Agentic AI is entering Indian marketing teams, automating insights, media optimisation, and customer journeys across FMCG, BFSI, e-commerce, and telecom sectors.
Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.
Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.
Semrush introduces AI Visibility Index, a new metric to measure brand performance and visibility in generative AI platforms, reshaping digital discovery strategies for enterprises.
Qwant and Ecosia launch STAAN, an open-source European search index to reduce reliance on Big Tech and promote digital sovereignty.
