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Tags: Digital

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Sharon Supriya, CDO, Premom Health India

  Sharon Supriya Moves From Times Group to Join Premom Health India as CDO

  • by Martech Desk
  • 5 days ago

Sharon Supriya joins Premom Health India as Chief Digital Officer, moving from Times Group to lead digital growth in India’s fast-evolving health-tech sector.

WizCommerce Raises $8 Million to Advance AI-Powered Sales in Wholesale Sector

  WizCommerce Raises $8 Million to Advance AI-Powered Sales in Wholesale Sector

  • by Martech Desk
  • Aug 26, 2025

WizCommerce raises $8M to bring AI-powered “digital employees” into the $10T wholesale industry, aiming to modernize sales, pricing, and customer engagement.

Sanjeev Bikchandani

  From Menu Cards to AI Films: Sanjeev Bikhchandani on Luck, Lessons, and the Future of Work

  • by Martech Desk
  • Aug 21, 2025

Bikhchandani opened with a story from his early corporate days. In his office cafeteria, employees had to line up at a file folder to access restaurant menus before placing orders.

Guideline Unveils Digital Ad Data Innovation Suite

  Guideline Unveils Digital Ad Data Innovation Suite for Transparency and Efficiency

  • by Martech Desk
  • Aug 20, 2025

Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.

Digital Scholar Launches AI-Powered 1-Year MBA in Digital Marketing

  Digital Scholar Launches AI-Powered 1-Year MBA in Digital Marketing with Global Faculty

  • by Martech Desk
  • Jul 25, 2025

Digital Scholar launches AI-powered 1-year MBA in Digital Marketing with ₹20 lakh real ad budgets, IIT/IIM faculty, and global industry mentors.

Treatment.com AI Taps Marketing Services for Growth

  Treatment.com AI Taps Marketing Services to Accelerate Growth Post-Acquisition

  • by Martech Desk
  • Jul 23, 2025

Treatment.com AI boosts brand visibility and investor engagement after Rocket Doctor acquisition through strategic marketing partnerships, highlighting momentum in AI-driven healthcare.

Vertex Global to Train 8,000 Professionals in AI Skills

  Vertex Global to Train 8,000 Professionals in AI Skills Across India by 2027

  • by Martech Desk
  • Jul 22, 2025

Vertex Global plans to upskill 8,000 professionals in India with AI-focused training by 2027, supporting digital transformation and workforce readiness.

HSIM introduces India’s first AI-Integrated Course

  HSIM Launches India’s First Digital Marketing Course Featuring 50 AI Tools

  • by Martech Desk
  • Jul 16, 2025

HSIM introduces India’s first AI-integrated digital marketing course featuring 50 real-world tools to equip learners with hands-on skills for today’s tech-driven marketing landscape.

Unilever launches AI Design Hub and SketchPro

  Unilever Taps AI to Reinvent Content Creation with Design Hub and SketchPro Tool

  • by Martech Desk
  • Jul 10, 2025

Unilever launches AI Design Hub and SketchPro to streamline digital-first content creation, delivering 3.5B+ impressions with AI-powered campaigns.

AI to Reshape Jobs, But Students Must See Opportunity

  "AI to Reshape Jobs, But Students Must See Opportunity": Rajeev Chandrasekhar

  • by Martech Desk
  • Jul 8, 2025

Union Minister Rajeev Chandrasekhar urges students to embrace AI as an opportunity, not a threat, highlighting the future of work and India’s digital push.

The Future of Marketing in a Virtual World

  The Future of Marketing in a Virtual Borderless World

  • by Professor Kirti Sharma, MDI Gurgaon
  • Jul 8, 2025

Explore how AI, AR/VR, and data ethics are reshaping global marketing in a borderless digital world.

Capgemini acquires WNS for $3.3B

  Capgemini to Acquire WNS for $3.3B, Boosting Leadership in Agentic AI-Powered Ops

  • by Martech Desk
  • Jul 8, 2025

Capgemini acquires WNS for $3.3B to strengthen its position in agentic AI-driven intelligent operations globally.

Aadhaar Face Authentications

  Aadhaar Sees Surge in AI-Powered Face Authentications, Hits 15.87 Crore in June

  • by Martech Desk
  • Jul 6, 2025

Aadhaar face authentications hit a record 15.87 crore in June 2025, powered by AI technology, as India deepens digital identity use across sectors.

Sports Fans are Turning to AI or GenAI

  Over Half of Sports Fans are Turning to AI or GenAI for More Personalized Content

  • by Martech Desk
  • Jul 1, 2025

Over 50% of sports fans now use AI for personalized content, with rising demand for immersive, data-rich digital experiences, says Capgemini report.

Krutrim Acquires BharatSahayak

  Krutrim Acquires BharatSahayak to Expand AI-Led Governance in India

  • by Martech Desk
  • Jun 20, 2025

Ola-backed Krutrim acquires BharatSahayak to scale AI-driven citizen service delivery across Indian states with localized language models and governance tools.

AI at work : A constructive look

  AI at Work: 5 Insights from GoTo’s Survey That Could Shape the Future of Productivity

  • by Anupama Mitra
  • Jun 18, 2025

GoTo’s latest report uncovers 5 key insights into AI’s role in the workplace, revealing a path to improved productivity, better training, and smarter adoption.

Rajat Vohra

  Rajat Vohra to Lead Redington India as CEO Starting This July

  • by Martech Desk
  • Jun 14, 2025

Redington names Rajat Vohra as its new CEO for India, effective July 1, 2025, marking a significant leadership transition to drive its digital and enterprise technology strategies.

MarTech Stacks

  Why a Unified Martech Stack is Better Than a Segmented One?

  • by Martech Desk
  • Jun 14, 2025

Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.

ChatGpt

  India tops in ChatGPT Usage, Beating US in Monthly Traffic by 12% and in AI Adoption

  • by Martech Desk
  • Jun 12, 2025

India now leads the world in ChatGPT usage, with over 100 million visits monthly, reflecting a fast-growing appetite for AI across users and industries.

Karen Boswell

  Karen Boswell Named Global CEO for Digital Experience at M&C Saatchi Group

  • by Martech Desk
  • Jun 4, 2025

Karen Boswell joins M&C Saatchi as Global CEO to lead digital experience, performance, and consulting.

digital

  5 apps every marketer should use

  • by Brij Pahwa
  • May 23, 2025

From content creation to campaign optimization and analytics, these platforms will help you work smarter, not harder

digital

  The decline of third-party cookies: Are marketers ready?

  • by Brij Pahwa
  • May 23, 2025

For years, marketers have leaned on cookies to follow users across websites, tailoring ads with precision and measuring their impact down to the click

marketers

  How marketers are using phydigital to win audiences in 2025

  • by Brij Pahwa
  • May 23, 2025

Consumers still crave physical touchpoints—73% prefer a mix of online and offline interactions before buying

martech

  State of Martech 2025 Report Unveiled: AI Integration, Growth & Market Consolidation

  • by Brij Pahwa
  • May 23, 2025

The martech industry has grown significantly, reaching a total of 15,384 solutions in 2025, marking a notable 9% increase from 14,106 solutions in the previous year

martech

  This MarTech Day, let’s look at the top 5 MarTech trends of the year

  • by Brij Pahwa
  • May 23, 2025

The past year has seen a decisive shift—from experimental to operational, from hype to implementation, from isolated tools to unified ecosystems

martech

  MarTech Day 2025: A comprehensive analysis of the past year and future projections

  • by Brij Pahwa
  • May 23, 2025

As we observe MarTech Day 2025, we reflect on the significant developments in marketing technology over the past year and decode the trends that will shape the industry’s future

ChatGpt

  How ChatGPT saved a life — and what it says about AI’s future in healthcare & marketing

  • by Brij Pahwa
  • May 23, 2025

A pregnant U.S. woman has credited OpenAI’s ChatGPT with saving her life — not in a clinical lab, but from the comfort of her home

third-party cookie

  Google Reverses Course: Third-Party cookies here to stay — for now

  • by Brij Pahwa
  • May 23, 2025

The tech giant had earlier announced plans to phase out third-party cookies by 2022

martech webinar

  Fake followers. Real data. AI is rewriting rules of Influence in ₹2,500 Cr creator economy

  • by Brij Pahwa
  • May 23, 2025

At exchange4media’s third edition of its MarTech Thursday webinar series, experts discussed the topic- Modern Marketers, Modern Influence: Navigating the New Rules of Engagement

AI

  Is Gen AI stealing data? The global legal war that could change the internet forever

  • by Brij Pahwa
  • May 23, 2025

Many media companies argue that AI’s unrestricted use of online content threatens journalism and creative industries

Rajul Kulshreshtha

  Unfiltered with Rajul Kulshreshtha: On AI, growth & the marketer knowledge gap

  • by Brij Pahwa
  • May 23, 2025

Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology

Scott Brinker

  Martech Tsunami: AI & automation fuel 27% surge as industry crosses 14,000 tools globally

  • by Brij Pahwa
  • May 23, 2025

In an interview with e4m’s Brij Pahwa, Scott Brinker—VP of Platform Ecosystem at HubSpot, and the force behind the influential ChiefMartec blog—revealed insights into marketing technology

martech

  MarTech Explosion 2025: Indian brands’ digital spend surges beyond expectations

  • by Brij Pahwa
  • May 23, 2025

The report, which highlighted that over 60% of brands were extensively using MarTech tools and an astonishing 95% planned to boost their spending

martech

  Global tariff wars can’t stop MarTech: Smarter tools, local growth, global impact

  • by Brij Pahwa
  • May 23, 2025

While global tariffs threaten supply chains and trade, the marketing technology industry is booming—driven by AI innovation, local resilience, and a sharp focus on ROI

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