Can AI-powered MarTech make every buying experience personal? Research from Salesforce, Deloitte, Adobe and others reveals the benefits and challenges of AI-driven customer journeys.
Wipro appoints Kuldeep Sehrawat as Director and Head of Marketing for India. The former IBM executive brings over 17 years of experience in B2B and enterprise marketing.
Binny Bansal-backed ShopOS launches Sloosh AI, a content creation platform for generating images, videos and reels, with paid plans starting at $19 per month.
Vectorial raises $3 million led by SenseAI Ventures to expand its AI-powered audience simulation platform for consumer research, product testing and marketing campaigns.
Tom Palmer announces his appointment as Chief Marketing Officer at Warm AI, bringing his background in B2B sales and buyer behaviour to the AI marketing platform.
Canva launches Craft, its first in-house AI image model, offering 2K image generation, editable designs and new capabilities for marketing and creative workflows.
Diageo North America appoints PepsiCo and AB InBev veteran Sebnem Erim as CMO amid slowing spirits demand and challenges in the regional market.
Are brands becoming too automated to feel human? New research from Salesforce, Adobe, Canva and Capgemini examines how AI is reshaping personalisation, customer trust and human interaction.
Stagwell launches Stagwell AI, a unified portfolio of agentic marketing tools for audience targeting, media planning, campaign automation and AI-powered workflows.
DeiNai expands its AI-powered influencer marketing platform into the Middle East, targeting creator discovery, campaign management and performance measurement.
How does Korean food become a repeat craving? GTGO India CEO Mahesh Reddy discusses how customer experience, authentic flavours and consistency influence repeat orders.
Ibexa launches its Agentic Marketing Platform in the Middle East, using AI agents to connect marketing tools, automate campaign workflows and support human-led approvals.
Anuj Bhandari launches OmniVertex, an AI-powered platform designed to unify advertising data, optimise media budgets and simplify cross-platform campaign management.
Atlys appoints Rahul Mishra as Head of Growth. The former Housing.com executive brings experience in performance marketing, CRM, customer acquisition and digital advertising.
As AI makes advertising more personalised, are brands crossing consumer boundaries? Industry research examines the balance between relevance, privacy and trust.
Rhea Umesh Mansukhani takes over as Head of Marketing at upGrad Enterprise after serving as Enterprise Marketing Lead and Product Marketing Manager.
HubSpot introduces AI spending caps, flexible credit billing and subscription controls to help marketing teams manage costs as usage of AI-powered tools increases.
AI is changing school admissions and marketing through chatbots, personalised campaigns and automated enquiries, while raising questions about parent trust and human engagement.
From classic chai and coffee to experimental flavours, discover how Gen Z and Millennials are shaping beverage preferences, café experiences and customer expectations.
IKEA is expanding AI use in marketing and content localisation while keeping brand strategy, creative decisions and messaging under human control.
Publicis reports 5% Q3 organic growth as CEO Arthur Sadoun highlights rapid agentic AI adoption, slower enterprise transformation and challenges at Publicis Sapient.
L'Oréal expands its AI search strategy, testing Google AI Overviews advertising and exploring partnerships as conversational AI reshapes brand discovery and marketing.
Men's jewellery is evolving from occasion-based purchases to everyday self-expression, with brands focusing on personal style, customer trust and shopping experiences.
Indian brands allocate 15–25% of marketing budgets to the creator economy, with IIGC highlighting long-term partnerships, consumer trust and measurable business outcomes.
OpenAI, Google and Meta are developing persistent AI agents that work beyond chatbots, reshaping search, shopping, marketing, customer engagement and digital privacy.
AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.
Jayavani Sarkar takes on the Head of Digital Marketing, GCC role at Aon after serving as Group Manager, bringing experience from Deloitte, TCS and AXA Business Services.
Pollo AI integrates OpenAI's GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help brands create video ads, campaign visuals and marketing content from product photos.
HCL Group elevates Nikhil Soni to Head of Brand and Marketing, expanding his responsibilities across brand strategy, sports, culture, learning and environment.
NMC introduces new healthcare advertising guidelines restricting misleading medical claims, AI-generated promotions, fake reviews and celebrity endorsements.
ImpactFactory.ai launches MIA, a virtual CMO that coordinates AI marketing agents, campaign planning, media buying and performance analysis for small businesses.
Over 40% of marketing leaders cannot prove martech's financial impact, while only 10.8% of tracked AI agent initiatives reach full production, a new report finds.
AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.
Skan AI has appointed Jennifer Hewlette as its first Chief Marketing Officer to lead marketing as the company expands its enterprise and agentic AI business.
As AI search reshapes discovery, brands need to measure mentions, recommendations, citations, accuracy and share of answer beyond traditional SEO rankings.
Google has updated its AI content guidance to require manual fact-checking of AI-generated copy and metadata, while Gemini links have been spotted carrying UTM tags.
Salesforce is acquiring Listen Labs, an AI customer research platform that automates interviews, analysis and simulations across more than 120 languages.
Meta has appointed Dhruv Vohra as Managing Director of its Global Business Group for Southeast Asia, overseeing commercial strategy across six markets.
Virginia Sharma has joined Salesforce as CMO of Missionforce, where she will lead global public sector marketing across product and field marketing.
India’s influencer marketing is shifting beyond follower counts as brands prioritise relevance, commerce, performance and AI, while trust and transparency become more important.
Reva.AI has appointed Promit Sanyal as Head of Marketing to strengthen its brand and product positioning as it expands its focus on enterprise AI security.
Criteo’s Marc Fischli explains how agentic AI, changing product discovery and commerce data could reshape marketing teams, search and performance strategies.
Meta is expanding Muse for small businesses with connectors for Shopify, QuickBooks, Canva, Slack and other tools to automate marketing and operational tasks.
Adobe has become the NHL’s Official Creative, Marketing and AI Partner, bringing GenStudio, Experience Platform and AI tools to fan engagement.
Sunder Balasubramanian has stepped down as Myntra CMO after nearly four years, during which the platform expanded its Gen Z and creator-led marketing strategy.
AI is reshaping media planning across search, buying, creators, commerce and measurement, forcing marketers to rethink what machines optimise and where human judgement matters.
Rizwan Shaikh joins Climaty AI as Head of Strategy and Growth, Performance Media, bringing two decades of experience across WPP, Publicis and Dentsu.
BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.
Fidelitus GCC Nexus appoints Dr. Ankita Gupta as Chief Business Officer to focus on business strategy, growth, go-to-market initiatives and market expansion.
As AI automates routine marketing tasks, strategy, judgement, creativity and customer understanding are emerging as increasingly important skills for marketers.
