AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
Nagarro partners with OpenAI to accelerate enterprise scale AI adoption through tailored solutions, engineering expertise and industry specific implementations.
AI is reshaping creative work in India’s marketing industry. Teams report rising anxiety, skill gaps and faster workflows as human creativity adapts to an automation-driven future.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
AI-powered predictive creative is reshaping advertising as brands use emotion signals and real-time data to tailor content, boost relevance and improve campaign efficiency.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
Google unveils Gemini 3, stating major improvements in reasoning, math, coding and multimodal tasks, positioning it ahead of leading AI models in global benchmark tests.
Sakana AI secures 135 million dollars in Series B funding, boosting its mission to build specialised AI models for Japan’s enterprise and public sectors.
OpenAI has launched a new Group Chat feature in ChatGPT, allowing multiple users to collaborate with AI in shared conversations for projects, planning and real-time problem solving.
Disney plans to add AI generated user content to Disney Plus as part of its digital expansion, focusing on engagement, creativity, and safe content experiences.
Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.
OpenAI releases GPT 5.1 with improved reasoning, deeper chat personalisation and more natural, human like responses, expanding capabilities for users and developers.
ChatGPT excels in creative, conversational tasks, while Perplexity delivers fast, citation-backed answers. Together, they are reshaping how users search and verify information.
Coca-Cola’s new AI-created Christmas campaign receives mixed public response, reigniting debate on creativity and authenticity in advertising.
OpenAI announces that over 1 million paying business customers are now using its platform, marking its fastest enterprise growth to date.
Google updates AI Mode in Search to include agentic booking for tickets and wellness services, aiming to make AI more action-oriented and accessible globally.
India’s MeitY plans a full-fledged AI Act modelled on the IT Act to regulate synthetic and AI-generated content, following new deepfake rules.
Perplexity partners with Getty Images in a multi-year deal to enhance AI-powered search with licensed visual content and responsible data use.
Persistent Systems opens its AI Experience Transformation Studio in Pune to drive enterprise innovation and immersive client solutions.
Reliance Jio users to get 18 months of free access to Google’s Gemini Pro AI plan, expanding digital access and AI adoption in India.
Wipro to drive HanesBrands’ IT 2.0 transformation using GenAI and cloud technologies to enhance efficiency, automation, and digital innovation.
Google DeepMind launches Pomelli, an AI-powered tool to help marketers ideate, create, and test digital campaigns efficiently.
OpenAI is developing a generative AI music tool to rival platforms like Suno and Udio, expanding its creative AI portfolio beyond ChatGPT and image generation.
OpenAI introduces ‘Company Knowledge’ in ChatGPT, enabling organizations to securely access internal data for contextual AI-driven insights and productivity.
Microsoft unveils Mico, a new expressive AI assistant integrated into Copilot, designed to make human-AI collaboration more natural and interactive.
Mondelez International introduces a generative AI tool to automate content creation and optimize marketing costs across global brands like Oreo and Cadbury.
TopView AI launches a new viral video agent built on OpenAI’s Sora 2, aiming to automate short-form content creation for brands and creators.
Infosys has delivered over 2,500 generative AI projects globally, signaling a shift from pilot programs to scaled enterprise adoption across sectors.
OpenAI launches Sora 2 as a web-based AI video generator, enabling all users to create 15-second clips and Pro subscribers up to 25 seconds of AI-generated video content.
Kayak introduces an AI Mode powered by natural language search and generative AI to help travelers plan, book, and manage trips more intuitively.
Adobe introduces LLM Optimizer, a new tool designed to enhance brand visibility across AI-powered chat and search platforms through data-driven optimization.
Stockholm-based Epiminds secures $6.6 million funding to develop AI-driven marketing teams, founded by former Google and Spotify executives.
OpenAI’s new short-form video app Sora hits one million downloads within days, surpassing ChatGPT’s launch pace and signaling the company’s major push into social AI content.
Meta adds Hindi and Portuguese to its AI-powered dubbing feature for Reels on Instagram and Facebook, expanding creator accessibility and audience engagement globally.
Simplismart and Yotta join forces to deliver India-centric AI infrastructure with Shakti Studio, focusing on sovereign, scalable, and secure generative AI solutions.
Adobe introduces AI agents to help B2B marketers handle long buying cycles, improve personalization, and drive efficiency in enterprise decision-making.
AI automation startup n8n secures $180M Series C funding, reaching a $2.5B valuation as it expands workflow automation amid rising competition.
Brandi AI introduces an AI-driven visibility and geo platform with generative optimization tools to help marketers boost performance and reach.
Neo4j invests $100M to expand generative AI with new agentic offerings, strengthening graph database innovation and enterprise adoption worldwide.
OpenAI posts $4.3 billion in first-half 2025 revenue, reflecting strong AI adoption across sectors while balancing growth with mounting costs.
Spotify has removed 75 million AI-generated spam tracks to combat music fraud, aiming to protect artists and restore trust in streaming platforms.
Stability AI launches a royalty-free music tool, giving brands affordable and customizable audio solutions for campaigns, social media, and digital experiences.
Sam Altman addresses the “Dead Internet Theory,” noting AI-generated content is transforming online interactions but stresses responsible deployment over decline.
AICTE partners with OpenAI to democratize AI education in India, offering 150,000 free ChatGPT licenses and structured training programs for students and educators.
Mistral AI, the Paris-based startup, is challenging OpenAI with open-source large language models, driving global AI competition through accessibility and efficiency.
SAS launches Academy for Data and AI Excellence in India to equip learners with GenAI-ready skills and bridge the country’s widening AI talent gap.
AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
