In a bid to tap into the rising influence of generative AI platforms, Onfolio Holdings Inc. has spotlighted a strategic marketing breakthrough through its AI marketing subsidiary. The initiative focuses on “Generative Engine Optimization” (G.E.O.)—a method designed to significantly amplify website traffic generated via AI tools like ChatGPT.
The announcement comes at a time when companies are increasingly exploring how to enhance their online discoverability through AI-powered conversational tools. Onfolio’s demonstration reveals that with targeted optimization techniques, businesses can potentially 10x their website traffic from AI-generated answers and summaries.
What is Generative Engine Optimization?
Unlike traditional Search Engine Optimization (SEO), which focuses on ranking higher in search engine results pages, Generative Engine Optimization targets AI language models—such as ChatGPT—that consumers increasingly rely on to summarize, recommend, or generate content. The core idea is to tailor content so it is more likely to be referenced, quoted, or surfaced by these models.
Onfolio’s marketing subsidiary, the name of which was not disclosed, conducted a detailed case study to illustrate how this emerging approach can be implemented. The study outlined structured content formats, clean metadata usage, and semantic alignment with how generative models process information as key factors that enhance visibility on platforms like ChatGPT.
The result, according to the company, was a tenfold increase in website traffic over a short period, illustrating the growing impact of generative AI on digital user behavior.
New Dimensions in Content Marketing
Speaking on the announcement, Onfolio highlighted that AI tools are quickly becoming information gatekeepers for millions of users who seek quick answers without traditional browsing. This shift makes it imperative for brands and publishers to ensure their content is not only discoverable by search engines but also easily interpreted by AI models.
"Traditional SEO isn't going away, but it’s no longer the whole story," the company noted in a release. "With G.E.O., content marketers must think about how their information is summarized and shared by AI."
The report identifies structured content, Q&A-style formats, and authoritative linking as techniques that AI models tend to favor when surfacing web-based content in responses.
Potential for Small Businesses and Publishers
The use of G.E.O. offers particular promise for smaller websites and niche publishers who may lack the domain authority to rank on Google but can still feature prominently in AI-generated responses. By optimizing for ChatGPT and similar platforms, they can bypass traditional traffic bottlenecks.
The company stressed that this strategy is especially useful in verticals such as education, health, SaaS, finance, and e-commerce—domains where users increasingly rely on AI for quick insights, comparison shopping, or how-to guides.
AI Optimization as a Long-Term Marketing Strategy
While the practice of optimizing for generative AI is still in its early days, Onfolio suggests this may soon become an integral part of digital marketing. As large language models continue to shape how users access and interact with information, marketers may need to rethink their approach to visibility and user engagement.
The company plans to release a more detailed whitepaper and toolkit over the coming weeks to help marketers adapt to these evolving trends.
Broader Industry Implications
Onfolio’s announcement follows a wave of interest from businesses seeking to integrate generative AI into their content workflows. From AI-assisted copywriting to automated SEO tagging, the shift toward AI-native content strategies is expected to accelerate.
As Onfolio continues to explore how G.E.O. can impact publisher revenue and consumer reach, it signals a broader transformation in how digital presence is measured—no longer limited to clicks and impressions, but increasingly shaped by conversational AI output.