In a world chasing performance metrics and buzzwords, Rajul Kulshreshtha stands out. As CEO of Agilis Plus, a company that combines content intelligence and conversational AI, Rajul is on a mission to challenge how marketers think about growth, engagement, and technology.

Agilisplus.ai fuses content intelligence with real conversational AI—not to automate noise, but to create meaningful, two-way dialogue.

In this wide-ranging and unfiltered interview, Rajul opens about his journey across the advertising industry, what inspired the birth of Agilisplus.ai, and why he believes the future of marketing lies in organic intelligence—not paid reach.

Rajul, you’ve had a fascinating career journey—from leading agency businesses to founding Agilisplus.ai. What sparked your entrepreneurial drive?

The entrepreneurial bug bit me earlier than I realized. At GroupM, I was handed a flailing vertical and asked to turn it around. I built processes, reset expectations, and revived it into a ₹300 crore business. That taught me I wasn’t someone who waited for instructions. I needed to build.

Then came Motivator, under GroupM—an agency people had written off. I saw potential. We repositioned it as the agency for emerging Indian corporates. No one else was talking to SMEs. Within three years, it became the most profitable unit in the group. That cemented my belief: even a neglected business can become a category leader with focus and clarity.

What led to the transition from agency life to founding Agilisplus.ai?

Rajul: After Motivator, I co-founded Orange Plus Media. We helped brands like CarDekho, ShopClues, and Gionee. But internal issues forced us to shut shop. It was painful, but clarifying.

I went on to start Xposure Media with my co-founders to build a brand network in digital. We did solid business, but I knew the traditional digital media model was dying. That’s when we explored content. And from content, we stumbled into AI.

The lightbulb moment? Realizing we didn’t have to build algorithms—we could build applications on top of them. Just like apps run on operating systems, we could build AI-powered tools on top of LLMs, specifically for marketing. That’s how Agilisplus.ai was born.

How did you evolve from content into AI-driven solutions?

We began with agile, trend-driven content. Fast, impactful, organic. But paid media platforms like Google and Meta were becoming too expensive, too erratic. Organic growth was dying—so we made it our mission.

We’ve powered organic growth for brands like Haier, Jaquar, IndMoney, and Travel.India.com—focusing on high-intent, evergreen, and trend-based content that attracts without shouting. With Haier, we drove organic visibility across product categories using intelligent content automation. With Jaquar, we built a luxury-led content ecosystem that aligned with their high-end positioning. For IndMoney, we focused on financial literacy content optimized for discovery. And with Travel.India.com, we scaled to thousands of content pieces built around search behavior and seasonality. The results? Real traffic. Real discovery. Zero dependency on paid media.

My co-founders come with deep expertise in AI, product, and marketing. Together, we began exploring how AI could work in service of real consumer engagement—not just automation.

What exactly does Agilisplus.ai do today?

Agilisplus.ai is an AI applications company. That’s our core differentiation. We don’t build algorithms. We build tools *on* AI that solve specific marketing problems.

We operate across three layers:
1. Organic Content Creation — For the top of the funnel. It drives sustainable discovery.
2. Conversational AI — For the messy middle. It converts curiosity into conversation.
3. Nudge Systems — At the bottom of the funnel. It guides users to action—subtly.

Think of it like this: we help brands grow *without shouting*.

A good example: Our AI for Essco Bathware had 10,000+ real consumer conversations within weeks. It helped users browse, compare, locate dealers, and even get installation help—all in real-time, no humans needed.

How is that different from the average chatbot?

It’s night and day. Chatbots are dead. They’re just glorified FAQs. You ask the fifth question, they break. That’s not AI. That’s friction.

Our models are dynamic. They learn from product catalogs, CRM tickets, live queries, even user behavior. You can say, “I live in Jalandhar, I need a showerhead under ₹5,000,” and it will tell you what to buy, the pros and cons, and who sells it nearby.

That’s not a gimmick. That’s real utility.

With such clear use cases, what’s stopping widespread adoption?

First, most marketers haven’t yet wrapped their heads around what real AI can do—not because they lack intent, but because they’ve mostly been handed buzzwords, not clarity. Second, disruption scares people. Third, nobody wants to go first. And finally, everyone hides behind the fig leaf of ROI.

I’ve seen brands spend crores on IPL, but refuse to spend 1% of that on a tool that creates actual conversations with consumers. That’s not strategy. That’s fear.

We’re not selling software. We’re selling transformation. And that takes courage—not just Excel.

But to play devil’s advocate—don’t marketing heads have to justify spends in boardrooms? Isn’t ROI inevitable?

ROI matters for performance campaigns. But brands are built on trust, not click-throughs.

No iconic brand was built on a spreadsheet. They were built on trust, story, and staying power.

If ROI was everything, every brand with high CTR would be iconic. But that’s not how brand-building works. I’ve seen brilliant AI pilots die because someone didn’t understand them—or office politics killed them.

Clicks don’t build brands. Conversations do.

You mentioned "Nudge" as your next frontier. Can you explain that?

Nudge is our next leap. It’s an intelligent layer that sits across websites and apps. It detects intent and hesitation—and acts.

Say someone is hovering on a product for 5 minutes. Nudge might whisper, "15 people bought this today," or "Need help choosing?" Like a store assistant—not a pushy salesman.

Eventually, we want to kill clunky websites. Imagine seamless, intelligent brand experiences. That’s the future.

Are you bootstrapped or planning to raise funds soon?

We’re proudly bootstrapped. No vanity metrics. No forced growth. When we raise, it’ll be with someone who believes in our vision, not just our valuation.

Finally, what’s your biggest hope for the marketing ecosystem right now?

That we stop treating AI like a checkbox. AI isn’t just about better banners or faster emails. It’s about reimagining the brand-consumer relationship.

Real AI doesn’t just optimize. It disrupts. And marketing *needs* that disruption now.

Our goal? To become the nervous system of modern marketing—intelligent, intuitive, and always learning.

And to every marketer out there—here’s the challenge: if you’re serious about building a brand that grows, adapts, and truly connects, then it's time to stop treating AI like theatre. It’s not a buzzword. It’s not optics. It’s real. And it belongs across the entire marketing funnel—from discovery to decision to action.

Yes, conversation is at the core. But real AI can do more than talk—it can listen, learn, and guide. The brands that embrace this will build deeper trust, stronger loyalty, and a future-proof marketing engine. So the question is—are you ready to lead, or are you still stuck in performance mode?