AI powered video engines are reshaping marketing by enabling scalable, continuous video content creation and distribution across platforms.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
AI marketing tools in 2026 are shifting from hype to ROI, with brands focusing on productivity, performance, and measurable business outcomes.
Lemma has launched an AI powered platform to transform OOH advertising into a measurable, performance driven channel.
Meta’s new AI creative tools are receiving mixed reactions from marketers over control, creativity, and performance impact.
AI is transforming healthcare marketing, but rising concerns around trust, data privacy, and ethics are reshaping how brands balance precision with credibility.
Adobe introduces CX Enterprise, a new platform aimed at unifying customer experience, data, and workflows across organisations.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
AI personalization in 2026 is shifting from scale to control, as privacy, trust, and data quality reshape how brands target consumers.
Adobe has launched an always-on AI co-worker designed to support marketing teams with automation, insights, and workflow efficiency.
Gnan.ai has appointed Rajesh Rajyalakshmi Pantina as Vice President Marketing to strengthen its leadership team.
AI-powered video generation is transforming retail marketing by enabling faster, scalable and cost-efficient content creation.
Google has rolled out AI Max for Search globally and plans to phase out legacy ad tools as it shifts toward AI-driven campaign automation.
Reliance Consumer Products has brought Amrita Bharadwaj into its marketing team as it strengthens leadership amid rapid FMCG expansion.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Email marketing in 2026 is shifting beyond open rates to focus on deliverability, engagement, conversions, and list health for measurable performance.
First-party data is central to marketing in 2026, but many organisations still struggle to turn data into actionable insights and measurable outcomes.
HubSpot has launched an AI-powered AEO tool to help businesses optimise content for search, discovery, and AI-driven answer engines.
Moloco has launched an AI-powered CTV platform, enabling app marketers to access mobile-grade measurement and optimisation on connected TV.
SonyLIV has appointed Prashant Iyer as Head of Marketing to lead brand strategy and drive growth across platforms.
VipShaadi has appointed Ritika Gupta as Director of Marketing to lead brand strategy and growth initiatives.
Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.
Bodapark AI has launched a new tool that enables marketers to create ad videos using a single image, aiming to simplify content production.
RateGain has launched RG Varsity, a certification programme aimed at training hotel professionals in AI-led marketing and digital capabilities.
Contextual commerce is reshaping B2B buying, with marketplaces emerging as the primary destination for discovery, evaluation, and transaction.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
Vodafone Idea elevates Vineeth Jayendranath as VP Marketing Head for Mumbai, strengthening its regional marketing leadership.
Pomo, founded by ex-DeepMind and Databricks engineers, introduces AI agents to automate complex marketing decisions and workflows.
Mondelez International appoints Ankit Desai as Senior Director Marketing, strengthening its leadership team to drive growth and brand strategy.
A new report finds visible AI in marketing is four times more likely to erode brand trust than build it, raising concerns for marketers.
Canva has acquired SimTheory and Ortto to expand its AI and marketing automation capabilities and strengthen its martech ecosystem.
Greenslant launches EventMarketer AI, a new platform aimed at simplifying event marketing with AI-driven automation and audience engagement tools.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
Uber has appointed Arjun Kalra as Head of Marketing for India and South Asia, strengthening its regional leadership team.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Retail brands are prioritising first-party data strategies to improve targeting, build trust, and adapt to changing privacy regulations.
Medanta appoints Kedar Apte as Chief Marketing and Growth Officer to lead brand strategy and drive growth across its healthcare services.
AI is making marketing faster, but over-reliance on automation risks brand sameness, lower quality, and declining trust, pushing marketers to balance efficiency with long-term brand value.
Havas has completed 11 acquisitions to strengthen its AI, commerce, and data capabilities across global markets.
Oracle India appoints Prabhjot Minhas as Senior Director and Head of Marketing to lead brand and growth initiatives.
BrootAI partners with Vonage to power its AI-driven CRM platform and enhance customer engagement capabilities.
Generative AI is transforming advertising outcomes, but only for brands that rethink workflows, improve inputs, and adopt continuous optimisation across campaigns.
Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.
From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.
An AI-assisted property sale completed in five days highlights the growing role of AI in real estate marketing and transactions.
The shutdown of Sora has prompted discussions around the future of AI video and its role in marketing strategies.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
