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The Performance Marketing Reset

  The Performance Marketing Reset: How AI Is Rewriting the Rules

  • by Anupama Mitra
  • 16 hours ago

AI is transforming performance marketing from manual optimisation to automated decision systems. Here’s how privacy, programmatic growth, and budget pressure are reshaping the rules.

Uber Builds AI Version of CEO Dara Khosrowshahi

  Uber Builds AI Version of CEO Dara Khosrowshahi for Internal Communication

  • by Martech Desk
  • 17 hours ago

Uber engineers developed an AI version of CEO Dara Khosrowshahi to scale leadership communication internally using generative AI.

Mukesh Ambani Tops India Rich List

  Mukesh Ambani Tops India Rich List as Reliance Shares Rally

  • by Martech Desk
  • 18 hours ago

Mukesh Ambani strengthens his position as India’s richest man as Reliance Industries shares gain amid strong market momentum.

COBOL and Generative AI

  COBOL and Generative AI: Why Legacy Code Is Back in the Spotlight

  • by Martech Desk
  • 20 hours ago

A blog linked to Anthropic’s Claude AI revived debate around COBOL, triggering market volatility and impacting IBM’s valuation.

Google Introduces No Code Workflow Automation in Opal

  Google Introduces No Code Workflow Automation in Opal

  • by Martech Desk
  • 21 hours ago

Google adds automated workflow creation to Opal, enabling teams to design multi step automation processes within its productivity ecosystem.

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