With over 2.35 billion active Apple devices worldwide as of 2025, Apple sits atop a mountain of user data.
Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
Forty percent of Indian workers already use AI-related skills on the job, and marketing departments are no exception.
AI is transforming Indian marketing with real-time campaign optimization. Brands like Swiggy, Flipkart, and Tata CLiQ are driving higher ROI and agility using AI.
Marketers are paying millions to store unused “ghost data.” This hidden burden drives costs, slows systems, and adds to carbon emissions, pushing brands to rethink data retention strategies.
ChatGPT consumes over 5,00,000 kWh of electricity daily—enough to power 1.5 lakh Indian homes—raising urgent concerns about AI’s growing energy footprint.
Predictive AI is transforming marketing by anticipating consumer needs, boosting ROI, and raising privacy questions as it converges with generative AI.
From health to floods, classrooms to farms, MarTech tools are being repurposed to solve real-world problems, driving impact through data, targeting, and timely engagement.
The biggest returns are flowing to companies that connect media with commerce data, compress creative production cycles, and bake experimentation into daily workflows.
Netcore’s Rajesh Jain tells MarTechAI that the future of marketing lies in agentic AI and “brand twins.” He urges CMOs to focus on zero-party data, one-to-one engagement, and profitable growth.
The tools that get funded, implemented, and measured tend to fall into a clear stack that starts with data, moves through identity and modeling, and ends in activation and measurement.
A growing majority now report that more than one sixth of their marketing spend goes into platforms, analytics, data pipelines, and workflow tools.
AI in martech is shifting from copilots to doers, reshaping stacks, content, and retention strategies while demanding guardrails and human oversight.
Many companies find themselves locked into expensive, slow-moving systems. Composable stacks turn that model on its head.
Campaigns need to be hyper-personalized and even hyper-local,” says Anand, pointing to examples where CPG brands created over 1,200 ad variants to see which performed best.
India’s creator economy is currently estimated at ₹2,500 crore, and that valuation is opening eyes. Brands and influencers are under pressure to prove outcomes, not just impressions.
Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.
Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
AI agents are reshaping marketing budgets, shifting spend in real time across platforms and challenging the traditional role of CFOs and CMOs.
AI is helping brands reach India’s rural consumers through voice, vernacular content, and smarter distribution, reshaping marketing strategies beyond metros.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Agentic AI is quietly entering daily life, reshaping how we work, shop, and interact with technology.
"Marketers share how AI boosts speed and scale but can’t replace human empathy, stressing the need to balance algorithms with emotional brand connection."
From stitched stacks to ethical AI, here’s how India's largest private bank builds magical customer experiences at scale.
Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.
Versuni CMO Pooja Baid explains how AI is transforming product experiences, personalization, and marketing at scale
Robert Gilby shares why responsible, human-first AI is key to the future of marketing and how businesses can integrate it practically without losing creativity, fairness, or control.
This is the story of that rise—the catalysts, challenges, success stories, and why the world is watching Indian martech startups that wield AI as their secret weapon.
Allen Nejah talks AI's future, India's tech potential, and Polymatech’s plans to lead the robotics revolution.
Discover how AI, integration, and homegrown tools are transforming the technology behind today’s most innovative marketing teams.
In a candid MarTech Thursday session, leaders from HMD Global, Deloitte, Myntra, and more unpack how AI is breaking the traditional marketing funnel—and what comes next
Luc Julia, creator of Siri, warns against the AI arms race, criticizes Big Tech’s obsession with scale, & lays out why smaller, agentic models — not massive LLMs — are the real future of intelligence.
Pooja Asar, Marketing Head of Tata Motors Passenger Electric Mobility, shares how empathy, data, and instinct are shaping the future of EV marketing in India’s digital era.
Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real storytelling still drive the strongest customer connections.
With traditional channels off-limits, this new-age alcohol brand is using AI, cultural intelligence, and creator communities to build authentic engagement and loyalty across India.
Founder of broden.ai and Fractional CMO, Patrick Lynch, says most brands are scaling inefficiency, not strategy — and the winners of tomorrow will be outcome-led, AI-first marketers.
Exclusive Interview | Gill Rosen, CMO, Amdocs: Inside His Radical Vision for Branding, Martech, and AI-Powered Personality Engineering
Discover how brands are using ChatGPT to simulate campaigns, decode emotions in ads, and automate insights—redefining data-driven marketing strategy.
In this exclusive conversation, Jagdish Mitra shares why empathy is AI’s missing link, the rise of “artificial empathy,” and what it means to unlearn privilege and relearn hustle.
In this exclusive interview with Brij Pahwa, David Raab, Founder of the CDP Institute, unpacks the evolving role of Customer Data Platforms in an AI-first world.
From growth hacking to scale-ready automation, these are the real toolkits powering India’s most ambitious startups.
Agentic AI is here—autonomous bots that think, plan, and act. Game-changer or risk? Here's why you should care.
The integration of AI into marketing strategies has demonstrated tangible benefits in terms of ROI.
Priyanka Sethi, Head of Marketing at Haier India, discusses how she’s moving beyond traditional MarTech tools to build a custom CRM ecosystem that fuels smarter marketing.
This new era of MarTech is marked by three overlapping themes: the pivot to conversational journeys, the rise of custom-built telemetry, and a growing focus on agility and experimentation.
Since its initial launch in January 2025, the original R1 model quickly established itself by offering a performance comparable to renowned Western models at significantly lower costs.
KPMG report reveals startling trends in complacent use, governance gaps, and productivity pressures
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
This was the central theme of the fifth edition of the e4m MarTech Thursday Webinar, featuring industry stalwarts Anand Thakur (GroupM Nexus), Lucky Saini (Fyers), and Richa Jaggi (Awshad).
New AI-powered bidding feature aims to expand advertiser reach by targeting broader search queries
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Jaspreet Bindra—founder of AI&Beyond and Tech Whisperer Ltd, explores how generative AI is poised to transform marketing, the challenges around data privacy and copyright, and AI ethics
OpenAI’s Codex, now in ChatGPT, helps developers write, debug, test, and review code. Available for Pro, Team, Enterprise users, it boosts coding efficiency and collaboration.
From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder
A wave of AI-driven layoffs is sweeping through the tech industry, with several high-profile companies announcing job cuts in the span of just a few days.
For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click
From shaping global work conversations to steering the rise of CEO-creators, Daniel Roth unpacks how LinkedIn’s editorial engine is redefining influence, thought leadership & professional content
Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying
GPT-5 is expected to introduce advancements in language comprehension, contextual accuracy, and multimodal processing
AI's integration into everyday marketing tasks has grown since the arrival of generative AI tools like ChatGPT, reshaping how marketers strategise and operate, says new KPMG report
According to a KPMG report, India emerges as the top global adopter of AI, with 92% of Indian respondents using AI regularly
At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI
The acquisition, if finalised, would be OpenAI’s most significant to date and signals a deepening commitment to enhancing developer tools in an increasingly competitive AI market
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
AI, automation, and data analytics tools are transforming how campaigns are created and executed, raising concerns about job security for marketers globally, including in India
In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi discusses the rising tide of AI-driven cyber threats, how brands can turn cybersecurity into a competitive advantage and more
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
From Salesforce Marketing Cloud to Sprinklr, we explore the top global MarTech products that are making waves internationally
A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home
The tech giant had earlier announced plans to phase out third-party cookies by 2022
At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs
Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries
In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs
India’s MarTech industry is currently experiencing a compound annual growth rate of 25.6% between 2024 and 2030, according to a report by Grand View Research
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology
In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology
Understanding the difference between automation and AI is more than just a technical detail—it has direct financial implications
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
Gyan Gupta, Chief AI Officer at AI in Action, on what it takes to move from AI experimentation to AI enablement
The report, which highlighted that over 60% of brands were extensively using MarTech tools and an astonishing 95% planned to boost their spending
While global tariffs threaten supply chains and trade, the marketing technology industry is booming—driven by AI innovation, local resilience, and a sharp focus on ROI
As Indian companies ramp up their digital transformation efforts, CMOs are faced with the challenge of navigating an increasingly complex MarTech ecosystem,
In a conversation with e4m, AI expert Jaspreet Bindra spoke about emerging technologies in the marketing universe, shift from third-party cookies and more
Tejas Apte, Head of Media and Digital Marketing at HUL, explains how Sangam plays a crucial role in addressing the complexities of India’s diverse market
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
As companies recalibrate their strategies to align with emerging technologies, several key trends are set to define the industry this year
Moderated by Brij Pahwa, Editorial Lead at MarTech e4m, the session explored how leading brands are adapting their strategies in the wake of these challenges. Panelists included
A dive into how AI tools are being used to spread misinformation, harass individuals, and commit fraud
Each of whom has made a significant impact on the industry through their work and thought leadership
As marketing leaders navigate an evolving landscape, five technologies are shaping the next era of innovation
Brij Pahwa, Editorial Lead - e4m, writes on the use of AI in marketing
