GMR Airports has appointed Anushree Bose as General Manager, Marketing, bringing her extensive consumer and brand marketing experience from Coca-Cola India.
Indexly has launched an AI marketing stack for agencies, combining AI search visibility, GEO, content creation, reporting and traffic attribution in one platform.
Accenture has appointed former Workday CMO Emma Chalwin as Chief Marketing Officer to lead its global marketing and communications organisation from October 1.
Circana Adds Google Meridian to Liquid Mix for AI-Powered Marketing Measurement
Santosh Bhat, Chief Data Scientist at Policybazaar, says India’s insurance activity continues to grow, but financial literacy and household security remain major challenges.
Wondrlab has launched WondrAgents, a system of seven specialised AI agents designed to manage influencer campaigns across OPA and Opportune.
Disney has appointed former Microsoft and Xbox executive Jennifer Creegan as Head of Marketing Technology and Operations to strengthen its global marketing capabilities.
L'Oréal has appointed Marc Dicko as SAPMENA Chief Digital and Marketing Officer to oversee digital, eCommerce and marketing across more than 35 markets.
Adobe has acquired Indian AI startup Rilo, adding its six-member team and workflow automation technology as it expands its agentic AI capabilities for marketers.
Mamaearth has entered ChatGPT advertising through a Criteo partnership as Honasa Consumer experiments with conversational AI as a new channel for brand discovery.
VerSe Innovation has launched SparkStation, a global AI content platform combining multiple AI models to help studios, brands, agencies and creators produce content.
Netcore.ai has appointed former IBM and LinkedIn executive Tariq Ahmad as CRO, International, with a mandate to double its international revenue within three years.
Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.
Instagram will limit the recommendation reach of AI-generated profiles that fail to disclose their synthetic identity as it introduces a clearer profile label.
LinkedIn is expanding Premium All-in-One, combining AI-powered sales, marketing and hiring tools in a single subscription designed for small businesses.
AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.
Prosyo has launched an AI-powered platform combining LinkedIn marketing, ABM, email outreach, personalisation and pipeline management.
Flipkart Ads launches Saarthi, combining AI-powered campaign intelligence with zero-cost agency support to help sellers manage and optimise advertising.
Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.
Google Cloud and boAt are bringing Gemini Live to upcoming Crest AI audio devices, enabling conversational AI, regional language support and hands-free productivity.
Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.
Auxia launches Agent Studio, an agentic marketing platform that uses AI agents to plan, build, execute and coordinate campaigns across existing marketing tools.
Hightouch appoints 20-year Google veteran Jitendra Kumar as Head of Commercial, Advertising to expand its agency relationships and agentic marketing business.
Ignosis AI appoints Sneha Jain as Head of Marketing to lead brand, positioning and go-to-market efforts as it expands its AI offerings for financial services.
StackAdapt’s AI Delegation Gap report finds widespread AI adoption in advertising, but marketers remain cautious about autonomous decisions, citing brand risk, data quality and transparency.
Forcepoint appoints former Proofpoint executive Vincent Merlin as CMO to lead global marketing and accelerate adoption of its AI Data Security platform.
Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.
As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.
AI MarTech firm Tec-Do raises fresh funding led by Huatai-General Atlantic to expand its Navos multi-agent platform, AI models and Agentic Commerce push.
Reliance Brands appoints Shivani Goel as Vice President, Marketing to lead brand strategy and growth for HUGO BOSS, Paul & Shark, ZEGNA and TUMI.
HubSpot’s Adarsh Noronha explains how AI, Loop Marketing and human-led strategy can help Indian businesses adapt to fragmented buyer journeys and drive growth.
Sir Martin Sorrell joined senior CMOs, business and media leaders in New Delhi for an exchange4media gathering focused on AI, marketing and global business.
Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.
Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.
Criteo highlights how AI, commerce intelligence and trusted data are reshaping digital commerce in India, with brands using AI to improve cross-channel engagement and measurable growth.
Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.
Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Galeries Lafayette India appoints Noopur Khandekar as Head of Brand Marketing, bringing her experience across Tilt, Spring Marketing Capital and MullenLowe Lintas.
Liquid Death and Garage Beer team up with Jason Kelce for an unconventional campaign addressing the water consumption associated with AI data centres.
KNAV appoints Danveer Bhasin as Senior Vice President of Markets as the global accounting and advisory firm accelerates brand expansion and international growth.
PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.
ZEE Entertainment appoints former ACKO CMO Ashish Mishra as Chief Marketing Officer to lead its brand, consumer marketing and network-level strategic initiatives.
Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.
Singapore Tourism Board and Agoda deepen their digital collaboration as STB expands the use of data, AI and technology across tourism and destination marketing.
AI is making marketing faster, but new 2026 research shows that strategy, data quality and organisational readiness will determine whether that speed delivers better results.
Google is making visible watermarks optional for AI-generated images, videos and music while retaining SynthID and C2PA provenance signals.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
