India’s martech stack is evolving from campaign software to a core growth engine, powering data, AI, personalisation and real-time customer engagement across enterprise brands.
Google Search has expanded Gemini Canvas to all US users in AI Mode, introducing an interactive workspace for editing and refining AI generated responses.
AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.
Anthropic CEO Dario Amodei reportedly criticised OpenAI’s messaging around a military related partnership, highlighting growing debate about AI use in defence.
Kana raises $15 million to develop an agentic AI platform designed to automate marketing operations and connect enterprise martech systems.
Tech Mahindra and Microsoft collaborate to build an ontology driven agentic AI platform aimed at automating telecom network operations and improving service efficiency.
Thermo Fisher Scientific India appoints Ramanuj Samal as Head of Marketing for its Chromatography and Mass Spectrometry Division to strengthen market engagement.
Apple Music may introduce transparency tags to label AI generated songs, helping listeners distinguish between human created and AI produced music.
AWS introduces agent plugins to help developers connect AI agents with enterprise tools, enabling automated workflows and advanced AI driven applications.
