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Tags: Generative-ai

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Gupshup Launches Self-Serve Voice AI Platform

  Gupshup Launches Self-Serve Voice AI Platform for Enterprise Calls

  • by Martech Desk
  • 5 days ago

Gupshup has launched a self-serve Voice AI platform that lets enterprises build multilingual AI agents for support, sales, payments and operational calls.

The One Club Launch Global AI Creative Challenge

  Google, The One Club Launch Global AI Creative Challenge With $50,000 Prize

  • by Martech Desk
  • 5 days ago

Google and The One Club have launched a global AI Creative Challenge featuring 128 creators, 16 cities and $50,000 in prize money, with Mumbai hosting an event in October.

Sri Subramanian

  Sri Subramanian Joins Commerce as Head of Data and AI

  • by Martech Desk
  • 5 days ago

Commerce has appointed Sri Subramanian as Head of Data and AI, where he will lead data strategy, AI, analytics and efforts to translate technology into business outcomes.

AI in Healthcare

  AI Is Already in Healthcare. But Who Should Get the Final Say?

  • by Anupama Mitra
  • 6 days ago

AI is becoming embedded in healthcare, but research on errors, overreliance and clinical reasoning is strengthening the case for human oversight in patient care.

Instagram

  Instagram to Limit Reach of Unlabelled AI-Generated Profiles

  • by Martech Desk
  • 6 days ago

Instagram will limit the recommendation reach of AI-generated profiles that fail to disclose their synthetic identity as it introduces a clearer profile label.

Mureka Launches V9.5 AI Model

  Mureka Launches V9.5 AI Model to Make Generated Music Sound More Human

  • by Martech Desk
  • 6 days ago

Mureka has launched V9.5, an AI music model designed to generate more natural vocals, coherent arrangements and songs that better follow creator prompts.

This is an AI-generated image.

  Bank of England Chief Warns Frontier AI Could Threaten Financial Stability

  • by Martech Desk
  • 6 days ago

Bank of England Governor Andrew Bailey has warned that frontier AI could increase cyber risks and create new threats to global financial stability.

Trump Shares AI Video of Kharg Island Attack

  Trump Shares AI Video of Kharg Island Attack, but No Strike Was Confirmed

  • by Martech Desk
  • 1 week ago

Donald Trump shared an AI-generated video depicting an attack on Iran’s Kharg Island, although no actual US strike on the key oil hub had been confirmed.

Nvidia in Talks with Perplexity

  Nvidia in Talks to Invest in Perplexity at Over $30 Billion Valuation

  • by Martech Desk
  • 1 week ago

Nvidia is reportedly in talks to invest in Perplexity through a funding round that could value the AI search and agent startup at more than $30 billion.

Mumbai Man Uses Claude to Build History Website

  Mumbai Man Uses Claude to Build History Website, Gets PM Modi's Attention

  • by Martech Desk
  • 1 week ago

A Mumbai marketing professional used Anthropic's Claude AI to build BharatRajya, an interactive history platform later highlighted by PM Narendra Modi.

AI Is Speeding Up Campaign Creative

  How AI Is Speeding Up Campaign Creative Before Ads Go Live

  • by Anupama Mitra
  • 1 week ago

AI is speeding up campaign creative, from ideation and storyboards to production and localisation, but human judgement remains critical as content volumes rise.

Prosyo Launches AI-Powered LinkedIn Marketing

  Prosyo Launches AI-Powered LinkedIn Marketing and ABM Platform

  • by Martech Desk
  • 1 week ago

Prosyo has launched an AI-powered platform combining LinkedIn marketing, ABM, email outreach, personalisation and pipeline management.

Fireflies.ai Eyes Indian AI Startups

  Fireflies.ai Eyes Indian AI Startups for Acquisitions, Plans Lower-Cost India Offering

  • by Martech Desk
  • 1 week ago

Fireflies.ai is exploring acquisitions of Indian AI and voice AI startups while introducing a lower-priced plan to expand its presence in India.

Meta Tests Personal AI Agent

  Meta Tests Personal AI Agent That Can Shop, Book Restaurants and Manage Daily Tasks

  • by Martech Desk
  • 1 week ago

Meta is testing Project Hatch, a personal AI agent that can shop, book restaurants, manage emails and perform online tasks on behalf of users.

OpenAI, Google and Microsoft Join 100 Firms

  OpenAI, Google and Microsoft Join 100 Firms in AI Cybersecurity Warning

  • by Martech Desk
  • 1 week ago

More than 100 companies, including OpenAI, Google, Microsoft and Anthropic, are calling for stronger cyber defences as AI-enabled attack risks increase.

Karnataka Plans ElevenLabs Voice AI Pilots

  Karnataka Plans ElevenLabs Voice AI Pilots for Skilling and Healthcare

  • by Martech Desk
  • 1 week ago

Karnataka is exploring ElevenLabs voice AI pilots across skilling, healthcare, investor assistance and citizen services, with a focus on responsible AI deployment.

Boomerang Partners Turns to AI for Traffic Analysis

  Boomerang Partners Turns to AI for Traffic Analysis, Fraud Detection and Content Workflows

  • by Martech Desk
  • 1 week ago

Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.

Sandhya Devanathan

  OpenAI Taps Sandhya Devanathan to Lead Southeast Asia and Australia

  • by Martech Desk
  • 1 week ago

Sandhya Devanathan joins OpenAI as VP for Southeast Asia and Australia after more than a decade at Meta, taking charge of growth, partnerships and operations.

Gujarat High Court Quashes GST Orders

  Gujarat High Court Quashes GST Orders Over Reliance on AI-Generated Case Laws

  • by Martech Desk
  • 1 week ago

Gujarat High Court quashes GST proceedings after a tax officer used non-existent and irrelevant AI-generated case laws, and mandates strict verification of AI-assisted legal research.

OpenAI Says 1,200 AI Agents

  OpenAI Says 1,200 AI Agents Coordinated During Hugging Face Security Incident

  • by Martech Desk
  • 1 week ago

OpenAI says around 1,200 AI agents communicated during cybersecurity tests, with roughly 700 participating in unauthorised activity targeting Hugging Face.

Google Cloud & boAt partners

  Google Cloud, boAt Partner to Bring Gemini AI to Next-Gen Audio Devices

  • by Martech Desk
  • 1 week ago

Google Cloud and boAt are bringing Gemini Live to upcoming Crest AI audio devices, enabling conversational AI, regional language support and hands-free productivity.

Semrush Brings Live Marketing Data Into Claude

  Semrush Brings Live Marketing Data Into Claude With New Connector

  • by Martech Desk
  • 1 week ago

Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.

OpenAI Brings Ads to ChatGPT Free and Go Users in India

  OpenAI Brings Ads to ChatGPT Free and Go Users in India

  • by Martech Desk
  • 1 week ago

OpenAI is launching ChatGPT Ads in India for Free and Go users, starting with 50 brands and introducing an Ads Manager for marketers in September.

OpenAI Data Centre Chief Chris Malone

  OpenAI Data Centre Chief Chris Malone Exits Amid Infrastructure Reorganisation

  • by Martech Desk
  • 1 week ago

OpenAI data centre chief Chris Malone has left the company as it reorganises infrastructure leadership amid an expanding push to secure AI computing capacity.

Ringg AI

  Ringg AI Raises $10 Million to Expand Voice, WhatsApp and Browser Agents

  • by Martech Desk
  • 1 week ago

Ringg AI raises $10 million led by Peak XV Partners to expand its voice, WhatsApp and browser AI agents and strengthen its enterprise AI platform.

OpenAI’s Jalapeño AI Chip

  OpenAI’s Jalapeño AI Chip Shows Higher Speed and Power Efficiency in First Benchmarks

  • by Martech Desk
  • 1 week ago

OpenAI’s first Jalapeño benchmarks show up to 1.9x higher performance per watt and up to 3.6x lower latency across three AI models.

Murf AI Launches Falcon 2

  Murf AI Launches Falcon 2 for Faster, Real-Time Voice AI Conversations

  • by Martech Desk
  • Aug 25, 2026

Bengaluru-based Murf AI has launched Falcon 2, a text-to-speech model built for real-time AI agents with under-100ms voice generation and support for 35+ languages.

Nvidia in Talks to Invest in Perplexity

  Nvidia in Talks to Invest in Perplexity at Over $30 Billion Valuation

  • by Martech Desk
  • Aug 25, 2026

Nvidia is reportedly in talks to invest in Perplexity through a new funding round that could value Aravind Srinivas’ AI search startup at more than $30 billion.

Alibaba Plans $10 Billion

  Alibaba Plans $10 Billion Share Sale to Fund AI Expansion

  • by Martech Desk
  • Aug 24, 2026

Alibaba plans to raise about $10.2 billion through a Hong Kong share placement, with all net proceeds earmarked for AI capabilities and infrastructure.

Meta’s AI-First Ad

  Meta’s AI-First Ad Buying Push Is Changing How Paid Social Teams Operate

  • by Martech Desk
  • Aug 24, 2026

Meta’s AI-first advertising push is shifting paid social teams away from manual campaign controls towards creative strategy, data quality and measurement.

AI Can Make the Ad. But Can It Be Trusted to Approve It?

  AI Can Make the Ad. But Can It Be Trusted to Approve It?

  • by Anupama Mitra
  • Aug 24, 2026

As AI accelerates marketing content production, automated review systems are emerging to check brand, factual and compliance risks, but human oversight remains critical.

Andhra Pradesh ; Green AI Data Centre

  Andhra Pradesh Clears Rs 31,387 Crore Green AI Data Centre in Visakhapatnam

  • by Martech Desk
  • Aug 24, 2026

Andhra Pradesh has approved a Rs 31,387 crore, 512 MW green AI data centre in Visakhapatnam, expected to create up to 1,000 jobs.

ChatGPT

  ChatGPT Can Now Read, Search and Send Apple Messages on Mac

  • by Martech Desk
  • Aug 23, 2026

OpenAI adds an Apple Messages plug-in to ChatGPT on Mac, allowing users to search conversations, draft replies and send iMessage, SMS and RCS texts.

Tech Mahindra Expands ServiceNow Partnership

  Tech Mahindra Expands ServiceNow Partnership to Take Enterprise AI Beyond Pilots

  • by Martech Desk
  • Aug 21, 2026

Tech Mahindra expands its ServiceNow partnership with a dedicated AI Innovation CoE to help enterprises move generative and agentic AI from pilots to production.

Meta AI Adds New Tools

  Meta AI Adds New Tools to Analyse Ad Performance and Optimise Campaigns

  • by Martech Desk
  • Aug 21, 2026

Meta AI adds advertising analytics tools that can analyse campaigns, audiences and creatives while recommending changes to performance and budget allocation.

Xebia Joins OpenAI Partner Network

  Xebia Joins OpenAI Partner Network to Scale Agentic AI for Enterprises

  • by Martech Desk
  • Aug 21, 2026

Xebia becomes an OpenAI Select Partner to help enterprises build and scale agentic AI across data, software and business workflows.

Amazon

  82% of Smartphone Buyers Now Expect AI Features, Amazon Survey Finds

  • by Martech Desk
  • Aug 21, 2026

Amazon.in’s Best in Tech Survey finds AI features influence smartphone purchases for 82% of buyers, while performance, battery and camera remain key priorities.

Bata India Turns to AI for Marketing

  Bata India Turns to AI for Marketing, Targets Over $1 Million in Annual Savings

  • by Martech Desk
  • Aug 21, 2026

Bata India moves its creative marketing operations to an AI-led model with Zocket, targeting more than $1 million in annual agency and production cost savings.

AI Frauds

  When Scammers Sound Real: How AI Is Rewriting the Rules of Persuasion

  • by Anupama Mitra
  • Aug 21, 2026

AI is making scams more personalised and convincing through tailored phishing, voice cloning and synthetic media, challenging how consumers and brands verify digital trust.

Adobe Report

  96% of Indian Creators Say Creative AI Is Driving Growth: Adobe Report

  • by Martech Desk
  • Aug 21, 2026

Adobe’s 2026 Creators’ Toolkit Report finds 96% of Indian creators using creative AI say it has accelerated their business or audience growth.

UNIVO Launches Free AI Readiness Programme

  UNIVO Launches Free AI Readiness Programme as India Targets 1 Crore Youth

  • by Martech Desk
  • Aug 21, 2026

UNIVO Education launches an AI Readiness Initiative with free foundational courses as India moves to expand AI literacy and skill one crore youth.

Higgsfield

  Higgsfield Raises $400 Million as AI Video Startup Hits $5.4 Billion Valuation

  • by Martech Desk
  • Aug 20, 2026

Higgsfield raises $400 million at a $5.4 billion valuation as the AI video startup expands enterprise tools for marketing and creative workflows.

NCW

  NCW Expands Yashoda AI Initiative to Jalandhar for Women’s Digital Empowerment

  • by Martech Desk
  • Aug 20, 2026

NCW expands Yashoda AI to Jalandhar, bringing AI literacy, cybersecurity awareness and digital safety training to women as part of its national outreach.

birlasoft

  SEO Is Changing, but Birlasoft CMO Says Trust Will Still Decide Who Gets Discovered

  • by Brij Pahwa
  • Aug 20, 2026

Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.

Blue Machines AI Launches FLOE

  Blue Machines AI Launches FLOE to Track Language Switching in Voice Conversations

  • by Martech Desk
  • Aug 20, 2026

Blue Machines AI launches FLOE, an evaluation framework designed to assess how voice AI systems detect and handle language switching in multilingual conversations.

China’s Z.ai Delays GLM-5.3 Release

  China’s Z.ai Delays GLM-5.3 Release as AI Model Shows Advanced Cyber Capabilities

  • by Martech Desk
  • Aug 19, 2026

Z.ai delays GLM-5.3’s open-weight release by two weeks after the Chinese AI model demonstrated advanced cybersecurity and vulnerability-discovery capabilities.

Hariprasad Rebala, Chief AI Officer, Sonata Software

  Sonata Software Appoints Hariprasad Rebala as Chief AI Officer

  • by Martech Desk
  • Aug 19, 2026

Sonata Software appoints Hariprasad Rebala as Chief AI Officer to lead its AI strategy and strengthen enterprise AI transformation capabilities.

PepsiCo Puts Global Marketing Business Under Review

  PepsiCo Puts Global Marketing Business Under Review as AI Reshapes Agency Model

  • by Martech Desk
  • Aug 19, 2026

PepsiCo launches a global marketing agency review as it looks to integrate AI, data and technology more deeply across creative, media and marketing operations.

Dr. Shekhar Thumake, Head of AI, Ephicacy

  Ephicacy Names Dr. Shekhar Thumake Head of AI to Advance Clinical Data Operations

  • by Martech Desk
  • Aug 19, 2026

Ephicacy appoints Dr. Shekhar Thumake as Head of AI to lead enterprise AI strategy and develop agentic AI capabilities for clinical data operations.

Unilever

  Unilever Puts AI Behind Its Biggest World Cup Marketing Push Yet

  • by Martech Desk
  • Aug 19, 2026

Unilever used AI forecasting, content technology and digital infrastructure to coordinate its FIFA World Cup 2026 activation across more than 120 markets.

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