As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
MapmyIndia integrates its location intelligence platform with Zoho CRM to help businesses improve customer insights, logistics optimisation and field operations.
AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
Brandi AI introduces an AI-driven visibility and geo platform with generative optimization tools to help marketers boost performance and reach.
AI leaders Geoffrey Hinton and Yann LeCun urge embedding empathy and submission to human intent as fundamental guardrails to ensure AI safety and align systems with human values.
Optimizely launches Geo-Ready CMS to boost AI-powered search visibility with localization, structured content, and region-specific SEO.
Memories.AI raises $8 million in seed funding, backed by Samsung Next and former Meta leaders. The startup aims to revolutionize video intelligence.
Onfolio’s AI marketing arm unveils Generative Engine Optimization (G.E.O.) to help websites increase traffic through AI tools like ChatGPT—offering a roadmap for future digital marketing strategies.
NetApp appoints Syam Nair as Chief Product Officer to spearhead AI and cloud-first innovation, reflecting its growing focus on hybrid multicloud solutions and data-driven transformation.
Arppit Sharrma of Industrial Motion Inc. shares how AI and Martech are transforming industrial marketing through data-driven engagement and predictive tools.
Explore five trending martech tools of 2025, from AI personalization to GEO and no-code platforms, reshaping global marketing strategies.
