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Expert Speak

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Mr. Ankush Gadi, Director Business Planning & Sales Management. Franklin Templeton India

What Sets Winning AI Leaders Apart? Ankush Gadi Shares Lessons from Franklin Templeton

  • by Martech Desk
  • 6 days ago

Ankush Gadi of Franklin Templeton India explains how AI and analytics are reshaping asset management, from lead scoring and sales intelligence to governed personalization and explainable AI.


Todd Parsons, Chief Product Officer & President, Performance Media, Criteo

“AI Will Be a Channel, Not a Replacement for Humans”: Todd Parsons, Criteo

  • by Anupama Mitra
  • 1 week ago

Criteo’s Todd Parsons on AI’s role in commerce, data privacy, regulation, and why performance-first personalization will define the future of retail media.


martech webinar

Why Companies Are Still Struggling to Turn Data into Decisions

  • by Anupama Mitra
  • Aug 25, 2025

MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.


Sanjeev Bikchandani

From Menu Cards to AI Films: Sanjeev Bikhchandani on Luck, Lessons, and the Future of Work

  • by Martech Desk
  • Aug 21, 2025

Bikhchandani opened with a story from his early corporate days. In his office cafeteria, employees had to line up at a file folder to access restaurant menus before placing orders.


martech webinar

"AI Can Crunch Numbers, But Can It Feel? Marketers Balance Tech With Heart"

  • by Brij Pahwa
  • Aug 11, 2025

"Marketers share how AI boosts speed and scale but can’t replace human empathy, stressing the need to balance algorithms with emotional brand connection."


Deepak Oram

How MarTech Powers HDFC Bank’s CX: A Deep Dive with Deepak Oram

  • by Brij Pahwa
  • Aug 6, 2025

From stitched stacks to ethical AI, here’s how India's largest private bank builds magical customer experiences at scale.


Gunjan Khetan

AI’s Quiet Revolution in Bharat: No Screens, No Data, Still Marketing | CMO Speaks

  • by Brij Pahwa
  • Aug 1, 2025

Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.


Pooja Baid

What's AI's Impact on Your Appliances, Ads, and Daily Decisions: Pooja Baid, CMO, Versuni

  • by Brij Pahwa
  • Jul 30, 2025

Versuni CMO Pooja Baid explains how AI is transforming product experiences, personalization, and marketing at scale


Robert Gilby

Exclusive:  Why AI Won’t Replace You If You Evolve: Robert Gilby on the MarTech Shift

  • by Brij Pahwa
  • Jul 28, 2025

Robert Gilby shares why responsible, human-first AI is key to the future of marketing and how businesses can integrate it practically without losing creativity, fairness, or control.


Allen Nejah

Interview with Silicon Valley’s Allen Nejah: AI, Robotics & Building the Apple of India

  • by Brij Pahwa
  • Jul 22, 2025

Allen Nejah talks AI's future, India's tech potential, and Polymatech’s plans to lead the robotics revolution.


martech webinar

Inside the Funnel: What Top Marketers Are Really Saying About AI in 2025

  • by Brij Pahwa
  • Jul 18, 2025

In a candid MarTech Thursday session, leaders from HMD Global, Deloitte, Myntra, and more unpack how AI is breaking the traditional marketing funnel—and what comes next


Luc Julia

Exclusive:  Interview with Siri Creator: What Apple, OpenAI, and the World Are Getting Wrong About AI

  • by Brij Pahwa
  • Jul 14, 2025

Luc Julia, creator of Siri, warns against the AI arms race, criticizes Big Tech’s obsession with scale, & lays out why smaller, agentic models — not massive LLMs — are the real future of intelligence.


Sandeep Jain

Why Immersive AI Is Becoming the New Face of Product Discovery and Customer Experience

  • by Anupama Mitra
  • Jul 4, 2025

Sandeep Jain unpacks how AI, AR/VR, and data signals are turning static marketing into immersive, personalized customer journeys—especially in high-involvement categories like auto and home.


Pooja Asar, Marketing Head, Tata Passenger Electric Mobility (TPEM)

How Tata EV Blends Empathy and AI in EV Marketing—Pooja Asar Explains

  • by Brij Pahwa
  • Jul 3, 2025

Pooja Asar, Marketing Head of Tata Motors Passenger Electric Mobility, shares how empathy, data, and instinct are shaping the future of EV marketing in India’s digital era.


Anjali Dutta

“Human-Centricity Still Key in the Age of AI” Anjali Dutta, CX Lead

  • by Brij Pahwa
  • Jul 1, 2025

Anjali Dutta unpacks CX in the AI age—on empathy, ethics, agentic AI, tool overload, and why empowered employees and real storytelling still drive the strongest customer connections.


Prerna Sangal- Head of Marketing, Simba Beer

How a Beer Brand Is Using AI to Hack India’s Advertising Bans

  • by Brij Pahwa
  • Jun 30, 2025

With traditional channels off-limits, this new-age alcohol brand is using AI, cultural intelligence, and creator communities to build authentic engagement and loyalty across India.


Arppit Sharrma - AVP Industrial Motion

"Why Martech Isn’t Just for Tech Brands—It’s the Backbone of B2B Growth": Arppit Sharrma

  • by Anupama Mitra
  • Jun 26, 2025

Arppit Sharrma of Industrial Motion Inc. shares how AI and Martech are transforming industrial marketing through data-driven engagement and predictive tools.


Patrick Lynch- Founder / Fractional CMO, broden.ai

"AI Won’t Replace CMOs - But CMOs Who Use AI Will Replace Those Who Don’t": Patrick Lynch

  • by Brij Pahwa
  • Jun 20, 2025

Founder of broden.ai and Fractional CMO, Patrick Lynch, says most brands are scaling inefficiency, not strategy — and the winners of tomorrow will be outcome-led, AI-first marketers.


Jagdish Mitra @Martech Mixer

AI with a Human Touch: Jagdish Mitra Highlights 'Empathy Intelligence' at Martech Mixer

  • by Martech Desk
  • Jun 14, 2025

Jagdish Mitra at Martech Mixer emphasized empathy intelligence in AI—highlighting how brands can use emotional AI to build trust and customer loyalty.


Gill Rosen, Amdocs

How Amdocs Is Using AI to Build Human-Like Brand Agents of the Future

  • by Brij Pahwa
  • Jun 14, 2025

Exclusive Interview | Gill Rosen, CMO, Amdocs: Inside His Radical Vision for Branding, Martech, and AI-Powered Personality Engineering


Jagdish Mitra (Founder HumanizeTech.ai)

Exclusive:  Former Mahindra Top Executive is Working To Make AI More Human

  • by Brij Pahwa
  • Jun 9, 2025

In this exclusive conversation, Jagdish Mitra shares why empathy is AI’s missing link, the rise of “artificial empathy,” and what it means to unlearn privilege and relearn hustle.


David Raab

Exclusive:  Are CDPs Dying? Is AI Overhyped? David Raab, Founder of CDP Institute Has the Answers

  • by Brij Pahwa
  • Jun 7, 2025

In this exclusive interview with Brij Pahwa, David Raab, Founder of the CDP Institute, unpacks the evolving role of Customer Data Platforms in an AI-first world.


haier

Priyanka Sethi, Haier India’s Marketing Head, on Moving Beyond Off-the-Shelf Tools

  • by Brij Pahwa
  • Jun 3, 2025

Priyanka Sethi, Head of Marketing at Haier India, discusses how she’s moving beyond traditional MarTech tools to build a custom CRM ecosystem that fuels smarter marketing.


chandan mukherjee

Nestlé’s Chandan Mukherjee Reveals How Brands Can Win the Martech Game in India

  • by Martech Desk
  • Jun 2, 2025

Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of unifying consumer experiences.


Martech

Inside the Mind: How India’s Brands Are Using MarTech to Decode Consumer Psychology

  • by Brij Pahwa
  • May 27, 2025

This was the central theme of the fifth edition of the e4m MarTech Thursday Webinar, featuring industry stalwarts Anand Thakur (GroupM Nexus), Lucky Saini (Fyers), and Richa Jaggi (Awshad).


Jaspreet Bindra

From Mad Men to AI Men: How Generative AI will forge the next marketing revolution

  • by Brij Pahwa
  • May 23, 2025

Jaspreet Bindra—founder of AI&Beyond and Tech Whisperer Ltd, explores how generative AI is poised to transform marketing, the challenges around data privacy and copyright, and AI ethics


Dan Roth, LinkedIn

Inside world’s largest editorial machine: Exclusive with LinkedIn editor Dan Roth

  • by Brij Pahwa
  • May 23, 2025

From shaping global work conversations to steering the rise of CEO-creators, Daniel Roth unpacks how LinkedIn’s editorial engine is redefining influence, thought leadership & professional content


e4m MarTech Thursday Webinar

Why India’s top marketers are rewriting MarTech’s playbook

  • by Brij Pahwa
  • May 23, 2025

At the 4th edition of e4m MarTech Thursday Webinar, industry experts spoke about the challenges of balancing the allure of hyperpersonalisation with concerns over privacy, sustainability & ethical AI


Deepfake

Is India ready for AI-Powered cyber war?

  • by Brij Pahwa
  • May 23, 2025

In conversation with e4m’s Brij Pahwa, Quick Heal CMO Sudhanshu Tripathi discusses the rising tide of AI-driven cyber threats, how brands can turn cybersecurity into a competitive advantage and more


martech webinar

Fake followers. Real data. AI is rewriting rules of Influence in ₹2,500 Cr creator economy

  • by Brij Pahwa
  • May 23, 2025

At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement


martech

Why everything you know about marketing might be wrong — Rand Fishkin explains

  • by Brij Pahwa
  • May 23, 2025

In this no-holds-barred conversation, Rand Fishkin — co-founder of SparkToro, dismantles long-held marketing beliefs


Rajul Kulshreshtha

Unfiltered with Rajul Kulshreshtha: On AI, growth & the marketer knowledge gap

  • by Brij Pahwa
  • May 23, 2025

Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology


Scott Brinker

Martech Tsunami: AI & automation fuel 27% surge as industry crosses 14,000 tools globally

  • by Brij Pahwa
  • May 23, 2025

In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology


Darpan Munjal, Atom.com

AI & crowdsourcing reshaping multi-billion brand naming industry: Darpan Munjal, Atom.com

  • by Brij Pahwa
  • May 23, 2025

Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity


Gyan Gupta, AI in Action

'What AI can do is augment our intuition with data'

  • by Brij Pahwa
  • May 23, 2025

Gyan Gupta, Chief AI Officer at AI in Action, on what it takes to move from AI experimentation to AI enablement


MarTech

How top brands are tackling data overload, AI takeover, and the end of cookies

  • by Brij Pahwa
  • May 23, 2025

Moderated by Brij Pahwa, Editorial Lead at MarTech e4m, the session explored how leading brands are adapting their strategies in the wake of these challenges. Panelists included


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