Hewlett Packard Enterprise has appointed Shalini Kaul as Head of Marketing for HPE Networking, strengthening its leadership team as the company sharpens its focus on AI-driven networking and cloud-based infrastructure solutions. The appointment comes at a time when enterprises are accelerating investments in secure, intelligent and scalable networks to support data-intensive workloads and hybrid IT environments.
In her new role, Kaul will lead marketing strategy for HPE Networking, overseeing brand positioning, demand generation, partner marketing and go-to-market initiatives. Her mandate includes supporting HPE’s networking portfolio as it evolves to meet growing enterprise requirements around artificial intelligence, edge computing and cloud connectivity.
Kaul brings over two decades of experience in enterprise technology marketing, spanning brand building, integrated marketing, customer engagement and digital transformation. Prior to joining HPE, she held senior leadership roles across global technology organisations, where she worked closely with sales, product and partner teams to drive business growth and market relevance.
Her professional background includes leadership stints across B2B technology segments such as cloud services, enterprise software, networking and digital solutions. Over the years, she has been involved in shaping marketing strategies for complex technology offerings, with a focus on aligning brand narratives with evolving customer needs and industry trends.
At HPE, Kaul will play a key role in articulating the value proposition of HPE Networking, which includes solutions designed to deliver secure connectivity, simplified operations and AI-driven insights across campus, branch and data centre environments. Networking has emerged as a strategic growth area for HPE as organisations modernise infrastructure to support distributed workforces and data-heavy applications.
The appointment reflects HPE’s emphasis on strengthening marketing leadership to support its broader business strategy. As competition intensifies across the enterprise networking market, companies are placing increased importance on clear messaging, differentiated positioning and strong engagement with customers and partners.
HPE Networking serves a diverse customer base that includes large enterprises, service providers and public sector organisations. These customers are navigating a rapidly changing technology landscape shaped by cloud adoption, AI workloads and heightened security requirements. Marketing leadership plays a critical role in communicating how networking solutions can enable business agility while maintaining performance and resilience.
Industry observers note that marketing roles in enterprise technology have evolved significantly in recent years. Beyond traditional brand communication, marketing leaders are now expected to drive demand generation, influence pipeline growth and support account-based strategies. They also play an important role in translating complex technologies into clear, business-oriented value propositions.
Kaul’s appointment aligns with this expanded scope. Her experience in managing cross-functional teams and executing integrated campaigns is expected to support HPE Networking’s efforts to reach decision makers across IT, operations and business leadership functions.
HPE has been investing heavily in networking capabilities that leverage artificial intelligence to automate operations, enhance security and improve user experience. As enterprises deploy AI across applications and infrastructure, networking performance and reliability have become increasingly critical. Communicating these capabilities effectively to customers is a central marketing challenge.
The company’s networking portfolio includes solutions designed to support hybrid environments, combining on-premise infrastructure with cloud-based services. This approach reflects broader enterprise demand for flexibility and scalability, as organisations seek to balance performance, cost and control across their IT estates.
Kaul’s role will involve working closely with product and engineering teams to ensure that marketing strategies accurately reflect product innovation and roadmap priorities. This collaboration is essential in enterprise technology markets, where credibility and technical depth influence purchasing decisions.
The appointment also underscores HPE’s focus on leadership diversity and talent development. As global technology companies operate across multiple markets and cultures, diverse leadership teams are increasingly seen as a competitive advantage in understanding customer needs and driving inclusive growth.
Marketing leaders at this level are also tasked with navigating changing buyer behaviour. Enterprise customers now conduct extensive research before engaging with vendors, relying on digital content, peer insights and analyst perspectives. Effective marketing strategies must address these touchpoints and support customers throughout the buying journey.
Kaul’s experience in digital and integrated marketing positions her to address these challenges. Her background includes driving digital engagement initiatives and leveraging data to optimise campaign performance and customer outreach.
HPE’s networking business operates in a highly competitive market that includes both established players and emerging challengers. Differentiation through innovation, customer experience and ecosystem partnerships has become increasingly important. Marketing leadership plays a key role in reinforcing these differentiators and building long-term brand equity.
As enterprises continue to prioritise network modernisation to support cloud and AI initiatives, demand for intelligent networking solutions is expected to grow. HPE has positioned its networking offerings as a foundation for digital transformation, emphasising automation, security and simplicity.
Kaul’s appointment comes as HPE continues to align its portfolio around edge-to-cloud solutions, integrating networking with compute, storage and software. This integrated approach requires cohesive marketing narratives that connect individual products to broader business outcomes.
For HPE Networking, the addition of an experienced marketing leader reflects a strategic investment in go-to-market execution. As technology adoption accelerates, clear communication and customer engagement remain critical to capturing market opportunity.
Shalini Kaul’s move to Hewlett Packard Enterprise marks a significant leadership addition as the company advances its networking strategy. Her role is expected to support HPE’s efforts to strengthen market presence, engage enterprise customers and communicate the value of its evolving networking solutions in an increasingly AI-driven technology landscape.