iCubesWire has launched iQ, a conversational AI platform that helps brands discover creators, analyse campaign performance and simplify creator marketing intelligence.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
A new Kana survey finds 70% of enterprises already use AI marketing agents, while governance, ownership and data readiness remain key challenges.
Pipaltree.ai has appointed Ajay Ravindran as Vice President, Brand Intelligence to accelerate enterprise adoption of its AI powered Actionable Brand Intelligence platform.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
Pravis has appointed Amit Duggal as Founding Chief Growth Officer to strengthen its AI, media and growth capabilities as demand for AI driven marketing grows.
Dabur has established AI powered IT and Digital Marketing GCCs to strengthen MarTech, consumer engagement, analytics and enterprise digital transformation.
L'Oréal says AI has reduced beauty product development time by 75%, accelerating research, formulation and innovation across its global beauty portfolio.
MarTechAI Watchlist highlights seven AI tools reshaping search, CRM, creative production, customer engagement and AI visibility for modern marketers.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
LinkedIn has launched new AI powered promotional tools to help businesses create campaigns, generate content and optimise advertising performance.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
JustAI has raised $17 million in Series A funding to expand its AI-native marketing platform and accelerate autonomous marketing for enterprises.
JLL's Adelise Ashdown says AI should drive better marketing, not just faster execution, arguing that empathy, trust and brand distinctiveness will remain the strongest competitive advantages.
Olaplex CEO Amanda Baldwin explains why AI will amplify trust, brand distinctiveness and human creativity, making curiosity the defining skill for marketers in an AI-first era.
Amazon Ads says AI is unlocking creativity by removing production barriers, enabling interactive advertising and helping marketers focus on strategy, storytelling and measurable outcomes.
Cannes Lions 2026 proved that while AI dominated conversations, the most impactful work combined technology with human creativity, culture and business transformation.
AI is transforming digital marketing in 2026, reshaping search, personalization, customer journeys and brand discovery as marketers adapt to AI-driven consumer behavior.
Canva has introduced an AI-powered marketing platform that combines campaign creation, publishing and performance insights in one workspace.
Sir Martin Sorrell discusses AI, media concentration, Brand India, agency transformation and why human creativity still matters at Cannes Lions 2026.
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making.
AdGPT has launched Go Live, a new feature designed to help marketers create, approve and launch campaigns faster using AI-driven workflows.
SEO.co has launched a free AI prompt library designed to help marketers, SEO professionals and businesses improve content creation and search performance.
Gradial has raised $65 million to expand its agentic AI platform, highlighting growing investor interest in autonomous marketing operations and workflow automation.
L'Oréal is expanding its OpenAI partnership to accelerate AI-powered content creation, personalization and marketing efficiency across global brands.
LiveRamp has launched a partner program for AI marketing agents, aiming to help brands activate trusted data across AI-driven workflows and campaigns.
Kachilu has launched a macOS AI marketing app that automates campaign execution through browser-based workflows, reducing manual marketing tasks.
AI startups are flooding the martech sector, but growing competition, valuation concerns and ROI pressures are testing which companies can deliver lasting value.
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Databricks has launched CustomerLake, an agentic customer data platform designed to help brands activate AI-ready customer intelligence at scale.
India is leading global AI transformation in marketing, with marketers adopting AI faster than global peers and reporting stronger business impact, says BCG.
AI is transforming marketing and customer experience, but new research shows consumers still value human connection, trust, empathy and transparency above automation.
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.
Richard Roth’s Media has secured approval for a $52 million investment to expand its AI-powered marketing systems and strengthen data-driven advertising capabilities.
