WhatsApp is rolling out bill payments in India through Bharat Connect, giving users access to 22,722 billers across 30 categories within the app.
L'Oréal has appointed Marc Dicko as SAPMENA Chief Digital and Marketing Officer to oversee digital, eCommerce and marketing across more than 35 markets.
NPCI is reportedly developing a framework that could allow AI agents to make limited UPI payments under user-defined rules, spending limits and safeguards.
AI is becoming embedded in healthcare, but research on errors, overreliance and clinical reasoning is strengthening the case for human oversight in patient care.
Godrej Living has appointed Rohan Salunkhe as Head of Technology & Digital Transformation to lead technology initiatives and strengthen its digital capabilities.
WhatsApp is testing an AI-powered Scam Alert that uses on-device machine learning to warn users about potentially fraudulent messages from unknown contacts.
ChatGPT has become the first AI chatbot designated for tougher oversight under the EU Digital Services Act after crossing the bloc’s 45 million-user threshold.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
Cashfree launches Relay, an AI agent platform that automates cart recovery, failed payments, COD confirmation, subscription dunning and disputes for SMBs.
AI safety startup Alice raises $140 million to expand its model testing and security platform as its AI business grows more than 500% in two years.
NSDC and Cultus Education, with AWS support, launch a nationwide programme to provide AI and cloud skills to 1.5 lakh learners, including job-ready training for 10,000.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Arm and UNICEF launch AI in Play, targeting 2.5 million children across 12 countries while supporting AI solutions, young innovators and AI literacy.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
NCW expands Yashoda AI to Jalandhar, bringing AI literacy, cybersecurity awareness and digital safety training to women as part of its national outreach.
IIT Bombay's online ePGD in Computer Science and Engineering covers AI, generative AI, computer vision, cybersecurity and advanced computing systems.
Columbia Group establishes its first India GCC in Mumbai, with plans to hire 220 employees across digital solutions, ship management and operational functions.
Singapore Tourism Board and Agoda deepen their digital collaboration as STB expands the use of data, AI and technology across tourism and destination marketing.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Google is making visible watermarks optional for AI-generated images, videos and music while retaining SynthID and C2PA provenance signals.
NIELIT launches Cyber Kushti 2026, a national AI and cybersecurity hackathon testing human judgement, with registrations open until September 10.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
L'Oréal is expanding AI across content creation, media investment and beauty discovery as it adapts its marketing strategy to changing consumer behaviour.
Indian scientists have developed ACCSeND, a deep learning tool designed to identify cancer stem-like cells that can be difficult to detect within tumours.
As India marks its 79th Independence Day, the AI sovereignty debate shifts to compute, data and indigenous models that could shape the country’s digital future.
India is building multilingual, voice-first AI through platforms such as BHASHINI, BharatGen and Bharat-VISTAAR to broaden access beyond English-first users.
Delhi Police has deployed over 1,000 CCTV cameras linked to AI video analytics around the Red Fort as part of heightened Independence Day security.
Standard Chartered is strengthening its India GCC strategy as industry estimates project the country's global capability centre market to reach $105 billion by 2030.
Apple is reportedly exploring multiyear licensing deals with news publishers to bring current information to its upcoming AI-powered Siri.
Google Search briefly displayed false death information for Sam Altman and Dario Amodei after its automated systems picked up vandalised Wikipedia data.
Google is expanding AI across Ads and Analytics with Ask Advisor, AI Overviews, personalised insights and prompt-based dashboards for marketers.
Edubex is expanding globally with AI-enabled learning, international university partnerships and more than 200 career-focused education programmes.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Apple is reportedly exploring a screen-free wearable focused on health and fitness tracking as competition grows beyond traditional smartwatches.
Warner Bros. has used an AI-generated dog podcast to promote “The End of Oak Street”, bringing generative AI into its marketing campaign ahead of the film’s release.
Mercedes-Benz India is using AI, customer data and experiential marketing to personalise engagement as younger, digital-first consumers enter the luxury car market.
Reliance Retail has acquired Furrl’s AI Styling Engine and commerce app to strengthen personalised fashion discovery across its digital and omni-channel platforms.
MAHE and GHCL have partnered to develop an AI-enabled system for real-time fuel quality monitoring, combining AI and computer vision for industrial applications.
Gartner predicts over 70% of global advertising spend will flow through AI-powered self-serve platforms by 2028, reshaping digital marketing and media buying.
Schreiber Foods has partnered with Ascendion to deploy agentic AI across its global operations, modernising software engineering and enterprise workflows.
AI agents are reshaping brand loyalty by making product comparison and switching easier, pushing marketers to rethink personalisation, trust and customer retention.
Google Maps has introduced agentic AI features that let users order food, discover hotels and personalise travel planning through conversational AI.
VaynerMedia APAC's Shrey Khetarpal shares why AI is reshaping brand discovery, why performance marketing is losing relevance, and how brands can prepare for an AI-first future.
Microsoft has opened its largest India data centre hub in Hyderabad, expanding cloud capacity to meet rising enterprise AI and digital transformation demand.
Nandan Nilekani says India should focus on becoming the world's AI use case capital by building practical AI applications instead of competing in semiconductor manufacturing.
India has introduced stricter AI content rules, mandating labels for synthetic media and reducing the takedown timeline for flagged content to three hours.
India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.
IKEA has redeployed 8,500 call centre employees into new roles after AI automated routine customer service tasks, focusing on reskilling rather than job cuts.
Sookti AI has appointed Gagan Mohan Singh as Chief Information Officer to lead technology strategy and strengthen its enterprise AI capabilities.
Dabur has partnered with Accenture to accelerate AI-led business reinvention by embedding artificial intelligence across operations, data, cloud and enterprise processes.
