iCubesWire has launched iQ, a conversational AI platform that helps brands discover creators, analyse campaign performance and simplify creator marketing intelligence.
Procol has appointed Shaivya Gupta as CMO to lead global marketing as the AI procurement platform expands its agentic AI business across international markets.
Mobavenue has launched the Neural Engine, an AI layer that unifies campaign planning, execution, creative intelligence and reporting into a single advertising platform.
AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
EleveIIM has launched a new Mohali campus offering AI, digital marketing and future skills programmes with an industry-focused curriculum and placement support.
Digital Marketing has launched an AI platform that automates SEO content creation and link building to help businesses improve search visibility and marketing efficiency.
Excitel Broadband has appointed Aditya Jain as Chief Marketing Officer to lead brand strategy, digital marketing and customer growth initiatives.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
Publicis has raised its 2026 growth outlook after strong Q2 results, driven by AI-powered marketing demand, new client wins and continued momentum in India.
AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
Trailytics AI has appointed former Nestlé India executive Chandan Mukherji to its advisory board as it expands AI-powered analytics and consumer intelligence offerings.
A new Kana survey finds 70% of enterprises already use AI marketing agents, while governance, ownership and data readiness remain key challenges.
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Innocean India has launched an AI Studio to help brands create localised, multilingual marketing campaigns using generative AI and automation.
Pipaltree.ai has appointed Ajay Ravindran as Vice President, Brand Intelligence to accelerate enterprise adoption of its AI powered Actionable Brand Intelligence platform.
JSW Paints has launched an AI powered Paint Visualizer that helps homeowners preview colours and receive personalised recommendations before painting.
JioHotstar has partnered with VDO.AI to introduce AI powered real time contextual advertising across Connected TV and OTT streaming platforms.
IBM has elevated Tuhina Pandey as Vice President of Marketing for Asia Pacific, expanding her leadership across one of the company's key growth regions.
Mercedes-Benz India has promoted Nandita Godbole to Head of Marketing, strengthening its leadership as it expands digital and customer focused marketing initiatives.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Qure.ai has appointed Malika Shrivastava as Chief Marketing Officer to lead its global marketing strategy as the healthcare AI company expands internationally.
Google leads AI-driven discovery while ChatGPT remains the largest standalone AI referral source, highlighting the growing importance of AI-first search strategies.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
KFC South Asia has appointed former P&G executive Rishab Mukherjee as Chief Marketing Officer to lead regional marketing strategy and brand growth.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
HAUT.AI has launched an AI powered platform that delivers personalised skincare recommendations and AI driven marketing insights for beauty brands.
Pravis has appointed Amit Duggal as Founding Chief Growth Officer to strengthen its AI, media and growth capabilities as demand for AI driven marketing grows.
Dabur has established AI powered IT and Digital Marketing GCCs to strengthen MarTech, consumer engagement, analytics and enterprise digital transformation.
IKEA India has appointed Jessamine Avila as Chief Marketing Officer to lead brand strategy, customer engagement and omnichannel marketing growth.
L'Oréal says AI has reduced beauty product development time by 75%, accelerating research, formulation and innovation across its global beauty portfolio.
MarTechAI Watchlist highlights seven AI tools reshaping search, CRM, creative production, customer engagement and AI visibility for modern marketers.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
AI is transforming marketing, but brands face a growing challenge of balancing automation with authenticity as consumers demand transparency, trust and human-centred experiences.
Google's latest Workspace and Gemini commercial imagines AI helping draft the Declaration of Independence, sparking debate over creativity and historical storytelling.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer to strengthen AI driven customer engagement and global marketing.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Klaviyo has launched beta access to AI Marketing Agents that automate campaign planning, customer engagement and marketing workflows for businesses.
Google India and the Ministry of Tourism have partnered to use AI for improving destination discovery, multilingual tourism content and digital traveller engagement.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
LinkedIn has launched new AI powered promotional tools to help businesses create campaigns, generate content and optimise advertising performance.
Meta has appointed Chief Data Officer Alex Schultz bringing the company's marketing and data leadership under one executive.
TikTok has launched Agentic Hub, a new AI marketplace that helps advertisers automate campaign creation, optimisation and reporting through AI powered advertising tools.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
AI is transforming fashion marketing, helping brands personalise campaigns, accelerate content creation and optimise AI-driven product discovery while keeping human creativity central.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
JustAI has raised $17 million in Series A funding to expand its AI-native marketing platform and accelerate autonomous marketing for enterprises.
