As Editor-in-Chief of a platform that blends social media, professional networking, and journalism, how do you define editorial responsibility in today’s algorithm-driven world?

The goal of our editorial team is to guide conversations around professional news and insights and provide our members with the right tools to discover and share expertise around the globe. A huge part of my team’s scope is empowering members to create original content that’s meaningful and engaging for the entire community. 

At the end of the day, editorial responsibility is about trust. It’s not just bringing people news — it’s connecting people to ideas, inspiration and information that can help them succeed in their professional lives. We firmly believe that all of the world’s professional knowledge is in the heads of professionals everywhere — we just need to help people get it out and sharing. Our team works across the globe to surface insights that help members grow their skills, stay informed, and add their voices to important conversations.

LinkedIn sits at the center of global work culture—how do you decide which business, economic, and societal narratives deserve global editorial attention? What’s the internal decision-making framework when weighing editorial news coverage versus content that supports LinkedIn’s growth or product roadmap?

Our strategy is to listen and to partner. On the listening side, we are lucky to be able to see all of the engagement that’s going on — what people are commenting on, how they’re commenting, what kind of topics in each country or city are resonating. And then we try to make sure we have the right voices weighing in on those topics. That means working closely with creators and with publishers to let them know what’s trending and where their voices will have impact. And this changes daily, so it’s a constant conversation over Teams, email, phone, in person, etc. We’re trying to point these subject-matter experts to the places where they’re needed the most.

But the great thing is: the vast majority of conversations go on without anyone on my team ever playing any role. These are professionals having niche and broad conversations with each other about the issues they’re spotting in the working world. We just try to keep bringing in new voices and upleveling the conversations.

In terms of news coverage: there are certain topics that most professionals need to know about, no matter what industry you’re in. We cover those: things like major trends or acquisitions, big shifts in the economy, big job changes — anything that might spark a change in how companies or economies respond. For example, Adani Enterprises’ appointment of Burgess Cooper as CEO for its Operational Technology Cybersecurity business, or Larsen & Toubro’s recent expansion of its engineering facilities in Gujarat. We also cover key industries in countries around the globe — industries that tend to play a large role in the GDP or have an outsized impact on many sectors. We want to help our members stay on top of labour market shifts by pointing to where industry momentum is building and where opportunity is headed next.

Our editorial ecosystem has also grown to meet members where they are — from surfacing news in the feed to producing original podcasts, live programming, and original series like The Path or This is Working. We also track leadership and business news that reflect broader signals around innovation, workforce priorities, and economic transformation and help our members stay on top of labour market shifts by pointing to where industry momentum is building and where opportunity is headed next.

How does your team ensure neutrality and balance when amplifying thought leaders, especially when many are also brand representatives or influencers?

We focus on the insight, not the title. What matters to us is whether someone is offering insights that helps the professional community, not the size of the company they represent or the number of followers they have.

One of the most interesting trends we’re seeing is how leaders are leaning into authentic storytelling on LinkedIn — explaining the how and why behind major professional decisions. Whether it’s a CEO sharing a leadership pivot or a Gen Z employee walking through their workday, what cuts through is honesty, expertise, and relevance.

Can editorial leadership at LinkedIn influence real-world economic outcomes, for example, shaping job trends, hiring practices, or public sentiment around layoffs? What role do you see LinkedIn News playing in the global future of work, especially amid macro shifts like remote-first cultures, the freelance economy, and generative AI?

Work is changing rapidly – from where we work to AI transforming how we do our jobs. Companies are moving fast to innovate and drive growth – and professionals are having to adapt quickly. In these times of change, trusted guidance is going to be the differentiator. 

This reflects in our data – 90% of professionals are looking for more guidance than ever to stay ahead at work, and nearly 80% are already turning to leaders and peers for advice. C-suite executives in India are now nearly 3x more likely to list AI literacy skills like prompt engineering and generative AI on their profiles than they were just two years ago. They’re also 1.2x more likely to showcase AI fluency compared to the broader workforce, yet many are still building confidence with these tools.

That’s where we play a unique role. We like to think of our platform as the hallways of a workplace – where honest, authentic, and relevant work conversations brew. Whatever’s happening at work either starts on or finds a way to LinkedIn. We’re enabling this by staying focused on fostering this professional ecosystem around sharing knowledge, we can help professionals become more productive, successful, and inspired – in turn unlocking more opportunities.

Do you think the future CMO will also have to be a Chief Content Officer? With the rise of thought leadership on LinkedIn, how do you see the role of marketing evolving?

We’re seeing something bigger than just the evolution of the CMO. There’s a real shift happening in how the C-suite communicates — and LinkedIn has become the go-to channel for leaders to break news, explain decisions, and connect directly with employees, customers, and investors. 

On LinkedIn, we have seen a 52% increase in posts from chief executives over the past 2 years. In fact, our data shows CEO posts generate 7x more impressions and 4x more engagement — proof that authentic thought leadership is high in demand. This trend is certainly making its way across functions, with several C-suite leaders engaging directly with their audience and industry peers. 

CMOs will play an authoritative and highly influential role in this transformation, guiding the thought leadership framework for their companies. 

What makes a LinkedIn Newsletter perform well today? With so many brands entering the newsletter space, what still cuts through?

Newsletters are a valuable resource for people who want to build a community through consistent sharing. In addition to Newsletters written by members and leaders, several of our editors keep their network of subscribers engaged with Newsletters like Tech Stack written by LinkedIn Editor Tanya Dua, which decodes AI and tech trends for non-technical readers, or Get Hired from Andrew Seaman, focused on helping people land their next job. We have over 938M total newsletter subscriptions on the platform. 

Check out our Newsletter best practices for more guidance on formats and tips. 

With AI tools like ChatGPT writing content at scale, how do you see the role of editors and journalists evolving?

We’re excited about the future of AI across all areas of work, and we’ve been integrating it into our editorial operations, at the moment mainly to create efficiencies across the team. With AI becoming a powerful enabler, editors and journalists are becoming prompt engineers, and we’re using AI to surface insights, vet data, and spark new ideas. For example, researching companies for our LinkedIn Lists used to take 500 hours, and with the help of AI, it now takes 2 hours. Still, human judgment, storytelling, and instinct continue to lead and journalism will continue to be more important than ever.