Mahindra Lifespace appoints Parijat Dey as CTO to drive digital transformation, sustainability, and smart living solutions in India’s real estate sector.
Apna.co launches an AI-powered calling agent to cut hiring timelines by 50%, offering multilingual candidate interviews and reshaping recruitment efficiency in India.
Albertsons Companies names Sunil Gopinath CEO of its India hub to strengthen global retail innovation, data-driven strategies, and AI-powered transformation.
Qatar Airways partners with Accenture to launch AI Skyways, an AI-powered platform set to transform aviation with smarter operations, sustainability, and personalized travel.
Enterprises now value AI most as a decision-making enabler rather than a pure automation tool, yet only 15.8% report strategic maturity in AI adoption.
Russia begins human trials for a personalized mRNA cancer vaccine developed by the Gamaleya Center, aiming to transform cancer treatment through patient-specific immunotherapy.
Kantar expands its partnership with Cint, leveraging the new Cint Exchange to improve survey data quality and scale people-based marketing globally.
Generative AI in marketing to see strong growth by 2034, with IBM, Adobe, Microsoft holding just 15.2%—leaving room for innovation and new players.
Discover how data-driven insights and AI are reshaping creativity in Indian marketing for personalized, real-time brand storytelling.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.
Sudeep Agrawal joins Reliance Infrastructure as CIO.
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year
The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems
As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future
The company was recently honored with the ‘Best Use of Marketing Automation’ award at the E4M MarTech Awards 2024, recognizing its innovative use of automation to enhance customer retention
Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology
Darpan Munjal, founder of Atom.com (formerly SquadHelp), spoke to e4m on the future of brand naming, role of AI, and why companies are investing millions in securing the right identity
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
Brij Pahwa, Editorial Lead - e4m, writes on the use of AI in marketing
