AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
AI-driven funnels are reshaping edtech in India with personalised learning, job readiness tools, and vernacular reach, boosting retention and engagement.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Microsoft introduces AI-powered Copilot in Excel, enabling natural language formulas and simplifying complex tasks while raising questions on accuracy and governance.
Meta partners with MidJourney to bring generative AI image and video tools to its platforms, expanding creative options for creators and advertisers while raising ethical questions.
AI will reshape advertising with hyper-personalization, generative tools, predictive analytics, regulation, and immersive experiences over the next decade.
From Bard’s $100B blunder to McDonald’s chatbot fiasco, AI mistakes have cost brands millions. Here’s why oversight is vital to protect trust and revenue.
Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
Nasscom warns India’s fast-growing GenAI startup sector faces funding and compute infrastructure gaps, urging policy support for sustainable global growth.
MakeMyTrip launches Myra AI, a multilingual generative AI travel assistant, offering conversational, inclusive trip planning and booking for Indian travelers.
OpenAI raises $8.3 billion, boosting its valuation to $300 billion ahead of GPT-5 launch, signaling strong investor confidence in generative AI.
Capgemini India plans to hire 45,000 professionals in 2025, prioritising AI talent, tier-2 city expansion, and large-scale upskilling initiatives.
OpenAI to launch GPT-5 in August with advanced reasoning, multimodal capabilities, and smaller versions like GPT-5 Mini and GPT-5 Nano.
Google launches AI shopping tools: Virtual Try-On for apparel and price tracking alerts, helping users shop smarter across Search and Shopping.
McKinsey halts generative AI consulting work in China amid rising US scrutiny, reflecting broader tech decoupling between American firms and the Chinese market.
Onfolio’s AI marketing arm unveils Generative Engine Optimization (G.E.O.) to help websites increase traffic through AI tools like ChatGPT—offering a roadmap for future digital marketing strategies.
How AI is redefining marketing: From personalized insights to creative automation, the smartest marketers are using AI to rethink strategy, not just execution.
Robinhood has revealed that 50% of its new code is now written by AI tools, showcasing a rising trend of AI-assisted software development in the tech industry.
Netflix has confirmed its use of generative AI in the early production stages of ‘El Eternauta’, using the technology for storyboarding and visual ideation without replacing human creatives.
Meta appoints Generative AI VP Connor Hayes as new head of Threads, hinting at deeper AI integration in the text-based social platform’s future roadmap.
Generative AI in marketing to see strong growth by 2034, with IBM, Adobe, Microsoft holding just 15.2%—leaving room for innovation and new players.
SEMrush expands its platform with AI-powered content and SEO tools to strengthen its position in digital marketing. This aims to streamline workflows and compete with emerging generative AI platforms.
AWS transforms its global marketing operations with generative AI, enhancing personalization, scaling outreach, and streamlining B2B account planning across sales teams.
Unilever launches AI Design Hub and SketchPro to streamline digital-first content creation, delivering 3.5B+ impressions with AI-powered campaigns.
AI is learning clicks, but can it learn taste? Exploring how algorithms can understand aesthetics, culture, and emotional nuance in content.
GitHub CEO Thomas Dohmke says top companies are hiring more software engineers, not fewer, as AI tools like Copilot enhance developer productivity.
Meta’s $100M AI hires offer a roadmap for students: focus on core math, GenAI, real-world projects, and interdisciplinary skills for success in the future AI workforce.
Sam Altman predicts that intelligence may soon cost no more than electricity, hinting at a future of AI-powered, low-cost, and highly personalized learning.
Zoho launches its first AI and robotics R&D campus in Kottarakkara, Kerala, and acquires Asimov Robotics to deepen deep-tech innovation and create local job opportunities in rural India.
Bengaluru-based Maieutic Semiconductor raises $4.15M to revolutionize analog chip design with generative AI, aiming to automate and accelerate the IC design cycle.
Models report outlines a fast-changing AI landscape—from explosive growth in AI adoption and agent-based architectures to new technical, economic, and ethical frontiers.
Grammarly transitions from grammar checker to agentic AI, aiming to enhance goal-driven communication for 30M+ users.
Google brings AI to classrooms with Gemini and NotebookLM, offering tools for students, teachers, and educational institutions worldwide.
Over 50% of sports fans now use AI for personalized content, with rising demand for immersive, data-rich digital experiences, says Capgemini report.
Larry Ellison outlines Oracle’s plan to lead in cloud databases, AI data centers, and enterprise applications with global expansion and AI-first strategy.
AI agents like CrewAI and Superagent are transforming productivity by automating workflows for marketers, developers, and operations teams.
YouTube tests AI-powered search results carousel for Premium users, offering topic summaries and smarter video discovery.
Baidu launches ERNIE 4.0, China's biggest open-source AI release since DeepSeek, aiming to expand adoption and accelerate domestic innovation.
According to Salesforce CEO Marc Benioff, AI now handles 30–50% of company work, marking a major shift in enterprise productivity and workforce transformation.
Anthropic launched a new program to study the economic impact of AI, aiming to track job market disruptions and guide responsible deployment amid rising concerns over automation and workforce shifts.
Cognizant expands partnership with Salesforce to deliver new AI-driven offerings for the Agentforce platform, focusing on enterprise-scale generative AI implementation and industry-specific solutions.
India ranks highest globally with 92% of employees using AI at work, reveals Microsoft-IDC report, but job security concerns are on the rise.
Google rolls out AI Mode in India, offering AI-powered summaries for complex search queries in English and Hindi through Search Labs.
Wix acquires 6-month-old AI startup Base 44 for $80M, boosting its AI-driven development tools with bootstrapped tech by solo founder Maor Shlomo.
Over 1 million users now testing Alexa+, Amazon’s new generative AI voice assistant. Free for Prime members, it offers smarter conversations, personal routines, and automation for $19.99/month.
Indian brands are rapidly integrating AI to personalize campaigns, optimize workflows, and reshape customer engagement across sectors in India’s growing Martech scene.
LinkedIn CEO says its AI writing assistant has seen limited traction, as users favor authenticity over automation for professional self-expression.
Character.AI appoints ex-Meta executive Karandeep Anand as CEO, aiming to scale AI chatbot experiences and grow its user-driven conversational platform.
Explore 7 Martech trends shaping the future of marketing with AI, data, and performance storytelling driving deeper engagement, personalization, and ROI.
