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Tags: Digital

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Google Workspace Adds AI Features

  Google Workspace Adds AI Features to Automate Everyday Office Tasks

  • by Martech Desk
  • 3 days ago

Google has updated Workspace with AI features to automate tasks and improve productivity across business workflows.

AI in Health Marketing:

  AI in Health Marketing: Can Precision and Trust Coexist?

  • by Anupama Mitra
  • 5 days ago

AI is transforming healthcare marketing, but rising concerns around trust, data privacy, and ethics are reshaping how brands balance precision with credibility.

Chennai Sees Launch of Doctor-Led AI Platform

  Chennai Sees Launch of Doctor-Led AI Platform for Remote Monitoring

  • by Martech Desk
  • 1 week ago

A doctor-led AI platform offering 24x7 remote patient monitoring has been launched in Chennai to enhance healthcare delivery.

Cinematic AI Video Gains Ground in Retail Marketing

  Cinematic AI Video Gains Ground in Retail Marketing

  • by Martech Desk
  • 1 week ago

AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.

Roblox Introduces AI Tools

  Roblox Introduces AI Tools to Automate Game Building Workflows

  • by Martech Desk
  • 1 week ago

Roblox has upgraded its AI assistant with agentic tools to help users plan, build and test games more efficiently.

American Express to Acquire AI Startup Hyper

  American Express to Acquire AI Startup Hyper to Boost Expense Management

  • by Martech Desk
  • 1 week ago

American Express plans to acquire AI startup Hyper to strengthen its expense management and enterprise financial solutions.

Google Launches Gemini AI App on macOS

  Google Launches Gemini AI App on macOS

  • by Martech Desk
  • 1 week ago

Google has launched the Gemini AI app for Mac users, expanding access to its AI tools on desktop.

AI Not Yet Behind Hiring Slowdown, LinkedIn Data Suggests

  AI Not Yet Behind Hiring Slowdown, LinkedIn Data Suggests

  • by Martech Desk
  • 1 week ago

LinkedIn data suggests that AI is not yet a primary factor behind the recent slowdown in hiring trends.

Amazon Launches AI Store in India

  Amazon Launches AI Store in India to Simplify Smart Device Shopping

  • by Martech Desk
  • 1 week ago

Amazon has launched an AI Store in India to help users discover and shop smart devices with simplified recommendations.

Google Brings AI Workflow Tools to Chrome Browser

  Google Brings AI Workflow Tools to Chrome Browser

  • by Martech Desk
  • 1 week ago

Google has added AI-powered skills to Chrome, enabling users to save and reuse workflows for improved productivity.

OpenAI Launches GPT-5.4 Cyber

  OpenAI Launches GPT-5.4 Cyber Amid Rising AI Competition

  • by Martech Desk
  • 1 week ago

OpenAI has introduced GPT-5.4 Cyber, a new AI model focused on advanced capabilities, as competition in the AI space continues to grow.

Google, AI-Powered NEET Practice Tests, Gemini

  Google Rolls Out AI-Powered NEET Practice Tests on Gemini

  • by Martech Desk
  • 1 week ago

Google has launched AI-powered NEET practice tests on Gemini, expanding its role in education and exam preparation.

Superstuff.ai Appoints Ex-Digitas COO Sonia Khurana

  Superstuff.ai Appoints Ex-Digitas COO Sonia Khurana

  • by Martech Desk
  • 1 week ago

Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.

Bodapark AI

  Bodapark AI Launches Tool to Turn Single Images into Ad Videos

  • by Martech Desk
  • Apr 14, 2026

Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.

PhysicsWallah and Microsoft Partnership

  PhysicsWallah and Microsoft Partner to Expand AI Courses in Tier 2, 3 Cities

  • by Martech Desk
  • Apr 14, 2026

PhysicsWallah and Microsoft are collaborating to offer AI courses across Tier 2 and 3 cities, aiming to expand access to tech education.

This is an AI-generated image.

  Mark Zuckerberg Explores AI Avatars for Workplace Communication

  • by Martech Desk
  • Apr 14, 2026

Meta is testing AI avatars to facilitate internal employee interactions, signalling a shift towards AI-driven workplace communication.

Indian Govt Launches Portal

  Indian Govt Launches Portal to Help Tech MSMEs Access US Market

  • by Martech Desk
  • Apr 14, 2026

The government has launched a new portal to help Indian tech MSMEs explore opportunities and expand into the US market.

Google AI Mode to Simplify Restaurant Reservations in India

  Google AI Mode to Simplify Restaurant Reservations in India

  • by Martech Desk
  • Apr 13, 2026

Google is testing an AI-powered mode in India that enables users to make restaurant reservations through an automated, conversational interface.

Contextual Commerce

  Contextual Commerce Explained: Why B2B Marketplaces Are Replacing Search in 2026

  • by Anupama Mitra
  • Apr 13, 2026

Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.

TCS Accelerates AI Push

  TCS Accelerates AI Push, 50% of Roles Now Linked to AI Projects

  • by Martech Desk
  • Apr 13, 2026

TCS is aligning 50% of its internal roles with AI initiatives, reflecting a major shift in workforce strategy and digital transformation.

LG Unveils EXAONE 4.5 Multimodal AI Model

  LG Unveils EXAONE 4.5 Multimodal AI Model for Next-Gen Intelligent Systems

  • by Martech Desk
  • Apr 12, 2026

LG introduces EXAONE 4.5, a multimodal AI model designed to power next-generation intelligent systems across industries.

Government Picks Six Companies for Nationwide AI Deployment

  Government Picks Six Companies for Nationwide AI Deployment

  • by Martech Desk
  • Apr 11, 2026

India selects six firms to support its government AI rollout, focusing on scaling AI adoption across public sector services.

AI in Marketing Risks Damaging Brand Trust

  AI in Marketing Risks Damaging Brand Trust, New Study Reveals

  • by Martech Desk
  • Apr 11, 2026

A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.

Microsoft Revamps Strategy as AI Race with Google

  Microsoft Revamps Strategy as AI Race with Google Intensifies

  • by Martech Desk
  • Apr 11, 2026

Microsoft has initiated an internal overhaul to accelerate its AI strategy amid rising competition in search and generative AI.

OpenAI Introduces Safeguards

  OpenAI Introduces Safeguards to Prevent AI Misuse in Illegal Content

  • by Martech Desk
  • Apr 10, 2026

OpenAI introduces a policy blueprint aimed at preventing misuse of AI tools in generating harmful and illegal content.

Google Upgrades Finance with New Tools for Market Tracking

  Google Upgrades Finance with New Tools for Market Tracking

  • by Martech Desk
  • Apr 10, 2026

Google has expanded its Finance platform with new features to improve market tracking, data access, and user experience.

Martech Strategies

  New Digital Marketing Report Highlights AI’s Growing role in Martech Strategies

  • by Martech Desk
  • Apr 9, 2026

A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.

Flipkart Taps Hemant Badri to Lead AI

  Flipkart Taps Hemant Badri to Lead AI-Driven Transformation

  • by Martech Desk
  • Apr 9, 2026

Flipkart has appointed Hemant Badri to lead its AI transformation as the company strengthens its focus on automation and data-driven growth.

LEAD Group Introduces AI Tutor Ms Curie

  LEAD Group Introduces AI Tutor Ms Curie for 1:1 Student Learning

  • by Martech Desk
  • Apr 8, 2026

LEAD Group has launched Ms Curie, an AI tutor designed to enable personalised learning for students in classrooms.

Magicpin Launches ‘Vera’ AI Assistant

  Magicpin Launches ‘Vera’ AI Assistant for Retailers, Commits $1 Million Investment

  • by Martech Desk
  • Apr 7, 2026

Magicpin launches Vera, an AI assistant for retailers, backed by a $1 million investment to enhance customer engagement and business efficiency.

AI-Driven Marketing Works Until It Starts Looking the Same

  AI-Driven Marketing Works Until It Starts Looking the Same

  • by Anupama Mitra
  • Apr 6, 2026

AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.

Gujarat High Court Limits AI Tools in Legal Proceedings

  Gujarat High Court Limits AI Tools in Legal Proceedings

  • by Martech Desk
  • Apr 6, 2026

Gujarat High Court has restricted the use of AI tools in judicial work, citing concerns around accuracy and accountability.

Havas Boosts Martech Capabilities

  Havas Boosts Martech Capabilities with Multiple Acquisitions

  • by Martech Desk
  • Apr 6, 2026

Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.

Iran Flags Security Concerns Around UAE AI Infrastructure Projects

  Iran Flags Security Concerns Around UAE AI Infrastructure Projects

  • by Martech Desk
  • Apr 5, 2026

Iran has raised concerns over AI data infrastructure projects in the Gulf linked to US firms, highlighting rising geopolitical tensions.

Sarvam AI Plans $350 Million

  Sarvam AI Plans $350 Million Fundraise to Expand AI Capabilities

  • by Martech Desk
  • Apr 4, 2026

Sarvam AI is planning to raise $350 million to expand its AI capabilities and compete with global players in the generative AI space.

ChatGPT Integrates Shutterstock Images and Videos For Users

  ChatGPT Integrates Shutterstock Images and Videos For Users

  • by Martech Desk
  • Apr 3, 2026

ChatGPT now offers direct access to Shutterstock images and videos, expanding content creation capabilities for users.

India Introduces AI Education for Classes 3 to 8 in CBSE Schools

  India Introduces AI Education for Classes 3 to 8 in CBSE Schools

  • by Martech Desk
  • Apr 3, 2026

CBSE introduces coding and AI curriculum for Classes 3 to 8 to strengthen early digital and computational skills.

Smita Ojha and Amit Sharma, Flipkart Appointed for Tech Leadership

  Flipkart Appoints Smita Ojha and Amit Sharma to Boost Tech Leadership

  • by Martech Desk
  • Apr 2, 2026

Flipkart appoints Smita Ojha and Amit Sharma to strengthen its technology leadership and drive innovation.

Data-Built Marketing in 2026

  Data-Built Marketing in 2026: How AI Is Reshaping Speed, Decisions, and ROI

  • by Anupama Mitra
  • Apr 1, 2026

Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.

Sarvam AI Introduces Chanakya

  Sarvam AI Introduces Chanakya to Power India-Centric AI Ecosystem

  • by Martech Desk
  • Mar 31, 2026

Sarvam AI has launched Chanakya, an initiative aimed at building AI systems tailored for India’s national needs.

Sora Shutdown

  Marketers Reassess AI Video Strategy After Sora Shutdown

  • by Martech Desk
  • Mar 31, 2026

The shutdown of Sora has prompted discussions around the future of AI video and its role in marketing strategies.

Bluesky Launches Attie AI Tool

  Bluesky Launches Attie AI Tool for Personalised Social Media Feeds

  • by Martech Desk
  • Mar 30, 2026

Bluesky launches Attie, an AI tool that lets users create custom social media feeds for a more personalised experience.

Google AI Decodes Japanese Remote

  Google AI Decodes Japanese Remote, Showcasing Real-World Use Cases

  • by Martech Desk
  • Mar 30, 2026

Google AI helps decode a Japanese AC remote, highlighting practical everyday applications of AI tools.

Amazon India Women Leaders Showcase AI Innovation in Shopping Experience

  Amazon India Women Leaders Showcase AI Innovation in Shopping Experience

  • by Martech Desk
  • Mar 30, 2026

Amazon India highlights how women leaders are driving AI innovation to enhance customer shopping experiences.

Claude AI Identifies Possible Sleep Apnea Case

  Claude AI Identifies Possible Sleep Apnea Case, Raises Health Tech Questions

  • by Martech Desk
  • Mar 30, 2026

Claude AI flags a possible sleep apnea case in India, highlighting the growing role of AI tools in early health insights.

TAKE Health AI Platform

  Chennai-Based TAKE Solutions Launches TAKE Health AI Platform

  • by Martech Desk
  • Mar 29, 2026

TAKE Solutions launches TAKE Health AI platform to enhance preventive healthcare through data-driven insights and digital tools.

Meta Unveils AI Model That Can Predict Human Brain Activity

  Meta Unveils AI Model That Can Predict Human Brain Activity

  • by Martech Desk
  • Mar 29, 2026

Meta introduces an AI model capable of predicting brain activity, marking progress in neuroscience and machine learning research.

Canva Acquires Doohly

  Canva Acquires Doohly for $20.8 Million to Enter DOOH Advertising

  • by Martech Desk
  • Mar 27, 2026

Canva has acquired Doohly for $20.8 million to expand into digital advertising and strengthen its martech capabilities.

The Algorithm Decides

  The Algorithm Decides: What Brand Building Looks Like in 2026

  • by Anupama Mitra
  • Mar 27, 2026

AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.

HGS Introduces 90-day ROI Assurance

  HGS Introduces 90-day ROI Assurance to Strengthen Enterprise AI Adoption

  • by Martech Desk
  • Mar 26, 2026

HGS has introduced a 90-day ROI assurance model to accelerate enterprise adoption of AI through measurable business outcomes.

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