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Adidas

  Adidas Lays Off 15% of its India Workforce, is AI the Reason?

  • by Brij Pahwa
  • Sep 16, 2026

Around 350 employees reportedly affected at the Gurugram hub; a direct connection between the cuts and AI adoption remains unestablished.

JioStar, Google India Partner

  JioStar, Google India Partner to Bring AI Search Into Star Plus Shows

  • by Martech Desk
  • Sep 16, 2026

JioStar and Google India are integrating AI-powered Google Search into Anupama and Yeh Rishta Kya Kehlata Hai through a multi-platform campaign.

Royal Air Maroc Appoints Merkle MENA

  Royal Air Maroc Appoints Merkle MENA as SEO, Content and GEO Partner

  • by Martech Desk
  • Sep 16, 2026

Royal Air Maroc has appointed Merkle MENA to lead its SEO, content and GEO strategy across traditional search engines and AI-powered discovery platforms.

'yuu-moji' Campaign

  yuu Launches AI-Powered 'yuu-moji' Campaign With dentsu Hong Kong

  • by Martech Desk
  • Sep 16, 2026

yuu and dentsu Hong Kong have launched yuu-moji, an AI-powered campaign that turns members' interests and everyday moments into personalised digital identities.

openai

  OpenAI Reportedly Acquires AI Camera Startup Glass Imaging for Over $300 Million

  • by Martech Desk
  • Sep 16, 2026

OpenAI has reportedly acquired AI camera startup Glass Imaging for over $300 million, adding computational photography expertise to its growing hardware business.

Sandhya Biswas, Chief Marketing and Customer Experience Officer, Orient Electric

  Orient Electric Names Sandhya Biswas Chief Marketing and Customer Experience Officer

  • by Martech Desk
  • Sep 16, 2026

Orient Electric has appointed Sandhya Biswas as Chief Marketing and Customer Experience Officer, bringing nearly 20 years of consumer and brand experience.

Xiaomi

  Xiaomi Launches 14kg Three-Drum Washing Machine With AI Controls

  • by Martech Desk
  • Sep 16, 2026

Xiaomi has launched a 14kg three-drum Mijia washing machine in China with MiMo-powered AI that creates personalised wash recommendations from voice or text.

This is an AI-generated image.

  Musk Says Grok 4.8's Training Stack Was Written by Humans, Not AI

  • by Martech Desk
  • Sep 16, 2026

Elon Musk says Grok 4.8 is being trained on an internally developed C/C++ stack written by humans, as the 2.5-trillion-parameter model prepares to enter RL.

Google Adds Agentic AI to Meridian

  Google Adds Agentic AI to Meridian to Improve Marketing Measurement

  • by Martech Desk
  • Sep 16, 2026

Google is upgrading Meridian with agentic AI, brand signals and GeoX to help marketers measure campaigns, audit data and improve marketing mix models.

AI Startup Flam Raises $40 Million

  AI Startup Flam Raises $40 Million to Scale Interactive Content Platform

  • by Martech Desk
  • Sep 16, 2026

Flam has raised $40 million in a QED Investors-led Series B to expand its AI-powered interactive content technology and scale enterprise sales globally.

Ruchika Malhan Varma, Chief Marketing and Customer Officer, Mahindra Manulife

  Mahindra Manulife Appoints Ruchika Malhan Varma as Chief Marketing and Customer Officer

  • by Martech Desk
  • Sep 16, 2026

Mahindra Manulife has appointed Ruchika Malhan Varma as CMCO to lead marketing, customer experience, digital growth, partnerships and AI enablement.

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