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Tags: Generative-ai

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Disney Moves to Hire Most Character.AI

  Disney Moves to Hire Most Character.AI Employees After Startup Files for Bankruptcy

  • by Martech Desk
  • 2 days ago

Disney agrees to hire most Character.AI employees following its bankruptcy filing, with annual compensation estimated at $60 million and a proposed $20 million asset deal.

Is AI Making Your Ad More Personal Than You Want?

  Is AI Making Your Ad More Personal Than You Want?

  • by Anupama Mitra
  • 3 days ago

As AI makes advertising more personalised, are brands crossing consumer boundaries? Industry research examines the balance between relevance, privacy and trust.

Bluesky

  Bluesky's Attie AI Now Lets Users Create Websites, Games and Quizzes

  • by Martech Desk
  • 6 days ago

Bluesky expands its Attie AI platform, allowing users to build websites, games, quizzes and interactive experiences using AI, with integration into its decentralised social network.

OpenAI

  OpenAI Turns to India's Voice-First Users to Shape AI Products

  • by Martech Desk
  • 6 days ago

OpenAI is adapting its AI product priorities to India's voice-first users, focusing on multilingual conversations, Hindi-English switching, Android compatibility and connectivity.

Apple and Meta

  Apple and Meta Partner to Run Muse Spark Open AI Model on Macs

  • by Martech Desk
  • 6 days ago

Apple and Meta announce an AI collaboration to run the 816-billion-parameter Muse Spark Open model locally on Mac Studio computers, supporting developers and AI agents.

Infosys

  Infosys Plans to Hire 20,000 Graduates as 80,000 Employees Use AI Coding Tools

  • by Martech Desk
  • 1 week ago

Infosys plans to hire 20,000 graduates despite 80,000 employees using AI coding tools, as CEO Salil Parekh expects AI services to drive nearly half its work.

Are Parents Done With Traditional School Admissions?

  Are Parents Done With Traditional School Admissions? What AI Is Changing

  • by Anupama Mitra
  • 1 week ago

AI is changing school admissions and marketing through chatbots, personalised campaigns and automated enquiries, while raising questions about parent trust and human engagement.

Apple Plans to Launch First AI Features in China

  Apple Reportedly Plans to Launch First AI Features in China in December

  • by Martech Desk
  • 1 week ago

Apple reportedly plans to launch Apple Intelligence in China in December through iOS 27.3, bringing AI writing tools and photo editing but excluding the new Siri.

IKEA

  IKEA Uses AI for Marketing, But Keeps Brand Decisions Under Human Control

  • by Martech Desk
  • 1 week ago

IKEA is expanding AI use in marketing and content localisation while keeping brand strategy, creative decisions and messaging under human control.

YouTube

  YouTube Music Introduces AI Labels to Identify AI-Generated Songs

  • by Martech Desk
  • 1 week ago

YouTube Music introduces AI labels to identify fully and partly AI-generated songs, giving listeners greater transparency as AI music expands across streaming platforms.

Getty Images

  Getty Images to Restructure Debt Through Chapter 11 Bankruptcy Process

  • by Martech Desk
  • 1 week ago

Getty Images plans to go private under a $533 million restructuring agreement backed by the Getty family and Koch Equity Development, following its failed Shutterstock merger.

Sarvam AI

  Sarvam AI's Valuation Could Double to $3 Billion in New Funding Talks

  • by Martech Desk
  • 1 week ago

Sarvam AI is reportedly in talks to raise up to $300 million at a $3 billion valuation, potentially doubling its valuation four months after its previous funding round.

Amazon

  Amazon Reportedly in Talks to Buy AI Startup Decart for $7 Billion

  • by Martech Desk
  • 1 week ago

Amazon is reportedly in talks to acquire AI startup Decart for around $7 billion, as the company expands its AI infrastructure, custom chips and generative AI capabilities.

AI Agents

  5 Things AI Agents Can Already Do That Most Marketers Still Do Manually

  • by Brij Pahwa
  • 1 week ago

AI agents are transforming marketing by automating ad optimisation, personalisation, lead generation, campaign analytics and content creation, reducing manual workloads.

Google AI Overviews

  Google AI Overviews Now Showing for Searches With No Results: Report

  • by Martech Desk
  • 1 week ago

Google AI Overviews have been spotted responding to typos, random text and searches with no matching web pages, highlighting changes in AI-powered search behaviour.

TCS

  TCS Says 80% of New Hires Have AI and Digital Skills

  • by Martech Desk
  • 1 week ago

TCS says nearly 80% of recent hires have AI and digital skills, while 25-30% possess specialised AI capabilities as the company expands its AI business.

Pollo AI Uses GPT-5.6 and GPT-6 Astra

  Pollo AI Uses GPT-5.6 and GPT-6 Astra to Automate Creative Workflows

  • by Martech Desk
  • 1 week ago

Pollo AI integrates OpenAI's GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help brands create video ads, campaign visuals and marketing content from product photos.

Granola

  Google Introduces Offline AI Meeting Assistant to Compete With Granola

  • by Martech Desk
  • 1 week ago

Google launches AI Edge Foresight, an offline AI meeting assistant for Mac that transcribes conversations, generates notes and answers questions using on-device Gemma models.

GPT-6

  OpenAI's GPT-6 Brings Visual and Interactive Responses to ChatGPT

  • by Martech Desk
  • Oct 9, 2026

OpenAI introduces Intelligent UI in GPT-6, enabling ChatGPT to generate interactive charts, diagrams, calculators and visual responses within conversations.

AI Marketing

  AI Is Making Marketing Faster. But Are Brands Actually Getting Better Results?

  • by Anupama Mitra
  • Oct 9, 2026

AI is making marketing faster, but is it delivering better results? Research reveals gaps in creativity, personalisation, customer experience and measurable ROI.

Paytm

  Paytm Founder Vijay Shekhar Sharma Offers Rs 1-2 Crore to Indian AI Startups

  • by Martech Desk
  • Oct 9, 2026

Paytm founder Vijay Shekhar Sharma offers Rs 1-2 crore from personal funds to Indian founders developing AI models, encouraging domestic AI innovation.

Reflection AI X NVIDIA

  Reflection AI Unveils 501-Billion-Parameter Beam Open AI Model

  • by Martech Desk
  • Oct 8, 2026

Nvidia-backed Reflection AI has unveiled Beam, a 501-billion-parameter open-weight model built for reasoning, coding and AI agent workloads.

CurvetAI Raises Rs 6 Crore

  CurvetAI Raises Rs 6 Crore to Scale Its Multi-Model AI Workspace

  • by Martech Desk
  • Oct 7, 2026

CurvetAI has raised Rs 6 crore led by Merak Ventures to expand its multi-model AI workspace and develop agent-based capabilities for complex workflows.

ChatGPT

  ChatGPT Text Is Getting an Invisible AI Watermark in the EU

  • by Martech Desk
  • Oct 7, 2026

OpenAI will add invisible textGrain watermarks to eligible ChatGPT and Codex text in the EU, allowing AI-generated content to be identified by specialised detectors.

Reid Hoffman

  Reid Hoffman Says AI Data Centre Boom Is Helping US Avoid Recession

  • by Martech Desk
  • Oct 6, 2026

LinkedIn co-founder Reid Hoffman says the AI data centre investment boom is supporting the US economy and helping keep it out of recession.

Google

  Google Is Cutting Gemini 4 Access for Free and AI Plus Users From October 9

  • by Martech Desk
  • Oct 6, 2026

Google is changing Gemini access from October 9, limiting advanced models for free and AI Plus users while shifting everyday use towards Gemini 4 Flash.

The World Wants AI to Slow Down.

  The World Wants AI to Slow Down. Can India Afford to Hit the Brakes?

  • by Anupama Mitra
  • Oct 5, 2026

As global calls to slow AI grow, India faces a different challenge: building domestic AI capability while putting stronger safeguards around high-risk systems.

YouTube

  YouTube Brings AI Tools and Identity Protection to News Publishers

  • by Martech Desk
  • Oct 5, 2026

YouTube has introduced AI workflow tools for news publishers alongside identity protection features aimed at detecting unauthorised AI-generated likenesses.

Google Updates AI Content Rules

  Google Updates AI Content Rules, Calls for Human Fact-Checking

  • by Martech Desk
  • Oct 5, 2026

Google has updated its AI content guidance to require manual fact-checking of AI-generated copy and metadata, while Gemini links have been spotted carrying UTM tags.

US-China Military Confrontation

  False AI Intelligence Report Nearly Triggered US-China Military Confrontation

  • by Martech Desk
  • Oct 5, 2026

A false AI-assisted intelligence report nearly led US forces to intercept a Chinese ship after its cargo was incorrectly linked to a nuclear weapons programme.

AWS Launches AI Agent

  AWS Launches AI Agent to Automatically Review Cloud Architecture

  • by Martech Desk
  • Oct 3, 2026

AWS has launched the Well-Architected Agent in preview to analyse cloud environments and recommend improvements across cost, security, performance and resilience.

Koray Kavukcuoglu, Chief AI Architect, Google DeepMind

  Google DeepMind Appoints Koray Kavukcuoglu as Chief AI Architect

  • by Martech Desk
  • Oct 3, 2026

Google DeepMind has named longtime researcher Koray Kavukcuoglu Chief AI Architect, expanding his role as Google scales Gemini and other AI systems.

ChatGPT

  ChatGPT Now Lets Shoppers Virtually Try On Clothes Using Their Photos

  • by Martech Desk
  • Oct 3, 2026

ChatGPT can now virtually try on clothes and accessories using user photos, as OpenAI adds new AI shopping and product-saving features globally.

Google DeepMind Builds Watermarking System

  Google DeepMind Builds Watermarking System for AI-Generated Proteins

  • by Martech Desk
  • Oct 2, 2026

Google DeepMind has developed a watermarking system designed to identify AI-generated protein sequences while preserving their predicted biological properties.

ElevenLabs

  ElevenLabs Hits $22 Billion Valuation as Enterprise Voice AI Demand Grows

  • by Martech Desk
  • Oct 2, 2026

ElevenLabs has doubled its valuation to $22 billion as enterprise demand for voice AI agents grows and its annual recurring revenue crosses $500 million.

Tencent Reportedly Signs $7 Billion Oracle Deal

  Tencent Reportedly Signs $7 Billion Oracle Deal for 100,000 AI Chips

  • by Martech Desk
  • Oct 2, 2026

Tencent has reportedly signed a $7 billion, five-year deal with Oracle to access around 100,000 advanced AI chips through Southeast Asian data centres.

Google Launches Gemini 4 Argon

  Google Launches Gemini 4 Argon With Focus on Coding and Cybersecurity

  • by Martech Desk
  • Oct 2, 2026

Google has launched Gemini 4 Argon, a new frontier AI model designed for complex coding, research, enterprise and cybersecurity tasks.

Influencer Marketing

  Followers Aren’t Enough Anymore: How India’s Influencer Marketing Is Going From Fame to AI

  • by Anupama Mitra
  • Oct 2, 2026

India’s influencer marketing is shifting beyond follower counts as brands prioritise relevance, commerce, performance and AI, while trust and transparency become more important.

OpenAI Eyes $30 Billion Funding Round

  OpenAI Eyes $30 Billion Funding Round at $1.4 Trillion Valuation

  • by Martech Desk
  • Oct 1, 2026

OpenAI is reportedly seeking at least $30 billion in fresh funding at a valuation of around $1.4 trillion after pushing back its plans for a public listing.

AI Voice Generator Market

  AI Voice Generator Market Projected to Reach $38.49 Billion by 2033

  • by Martech Desk
  • Sep 29, 2026

The AI voice generator market is projected to reach $38.49 billion by 2033 as synthetic speech expands across media, marketing and enterprise applications.

Flipkart

  Flipkart Ventures Invests in AI Startups Alive and Keploy

  • by Martech Desk
  • Sep 29, 2026

Flipkart Ventures has backed AI startups Alive and Keploy with capital, mentorship and access to Flipkart's ecosystem to support their growth.

BCG

  LLM Search Now Touches 22% of Purchase Journeys in India

  • by Martech Desk
  • Sep 28, 2026

BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.

WhatsApp

  WhatsApp Tests Redesigned Android Navigation Bar With Meta AI

  • by Martech Desk
  • Sep 28, 2026

WhatsApp is testing a redesigned floating navigation bar for Android that could place Meta AI directly within the app's main navigation.

AI Safety

  Will AI Really End the World, or Are We Being Sold Fear by the Doomsayers

  • by Brij Pahwa
  • Sep 28, 2026

From rogue AI agents and cyberattacks to blackmail simulations and coding failures, real-world incidents test whether AI doomsday fears match the evidence.

OpenAI

  OpenAI Study Identifies Three Areas Keeping Humans Central to Work

  • by Martech Desk
  • Sep 28, 2026

OpenAI's jobs framework identifies accountability, human relationships and physical presence as factors that can keep workers central as AI capabilities expand.

Sarvam AI’s Vision 2.1

  Sarvam AI’s Vision 2.1 Can Now Read Handwriting Across 22 Indian Languages

  • by Martech Desk
  • Sep 26, 2026

Sarvam AI launches Vision 2.1 with improved document intelligence, structured extraction and handwriting recognition across 22 Indian languages.

AI Marketing

  AI Is Automating the Marketing To-Do List. So What Will Marketers Be Hired For?

  • by Anupama Mitra
  • Sep 25, 2026

As AI automates routine marketing tasks, strategy, judgement, creativity and customer understanding are emerging as increasingly important skills for marketers.

Google Gemini 3.8

  Google’s New Gemini 3.8 Can Create Custom AI Voices From Simple Text Prompts

  • by Martech Desk
  • Sep 25, 2026

Google launches Gemini 3.8 Flash TTS and Flash-Lite TTS for custom AI voices, dubbing, podcasts and voice agents across more than 100 languages.

DS Group, WPP Media and MICA Launch D’Code 2.0

  DS Group, WPP Media and MICA Launch D’Code 2.0 With Focus on AI Marketing

  • by Martech Desk
  • Sep 25, 2026

DS Group, WPP Media and MICA have launched D’Code 2.0, an industry-academia initiative focused on AI-led marketing and real-world business challenges.

openai

  OpenAI Launches GPT-6 Sol and Luna With 50% Lower API Pricing

  • by Martech Desk
  • Sep 24, 2026

OpenAI has launched GPT-6 Sol and Luna, promising lower API costs, improved reliability and models designed for complex and high-volume AI workloads.

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