AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
Semrush rolls out Semrush One, merging traditional SEO tools with AI-search visibility tracking to help marketers adapt to emerging discovery engines.
BrightEdge data shows Google regaining search market share for the first time since AI-powered platforms disrupted user discovery patterns.
iPullRank releases a 20-chapter AI Search Optimization Manual, guiding marketers on adapting SEO strategies to thrive in an AI-driven search landscape.
Google plans to make AI Mode the default search experience, reshaping discovery with generative AI summaries and raising questions for publishers, marketers, and regulators.
Onfolio’s AI marketing arm unveils Generative Engine Optimization (G.E.O.) to help websites increase traffic through AI tools like ChatGPT—offering a roadmap for future digital marketing strategies.
AI-driven search is changing SEO. With zero-click results and generative overviews on the rise, brands must adapt by focusing on structured data and content trustworthiness.
