Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.
Dreamdata secures $55 million Series B funding to expand its AI-driven B2B revenue attribution platform and strengthen data-led marketing innovation.
Adobe introduces AI agents to help B2B marketers handle long buying cycles, improve personalization, and drive efficiency in enterprise decision-making.
Whitepaper syndication is emerging as a key lead generation tool, helping B2B marketers boost pipeline growth, improve engagement, and influence buying committees more effectively.
84% of B2B marketers in India say human-led storytelling builds more trust than AI-generated content, LinkedIn report reveals.
Arppit Sharrma of Industrial Motion Inc. shares how AI and Martech are transforming industrial marketing through data-driven engagement and predictive tools.
