AI-driven personalization is driving customers away as over-targeted marketing sparks fatigue, privacy concerns, and trust issues, pushing brands to rethink strategies.
AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Agentic AI is evolving with real-time databases, enabling smarter, context-aware automation beyond chatbots and static workflows.
This is the story of that rise—the catalysts, challenges, success stories, and why the world is watching Indian martech startups that wield AI as their secret weapon.
Discover how AI, integration, and homegrown tools are transforming the technology behind today’s most innovative marketing teams.
Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.
As HubSpot and Salesforce compete for India’s CRM market, their AI tools, pricing, and adoption trends highlight distinct strengths for SMBs vs. enterprises.
AI is reshaping food marketing in India through personalization, predictive analytics, and region-specific consumer engagement strategies.
India’s MarTech sector is growing faster than global averages, projected to hit $94B by 2030 amid rising AI use, digital ad spend, and tech adoption.
Agentic AI is here—autonomous bots that think, plan, and act. Game-changer or risk? Here's why you should care.
This new era of MarTech is marked by three overlapping themes: the pivot to conversational journeys, the rise of custom-built telemetry, and a growing focus on agility and experimentation.
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Brij Pahwa, Editorial Lead - e4m, writes on the use of AI in marketing
