Loyyal has introduced Perxii AI, a WhatsApp-based artificial intelligence agent designed to help small and medium enterprises manage customer loyalty programs more efficiently. The launch reflects growing interest in using conversational AI to simplify marketing operations for businesses that may lack the resources or expertise to deploy complex loyalty platforms.
Perxii AI operates directly through WhatsApp, allowing businesses to create, manage and engage loyalty members using a familiar messaging interface. By removing the need for dedicated mobile apps or specialised software, Loyyal aims to lower adoption barriers for small businesses that want to build repeat engagement but face technical and cost constraints.
Customer loyalty programs have traditionally required businesses to invest in point-of-sale integrations, custom apps or third-party platforms. These systems often demand ongoing maintenance and training. Loyyal positions Perxii AI as an alternative that uses natural language interaction to automate common loyalty tasks, reducing operational overhead while keeping customer engagement simple and accessible.
According to the company, Perxii AI can handle enrolment, points tracking, reward redemption and customer queries through conversational prompts. Customers interact with the AI agent as they would with a business contact on WhatsApp, while merchants gain visibility into loyalty activity without managing multiple dashboards or tools. The approach aligns with broader shifts toward conversational commerce in emerging and developed markets.
WhatsApp has become a primary communication channel for businesses, particularly in regions where messaging apps are more widely used than email or standalone apps. By building Perxii AI on WhatsApp, Loyyal taps into existing user behaviour rather than asking customers to adopt new platforms. This strategy is particularly relevant for small retailers, restaurants and service providers that rely on direct, informal communication with customers.
Loyyal has focused its offering on SMEs, a segment that often struggles to implement structured loyalty programs despite recognising their value. Industry studies consistently show that retaining existing customers is more cost effective than acquiring new ones, but many small businesses lack the tools to track and reward repeat behaviour systematically. Perxii AI is designed to address this gap by automating loyalty mechanics behind a conversational interface.
The AI agent uses machine learning to interpret customer messages, respond to queries and guide users through loyalty actions. For business owners, Perxii AI provides insights into customer participation and reward usage, helping them understand engagement trends without complex analytics setups. Loyyal says the system can also support personalised offers based on customer activity, enabling targeted engagement at scale.
The launch comes at a time when loyalty strategies are evolving beyond traditional points-based models. Customers increasingly expect instant gratification, transparency and easy access to rewards. Messaging-based loyalty interactions can meet these expectations by providing real-time updates and responses. Perxii AI reflects this shift by embedding loyalty interactions into everyday conversations rather than standalone campaigns.
Loyyal has previously worked on blockchain-based loyalty solutions for large enterprises. With Perxii AI, the company appears to be extending its expertise to a broader market by simplifying the underlying technology for smaller businesses. While the AI agent abstracts technical complexity, it still draws on Loyyal’s experience in secure and scalable loyalty infrastructure.
For SMEs, ease of onboarding is a key consideration. Loyyal says Perxii AI can be deployed quickly without extensive setup or integration work. Businesses can configure loyalty rules, rewards and messaging flows with minimal technical input. This focus on rapid deployment is intended to appeal to time-constrained owners who prioritise day-to-day operations over long implementation cycles.
The use of AI agents in marketing and customer engagement is becoming more common as businesses seek automation without sacrificing personal interaction. Conversational AI offers a middle ground by handling routine queries while maintaining a human-like tone. Perxii AI fits into this trend by positioning itself as a virtual loyalty assistant rather than a static tool.
Data privacy and customer trust remain important considerations in messaging-based engagement. Loyyal states that Perxii AI is designed to operate within established messaging and data protection frameworks. Businesses retain control over customer data and loyalty rules, while customers interact with the AI through opt-in conversations.
Market observers note that competition in the SME loyalty space is intensifying, with startups and established platforms offering digital punch cards, QR-based rewards and app-less solutions. Perxii AI differentiates itself through its AI-driven conversational approach and reliance on a widely used messaging platform. Its success will depend on how effectively it delivers measurable value to small businesses.
As digital engagement becomes central to customer relationships, loyalty programs are increasingly viewed as ongoing conversations rather than transactional mechanisms. Messaging-based AI agents may play a growing role in this evolution, particularly for businesses seeking simple and cost-effective tools. Perxii AI represents one attempt to reframe loyalty management around accessibility and automation.
Loyyal has indicated plans to expand Perxii AI’s capabilities over time, potentially adding deeper personalisation, analytics and integration options. While the current focus remains on simplicity, future enhancements could allow businesses to tailor loyalty experiences more precisely as they grow.
The launch highlights how AI is being applied to practical marketing challenges rather than experimental use cases. By embedding loyalty management into everyday messaging, Perxii AI aims to make customer retention tools more approachable for SMEs navigating increasingly competitive markets.
As small businesses look for ways to strengthen customer relationships without increasing complexity, tools like Perxii AI may gain traction. The combination of conversational AI and widely adopted messaging platforms suggests a direction where loyalty programs become less about infrastructure and more about interaction.
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