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scott brinker

  Scott Brinker, the Godfather of MarTech, on the Reset Every CMO Is Facing

  • by Brij Pahwa
  • Feb 3, 2026

Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.

India Offers Long-Term Tax Incentives

  India Offers Long-Term Tax Incentives to Attract Global AI Workloads

  • by Martech Desk
  • Feb 3, 2026

India plans zero tax incentives through 2047 to attract global AI workloads, positioning itself as a cost-efficient destination for large-scale artificial intelligence infrastructure.

conversational ai

  Consumers Are Asking AI Instead of Google. Marketers Are Playing Catch-Up

  • by Anupama Mitra
  • Feb 3, 2026

As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.

Shalini Kaul,  Head of Marketing, Hewlett Packard Enterprise

  Shalini Kaul Joins Hewlett Packard Enterprise as Head of Marketing for HPE Networking

  • by Martech Desk
  • Feb 3, 2026

Hewlett Packard Enterprise has appointed Shalini Kaul as Head of Marketing for HPE Networking, strengthening its leadership as it expands AI-driven networking solutions.

Adobe to Acquire Semrush

  Adobe to Acquire Semrush in $1.9 Billion Deal to Expand AI Marketing Capabilities

  • by Martech Desk
  • Feb 3, 2026

Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.

martech

  10 MarTech Trends That Will Define How Brands Grow in 2026

  • by Brij Pahwa
  • Feb 3, 2026

From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.

Kapil Malhotra, Google India

  Kapil Malhotra Takes on Expanded Role at Google to Support India Startups

  • by Martech Desk
  • Feb 3, 2026

Google has expanded Kapil Malhotra’s leadership role to drive engagement with India startups and AI-native businesses as the ecosystem scales innovation and adoption.

ai in marketing

  IIM Lucknow Proposes Ethical Framework for Responsible Use of AI in Marketing

  • by Martech Desk
  • Feb 3, 2026

IIM Lucknow has proposed an ethical framework to guide responsible use of AI in marketing, focusing on transparency, data privacy, fairness and accountability.

Nishant Poddar, Chief Marketing Officer, The House of Rare

  The House of Rare Appoints Nishant Poddar as Chief Marketing Officer

  • by Martech Desk
  • Feb 3, 2026

The House of Rare appoints Nishant Poddar as Chief Marketing Officer to lead marketing, digital strategy and consumer engagement across its fashion portfolio.

WordPress Rolls Out AI Agent Tool to Improve Code Testing and Efficiency

  WordPress Rolls Out AI Agent Tool to Improve Code Testing and Efficiency

  • by Martech Desk
  • Feb 3, 2026

WordPress launched a new AI agent skill for its Playground CLI that helps automate testing and verification of code, offering developers faster and more efficient workflows.

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