L'Oréal expands its AI search strategy, testing Google AI Overviews advertising and exploring partnerships as conversational AI reshapes brand discovery and marketing.
As AI search reshapes discovery, brands need to measure mentions, recommendations, citations, accuracy and share of answer beyond traditional SEO rankings.
BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.
Estée Lauder has partnered with Profound to improve how its global beauty brands are discovered, represented and recommended across generative AI platforms.
Royal Air Maroc has appointed Merkle MENA to lead its SEO, content and GEO strategy across traditional search engines and AI-powered discovery platforms.
Indexly has launched an AI marketing stack for agencies, combining AI search visibility, GEO, content creation, reporting and traffic attribution in one platform.
Boomerang Partners is using AI across affiliate marketing for predictive traffic analysis, fraud detection, content workflows and generative search visibility.
