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  Marketing Expert Tony Hayes Launches Comprehensive Guide on AI-Powered Marketing

  • by Martech Desk
  • 3 days ago

Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.

CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  CDIMark Launches AI Marketing Suite to Help Brands Strengthen Online Trust

  • by Martech Desk
  • 3 days ago

CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.

The Skills Marketers Are Developing as 2026 Approaches

  The Skills Marketers Are Developing as 2026 Approaches

  • by Anupama Mitra
  • 5 days ago

As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.

LTIMindtree Reports Strong Q2 Growth Driven by AI and Digital Transformation

  LTIMindtree Reports Strong Q2 Growth Driven by AI and Digital Transformation

  • by Martech Desk
  • 1 week ago

LTIMindtree posts solid Q2 FY26 results with revenue crossing ₹10,000 crore, driven by AI-led digital transformation and strong deal momentum.

RankWorks Launches Unified AI Marketing Platform to Simplify Campaigns for SMBs

  RankWorks Launches Unified AI Marketing Platform to Simplify Campaigns for SMBs

  • by Martech Desk
  • 1 week ago

RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.

A.R. Rahman, Google Cloud Launch AI-Powered Digital Avatar Music Band

  A.R. Rahman, Google Cloud Launch AI-Powered Digital Avatar Music Band

  • by Martech Desk
  • 1 week ago

A.R. Rahman’s Secret Mountain collaborates with Google Cloud to create an AI-powered digital avatar music band blending creativity and technology.

The Ghost of Marketing: Inside the Secret Economy of Dead Data

  The Ghost of Marketing: Inside the Secret Economy of Dead Data

  • by Brij Pahwa
  • 1 week ago

Marketers are paying millions to store unused “ghost data.” This hidden burden drives costs, slows systems, and adds to carbon emissions, pushing brands to rethink data retention strategies.

EY and Microsoft Launch Free AI Skills Passport to Empower India’s Youth for the Future

  EY and Microsoft Launch Free AI Skills Passport to Empower India’s Youth for the Future

  • by Martech Desk
  • 1 week ago

EY and Microsoft introduce a free AI Skills Passport to train students and young professionals in artificial intelligence, aiming to boost employability and digital readiness in India.

Elite Marketing Projects Unveils AI-Forward Strategies to Drive Business Growth

  Elite Marketing Projects Unveils AI-Forward Strategies to Drive Business Growth

  • by Martech Desk
  • 1 week ago

Elite Marketing Projects launches AI-driven marketing strategies designed to enhance personalization, efficiency, and business growth across industries.

DCM Launches ContentCloud AI

  DCM Launches ContentCloud AI to Modernize Digital Asset Management for Enterprises

  • by Martech Desk
  • 1 week ago

DCM has unveiled ContentCloud AI, a next-generation AI-powered digital asset management platform designed to simplify content workflows for global enterprises.

Optable Unveils Agentic Collaboration to Advance AI in Adtech

  Optable Unveils Agentic Collaboration to Advance AI in Adtech

  • by Martech Desk
  • Oct 11, 2025

Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.

Razorpay, NPCI and OpenAI Introduce Agentic Payments via ChatGPT at GFF 2025

  Razorpay, NPCI and OpenAI Introduce Agentic Payments via ChatGPT at GFF 2025

  • by Martech Desk
  • Oct 11, 2025

Razorpay, NPCI, and OpenAI unveil India’s first AI-powered agentic payments system on ChatGPT, redefining digital transactions with conversational UPI and intelligent automation.

TCS Acquires US-Based ListEngage for $72.8 Million

  TCS Acquires US-Based ListEngage for $72.8 Million to Strengthen Salesforce and AI

  • by Martech Desk
  • Oct 10, 2025

TCS acquires US-based ListEngage for $72.8M to expand Salesforce practice and enhance AI-driven digital marketing solutions globally.

Attentive Expands Customer Engagement Platform with Smarter, Simpler Features

  Attentive Expands Customer Engagement Platform with Smarter, Simpler Features

  • by Martech Desk
  • Oct 10, 2025

Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.

AI, 6G and the Road Ahead: Inside Day 2 of India Mobile Congress 2025

  AI, 6G and the Road Ahead: Inside Day 2 of India Mobile Congress 2025

  • by Martech Desk
  • Oct 10, 2025

AI, 6G, and digital innovation led Day 2 of India Mobile Congress 2025, with leaders discussing policy, inclusion, and India’s role in shaping the global tech economy.

Square Expands Restaurant Platform With AI Voice Ordering and Bitcoin Payments

  Square Expands Restaurant Platform With AI Voice Ordering and Bitcoin Payments

  • by Martech Desk
  • Oct 9, 2025

Square launches AI voice ordering and Bitcoin tools for restaurants, expanding its digital payments platform with fee-free crypto options until 2026.

Visa unveils Agentic AI whitepaper on autonomous commerce at Fintech Fest 2025

  Visa unveils Agentic AI whitepaper on autonomous commerce at Fintech Fest 2025

  • by Martech Desk
  • Oct 9, 2025

Visa launches whitepaper on Agentic AI at Global Fintech Fest 2025, outlining a $175B autonomous commerce future powered by trust, security, and consumer empowerment.

Humans Expands Page Intelligence to Strengthen Invalid Traffic Detection

  Humans Expands Page Intelligence to Strengthen Invalid Traffic Detection

  • by Martech Desk
  • Oct 8, 2025

Humans enhances Page Intelligence to improve invalid traffic detection, helping advertisers protect budgets and boost campaign performance.

Vivek Sanghi (Left), Jitender Malik (Centre),  Vishal Singhani (Right)

  HashStudioz Technologies Acquires Maxify for to Accelerate AI-led Salesforce & SaaS

  • by Martech Desk
  • Oct 8, 2025

HashStudioz acquires majority stake in Maxify to drive AI-led Salesforce and SaaS innovation, expanding digital transformation across aviation, travel, banking, fintech, and media.

The Death of Cookies vs Rise of Predictive AI

  The Death of Cookies vs Rise of Predictive AI: Indian Marketers Navigate Privacy-First Era

  • by Anupama Mitra
  • Oct 6, 2025

India’s ad industry shifts as third-party cookies fade and predictive AI rises, driving privacy-first personalization and reshaping digital marketing strategies.

AI Adoption Among Clinicians in India Triples in a Year

  AI Adoption Among Clinicians in India Triples in a Year, Reaching 40%

  • by Martech Desk
  • Oct 3, 2025

AI use among Indian clinicians has tripled in a year, with 40% now adopting tools for diagnosis and workflows, though institutional gaps and training remain key challenges.

Marketers Show Confidence in Martech Despite Underused Capabilities

  Marketers Show Confidence in Martech Despite Underused Capabilities: CMO Council Report

  • by Martech Desk
  • Oct 1, 2025

CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.

Prof. Anjali Kaushik

  Ethical AI and Business Education: A Responsibility Before Innovation

  • by Prof. Anjali Kaushik
  • Sep 30, 2025

AI’s growth raises ethical, legal, and environmental concerns. With stricter laws, business education must train leaders to balance innovation with accountability.

Where is Martech Heading? The Future of AI in Marketing

  Where is Martech Heading? The Future of AI in Marketing

  • by Anupama Mitra
  • Sep 30, 2025

AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.

Spider Labs Rebrands as Marketing Security Platform to Tackle AI-Driven Digital Risks

  Spider Labs Rebrands as Marketing Security Platform to Tackle AI-Driven Digital Risks

  • by Martech Desk
  • Sep 24, 2025

Spider Labs rebrands as a marketing security platform, focusing on AI-powered protection to help brands safeguard digital assets and strengthen online trust.

Semrush Launches AI Visibility Index to Redefine Brand Discovery

  Semrush Launches AI Visibility Index to Redefine Brand Discovery in the AI Era

  • by Martech Desk
  • Sep 24, 2025

Semrush introduces AI Visibility Index, a new metric to measure brand performance and visibility in generative AI platforms, reshaping digital discovery strategies for enterprises.

Equinix Opens First AI-Ready Data Centre in Chennai with $69 Million Investment

  Equinix Opens First AI-Ready Data Centre in Chennai with $69 Million Investment

  • by Martech Desk
  • Sep 23, 2025

Equinix launches its first AI-ready data centre in Chennai with a $69 million investment to support India’s growing demand for AI-driven digital infrastructure.

LTIMindtree and Shopify Launch AI Commerce Centre of Excellence

  LTIMindtree and Shopify Launch AI Commerce Centre of Excellence

  • by Martech Desk
  • Sep 22, 2025

LTIMindtree partners with Shopify to launch an AI Commerce Centre of Excellence, focusing on digital transformation, personalization, and growth in global e-commerce.

IAB Europe Report Highlights Growing AI Adoption in Digital Advertising

  IAB Europe Report Highlights Growing AI Adoption in Digital Advertising

  • by Martech Desk
  • Sep 21, 2025

IAB Europe’s first AI in digital advertising report reveals widespread adoption, rising investment, and urgent calls for governance across the ad industry.

Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  Amazon Launches AI-Powered Creative Partner to Support Campaign Development

  • by Martech Desk
  • Sep 19, 2025

Amazon debuts its AI Creative Partner to support campaign development, blending automation with human creativity to help businesses scale personalized advertising.

Pelocal Secures $5M to Scale AI-Powered Fintech Solutions in India

  Pelocal Secures $5M to Scale AI-Powered Fintech Solutions in India

  • by Martech Desk
  • Sep 17, 2025

Pelocal raises $5M to expand AI-powered fintech solutions in India, focusing on SMEs, risk management, and financial inclusion.

CMO Council Launches AI Marketing Readiness Assessment for Leaders

  CMO Council Launches AI Marketing Readiness Assessment for Leaders

  • by Martech Desk
  • Sep 15, 2025

CMO Council launches an AI marketing readiness tool to help leaders evaluate preparedness, benchmark progress, and align strategies for AI-powered customer engagement.

AI-Infused Digital Marketing Reshapes Brand Engagement in India

  AI-Infused Digital Marketing Reshapes Brand Engagement in India

  • by Anupama Mitra
  • Sep 13, 2025

AI-driven digital marketing is reshaping brand engagement in India with personalization, automation, and predictive insights while balancing creativity and ethics.

Can Data Clean Rooms Finally Rescue Indian Marketing from the Privacy Crisis?

  Can Data Clean Rooms Finally Rescue Indian Marketing from the Privacy Crisis?

  • by Brij Pahwa
  • Sep 9, 2025

Data clean rooms are emerging as a solution to India’s privacy-first marketing challenges, but success depends on data accuracy, governance, and leadership.

Sharon Supriya, CDO, Premom Health India

  Sharon Supriya Moves From Times Group to Join Premom Health India as CDO

  • by Martech Desk
  • Sep 4, 2025

Sharon Supriya joins Premom Health India as Chief Digital Officer, moving from Times Group to lead digital growth in India’s fast-evolving health-tech sector.

WizCommerce Raises $8 Million to Advance AI-Powered Sales in Wholesale Sector

  WizCommerce Raises $8 Million to Advance AI-Powered Sales in Wholesale Sector

  • by Martech Desk
  • Aug 26, 2025

WizCommerce raises $8M to bring AI-powered “digital employees” into the $10T wholesale industry, aiming to modernize sales, pricing, and customer engagement.

Sanjeev Bikchandani

  From Menu Cards to AI Films: Sanjeev Bikhchandani on Luck, Lessons, and the Future of Work

  • by Martech Desk
  • Aug 21, 2025

Bikhchandani opened with a story from his early corporate days. In his office cafeteria, employees had to line up at a file folder to access restaurant menus before placing orders.

Guideline Unveils Digital Ad Data Innovation Suite

  Guideline Unveils Digital Ad Data Innovation Suite for Transparency and Efficiency

  • by Martech Desk
  • Aug 20, 2025

Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.

Digital Scholar Launches AI-Powered 1-Year MBA in Digital Marketing

  Digital Scholar Launches AI-Powered 1-Year MBA in Digital Marketing with Global Faculty

  • by Martech Desk
  • Jul 25, 2025

Digital Scholar launches AI-powered 1-year MBA in Digital Marketing with ₹20 lakh real ad budgets, IIT/IIM faculty, and global industry mentors.

Treatment.com AI Taps Marketing Services for Growth

  Treatment.com AI Taps Marketing Services to Accelerate Growth Post-Acquisition

  • by Martech Desk
  • Jul 23, 2025

Treatment.com AI boosts brand visibility and investor engagement after Rocket Doctor acquisition through strategic marketing partnerships, highlighting momentum in AI-driven healthcare.

Vertex Global to Train 8,000 Professionals in AI Skills

  Vertex Global to Train 8,000 Professionals in AI Skills Across India by 2027

  • by Martech Desk
  • Jul 22, 2025

Vertex Global plans to upskill 8,000 professionals in India with AI-focused training by 2027, supporting digital transformation and workforce readiness.

HSIM introduces India’s first AI-Integrated Course

  HSIM Launches India’s First Digital Marketing Course Featuring 50 AI Tools

  • by Martech Desk
  • Jul 16, 2025

HSIM introduces India’s first AI-integrated digital marketing course featuring 50 real-world tools to equip learners with hands-on skills for today’s tech-driven marketing landscape.

Unilever launches AI Design Hub and SketchPro

  Unilever Taps AI to Reinvent Content Creation with Design Hub and SketchPro Tool

  • by Martech Desk
  • Jul 10, 2025

Unilever launches AI Design Hub and SketchPro to streamline digital-first content creation, delivering 3.5B+ impressions with AI-powered campaigns.

AI to Reshape Jobs, But Students Must See Opportunity

  "AI to Reshape Jobs, But Students Must See Opportunity": Rajeev Chandrasekhar

  • by Martech Desk
  • Jul 8, 2025

Union Minister Rajeev Chandrasekhar urges students to embrace AI as an opportunity, not a threat, highlighting the future of work and India’s digital push.

The Future of Marketing in a Virtual World

  The Future of Marketing in a Virtual Borderless World

  • by Professor Kirti Sharma, MDI Gurgaon
  • Jul 8, 2025

Explore how AI, AR/VR, and data ethics are reshaping global marketing in a borderless digital world.

Capgemini acquires WNS for $3.3B

  Capgemini to Acquire WNS for $3.3B, Boosting Leadership in Agentic AI-Powered Ops

  • by Martech Desk
  • Jul 8, 2025

Capgemini acquires WNS for $3.3B to strengthen its position in agentic AI-driven intelligent operations globally.

Aadhaar Face Authentications

  Aadhaar Sees Surge in AI-Powered Face Authentications, Hits 15.87 Crore in June

  • by Martech Desk
  • Jul 6, 2025

Aadhaar face authentications hit a record 15.87 crore in June 2025, powered by AI technology, as India deepens digital identity use across sectors.

Sports Fans are Turning to AI or GenAI

  Over Half of Sports Fans are Turning to AI or GenAI for More Personalized Content

  • by Martech Desk
  • Jul 1, 2025

Over 50% of sports fans now use AI for personalized content, with rising demand for immersive, data-rich digital experiences, says Capgemini report.

Krutrim Acquires BharatSahayak

  Krutrim Acquires BharatSahayak to Expand AI-Led Governance in India

  • by Martech Desk
  • Jun 20, 2025

Ola-backed Krutrim acquires BharatSahayak to scale AI-driven citizen service delivery across Indian states with localized language models and governance tools.

AI at work : A constructive look

  AI at Work: 5 Insights from GoTo’s Survey That Could Shape the Future of Productivity

  • by Anupama Mitra
  • Jun 18, 2025

GoTo’s latest report uncovers 5 key insights into AI’s role in the workplace, revealing a path to improved productivity, better training, and smarter adoption.

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