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Tags: Digital

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WhatsApp May Host External AI Chatbots

  WhatsApp May Host External AI Chatbots as Meta Explores New Revenue Model

  • by Martech Desk
  • 5 days ago

Meta plans to allow third party AI chatbots on WhatsApp in Europe under a paid access model, potentially expanding AI services and developer opportunities on the platform.

Cent Secures $5M Funding

  Cent Secures $5M Funding to Scale AI Driven Healthcare Diagnostics

  • by Martech Desk
  • 5 days ago

Healthtech startup Cent raises $5 million to expand its AI powered early disease detection platform and accelerate development of predictive healthcare technologies.

Oracle Reportedly Plans Major Layoffs

  Oracle Reportedly Plans Major Layoffs Amid Rising AI Infrastructure Spending

  • by Martech Desk
  • 6 days ago

Oracle may cut thousands of jobs as rising data centre and AI infrastructure costs pressure technology companies expanding cloud computing capabilities.

AI Sports Marketing in India

  From Stadium Screens to Streaming Feeds: How AI Is Reshaping Sports Marketing in India

  • by Anupama Mitra
  • 6 days ago

AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.

Apple Music

  Apple Music May Add Labels to Identify AI Generated Songs

  • by Martech Desk
  • 1 week ago

Apple Music may introduce transparency tags to label AI generated songs, helping listeners distinguish between human created and AI produced music.

Infosys Partners with Intel

  Infosys Partners with Intel to Deliver Scalable AI Solutions for Businesses

  • by Martech Desk
  • 1 week ago

Infosys and Intel expand their strategic collaboration to help enterprises deploy scalable artificial intelligence solutions and accelerate global AI adoption.

Mastercard Introduces AI Agent Payments Pilot in Singapore

  Mastercard Introduces AI Agent Payments Pilot in Singapore

  • by Martech Desk
  • 1 week ago

Mastercard launches an AI agent payments pilot in Singapore, allowing AI systems to complete purchases within user-defined rules and secure payment networks.

Tagbin and DRIIV Partner

  Tagbin and DRIIV Partner to Advance AI Innovation in India

  • by Martech Desk
  • 1 week ago

Tagbin signs MoU with DRIIV to accelerate AI innovation and digital capacity building through joint research, pilot projects and ecosystem collaboration in India.

Google Rolls Out Nano Banana 2

  Google Rolls Out Nano Banana 2 as Default AI Image Generation Tool

  • by Martech Desk
  • 1 week ago

Google rolls out Nano Banana 2 as its default AI image generation tool, enhancing prompt accuracy, visual quality and enterprise integration capabilities.

Siteimprove Introduces AI Agents

  Siteimprove Introduces AI Agents to Strengthen Enterprise Search and Digital Accessibility

  • by Martech Desk
  • 1 week ago

Siteimprove unveils AI agents to improve enterprise website search accuracy and automate digital accessibility compliance across large-scale digital properties.

Affiliate marketing

  From AI Answers to Checkout: The Affiliate System Powering Creator Commerce

  • by Anupama Mitra
  • 1 week ago

Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.

AI Music Platform Suno

  AI Music Platform Suno Reaches 2 Million Paid Subscribers, $300 Million ARR

  • by Martech Desk
  • 1 week ago

AI music platform Suno reaches 2 million paid subscribers and $300 million in annual recurring revenue.

Google Launches Gemini Advantage

  Google Launches Gemini Advantage for AI Powered Marketing

  • by Martech Desk
  • 1 week ago

Google introduces Gemini Advantage to integrate generative AI across its marketing and advertising platforms.

Sripriya Kalyanasundaram, Chief Technology Officer, BayOne Solutions

  BayOne Solutions Appoints Sripriya Kalyanasundaram as Chief Technology Officer

  • by Martech Desk
  • 1 week ago

BayOne Solutions appoints Sripriya Kalyanasundaram as Chief Technology Officer to lead digital engineering and AI initiatives.

Read AI Introduces Email Based Digital Twin

  Read AI Introduces Email Based Digital Twin to Manage Schedules and Queries

  • by Martech Desk
  • 1 week ago

Read AI launches an email based digital twin to automate scheduling and routine inbox responses for professionals.

Uber Builds AI Version of CEO Dara Khosrowshahi

  Uber Builds AI Version of CEO Dara Khosrowshahi for Internal Communication

  • by Martech Desk
  • Feb 26, 2026

Uber engineers developed an AI version of CEO Dara Khosrowshahi to scale leadership communication internally using generative AI.

ai in marketing

  AI Can Boost Campaigns but Ethics Risks Can Break Brands

  • by Anupama Mitra
  • Feb 25, 2026

AI is transforming marketing decision-making—but without governance, it can amplify bias, compliance risk, and brand damage. Here’s what leaders must prioritise in 2026.

Suman Guha, Chief Digital Officer, Croma

  Croma Names Suman Guha Chief Digital Officer to Drive AI growth

  • by Martech Desk
  • Feb 24, 2026

Croma has appointed Suman Guha as Chief Digital Officer to lead AI driven omnichannel growth and digital transformation across its retail network.

PhonePe Rolls Out AI-Powered Search Built

  PhonePe Rolls Out AI-Powered Search Built on Microsoft Foundry

  • by Martech Desk
  • Feb 23, 2026

PhonePe has rolled out an AI-powered search feature built on Microsoft Foundry to improve user discovery and navigation across its fintech platform.

Google Strengthens AI focus in Southeast Asia

  Google Strengthens AI focus in Southeast Asia with New E-commerce and Gaming Team

  • by Martech Desk
  • Feb 20, 2026

Google has set up a dedicated AI team in Southeast Asia to support e-commerce and gaming platforms, strengthening its regional focus on AI-driven digital growth.

OpenAI Expands India push with Pine Labs

  OpenAI Expands India push with Pine Labs to Build AI-Driven Commerce

  • by Martech Desk
  • Feb 20, 2026

OpenAI partners with Pine Labs to build agentic commerce in India by embedding AI agents into payment systems, enabling autonomous commerce tasks.

Incubeta appoints Adam Woods as Global Chief Product Officer

  Incubeta appoints Adam Woods as Global Chief Product Officer

  • by Martech Desk
  • Feb 19, 2026

Incubeta appoints Adam Woods as Global Chief Product Officer to drive product innovation, marketing technology strategy, and global growth.

Sarvam Targets Feature Phones, Cars and Smart Glasses

  Sarvam Targets Feature Phones, Cars and Smart Glasses to Expand AI Reach in India

  • by Martech Desk
  • Feb 19, 2026

Indian AI startup Sarvam aims to deploy its models across feature phones, vehicles and smart glasses to widen access to AI technology.

Adani Group Commits $100 Billion to AI Data Centers

  Adani Group Commits $100 Billion to AI Data Centers

  • by Martech Desk
  • Feb 18, 2026

Adani Group has pledged $100 billion to build AI-focused data centers as India aims to expand its global role in artificial intelligence.

HCLSoftware, Sify Introduce Sovereign AI Stack

  HCLSoftware, Sify Introduce Sovereign AI Stack to Strengthen India’s AI Infrastructure

  • by Martech Desk
  • Feb 17, 2026

HCLSoftware and Sify Digital Services have launched a sovereign AI stack designed to support secure and compliant AI adoption in India.

Airbnb Plans LLM Integration

  Airbnb Plans LLM Integration to Enhance Search and Travel Planning

  • by Martech Desk
  • Feb 16, 2026

Airbnb is set to roll out large language model features to improve search, recommendations and trip planning within its platform.

Study Shows ChatGPT Sends Significantly Less Traffic Than Google

  Study Shows ChatGPT Sends Significantly Less Traffic Than Google

  • by Martech Desk
  • Feb 16, 2026

Despite rising search usage, ChatGPT sends significantly less referral traffic to websites compared to Google, highlighting key differences in user behaviour.

India Plans AI Data City

  India Plans $175 Billion AI Data City in Andhra Pradesh

  • by Martech Desk
  • Feb 16, 2026

India is planning a $175 billion AI Data City in Andhra Pradesh to strengthen compute infrastructure and support large scale artificial intelligence development.

Pinterest Claims Search Volume Tops ChatGPT

  Pinterest Claims Search Volume Tops ChatGPT Despite Earnings Miss

  • by Martech Desk
  • Feb 15, 2026

Pinterest says it processes more searches than ChatGPT, highlighting search growth even as it faces earnings pressure.

TCS Organises AI Hackathon

  TCS Organises AI Hackathon for 10,000 Students Ahead of India AI Impact Summit

  • by Martech Desk
  • Feb 13, 2026

TCS has hosted a nationwide AI hackathon involving 10,000 students to foster innovation and skills ahead of the India AI Impact Summit.

C Com Digital Unveils Synapse1

  C Com Digital Unveils Synapse1 to Power Multilingual AI Marketing

  • by Martech Desk
  • Feb 13, 2026

C Com Digital has launched Synapse1, an AI-powered platform built to enable multilingual marketing campaigns across regional languages and digital channels.

India Tightens Digital Rules With Mandatory AI Content Disclosure

  India Tightens Digital Rules With Mandatory AI Content Disclosure

  • by Martech Desk
  • Feb 12, 2026

India has mandated clear labelling of AI generated content across digital platforms to improve transparency and curb misinformation.

Amazon Explores AI Generated Content

  Amazon Explores AI Generated Content Marketplace for Businesses

  • by Martech Desk
  • Feb 11, 2026

Amazon is exploring the launch of an AI content marketplace that would allow creators to sell AI generated assets to businesses and developers.

Crypto.com Buys AI.com

  Crypto.com Buys AI.com for $70 Million Ahead of Super Bowl Campaign

  • by Martech Desk
  • Feb 10, 2026

Crypto.com acquires the AI.com domain for $70 million ahead of the Super Bowl, signalling a strategic branding move toward artificial intelligence.

conversational ai

  India Speaks, Brands Listen: How Conversational AI Is Reshaping Digital Marketing

  • by Anupama Mitra
  • Feb 9, 2026

Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.

India Offers Long-Term Tax Incentives

  India Offers Long-Term Tax Incentives to Attract Global AI Workloads

  • by Martech Desk
  • Feb 3, 2026

India plans zero tax incentives through 2047 to attract global AI workloads, positioning itself as a cost-efficient destination for large-scale artificial intelligence infrastructure.

Adobe to Acquire Semrush

  Adobe to Acquire Semrush in $1.9 Billion Deal to Expand AI Marketing Capabilities

  • by Martech Desk
  • Feb 3, 2026

Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.

Kapil Malhotra, Google India

  Kapil Malhotra Takes on Expanded Role at Google to Support India Startups

  • by Martech Desk
  • Feb 3, 2026

Google has expanded Kapil Malhotra’s leadership role to drive engagement with India startups and AI-native businesses as the ecosystem scales innovation and adoption.

Deepanshu Arora, Mastercard

  Mastercard Names Deepanshu Arora to Lead Technology Risk Strategy

  • by Martech Desk
  • Feb 2, 2026

Mastercard has appointed Deepanshu Arora to strengthen its technology risk leadership as it sharpens focus on digital resilience, cybersecurity and regulatory readiness.

Adobe Services Reach 360 Million Airtel Customers Through New Partnership

  Adobe Services Reach 360 Million Airtel Customers Through New Partnership

  • by Martech Desk
  • Jan 31, 2026

Airtel has partnered with Adobe to provide free access to select premium digital services for over 360 million customers across India.

AI in martech

  AI Isn’t Just Helping Marketers Anymore -It’s Quietly Rewriting How Marketing Works

  • by Anupama Mitra
  • Jan 30, 2026

AI is reshaping marketing teams, tools, and workflows—moving from task automation to core decision-making across content, personalisation, analytics, and skills in global and Indian markets.

This is an AI-generated image.

  Meta Plans Agentic Commerce Tools as Zuckerberg Outlines 2026 AI Strategy

  • by Martech Desk
  • Jan 29, 2026

Meta CEO Mark Zuckerberg has outlined plans for agentic commerce tools and a broader AI rollout in 2026, signalling deeper integration of AI across Meta’s platforms.

Swiggy Introduces ChatGPT-Based Food Ordering Experience

  Swiggy Introduces ChatGPT-Based Food Ordering Experience

  • by Martech Desk
  • Jan 28, 2026

Swiggy has introduced a new feature that allows users to place food orders directly through ChatGPT, marking a step forward in conversational commerce and AI-led user experiences.

Google AI Health Results Lean More on YouTube Content, Study Shows

  Google AI Health Results Lean More on YouTube Content, Study Shows

  • by Martech Desk
  • Jan 27, 2026

A new study shows Google’s AI-generated health overviews increasingly cite YouTube content, raising questions about information sources and reliability in AI-powered search results.

This is an AI-generated image.

  Mukesh Ambani Unveils Draft Reliance AI Manifesto With Focus on Productivity Gains

  • by Martech Desk
  • Jan 26, 2026

Mukesh Ambani has unveiled a draft Reliance AI Manifesto outlining the group’s vision to use artificial intelligence to drive productivity, efficiency and long-term business transformation.

This is an AI-generated image.

  YouTube Introduces New AI Tools Allowing Creators to Use Their Own Likeness in Shorts

  • by Martech Desk
  • Jan 25, 2026

YouTube has introduced new AI tools that allow creators to use their own likeness in Shorts, aiming to expand creative flexibility while prioritising consent and control.

Beerajaah S Swain, Chief Digital Marketing Officer, NeuGenM.ai

  Beerajaah S Swain Joins NeuGenM.ai as Chief Digital Marketing Officer

  • by Martech Desk
  • Jan 23, 2026

NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.

India Poised for $150 billion in AI Infrastructure Investments by 2026 : Ashwini Vaishnav

  India Poised for $150 billion in AI Infrastructure Investments by 2026 : Ashwini Vaishnav

  • by Martech Desk
  • Jan 23, 2026

India could see up to $150 billion in AI infrastructure investments by 2026 as the government focuses on data centres, compute capacity and semiconductor manufacturing.

This is an AI-generated image.

  India Leads Global App Engagement as Downloads Hit 25.5 billion in 2025

  • by Martech Desk
  • Jan 22, 2026

India’s app downloads rose to 25.5 billion in 2025, driven by AI assistant tools and micro-drama entertainment, highlighting evolving digital consumption patterns.

Vinay Kumar, Chief Product and Technology Officer, DigitalOcean

  DigitalOcean Names Vinay Kumar Chief Product and Technology Officer

  • by Martech Desk
  • Jan 22, 2026

DigitalOcean has appointed Vinay Kumar as chief product and technology officer as it sharpens focus on cloud simplicity, AI readiness, and developer-first growth.

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