NeuGenM.ai has appointed Beerajaah S Swain as Chief Digital Marketing Officer to strengthen its digital marketing, brand strategy and growth initiatives.
As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
AI is transforming email marketing in India as brands use personalization and automation to improve relevance, timing, and engagement, turning the inbox into a high-performing customer touchpoint.
AI is redefining how brands build trust through personalization. As algorithms shape experiences, transparency, explainability, and responsible data use are becoming essential to consumer trust.
Spray and pray marketing depends on mass outreach. In the AI era, where platforms and consumers prioritise relevance, this approach fuels waste, fatigue, and weakens brand trust.
From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.
From AI adoption and data privacy to martech complexity and ROI pressure, CMOs face five critical challenges shaping marketing’s future.
AI-powered martech is reshaping the CMO’s role, from personalization and automation to data-driven growth. Here’s how marketing leaders are adapting.
PointGuard AI has appointed Dev Mehta as Director of Marketing to strengthen brand strategy and go to market efforts in AI security.
Algorithms now drive creator visibility in India more than followers. Here’s how Reels, YouTube, and AI are reshaping reach, fame, and monetisation.
Influencer marketing veteran Ted Murphy has launched COEY, an AI-first media technology company focused on automating large-scale content creation.
As consumers avoid interruption, brands are shifting from push to pull marketing. Here’s how customer-first strategies are powering modern brand growth.
Liberty Shoes has appointed Priyanka Vishnoi as Head of Marketing, strengthening its leadership as the footwear brand sharpens focus on brand building and growth.
From AI agents to unified data and responsible AI, these five martech shifts will redefine how marketing strategies are built and executed in 2026.
From TV commercials to app alerts, push marketing drives reach and conversions. Here’s how push strategies work and why they still deliver strong ROI.
CMOs are shifting budgets from flashy AI to invisible tools like decision engines, orchestration, and predictive models that quietly deliver real marketing ROI.
From AI-driven search to video commerce and privacy-first personalisation, here are the top 10 digital marketing trends shaping strategy and growth in 2026.
How Shriram Finance overhauled its digital lead funnel using personalization, nudges, and automation to achieve 171x ROI and slash acquisition costs.
Brands are shifting from influencers to real customers and employees to build trust. Here’s why real people marketing is gaining momentum in India and globally.
AI chatbots like ChatGPT and Gemini are reshaping search advertising as brands adapt to changing user behaviour and conversational discovery.
Amazon MGM Studios elevates Sonal Kabi as Director and Head of Marketing for Prime Video across APAC and ANZ, strengthening regional leadership.
Predis.ai has launched an AI-powered tool for branded social media post creation and scheduling, aiming to streamline content workflows for marketers and agencies.
What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.
Brand websites are no longer the first stop for discovery. Platforms, marketplaces, and social feeds now shape how consumers find and trust brands.
Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.
Comment-to-convert is reshaping social commerce as brands turn Instagram and YouTube comments into high-intent sales funnels with automated DMs.
Scott Brinker’s 2020 martech predictions—from no-code creators to AI-led ops—are shaping how marketing teams operate in 2026.
As brands chase virality across reels, memes, and creators, many are winning attention but losing brand recall, exposing a growing gap between reach and real impact.
As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.
As consumer skepticism grows, brands are finding that real proof—screenshots, receipts, reviews, and DMs—builds more trust than polished ads, reshaping modern marketing strategies.
Indian brands are increasingly driving discovery and conversion through WhatsApp and Instagram DMs, creating “shadow funnels” that operate outside traditional websites and analytics.
A new middle layer of AI prompt engineers, automation orchestrators, and data translators is quietly reshaping Indian marketing teams as brands scale generative AI across campaigns and workflows.
CloudSEK has appointed Tanuja Padwal as associate vice president of marketing to strengthen global brand strategy and support its next phase of growth.
As brands adopt generative AI at scale, many are losing distinct voice and tone, creating a growing risk of sameness and diluted brand identity across digital channels.
Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.
A new white paper from EclickTech and Alibaba Cloud highlights how AI will reshape global marketing strategies, data use and customer engagement by 2026.
Kansai Nerolac has launched a generative AI-led digital campaign for Nerolac Perma NoHeat, using technology-driven storytelling to highlight heat reduction benefits.
WPP CEO Cindy Rose is simplifying the company’s structure to improve agility and prepare the global advertising group for an AI-driven future.
As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.
The explosion of AI-powered martech tools is increasing pressure on marketers, reshaping roles, widening skills gaps and driving burnout as teams struggle to keep pace.
Salesforce has agreed to acquire Qualified, an AI-driven marketing company, to enhance its Agentforce platform and boost automated sales and marketing capabilities.
Bristol Myers Squibb and Accenture launch Mosaic, an AI-driven content hub in Mumbai aimed at accelerating global healthcare communications and personalised content creation.
Indian brands are turning viral meme formats into performance funnels, using humour-led content to drive engagement, clicks and conversions across social media platforms.
PIIDM has introduced an AI-powered digital marketing course in Pune, combining practical training with placement support to meet rising industry demand for AI-ready marketers.
McDonald’s AI led Christmas campaign has triggered debate within the advertising industry over creativity, confidence and the evolving role of technology.
AASTMT has partnered to launch an AI driven marketing education programme aimed at building practical skills in data led and automated marketing.
As brands experiment with AI-generated memes and humor, marketers debate whether machines can truly understand comedy or just imitate it at scale.
India’s DPDP Act 2023 introduces strict consent, data retention and breach rules, forcing marketers to rethink how they collect, store and use consumer data.
Indian brands are adopting AI tools like Jasper, Canva and HubSpot to scale content creation, improve efficiency and drive ROI as content marketing becomes AI-led in 2025.
