In an exclusive conversation with Anupama Mitra of MarTechAI.com, Sandeep Jain, Chief Business Officer at Metadome.ai, breaks down how AI, AR/VR, and immersive commerce are transforming high-involvement product categories like automobiles and home décor. From real-time 3D configurators to predictive customer journeys, Jain outlines how marketing is shifting from static storytelling to dynamic, personalized experience-building—at scale.

Excerpts:

You’ve worked at the intersection of MarTech, AI, and immersive tech. What shifts are you seeing in how brands engage with customers today?
AI and immersive MarTech are fundamentally reshaping marketing—especially in sectors like automotive. The shift is from static campaigns to interactive, immersive experiences. Customers today want to experience the product before stepping into a dealership or store.

Personalization at scale is now real. AI allows you to offer AR/VR test drives, 3D product configurators, even contextual narratives that adapt in real time. It’s no longer just storytelling—it’s letting the customer live the story.

What does a hyper-personalized product journey look like today?
Take the automotive industry—real-time personalization happens through 3D configurators that adapt to behavior, preferences, and even location.

For example, if someone in a metro is exploring SUVs, we show compact hybrid models suited for the city. In rural areas, it may highlight off-road features. AI-driven AR lets them place life-size vehicles in their garage or driveway. That emotional connection, built virtually, is critical.

Our conversational AI bots also collect deterministic data—what customers tell us—while clickstream and behavioral data provide probabilistic signals. When combined, they allow us to predict exactly what the customer wants, when they want it.

So it’s not just product visualization—it’s predictive personalization?
Exactly. This blend of probabilistic and deterministic data creates a detailed customer profile. When a customer arrives at a showroom, the sales rep already knows their preferences. That’s not just personalization—it’s precision engagement.

And it works especially well in high-ticket, low-SKU categories like automobiles or home decor. With fewer variants and more emotional purchase decisions, prediction accuracy goes up dramatically—often as high as 90–95%.

What’s the role of AR and VR in bridging the digital-physical gap?
We call it “phygital.” Customers can now walk through virtual showrooms anytime, anywhere—whether they live three hours from a dealership or only have time at 11 p.m. after work.

With AR, they can view the vehicle in their driveway, change colors, add accessories, zoom in on tiny details—like nuts and bolts. It’s a showroom-on-demand, deeply immersive and informative.

And what’s the underlying engine making all this possible?
It’s the analytics and AI layer. AI tracks clickstream data—where you drop off, what you dwell on, which features you explore. Then the conversational bot gathers more direct insights.

Together, this generates what we call deep visual intelligence. It helps marketers tailor creative assets, angles, lighting, even CTA placement, dynamically. It’s no longer about counting clicks—it’s about decoding behavior.

How does all this impact campaign strategy and ROI?
Marketers today are judged on ROI—whether you’re a founder, CMO, or business head. AI lets you create insight-driven campaigns that maximize returns.

If 60% of users in a region interact more with hybrid models, you localize campaigns accordingly. This reduces guesswork and makes every campaign more cost-efficient and conversion-driven. Dynamic content optimization becomes the norm.

Which sectors are best positioned to benefit from this AI+Immersive approach?
Auto is a natural fit—it’s visual, emotional, and high-ticket. Real estate and home decor follow closely for the same reasons. Luxury lifestyle products also benefit from immersive, personalized selling—even if the ticket size is smaller.

We're also seeing early traction in education and wellness, where personalization is becoming critical.

What tools and platforms enable this ecosystem on the backend?
Internally, we use tools like HubSpot—it’s cost-effective, integrates well, and acts as CRM, campaign manager, and more. The key is open-source compatibility and API integration. That’s a game-changer.

For AI, we’ve built our own platform using elements from GPT, LLaMA, and others. Our tech team has combined the best of each and created a proprietary engine optimized for our use cases.

How are you using this tech internally—for team learning or operations?
We’ve created AI-based learning modules for our team. Employees go through courses, take quizzes, and the AI recommends areas to improve based on performance. It’s scalable, judgment-free, and effective.

What about the MarTech stack’s integration with real-world product narratives—like EVs or hybrids?
We’re using AR to show what’s under the hood—how hybrid engines work, how regenerative braking saves fuel. A normal user may not understand “hybrid” as a concept. But when they see it animated in AR—how the electric motor and fuel engine switch dynamically—it makes sense immediately.

That builds trust and clarity, especially for newer technologies.

What’s the big vision from here? Where is immersive MarTech headed?
Three big shifts are coming:

1. Immersive intent signals – AI will not just track what customers do but how they interact inside immersive environments, adapting messaging in real time.

2. Zero-guess creative optimization – AI will replace blind A/B testing with real-time performance-based content generation.

3. Visual-to-conversion journeys – The traditional “click to buy” path will evolve into “see, feel, understand, then buy.”

The future of MarTech is about designing smarter experiences—visual, personalized, and AI-powered. That’s what will define storytelling, loyalty, and growth in the next era.