Singapore-based AI marketing agency Geolix.ai has announced a partnership with global financial technology company Airwallex to help businesses improve their visibility across AI-powered search platforms and reach customers in international markets.
The collaboration brings together Geolix.ai's generative engine optimisation (GEO) capabilities and Airwallex's cross-border financial infrastructure, with a focus on supporting businesses expanding into overseas markets.
Under the partnership, Geolix.ai will provide AI search visibility and marketing services to Airwallex customers seeking to attract international buyers.
The services include buyer-intent research, AI visibility assessments, website and content optimisation, and the development of third-party information sources that help AI platforms identify and reference businesses.
According to the companies, the collaboration is designed to help brands appear more prominently when potential customers use AI-powered platforms such as ChatGPT, Google Gemini, Perplexity and DeepSeek to research products, compare suppliers and evaluate services.
Generative engine optimisation focuses on improving how brands and their information are represented in AI-generated responses, rather than concentrating exclusively on rankings in conventional search engine results.
Geolix.ai's approach involves examining the questions potential customers ask AI platforms, assessing how brands appear in generated answers and identifying gaps in the information available about their products and services.
The agency also operates a software platform that monitors brand visibility across nine AI engines and search experiences in Western and Chinese markets.
These include ChatGPT, Gemini, Perplexity, Google AI Overviews, Google AI Mode, DeepSeek, Doubao, Qwen and Tencent Yuanbao.
The partnership builds on an existing business relationship between the two companies. Geolix.ai currently uses Airwallex's subscription billing services for its operations.
The companies have also previously collaborated on initiatives related to search optimisation and international business growth.
In September 2026, Geolix.ai founder Andy Guo participated in a session with Kathy Shi from Airwallex's China marketing team, discussing how businesses could adapt their marketing strategies to AI-led customer discovery.
The latest agreement extends that relationship to support Airwallex customers seeking to expand their international customer base.
Airwallex provides financial services for businesses operating across borders, including payment processing and other financial management capabilities.
According to company information, Airwallex serves more than 675,000 businesses worldwide, either directly or through its platform customers.
The company is co-headquartered in San Francisco and Singapore and employs more than 2,300 people across 27 offices.
The collaboration links AI-based customer discovery with financial services required for international business operations.
While Geolix.ai will focus on helping businesses improve their visibility in AI-generated recommendations, Airwallex will continue providing the financial infrastructure supporting cross-border transactions.
The companies have not disclosed the financial terms of the partnership, customer adoption targets or a timeline for expanding the services across specific markets.
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