Campaigns need to be hyper-personalized and even hyper-local,” says Anand, pointing to examples where CPG brands created over 1,200 ad variants to see which performed best.
UPI-linked wallets and AI-powered personalization are reshaping loyalty in India, driving seamless rewards, higher engagement, and measurable retention across payments, retail, and services.
Splunk’s Hao Yang outlines how enterprises are moving from AI pilots to large-scale adoption, stressing trust, ROI, and governance as key to the next phase of enterprise AI.
xAI lays off 500 employees as Elon Musk shifts focus from generalist roles to specialized AI trainers for Grok, aiming for expert-driven model accuracy.
Databricks invests in ex-Intel AI chief Naveen Rao’s new startup, signaling a push to develop advanced AI hardware for scalable, efficient enterprise adoption.
Albania appoints the world’s first AI minister, Diella, to oversee public tenders and fight corruption, marking a bold global experiment in AI-led governance.
CMO Council launches an AI marketing readiness tool to help leaders evaluate preparedness, benchmark progress, and align strategies for AI-powered customer engagement.
