ODMT has launched a Telugu digital marketing course that focuses on artificial intelligence tools and practical marketing skills for aspiring professionals.
Kanika Kalra has joined Google as Director of Consumer Apps and Platforms Marketing after moving from Reckitt, bringing experience in brand strategy and consumer engagement.
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
Raymond Lifestyle has appointed Kalpana Singh as Chief Marketing Officer to lead marketing strategy, brand development, and consumer engagement initiatives.
BrightEdge research finds Google AI Overviews are 44 percent more likely to criticise brands than ChatGPT responses, raising new reputation risks for marketers.
India’s martech stack is evolving from campaign software to a core growth engine, powering data, AI, personalisation and real-time customer engagement across enterprise brands.
AI is transforming sports marketing in India from targeted ads and automated highlights to real-time fan engagement reshaping how brands connect with digital-first sports audiences.
Kana raises $15 million to develop an agentic AI platform designed to automate marketing operations and connect enterprise martech systems.
Thermo Fisher Scientific India appoints Ramanuj Samal as Head of Marketing for its Chromatography and Mass Spectrometry Division to strengthen market engagement.
Anteriad appoints Ramkumar Ramdas as Vice President APAC Operations AI to strengthen regional leadership and expand AI driven marketing technology services.
Siteimprove unveils AI agents to improve enterprise website search accuracy and automate digital accessibility compliance across large-scale digital properties.
Affiliate marketing is powering AI search and creator commerce in 2026, linking product recommendations to checkout through performance-based monetisation and trackable commissions.
Google introduces Gemini Advantage to integrate generative AI across its marketing and advertising platforms.
Bajaj Auto partners VDO.AI and Dentsu India for a DCO powered connected TV campaign promoting Triumph Motorcycles.
Bluecore launches an AI powered marketing agent to automate retail campaigns and enhance customer personalisation.
Overwhelmed by AI tools? Here’s a practical 2026 guide for beginner marketers on what AI tools to use, from writing and design to ads, CRM, analytics, and compliance.
AI is transforming performance marketing from manual optimisation to automated decision systems. Here’s how privacy, programmatic growth, and budget pressure are reshaping the rules.
AI is transforming marketing decision-making—but without governance, it can amplify bias, compliance risk, and brand damage. Here’s what leaders must prioritise in 2026.
UiPath has appointed Arjun Laxminarasu as Head of Marketing for India and South East Asia to accelerate enterprise automation growth.
HUL has appointed three CMOs as part of its unified India strategy, reshaping its marketing leadership structure to drive agility and brand growth.
AI agents are helping marketers improve ROI and bridge the customer experience gap by enabling adaptive automation and data-driven personalisation.
Google has unveiled Pomelli, an AI-powered photoshoot tool designed to help brands generate high-quality product visuals quickly and cost-effectively.
Coca-Cola is expanding its use of AI in marketing as price-led growth moderates, focusing on personalised engagement and improved campaign performance.
Hono has appointed Ravi Kikan as Chief Marketing and Growth Officer to strengthen brand positioning and accelerate expansion in the HR technology sector.
SchemaNinja launches an AI-powered content marketing platform designed to help brands optimise structured data and improve visibility across large language models.
Incubeta appoints Adam Woods as Global Chief Product Officer to drive product innovation, marketing technology strategy, and global growth.
Airtel has appointed Aritra Mukherjee as Head of Marketing, strengthening its leadership focus on brand strategy, digital engagement, and customer communication.
C Com Digital has launched Synapse1, an AI-powered platform built to enable multilingual marketing campaigns across regional languages and digital channels.
Britannia has appointed Puneet Das as Chief Marketing Officer and promoted Siddharth Gupta to Vice President, Marketing.
Agentic AI is entering Indian marketing teams, automating insights, media optimisation, and customer journeys across FMCG, BFSI, e-commerce, and telecom sectors.
Loyyal launches Perxii AI, a WhatsApp-based AI agent that helps small businesses manage loyalty programs through simple conversational interactions.
Conversational AI is reshaping digital marketing in India as consumers increasingly use voice and chat to search, shop, and bank, forcing brands to optimise language, and dialogue-driven discovery.
AI is reshaping how Indians choose travel destinations, hotels, and flights, with conversational search and AI-driven recommendations redefining visibility for travel brands ahead of 2026.
Fibr AI has raised $57 million in seed funding led by Accel to accelerate its AI-driven marketing automation platform and expand product development and market reach.
As consumers turn to AI instead of Google, conversational search is reshaping brand discovery in India forcing marketers across FMCG, retail, fashion, and BFSI to rethink visibility.
Hewlett Packard Enterprise has appointed Shalini Kaul as Head of Marketing for HPE Networking, strengthening its leadership as it expands AI-driven networking solutions.
Adobe plans to acquire Semrush for $1.9 billion, aiming to strengthen its AI-powered marketing, analytics and performance optimisation capabilities.
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
IIM Lucknow has proposed an ethical framework to guide responsible use of AI in marketing, focusing on transparency, data privacy, fairness and accountability.
AI is reshaping marketing teams, tools, and workflows—moving from task automation to core decision-making across content, personalisation, analytics, and skills in global and Indian markets.
As India heads into 2026, marketing is being reshaped by AI, retail media, privacy, omnichannel experiences, immersive platforms, and hyper-local influencers. Here are six shifts brands can’t ignore.
NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.
From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.
