad Fraud: AI Bots vs AI Defenders

  • by Anupama Mitra
  • Nov 27, 2025

AI-driven ad fraud is escalating rapidly as generative bots mimic real users. Brands deploy advanced AI defenses to protect ad spend, security, and trust.

China Overtakes United States in Global Market for Open-Source AI Models

  China Overtakes United States in Global Market for Open-Source AI Models

  • by Martech Desk
  • Nov 27, 2025

China now leads globally in downloads of open-source AI models, marking a shift in the balance of influence in AI development and diffusion.

India vs Global MarTech

  How India Became the Hottest Battlefield in the Global MarTech War

  • by Brij Pahwa
  • Nov 27, 2025

India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.

Anand Kumar Sinha Chief Digital and Information Officer, Tata Technologies

  Tata Technologies Appoints Anand Kumar Sinha as Chief Digital and Information Officer

  • by Martech Desk
  • Nov 27, 2025

Tata Technologies appoints Anand Kumar Sinha as Chief Digital and Information Officer to strengthen digital transformation and enterprise IT strategy.

Fractal Analytics Receives SEBI Approval for India’s First AI Focused IPO

  Fractal Analytics Receives SEBI Approval for India’s First AI Focused IPO

  • by Martech Desk
  • Nov 27, 2025

Fractal Analytics secures SEBI approval to launch India’s first AI focused IPO, marking a milestone for the country’s enterprise AI and analytics sector.

MapmyIndia Partners with Zoho CRM to Offer Integrated Location Intelligence for Businesses

  MapmyIndia Partners with Zoho CRM to Offer Integrated Location Intelligence for Businesses

  • by Martech Desk
  • Nov 27, 2025

MapmyIndia integrates its location intelligence platform with Zoho CRM to help businesses improve customer insights, logistics optimisation and field operations.

Digital Connexion

  Digital Connexion Pledges $1.1 Billion Investment to Build AI Data Centres

  • by Martech Desk
  • Nov 27, 2025

Digital Connexion commits $1.1 billion to establish 1 GW-class AI data centres in Andhra Pradesh, boosting India’s infrastructure for generative AI and high-performance computing.

This is an AI-generated image.

  United States Launches Genesis Mission to Accelerate AI Driven Scientific Research

  • by Martech Desk
  • Nov 26, 2025

The United States launches the Genesis Mission to expand AI driven scientific discovery, aiming to accelerate research, innovation and national competitiveness.

The End of Keywords: Rise of Natural Language Marketing

  The End of Keywords: Rise of Natural Language Marketing

  • by Anupama Mitra
  • Nov 26, 2025

AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.

Ten Martech Tools CMOs Are Quietly Adding To Their Stack

  Ten Martech Tools CMOs Are Quietly Adding To Their Stack

  • by Brij Pahwa
  • Nov 26, 2025

AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.

OpenAI’s Upcoming AI Device Promises a Screenless, Calmer Alternative to Smartphones

  OpenAI’s Upcoming AI Device Promises a Screenless, Calmer Alternative to Smartphones

  • by Martech Desk
  • Nov 26, 2025

OpenAI and design lead Jony Ive preview a screenless AI device prototype described as simpler and calmer than the iPhone, blending voice-first AI with minimal distraction.

Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  Salesforce India Reports 47 Percent FY25 Revenue Growth because of Agentic AI Strategy

  • by Martech Desk
  • Nov 26, 2025

Salesforce India records 47 percent FY25 revenue growth and increases focus on agentic AI transformation across enterprise customers.

OpenAI Rolls Out “Shopping Research” in ChatGPT to Help Users Compare Products

  OpenAI Rolls Out “Shopping Research” in ChatGPT to Help Users Compare Products

  • by Martech Desk
  • Nov 26, 2025

OpenAI introduces Shopping Research mode in ChatGPT to help users evaluate products and find best buys using AI-driven product comparisons and insights.

Predictive Creative: When AI Generates Ads Based on Real-Time Consumer Emotions

  Predictive Creative: When AI Generates Ads Based on Real-Time Consumer Emotions

  • by Anupama Mitra
  • Nov 26, 2025

AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.

Private AI Models: Why Brands Are Training Their Own LLMs

  Private AI Models: Why Brands Are Training Their Own LLMs

  • by Anupama Mitra
  • Nov 25, 2025

Indian brands are shifting to private LLMs for safer, personalised, AI-driven marketing as data rules tighten and first-party intelligence becomes strategic.

Bengaluru Based Startup Wealthy Raises 130 Crore Rupees to Expand AI Powered Wealth

  Bengaluru Based Startup Wealthy Raises 130 Crore Rupees to Expand AI Powered Wealth

  • by Martech Desk
  • Nov 25, 2025

Wealthy raises 130 crore rupees led by Bertelsmann India Investments to scale AI driven wealth management tools and expand its financial advisor network.

Martech 2026: Tools That Will Survive and Those Doomed to Die

  Martech 2026: Tools That Will Survive and Those Doomed to Die

  • by Brij Pahwa
  • Nov 25, 2025

Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.

TCS Launches AI Platform to Enhance Clinical Trial Oversight and Drug Development

  TCS Launches AI Platform to Enhance Clinical Trial Oversight and Drug Development

  • by Martech Desk
  • Nov 25, 2025

TCS launches an AI platform to improve clinical trial oversight, quality management and decision-making for global life sciences and healthcare organisations.

EaseMyTrip Appoints Manmeet Ahluwalia as Chief Marketing Officer

  EaseMyTrip Appoints Manmeet Ahluwalia as Chief Marketing Officer

  • by Martech Desk
  • Nov 25, 2025

EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.

Nokia Announces 4 Billion Dollar U.S. Investment to Advance AI Enabled Network Innovation

  Nokia Announces 4 Billion Dollar U.S. Investment to Advance AI Enabled Network Innovation

  • by Martech Desk
  • Nov 25, 2025

Nokia to invest four billion dollars in the U.S. to expand AI powered network innovation, manufacturing capacity and next generation telecom infrastructure.

Ashish Bajaj

  Ashish Bajaj: Why Emotions Plus Data Will Redefine the Future of Martech in the Age of AI

  • by Brij Pahwa
  • Nov 24, 2025

In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.

Google Introduces Nested Learning to Advance Continuous AI Learning Models

  Google Introduces Nested Learning to Advance Continuous AI Learning Models

  • by Martech Desk
  • Nov 24, 2025

Google unveils Nested Learning, a new approach designed to solve AI memory loss and enable more human-like continuous learning across tasks.

Anthropic Launches Claude Recipe Book to Help Businesses Apply AI More Effectively

  Anthropic Launches Claude Recipe Book to Help Businesses Apply AI More Effectively

  • by Martech Desk
  • Nov 24, 2025

Anthropic releases Claude Recipe Book, offering practical AI workflows and examples to help businesses adopt Claude models for real operations.

AI Agents in Social Media: Auto-Pilot Brand Management

  AI Agents in Social Media: Auto-Pilot Brand Management

  • by Anupama Mitra
  • Nov 24, 2025

AI social agents are transforming brand management by automating replies, monitoring sentiment and optimizing content and media decisions across platforms in real time.

Xiaomi Open-Sources MiMo-Embodied AI Model for Self-Driving and Robotics

  Xiaomi Open-Sources MiMo-Embodied AI Model for Self-Driving and Robotics

  • by Martech Desk
  • Nov 24, 2025

Xiaomi unveils MiMo-Embodied, the first open-source AI model combining autonomous driving and embodied robotics tasks, opening the model for developers globally.

OpenAI Partners with Foxconn to Develop and Manufacture AI Hardware in the United States

  OpenAI Partners with Foxconn to Develop and Manufacture AI Hardware in the United States

  • by Martech Desk
  • Nov 24, 2025

OpenAI teams up with Foxconn to develop and manufacture AI hardware in the US, expanding infrastructure and accelerating AI deployment capabilities.

India’s AgroStar Raises 30 Million Dollars to Strengthen AI Farming Solutions

  India’s AgroStar Raises 30 Million Dollars to Strengthen AI Farming Solutions

  • by Martech Desk
  • Nov 24, 2025

AgroStar secures 30 million dollars to expand AI based agronomy services, strengthen its omnichannel network and scale climate smart farming solutions for Indian farmers.

Major Labels Sign Licensing Deals to Support New AI Music Platforms

  Major Labels Sign Licensing Deals to Support New AI Music Platforms

  • by Martech Desk
  • Nov 24, 2025

Sony, Warner and Universal sign licensing agreements with AI music startup Klay as Warner also settles its dispute with Udio and plans a licensed AI creation platform.

Pibit AI Raises 7 Million Dollars to Advance Trusted AI in Insurance Underwriting

  Pibit AI Raises 7 Million Dollars to Advance Trusted AI in Insurance Underwriting

  • by Martech Desk
  • Nov 23, 2025

Pibit AI secures 7 million dollars to scale its AI platform Cure, aiming to modernize underwriting and strengthen risk decisions for global insurers.

Adobe to Acquire Semrush for 1.9 Billion Dollars to Strengthen AI Driven Marketing

  Adobe to Acquire Semrush for 1.9 Billion Dollars to Strengthen AI Driven Marketing

  • by Martech Desk
  • Nov 23, 2025

Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.

Salesforce Suspends Gainsight Apps Amid Probe Into Possible Data Exposure

  Salesforce Suspends Gainsight Apps Amid Probe Into Possible Data Exposure

  • by Martech Desk
  • Nov 23, 2025

Salesforce suspends Gainsight apps after detecting unusual activity and launches an investigation into potential data exposure affecting customer environments.

IKS Health Appoints New Marketing and Legal Leaders to Strengthen Growth Strategy

  IKS Health Appoints New Marketing and Legal Leaders to Strengthen Growth Strategy

  • by Martech Desk
  • Nov 23, 2025

IKS Health has appointed new chief marketing and chief legal leaders as the company expands its healthcare technology and agentic AI capabilities.

Bunjy Launches AI-Led Integrated Marketing Agency to Enhance Enterprise Performance

  Bunjy Launches AI-Led Integrated Marketing Agency to Enhance Enterprise Performance

  • by Martech Desk
  • Nov 22, 2025

Bunjy introduces an AI-powered integrated marketing agency, integrating performance marketing and data-driven solutions to help enterprises optimise campaign results.

SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  SkyReels Launches New AI Platform for Automated Creative Marketing and Video Production

  • by Martech Desk
  • Nov 22, 2025

SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.

How AI Is Helping CMOs Hit Their Numbers Faster

  How AI Is Helping CMOs Hit Their Numbers Faster

  • by Anupama Mitra
  • Nov 22, 2025

AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.

Uber Faces Legal Action Over AI-Driven Pay System in the UK

  Uber Faces Legal Action Over AI-Driven Pay System in the UK

  • by Martech Desk
  • Nov 22, 2025

Uber faces collective legal action in the UK over allegations that its AI-powered pay and management systems lack transparency and violate worker data rights.

Google Introduces Nano Banana Pro Image Model to Elevate Visual Generation

  Google Introduces Nano Banana Pro Image Model to Elevate Visual Generation

  • by Martech Desk
  • Nov 22, 2025

Google has unveiled Nano Banana Pro, its new image-generation model powered by Gemini 3, enabling high-quality visuals and studio-level output for creators and enterprises.

PNY Sets Up Local RMA Centre in India for NVIDIA GeForce and Professional GPUs

  PNY Sets Up Local RMA Centre in India for NVIDIA GeForce and Professional GPUs

  • by Martech Desk
  • Nov 21, 2025

PNY establishes a local RMA facility in India for NVIDIA GeForce and NVIDIA Professional GPUs, aiming to improve turnaround times and service support for Indian customers.

xAI and Humain Announce Partnership to Build Saudi Arabia’s Next-Gen AI Compute Network

  xAI and Humain Announce Partnership to Build Saudi Arabia’s Next-Gen AI Compute Network

  • by Martech Desk
  • Nov 21, 2025

xAI and Humain partner to develop Saudi Arabia’s next-gen AI compute network and deploy Grok models to support the country’s AI-driven national vision.

Kore.ai Partners with Microsoft to Support Enterprise Adoption of Agent 365

  Kore.ai Partners with Microsoft to Support Enterprise Adoption of Agent 365

  • by Martech Desk
  • Nov 20, 2025

Kore.ai becomes a launch partner for Microsoft Agent 365 to accelerate enterprise adoption of agentic AI with advanced automation and workflow capabilities.

Brands Race to Build First Party Data Moats as Privacy Crackdown Reshapes Marketing

  Brands Race to Build First Party Data Moats as Privacy Crackdown Reshapes Marketing

  • by Brij Pahwa
  • Nov 20, 2025

Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.

The Battle for the AI Customer: How Brands Are Building Always On, Self Learning Funnels

  The Battle for the AI Customer: How Brands Are Building Always On, Self Learning Funnels

  • by Martech Desk
  • Nov 20, 2025

AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.

Google launches Gemini 3, Claims Performance Gains Across Core AI Benchmarks

  Google launches Gemini 3, Claims Performance Gains Across Core AI Benchmarks

  • by Martech Desk
  • Nov 20, 2025

Google unveils Gemini 3, stating major improvements in reasoning, math, coding and multimodal tasks, positioning it ahead of leading AI models in global benchmark tests.

Zoho updates Zoho One with expanded AI context and unified experience features

  Zoho updates Zoho One with expanded AI context and unified experience features

  • by Martech Desk
  • Nov 20, 2025

Zoho has rolled out a major update to Zoho One, adding AI-powered context intelligence, deeper integrations and a unified experience to help enterprises improve collaboration and decision making.

xAI updates Grok to version 4.1 with Enhanced Reasoning and Creative Skills

  xAI updates Grok to version 4.1 with Enhanced Reasoning and Creative Skills

  • by Martech Desk
  • Nov 19, 2025

xAI launches Grok 4.1, showing improved reasoning, creativity and emotional responses, with benchmark gains over earlier models and competitive results against leading AI systems.

Clevertap

  AI Is About To Change How Every Indian Buys Anything: Anand Jain, CleverTap

  • by Brij Pahwa
  • Nov 19, 2025

Interview with Anand Jain, Co-Founder and CMO, CleverTap by Brij Pahwa, Editorial Lead, e4m and MartechAI.com

Cognavi India Appoints Mohit Sareen to Board to Accelerate Growth

  Cognavi India Appoints Mohit Sareen to Board to Accelerate Growth

  • by Martech Desk
  • Nov 19, 2025

Cognavi India appoints Mohit Sareen to its Board, strengthening its marketing-led growth and accelerating its AI-driven hiring transformation.

AI Agents

  AI Agents Are About to Change Your Daily Life in 5 Big Ways

  • by Brij Pahwa
  • Nov 19, 2025

In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.

Cloudflare Global Outage Disrupts Major Platforms Including ChatGPT and X

  Cloudflare Global Outage Disrupts Major Platforms Including ChatGPT and X

  • by Martech Desk
  • Nov 19, 2025

A major outage at Cloudflare disrupted services across many leading platforms including ChatGPT, X and Spotify, highlighting the dependency on key internet infrastructure.

YouTube Expands AI Initiatives in India With New Tools and Healthcare Partnerships

  YouTube Expands AI Initiatives in India With New Tools and Healthcare Partnerships

  • by Martech Desk
  • Nov 19, 2025

YouTube launches new AI tools in India and partners with AIIMS and IICT to advance healthcare content, research applications and creator-focused innovation.

Infosys Launches AI First Model to Transform GCCs Into Global Innovation Hubs

  Infosys Launches AI First Model to Transform GCCs Into Global Innovation Hubs

  • by Martech Desk
  • Nov 19, 2025

Infosys unveils an AI First model for Global Capability Centers aimed at accelerating innovation, automation and enterprise wide transformation for global organisations.

Sakana AI Raises 135 Million Dollars in Series B Funding at 2.65 Billion Dollar Valuation

  Sakana AI Raises 135 Million Dollars in Series B Funding at 2.65 Billion Dollar Valuation

  • by Martech Desk
  • Nov 18, 2025

Sakana AI secures 135 million dollars in Series B funding, boosting its mission to build specialised AI models for Japan’s enterprise and public sectors.

Why FX Marketers Need More Than Chatbots In The Age Of AI

  Why FX Marketers Need More Than Chatbots In The Age Of AI

  • by Anupama Mitra
  • Nov 18, 2025

AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.

Jeff Bezos Named Co-Chief Executive of AI Startup Project Prometheus

  Jeff Bezos Named Co-Chief Executive of AI Startup Project Prometheus

  • by Anupama Mitra
  • Nov 18, 2025

Jeff Bezos joins Project Prometheus as co-CEO in his first operational role since Amazon, with the AI startup backed by $6.2 billion and focused on engineering and manufacturing.

Oracle Highlights How AI is Reshaping HR With Anticipatory, Agent-Driven Workflows

  Oracle Highlights How AI is Reshaping HR With Anticipatory, Agent-Driven Workflows

  • by Martech Desk
  • Nov 18, 2025

Oracle outlines how AI-driven agentic workflows are transforming HR operations, from talent management to workforce planning, as enterprises accelerate automation and predictive decision making.

Martech

  Martech Magic: How Coca-Cola, Netflix and Others Are Turning Data into Dollars

  • by Brij Pahwa
  • Nov 18, 2025

Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales

Accenture Invests in Alembic to Expand Causal AI Capabilities for Marketing Measurement

  Accenture Invests in Alembic to Expand Causal AI Capabilities for Marketing Measurement

  • by Martech Desk
  • Nov 18, 2025

Accenture has invested in Alembic to strengthen its causal AI capabilities and advance data-driven marketing measurement for global enterprises.

Parle Products Appoints Sanjay J Joshi as Chief Technology Officer

  Parle Products Appoints Sanjay J Joshi as Chief Technology Officer

  • by Martech Desk
  • Nov 18, 2025

Parle Products appoints Sanjay J Joshi as Chief Technology Officer to strengthen digital strategy, technology modernisation, and data-driven operations.

How GenAI Is Cooking Up the Next Wave of Restaurant Marketing

  How GenAI Is Cooking Up the Next Wave of Restaurant Marketing

  • by Anupama Mitra
  • Nov 18, 2025

Generative AI is transforming India’s restaurant marketing with personalised discovery, automated journeys, smarter campaigns and 24/7 customer engagement.

Primus Partners Announces Strategic Alliance with Data Safeguard

  Primus Partners Announces Strategic Alliance with Data Safeguard

  • by Martech Desk
  • Nov 18, 2025

Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.

Disseqt AI Partners With HCLTech and Microsoft to Advance Agentic AI Adoption in Banking

  Disseqt AI Partners With HCLTech and Microsoft to Advance Agentic AI Adoption in Banking

  • by Martech Desk
  • Nov 18, 2025

Disseqt AI teams up with HCLTech and Microsoft to help banks modernize operations with agentic AI, enhancing automation, compliance and decision intelligence.

Karnataka Announces New IT and Space Tech Policies to Expand Digital Growth

  Karnataka Announces New IT and Space Tech Policies to Expand Digital Growth

  • by Martech Desk
  • Nov 17, 2025

Karnataka unveils updated IT and space tech policies focused on jobs, regional expansion and incentives aimed at strengthening the state’s technology leadership.

OpenAI Introduces Group Chat Feature to Expand Collaborative AI Use

  OpenAI Introduces Group Chat Feature to Expand Collaborative AI Use

  • by Martech Desk
  • Nov 17, 2025

OpenAI has launched a new Group Chat feature in ChatGPT, allowing multiple users to collaborate with AI in shared conversations for projects, planning and real-time problem solving.

Conversational AI

  Bharat’s Chatbot Boom: AI Agents Speak Indian Languages and Reshape Jobs

  • by Brij Pahwa
  • Nov 17, 2025

Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.

Lenskart Showcases Live Demo of New AI Powered Smart Glasses

  Lenskart Showcases Live Demo of New AI Powered Smart Glasses

  • by Martech Desk
  • Nov 17, 2025

Lenskart unveils an AI powered smart glasses prototype during a live demo by Peyush Bansal, highlighting new capabilities and the brand’s push into intelligent eyewear technology.

Global Software Leaders Accelerate AI Acquisitions in Israel

  Global Software Leaders Accelerate AI Acquisitions in Israel

  • by Martech Desk
  • Nov 17, 2025

Salesforce, Figma and HubSpot acquire early-stage Israeli AI startups to expand enterprise search, marketing AI and creative tech capabilities.

Firefox Introduces AI Window With Focus on User Control and Privacy

  Firefox Introduces AI Window With Focus on User Control and Privacy

  • by Martech Desk
  • Nov 16, 2025

Firefox launches an AI Window that prioritises user control and privacy, offering a customisable alternative to mainstream AI-powered browsing tools.

Microsoft Gains Full Access to OpenAI’s System Level IP for AI Chip Development

  Microsoft Gains Full Access to OpenAI’s System Level IP for AI Chip Development

  • by Martech Desk
  • Nov 15, 2025

Satya Nadella confirms Microsoft now has full access to OpenAI’s system level IP, strengthening its long term AI chip strategy and reducing reliance on external semiconductor players.

NDTV Appoints Koreel Lahiri as Chief of Strategy and Innovation

  NDTV Appoints Koreel Lahiri as Chief of Strategy and Innovation

  • by Martech Desk
  • Nov 15, 2025

NDTV has appointed Koreel Lahiri as Chief of Strategy and Innovation to lead digital growth, product expansion and next generation content initiatives.

Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  • by Martech Desk
  • Nov 15, 2025

Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.

Can AI Really Replace Media Planners? What Indian Advertisers Are Learning

  Can AI Really Replace Media Planners? What Indian Advertisers Are Learning

  • by Anupama Mitra
  • Nov 14, 2025

AI is reshaping India’s media planning, boosting efficiency and audience insights while keeping human judgement central. Here’s how agencies and advertisers are adapting.

PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  • by Martech Desk
  • Nov 14, 2025

PhonePe has partnered with OpenAI to integrate ChatGPT into its app, offering AI powered assistance to millions of users across India.

AI Impact Summit

  The Adoption Of AI By Small Businesses In India Makes My Country Look Asleep: Linkedin CMO

  • by Brij Pahwa
  • Nov 14, 2025

Jensen underscored how India’s grassroots adoption of AI is outpacing most global markets.

Deepwatch Announces Layoffs as It Accelerates Shift Toward AI and Automation

  Deepwatch Announces Layoffs as It Accelerates Shift Toward AI and Automation

  • by Martech Desk
  • Nov 14, 2025

Cybersecurity firm Deepwatch lays off employees as it restructures operations to focus on AI driven automation and long term efficiency.

India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  India Finally Gets Its First Real Privacy Law As Government Activates DPDP Rules

  • by Brij Pahwa
  • Nov 14, 2025

India activates the DPDP Act rules, bringing the country’s first real privacy law into force. New regulations mandate explicit consent, strict data governance, and enforceable user rights.

Vamsi Murthy, Senior Director and Head of Marketing, Netflix India

  Vamsi Murthy Joins Netflix as Senior Director and Head of Marketing for India

  • by Martech Desk
  • Nov 14, 2025

Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.

US-based VideoDB Acquires Chennai’s Devzery to Strengthen AI Software Testing Capabilities

  US-based VideoDB Acquires Chennai’s Devzery to Strengthen AI Software Testing Capabilities

  • by Martech Desk
  • Nov 13, 2025

VideoDB acquires Chennai-based AI testing startup Devzery to boost AI-driven software testing automation and expand its India operations.

Meta’s Chief AI Scientist Yann LeCun to Leave Company, Launch New AI Startup

  Meta’s Chief AI Scientist Yann LeCun to Leave Company, Launch New AI Startup

  • by Martech Desk
  • Nov 13, 2025

Yann LeCun, Meta’s Chief AI Scientist and AI pioneer, is set to depart the company to launch a new startup focused on next-generation artificial intelligence systems.

From CRM to CXM: How AI Is Creating Continuous Experience Loops

  From CRM to CXM: How AI Is Creating Continuous Experience Loops

  • by Anupama Mitra
  • Nov 13, 2025

AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.

Assam Partners with Google to Boost AI-Led Governance and Digital Transformation

  Assam Partners with Google to Boost AI-Led Governance and Digital Transformation

  • by Martech Desk
  • Nov 13, 2025

Assam government signs MoU with Google to deploy AI tools for governance, education, and digital infrastructure under its ‘Digital Assam’ vision.

The Role of Synthetic Data in Training Marketing Models

  The Role of Synthetic Data in Training Marketing Models

  • by Anupama Mitra
  • Nov 12, 2025

Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.

Google Expands AI Infrastructure in India with Trillium TPUs, Gemini Capacity

  Google Expands AI Infrastructure in India with Trillium TPUs, Gemini Capacity

  • by Martech Desk
  • Nov 12, 2025

Google introduces Trillium TPUs and expands AI infrastructure in India to power local innovation, research, and data sovereignty initiatives.

Sachin Katti, Lead Compute Infrastructure for AGI, OpenAI

  Intel’s AI Chief Sachin Katti Joins OpenAI to Lead Compute Infrastructure for AGI

  • by Martech Desk
  • Nov 12, 2025

Sachin Katti, former AI chief at Intel, joins OpenAI to head compute infrastructure for AGI, focusing on next-generation systems and large-scale AI efficiency.

How Multimodal AI is Redefining the Future of Customer Engagement

  How Multimodal AI is Redefining the Future of Customer Engagement

  • by Anupama Mitra
  • Nov 12, 2025

Multimodal AI is reshaping customer engagement by combining text, voice, image, and video insights to deliver real-time, personalized, and emotionally intelligent brand interactions across industries.

Infosys Introduces AI Agent to Accelerate Data-Driven Transformation in the Energy Sector

  Infosys Introduces AI Agent to Accelerate Data-Driven Transformation in the Energy Sector

  • by Martech Desk
  • Nov 12, 2025

Infosys launches a next-generation AI agent to optimize operations and drive digital transformation in the global energy sector.

New Age of Search: Why Marketers Must Master AI Browsers Like ChatGPT and Perplexity

  New Age of Search: Why Marketers Must Master AI Browsers Like ChatGPT and Perplexity

  • by Anupama Mitra
  • Nov 11, 2025

AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.

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