AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
Marketers are shifting from personal data to privacy-first contextual targeting as cookies fade. AI-driven signals, real-time moments and content relevance are redefining digital advertising.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Flutter Brazil has named Leonardo Martins as its new Head of Media and Martech, strengthening its marketing and technology strategy in the region.
Comviva introduces Mobilytix, a GenAI-driven real-time marketing platform designed to enhance customer engagement and campaign agility for brands.
As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.
AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.
AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
EaseMyTrip names industry veteran Manmeet Ahluwalia as CMO to strengthen brand strategy, customer engagement and global growth.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
Bunjy introduces an AI-powered integrated marketing agency, integrating performance marketing and data-driven solutions to help enterprises optimise campaign results.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
Martech in 2025 saw AI-native platforms, massive consolidation, first-party data dominance, and rising budgets as brands rethink stacks for performance and efficiency.
Brands accelerate first-party data strategies as privacy laws tighten. With cookies fading and DPDP enforcement rising, companies invest in consent-led data, CDPs, and AI-driven personalisation.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
AI in FX is evolving from basic chatbots to smart doers that drive acquisition, personalisation, compliance-safe automation and better customer outcomes.
Accenture has invested in Alembic to strengthen its causal AI capabilities and advance data-driven marketing measurement for global enterprises.
Generative AI is transforming India’s restaurant marketing with personalised discovery, automated journeys, smarter campaigns and 24/7 customer engagement.
Netflix appoints Vamsi Murthy as Senior Director and Head of Marketing for India to strengthen its brand and audience strategy in the region.
Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
AI browsers like ChatGPT Atlas and Perplexity Comet are changing how Indians search. Marketers must optimize for answers, not just rankings, through structured content and factual clarity.
Madison World appoints Vivek Das as Chief Digital Officer to strengthen its AI-driven and digital-first business growth strategy.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
AI is transforming India’s small business marketing by making advertising smarter, content faster, and customer engagement more personal without large budgets.
The next decade in MarTech will be driven by agentic AI, privacy-first data, retail media, composable stacks, and experiment-led measurement — reshaping how brands build, target, and measure growth.
Indian marketers are mastering ChatGPT for speed, scale, and brand control. From prompts to ROI tracking, these 9 pro-approved hacks show how AI can boost creativity without losing authenticity.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
AI writing tools are transforming how Indian marketers plan, draft, and test content-blending speed, personalization, and compliance while keeping the human brief and brand voice at the center.
“Double agents” in AI marketing are systems that both execute and oversee tasks—balancing speed, governance, and brand safety as agentic AI reshapes how campaigns are created and controlled.
HMD Global names Abhishek Ranjan as Managing Director & CMO for India and APAC, tasking him with regional brand strategy and growth in mobile devices.
Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
As AI drives marketing efficiency, experts warn against losing the human touch. Learn how top CMOs balance automation with empathy, creativity, and authenticity in 2025’s AI-powered marketing era.
Google debuts its first fully AI-generated TV commercial created with Veo 3, starring a plush turkey in its “Just Ask Google” campaign.
Cooperate Marketing names Gary Duvall as CTO to strengthen its AI and Martech capabilities, accelerating digital transformation and client-focused innovation.
AI is revolutionizing influencer marketing in 2025, making it more data-driven, predictive, and authentic—enhancing discovery, engagement, and trust while keeping human creativity at its core.
RAG (Retrieval-Augmented Generation) is reshaping marketing by grounding AI in real data, enabling smarter insights, personalized content, and context-aware customer engagement across campaigns.
Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.
Gen Z’s AI habits are transforming the B2B landscape. As AI-driven discovery and hybrid buying rise, vendors must sell the way Gen Z works — fast and human.
In the AI era, ads that feel human blend technology with empathy. Indian brands show how emotion, authenticity, and cultural context keep storytelling real.
AI is reshaping marketing from automation to augmentation — empowering creativity, personalization, and empathy-driven brand storytelling in 2025.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
