Ben & Jerry’s has appointed Greg Lambert as Global Head of Digital as the brand expands its focus on AI, martech, digital engagement and purpose-driven marketing.
Rezolve AI has appointed Michele Fisher as Chief Marketing Officer to lead global marketing, brand strategy and growth initiatives amid expansion plans.
MartechAI marks one year of covering AI, martech, data and customer experience, chronicling how marketing evolved from experimentation to real-world business impact.
OpenAI is embracing retro-inspired advertising to make artificial intelligence feel more approachable as competition in the AI market intensifies.
A newly launched AI Marketing OS aims to automate marketing execution, helping businesses streamline operations and reduce agency dependency.
Consumers often prefer AI-generated content in blind tests, but trust and engagement can decline once they learn the content was created by AI.
Nitrosend has raised $700,000 in seed funding to expand its AI-powered marketing automation platform for businesses and marketers.
Narayana Health has elevated marketing leader Krishna Goyal, reinforcing its focus on brand growth, digital engagement and patient-centric communication.
WPP is strengthening privacy-first data collaboration initiatives as brands adapt to AI-driven marketing and evolving consumer data regulations.
Coca-Cola is expanding AI use across marketing operations to improve agility, optimize spending and support faster business decisions.
ZEE5 has promoted Apoorva Mehandiratta to Vice President Marketing, expanding her leadership role across Hindi and Marathi content portfolios.
FirstClub has appointed Lucky Saini as Head of Marketing as the company focuses on brand building, customer acquisition and growth.
Momspresso founders have launched AIgencAI, a new platform designed to help brands leverage AI for content, campaigns and marketing execution.
Mobile martech is emerging as the technology backbone of app growth, helping brands use AI, data and personalization to drive engagement, retention and revenue.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
Comviva’s Global CMO Survey reveals that while 90% of organizations increased AI marketing investments, only 12% can demonstrate measurable business impact.
AI and real-time data are helping women leaders reshape industrial marketing through faster decision-making, customer insights and technology-driven growth.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
Colgate-Palmolive has appointed Ram Raghavan as Chief Marketing Officer, strengthening its leadership team amid evolving consumer and marketing trends.
A new eClerx study found that 78% of marketing leaders believe martech investments are not delivering expected ROI outcomes.
Meta has officially launched subscription services across Instagram, Facebook and WhatsApp, with AI-focused plans expected later.
ACAM and Kantar are expanding their AI-powered marketing research partnership to strengthen consumer insights and data-driven decision making.
Lightspeed is reportedly hiring Blume Ventures executive Rohit Kaul as its new marketing head amid growing VC competition in India.
Optimizely and Deloitte Digital have partnered to help businesses accelerate AI-powered marketing and customer experience transformation.
Impel has integrated AI video capabilities with customisable AI agents to support automotive retail marketing and customer engagement.
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
AI is reshaping affiliate marketing, but human trust, creator influence, and strategic partnerships continue to drive long-term performance and consumer confidence.
Ferrari is using AI-powered tools and interactive experiences to deepen Formula 1 fan engagement through its mobile app.
Airbnb is expanding into hotels while increasing AI use for host onboarding, customer support and platform operations globally.
Netflix India has appointed Nikita Arya as Marketing Manager for films and series as streaming platforms strengthen content marketing strategies.
AI agents are reshaping modern marketing through autonomous campaign management, customer engagement, media buying, analytics, and personalised experiences.
Fotor has launched an AI-powered Vibe Marketing tool aimed at helping brands and creators generate marketing content faster.
AI is rapidly transforming workplaces across education, marketing, HR and operations by automating tasks and reshaping productivity expectations.
Former Google and Databricks engineers have launched a new AI-powered martech platform focused on automation and customer engagement.
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Mario Foods has appointed Suhas Abrol as Head of Marketing and Growth to strengthen brand expansion and consumer engagement efforts.
JW Marriott has appointed Debalina Duttagupta as Director of Marketing Communications to strengthen brand and guest engagement strategies.
Salesforce is increasing AI investments even as the company slows engineering hiring and expands automation-led operations.
Publicis will acquire data company LiveRamp for $2.2 billion as the advertising giant accelerates its AI-driven marketing strategy.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
Polycab India has appointed Kanishka Garbyal as Head of Digital Marketing to strengthen brand communication and digital engagement.
Ogilvy India and Google have launched an AI-powered creative studio aimed at accelerating content production and marketing innovation.
Google Analytics has added an AI assistant to improve channel grouping, reporting and campaign performance analysis for marketers.
A new AI-powered marketing platform aims to deliver campaign advice and strategy recommendations to SMEs within 48 hours.
A Canva study shows marketers are rapidly adopting AI creative tools while consumer trust and authenticity concerns continue to grow.
Zeta Global and Snowflake are collaborating on an open semantic framework aimed at standardising AI-powered marketing data systems.
Lenovo has launched a new campaign featuring David Beckham to showcase the company’s AI-powered technology ecosystem and smart devices.
Krunch has appointed Baneen Qazi as Director of Martech as agencies continue strengthening data and marketing technology capabilities.
FullThrottle AI and TuneIn have partnered to expand outcome-based audio marketing through AI-driven targeting and performance measurement.
