AI marketing platform Indexly has launched an agency-focused technology stack aimed at helping US marketing agencies manage AI search visibility, content, reporting and traffic attribution across multiple clients from a single platform.
The offering is designed for agencies looking to add generative engine optimisation, or GEO, to existing SEO and digital marketing services without maintaining separate technology stacks for each client. It brings AI readiness audits, visibility monitoring, content workflows, social content and traffic attribution into individual client workspaces.
Indexly's visibility tools allow agencies to monitor how client brands appear and are cited across AI-powered platforms including ChatGPT, Perplexity, Gemini, Grok and Google AI Overviews. Agencies can also compare visibility against competitors and monitor changes across tracked prompts.
The platform includes an AI readiness audit that assesses factors such as website schema, content depth and whether AI crawlers including GPTBot, ClaudeBot and PerplexityBot can access a client's website. The system then provides a prioritised list of areas that may require attention.
Content tools form another part of the stack. Indexly says agencies can use its Content Agents to generate new articles, optimise existing pages and refresh older content for both traditional search and AI-powered discovery. The platform also includes tools for creating LinkedIn content and supporting brand authority across digital channels.
For measurement, Indexly combines organic search data from Google and Bing with referral traffic from AI platforms. Agencies can use the system to attribute clicks, sessions and conversions to different channels and generate client-facing reports covering citations, visibility, sentiment, competitor share of voice and traffic.
The company has structured the offering around separate client workspaces, with role-based access for agency employees and data isolation between accounts. Indexly says this is intended to allow agencies to manage larger client portfolios without creating separate accounts or manually combining reports across different tools.
Services are offered on an à la carte basis per client. AI Audit and AI Visibility and Content Agents are each priced at $99 per month per client, while Social Agents and AI Traffic Attribution are priced at $49 per month each. Team seats and API access are currently offered without an additional charge.
The launch comes as marketing agencies increasingly adapt their search strategies to account for AI-generated answers alongside conventional search results. Indexly is positioning the platform as infrastructure for agencies seeking to incorporate AI search into existing SEO, content and reporting services while keeping client management within a unified system.
Disclaimer: This article may include information derived from interviews, press releases, public statements, research, company communications and other publicly available or third-party sources. Such material may be summarised, paraphrased or contextualised for journalistic and editorial purposes. All rights in third-party content remain with their respective owners.