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New Age of Search: Why Marketers Must Master AI Browsers Like ChatGPT and Perplexity

  New Age of Search: Why Marketers Must Master AI Browsers Like ChatGPT and Perplexity

  • by Anupama Mitra
  • 3 days ago

AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.

Vivek Das, Chief Digital Officer, Madison World

  Vivek Das Joins Madison World as Chief Digital Officer to Lead AI-First Growth

  • by Martech Desk
  • 3 days ago

Madison World appoints Vivek Das as Chief Digital Officer to strengthen its AI-driven and digital-first business growth strategy.

Slack Transforms into Salesforce’s Agentic Operating System for the Enterprise

  Slack Transforms into Salesforce’s Agentic Operating System for the Enterprise

  • by Martech Desk
  • 3 days ago

Salesforce positions Slack as an enterprise-grade Agentic Operating System, integrating AI, automation, and collaboration for the future of workplace productivity.

How Martech is Proving Its Worth: Measurable ROI in 2024–25

  The Great Martech Payback: Are CMOs Finally Seeing Results?

  • by Brij Pahwa
  • 3 days ago

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.

Apoorv Pandey, Chief Marketing Officer, OLX India

  Apoorv Pandey Returns to OLX India as Chief Marketing Officer

  • by Martech Desk
  • 3 days ago

Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.

Bengaluru’s Tech Expansion faces Growing Challenges from Deepening Water Crisis

  Bengaluru’s Tech Expansion faces Growing Challenges from Deepening Water Crisis

  • by Martech Desk
  • 3 days ago

Bengaluru’s rapid tech and infrastructure growth is straining its water resources, prompting calls for sustainable urban and industrial water management.

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