Google has placed advanced AI search reasoning behind its Gemini 3 Pro subscription, highlighting a shift toward premium monetisation of AI capabilities.
Elon Musk is seeking damages of up to $134 billion in his lawsuit against OpenAI, intensifying a legal dispute over governance and control.
From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
OpenAI is set to test advertising on ChatGPT’s Free and Go tiers in the US, signalling a shift toward monetisation as usage and costs rise.
