Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.
As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.
Meesho’s upcoming IPO outlines major investments in technology, marketing, and AI-led workforce expansion to strengthen its digital ecosystem and business growth strategy.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
AI is transforming Indian marketing with real-time campaign optimization. Brands like Swiggy, Flipkart, and Tata CLiQ are driving higher ROI and agility using AI.
RankWorks introduces a unified AI marketing platform designed to help small and medium businesses automate and optimize digital campaigns efficiently.
Dreamdata secures $55 million Series B funding to expand its AI-driven B2B revenue attribution platform and strengthen data-led marketing innovation.
Stockholm-based Epiminds secures $6.6 million funding to develop AI-driven marketing teams, founded by former Google and Spotify executives.
AI models trained on decades of ads are reproducing brand content, raising new challenges around copyright, transparency, and marketing ethics as the line between learning and imitation blurs.
Elite Marketing Projects launches AI-driven marketing strategies designed to enhance personalization, efficiency, and business growth across industries.
RainFocus invests in AI-native innovation to transform event marketing, analytics, and customer engagement for a data-driven future.
DCM has unveiled ContentCloud AI, a next-generation AI-powered digital asset management platform designed to simplify content workflows for global enterprises.
AsiaPac introduces four AI-powered SaaS platforms designed to transform omnichannel marketing across Asia, enabling real-time insights, automation, and personalized engagement.
Optable introduces Agentic Collaboration, a new AI-driven framework to enhance automation, privacy, and efficiency in the next era of adtech.
YouScan launches Insights Copilot, an AI tool designed to simplify social data analysis and support marketers with faster, clearer decision-making.
TCS acquires US-based ListEngage for $72.8M to expand Salesforce practice and enhance AI-driven digital marketing solutions globally.
Adobe introduces AI agents to help B2B marketers handle long buying cycles, improve personalization, and drive efficiency in enterprise decision-making.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.
ITC Infotech names Poornima Couto as Senior VP and CMO, strengthening its global marketing strategy with her extensive leadership experience.
Brandi AI introduces an AI-driven visibility and geo platform with generative optimization tools to help marketers boost performance and reach.
Typeface research shows 60% of marketing leaders reduced agency spend this year as AI takes on more creative, content, and campaign roles in-house.
Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
Aurora Mobile enters Japan with advanced AI and omnichannel marketing solutions to strengthen enterprise customer engagement and expand its global footprint.
Predictive AI is transforming marketing by anticipating consumer needs, boosting ROI, and raising privacy questions as it converges with generative AI.
LiveRamp launches agentic AI tools to enhance marketing automation with orchestration, segmentation, and search, aiming to boost personalization and efficiency.
The global AI for sales and marketing market is projected to surge through 2030, with tech giants, startups, and specialists driving growth via acquisitions and partnerships.
Airbyte has been recognized as a leader in Snowflake’s 2025 Modern Marketing Data Stack Report for its role in enabling businesses to unify, move, and activate marketing data efficiently.
Marketfully introduces Adaptive Creation, an AI-powered tool enabling nuanced, multilingual content marketing for global brands to connect authentically with diverse audiences.
Zeta Global will acquire Marigold’s enterprise software business for $325M, strengthening its AI-powered marketing cloud and expanding its enterprise client base.
Indegene acquires US-based Biopharm Communications to expand AI-powered pharma marketing, adtech, and omnichannel capabilities globally.
Climaty AI raises $2M led by Turbostart to scale carbon-conscious martech solutions, focusing on AI-driven sustainability and global expansion.
Netcore’s Rajesh Jain tells MarTechAI that the future of marketing lies in agentic AI and “brand twins.” He urges CMOs to focus on zero-party data, one-to-one engagement, and profitable growth.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
AI is reshaping India’s martech, set to hit $93.88B by 2030. Brands adopt AI agents, unified data, and regional personalization to boost ROI and trust.
Cobalt Keys enhances omni-channel marketing services through AI automation, boosting personalization, efficiency, and cross-platform engagement.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
Cubera Tech debuts Cube in India, a conversational AI platform designed to enhance audience discovery and creative marketing strategies for brands.
Blaze launches AI-powered Autopilot platform to help small businesses automate marketing, boost growth, and compete with larger players through data-driven campaigns.
Seven content marketing tools like Adobe GenStudio, Hootsuite, Canva, and HubSpot are reshaping how Indian enterprises scale content creation, management, and analytics for faster growth.
Appier integrates agentic AI across its product suite to deliver ROI-focused marketing solutions, aiming to transform customer engagement with predictive, self-learning tools.
PulsePoint introduces HCP Explorer, offering real-time insights on over four million healthcare professionals to improve data-driven engagement strategies.
RMX Industries appoints Nneha Bhardwaj as Associate Vice President – Marketing to strengthen Zephyr’s brand, digital strategy, and customer engagement in India and the Middle East.
MoEngage has named Rohitkumar Nair as Senior Vice President of Marketing to strengthen its global growth strategy and enhance customer engagement initiatives.
