Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
Discover how AI, integration, and homegrown tools are transforming the technology behind today’s most innovative marketing teams.
Explore five trending martech tools of 2025, from AI personalization to GEO and no-code platforms, reshaping global marketing strategies.
As HubSpot and Salesforce compete for India’s CRM market, their AI tools, pricing, and adoption trends highlight distinct strengths for SMBs vs. enterprises.
Explore how Fivetran and Hightouch help marketers activate real-time data, boost personalization, and build scalable, composable martech stacks.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
New survey shows only 14% of B2B marketers fully use their martech stack despite rising confidence and investment.
From growth hacking to scale-ready automation, these are the real toolkits powering India’s most ambitious startups.
This new era of MarTech is marked by three overlapping themes: the pivot to conversational journeys, the rise of custom-built telemetry, and a growing focus on agility and experimentation.
