KPMG report reveals startling trends in complacent use, governance gaps, and productivity pressures
Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and MartechTribe.
In this post, we explore - are we still in control of our purchases, or has AI already taken the wheel?
This was the central theme of the fifth edition of the e4m MarTech Thursday Webinar, featuring industry stalwarts Anand Thakur (GroupM Nexus), Lucky Saini (Fyers), and Richa Jaggi (Awshad).
New AI-powered bidding feature aims to expand advertiser reach by targeting broader search queries
The domestic MarTech market is projected to reach USD 93.88 billion by the end of the decade, growing at a compound annual growth rate (CAGR) of 25.6% from 2024 to 2030
