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Tags: Digital

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India Recorded 265 Million Cyber Attacks in 2025, Says Seqrite

  India Recorded 265 Million Cyber Attacks in 2025, Says Seqrite in New Cyber Threat Report

  • by Martech Desk
  • 6 days ago

India faced 265 million cyber attacks in 2025, according to Seqrite, which also introduced new ransomware recovery and digital risk protection solutions.

Cristiano Ronaldo Becomes Investor and Global Brand Ambassador for Perplexity for Fan Hub

  Cristiano Ronaldo Becomes Investor and Global Brand Ambassador for Perplexity for Fan Hub

  • by Martech Desk
  • 6 days ago

Cristiano Ronaldo invests in Perplexity and becomes global brand ambassador as the AI startup launches a dedicated fan hub for worldwide audiences.

Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  Aionos Expands Multimodal AI Solutions as CTO Predicts Major Shift in Healthcare

  • by Martech Desk
  • 6 days ago

Aionos expands multimodal AI and agent based solutions as its CTO forecasts rapid adoption across healthcare and enterprise sectors.

The New SEO: How AI Ranks Brands by Behavior, Not Keywords

  The New SEO: How AI Ranks Brands by Behavior, Not Keywords

  • by Anupama Mitra
  • 1 week ago

AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.

Healthify and Novo Nordisk India Launch AI Enabled Program

  Healthify and Novo Nordisk India Launch AI Enabled Program to Support Obesity Care

  • by Martech Desk
  • 1 week ago

Healthify and Novo Nordisk India launch an AI enabled obesity care program offering personalised lifestyle and treatment support.

Accenture and Snowflake Launch Joint Group to Advance Enterprise AI and Data Work

  Accenture and Snowflake Launch Joint Group to Advance Enterprise AI and Data Work

  • by Martech Desk
  • 1 week ago

Accenture and Snowflake launch a new business group to help enterprises scale AI and modernise data platforms through integrated cloud and consulting capabilities.

Survey Finds 75 Percent of Professionals Reporting Higher Productivity Due to AI Adoption

  Survey Finds 75 Percent of Professionals Reporting Higher Productivity Due to AI Adoption

  • by Martech Desk
  • 1 week ago

A new ANSR Talent500 survey finds that 75 percent of professionals say AI tools are boosting productivity and helping them meet performance goals.

Healthify Introduces Ria Voice

  Healthify Introduces Ria Voice, an AI Powered Real Time Health Coaching Platform

  • by Martech Desk
  • 1 week ago

Healthify launches Ria Voice, a real time multimodal AI health coach built with OpenAI to offer personalised voice based wellness guidance.

Leonardo Martins, Flutter Brazil, New Head of Media and Martech

  Flutter Brazil Appoints Leonardo Martins as New Head of Media and Martech

  • by Martech Desk
  • 1 week ago

Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.

IIM Bangalore to Launch 60 Free AI Courses on Swayam in 2026

  IIM Bangalore to Launch 60 Free AI Courses on Swayam in 2026

  • by Martech Desk
  • 1 week ago

IIM Bangalore will release 60 free AI focused courses on Swayam in 2026, expanding access to digital learning for students and professionals.

Reliance JV Announces 11 Billion Dollar Investment in Andhra Pradesh

  Reliance JV Announces 11 Billion Dollar Investment in Andhra Pradesh

  • by Martech Desk
  • Nov 29, 2025

Reliance, Brookfield and Digital Realty to invest 11 billion dollars in Andhra Pradesh to build large scale AI data infrastructure and 1 GW data centre capacity.

The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  The Internet Is About to Change: AI Is Now Building a Different Website for Every User

  • by Anupama Mitra
  • Nov 28, 2025

AI driven autonomous personalization is reshaping websites with real time layouts, dynamic content, and unique experiences for every user.

Microsoft Copilot to Exit WhatsApp

  Microsoft Copilot to Exit WhatsApp Following Platform’s New Rules

  • by Martech Desk
  • Nov 27, 2025

Microsoft will remove Copilot from WhatsApp next year after platform enforces stricter rules on third-party AI chatbots, affecting integrations globally.

Digital Connexion

  Digital Connexion Pledges $1.1 Billion Investment to Build AI Data Centres

  • by Martech Desk
  • Nov 27, 2025

Digital Connexion commits $1.1 billion to establish 1 GW-class AI data centres in Andhra Pradesh, boosting India’s infrastructure for generative AI and high-performance computing.

TCS Launches AI Platform to Enhance Clinical Trial Oversight and Drug Development

  TCS Launches AI Platform to Enhance Clinical Trial Oversight and Drug Development

  • by Martech Desk
  • Nov 25, 2025

TCS launches an AI platform to improve clinical trial oversight, quality management and decision-making for global life sciences and healthcare organisations.

India’s AgroStar Raises 30 Million Dollars to Strengthen AI Farming Solutions

  India’s AgroStar Raises 30 Million Dollars to Strengthen AI Farming Solutions

  • by Martech Desk
  • Nov 24, 2025

AgroStar secures 30 million dollars to expand AI based agronomy services, strengthen its omnichannel network and scale climate smart farming solutions for Indian farmers.

IKS Health Appoints New Marketing and Legal Leaders to Strengthen Growth Strategy

  IKS Health Appoints New Marketing and Legal Leaders to Strengthen Growth Strategy

  • by Martech Desk
  • Nov 23, 2025

IKS Health has appointed new chief marketing and chief legal leaders as the company expands its healthcare technology and agentic AI capabilities.

Parle Products Appoints Sanjay J Joshi as Chief Technology Officer

  Parle Products Appoints Sanjay J Joshi as Chief Technology Officer

  • by Martech Desk
  • Nov 18, 2025

Parle Products appoints Sanjay J Joshi as Chief Technology Officer to strengthen digital strategy, technology modernisation, and data-driven operations.

Primus Partners Announces Strategic Alliance with Data Safeguard

  Primus Partners Announces Strategic Alliance with Data Safeguard

  • by Martech Desk
  • Nov 18, 2025

Primus Partners teams up with Data Safeguard to advance privacy automation, responsible AI adoption, and regulatory readiness across India, the Middle East, and the US.

Karnataka Announces New IT and Space Tech Policies to Expand Digital Growth

  Karnataka Announces New IT and Space Tech Policies to Expand Digital Growth

  • by Martech Desk
  • Nov 17, 2025

Karnataka unveils updated IT and space tech policies focused on jobs, regional expansion and incentives aimed at strengthening the state’s technology leadership.

NDTV Appoints Koreel Lahiri as Chief of Strategy and Innovation

  NDTV Appoints Koreel Lahiri as Chief of Strategy and Innovation

  • by Martech Desk
  • Nov 15, 2025

NDTV has appointed Koreel Lahiri as Chief of Strategy and Innovation to lead digital growth, product expansion and next generation content initiatives.

Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  Salesforce to Acquire Doti to Strengthen AI Based Enterprise Search in Slack

  • by Martech Desk
  • Nov 15, 2025

Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.

PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  PhonePe Partners with OpenAI to Integrate ChatGPT for Enhanced In-App Assistance

  • by Martech Desk
  • Nov 14, 2025

PhonePe has partnered with OpenAI to integrate ChatGPT into its app, offering AI powered assistance to millions of users across India.

Infosys Introduces AI Agent to Accelerate Data-Driven Transformation in the Energy Sector

  Infosys Introduces AI Agent to Accelerate Data-Driven Transformation in the Energy Sector

  • by Martech Desk
  • Nov 12, 2025

Infosys launches a next-generation AI agent to optimize operations and drive digital transformation in the global energy sector.

Vivek Das, Chief Digital Officer, Madison World

  Vivek Das Joins Madison World as Chief Digital Officer to Lead AI-First Growth

  • by Martech Desk
  • Nov 11, 2025

Madison World appoints Vivek Das as Chief Digital Officer to strengthen its AI-driven and digital-first business growth strategy.

Apoorv Pandey, Chief Marketing Officer, OLX India

  Apoorv Pandey Returns to OLX India as Chief Marketing Officer

  • by Martech Desk
  • Nov 11, 2025

Apoorv Pandey rejoins OLX India as Chief Marketing Officer to lead brand strategy and digital transformation efforts.

Jio extends free Google AI Pro access to all users across age groups

  Jio Extends free Google AI Pro Access to all Users Across Age Groups

  • by Martech Desk
  • Nov 10, 2025

Reliance Jio expands free Google AI Pro offer, bringing Gemini Live and AI tools to all users in India.

AI Will Create Jobs for Everyone, Not Eliminate Them

  AI Will Create Jobs for Everyone, Not Eliminate Them

  • by Anupama Mitra
  • Nov 10, 2025

AI is not replacing jobs, it is redefining them. India’s workforce stands to gain millions of new roles through smart reskilling and AI collaboration.

Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  Coca-Cola’s AI-generated Christmas Ad Draws Mixed Reactions from Global Audiences

  • by Martech Desk
  • Nov 10, 2025

Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.

Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  Paytm Launches AI travel Assistant and Loyalty Program with Digital Gold Rewards

  • by Martech Desk
  • Nov 10, 2025

Paytm launches an AI-powered travel assistant and a gold-backed loyalty program, enabling users to redeem reward points for digital gold.

AI reshapes SEO strategies as Indian businesses embrace data-driven digital growth

  AI reshapes SEO strategies as Indian businesses embrace data-driven digital growth

  • by Martech Desk
  • Nov 9, 2025

AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.

Aditya Swamy, Managing Director APAC across India, Southeast Asia, Australia, New Zealand, Google Play

  Google Play promotes Aditya Swamy to Managing Director for India and Asia-Pacific regions

  • by Martech Desk
  • Nov 5, 2025

Aditya Swamy takes over as Managing Director for Google Play across India, Southeast Asia, Australia, and New Zealand to drive developer growth and regional expansion.

India prepares comprehensive AI Act following deepfake regulation

  India Prepares Comprehensive AI Act Following Deepfake Regulation

  • by Martech Desk
  • Nov 4, 2025

India’s MeitY plans a full-fledged AI Act modelled on the IT Act to regulate synthetic and AI-generated content, following new deepfake rules.

Google and Reliance Jio Partner to Offer Free Gemini Pro Access Worth ₹35,100

  Google and Reliance Jio Partner to Offer Free Gemini Pro Access Worth ₹35,100

  • by Martech Desk
  • Oct 31, 2025

Reliance Jio users to get 18 months of free access to Google’s Gemini Pro AI plan, expanding digital access and AI adoption in India.

Wipro Partners with HanesBrands for GenAI-Led IT 2.0 Transformation

  Wipro Partners with HanesBrands for GenAI-Led IT 2.0 Transformation

  • by Martech Desk
  • Oct 31, 2025

Wipro to drive HanesBrands’ IT 2.0 transformation using GenAI and cloud technologies to enhance efficiency, automation, and digital innovation.

Google DeepMind Unveils Pomelli, an AI Tool to Simplify Marketing Content Creation

  Google DeepMind Unveils Pomelli, an AI Tool to Simplify Marketing Content Creation

  • by Martech Desk
  • Oct 31, 2025

Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.

Accenture Unveils Physical AI Platform for Smarter Manufacturing Operations

  Accenture Unveils Physical AI Platform for Smarter Manufacturing Operations

  • by Martech Desk
  • Oct 30, 2025

Accenture introduces its Physical AI Orchestrator, enabling manufacturers to create software-defined, intelligent facilities powered by agentic AI and automation.

LTIMindtree Signs $100 Million Multi-Year Deal with US Chemical Giants

  LTIMindtree Signs $100 Million Multi-Year Deal with US Chemical Giants

  • by Martech Desk
  • Oct 29, 2025

LTIMindtree secures a $100 million multi-year deal with a US chemicals company to drive AI-led digital transformation and modernize business operations.

How AI Is Learning to Predict Culture in India

  How AI Is Learning to Predict Culture in India

  • by Brij Pahwa
  • Oct 28, 2025

AI is helping Indian brands predict culture - decoding sentiment, trends, and behavior to stay ahead in a diverse, fast-evolving market.

Inside the AI Marketing Boom: Real Challenges and Smart Solutions in 2025

  Inside the AI Marketing Boom: Real Challenges and Smart Solutions in 2025

  • by Anupama Mitra
  • Oct 28, 2025

AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.

Ajit Kumar, Chief Technology Officer, BharatPe

  BharatPe Appoints Ajit Kumar as Chief Technology Officer to Lead Next Phase of Innovation

  • by Martech Desk
  • Oct 27, 2025

BharatPe appoints Ajit Kumar as Chief Technology Officer to strengthen its technology and innovation strategy for the next phase of fintech growth.

India Moves to Regulate Deepfakes, Tightens Rules for AI-Generated Content

  India Moves to Regulate Deepfakes, Tightens Rules for AI-Generated Content

  • by Martech Desk
  • Oct 26, 2025

India announces stricter AI regulations to combat deepfakes, requiring platforms to label synthetic and manipulated content.

Too Many Tools, Too Little ROI: Is Your Brand Cutting Its MarTech Clutter Too?

  Too Many Tools, Too Little ROI: Is Your Brand Cutting Its MarTech Clutter Too?

  • by Brij Pahwa
  • Oct 24, 2025

Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.

Infosys Crosses 2,500 GenAI Projects as Enterprise Adoption Moves Beyond Pilots

  Infosys Crosses 2,500 GenAI Projects as Enterprise Adoption Moves Beyond Pilots

  • by Martech Desk
  • Oct 23, 2025

Infosys has delivered over 2,500 generative AI projects globally, signaling a shift from pilot programs to scaled enterprise adoption across sectors.

This is an AI-generated image.

  Marketing Expert Tony Hayes Launches Comprehensive Guide on AI-Powered Marketing

  • by Martech Desk
  • Oct 22, 2025

Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.

CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  • by Martech Desk
  • Oct 22, 2025

CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.

The Skills Marketers Are Developing as 2026 Approaches

  The Skills Marketers Are Developing as 2026 Approaches

  • by Anupama Mitra
  • Oct 20, 2025

As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.

LTIMindtree Reports Strong Q2 Growth Driven by AI and Digital Transformation

  LTIMindtree Reports Strong Q2 Growth Driven by AI and Digital Transformation

  • by Martech Desk
  • Oct 18, 2025

LTIMindtree posts solid Q2 FY26 results with revenue crossing ₹10,000 crore, driven by AI-led digital transformation and strong deal momentum.

RankWorks Launches Unified AI Marketing Platform to Simplify Campaigns for SMBs

  RankWorks Launches Unified AI Marketing Platform to Simplify Campaigns for SMBs

  • by Martech Desk
  • Oct 16, 2025

RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.

A.R. Rahman, Google Cloud Launch AI-Powered Digital Avatar Music Band

  A.R. Rahman, Google Cloud Launch AI-Powered Digital Avatar Music Band

  • by Martech Desk
  • Oct 16, 2025

A.R. Rahman’s Secret Mountain collaborates with Google Cloud to create an AI-powered digital avatar music band blending creativity and technology.

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