From AI agents and predictive measurement to workflow redesign and responsible AI, these 10 trends will shape how marketing works next.
What a perfect martech stack looks like for large enterprises—key layers, tools, and principles CMOs need to turn complexity into growth.
Scott Brinker’s 2020 martech predictions—from no-code creators to AI-led ops—are shaping how marketing teams operate in 2026.
As marketing teams adopt AI and SaaS tools at speed, CMOs are losing visibility over fragmented, invisible martech stacks, creating governance, data, and ROI challenges.
A new middle layer of AI prompt engineers, automation orchestrators, and data translators is quietly reshaping Indian marketing teams as brands scale generative AI across campaigns and workflows.
The explosion of AI-powered martech tools is increasing pressure on marketers, reshaping roles, widening skills gaps and driving burnout as teams struggle to keep pace.
India’s leading CMOs are shifting from building complex martech stacks to orchestrating AI-driven platforms, focusing on scalability, personalization, ROI, and experience-led growth.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
The tools that get funded, implemented, and measured tend to fall into a clear stack that starts with data, moves through identity and modeling, and ends in activation and measurement.
Many companies find themselves locked into expensive, slow-moving systems. Composable stacks turn that model on its head.
Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
Discover how AI, integration, and homegrown tools are transforming the technology behind today’s most innovative marketing teams.
Explore five trending martech tools of 2025, from AI personalization to GEO and no-code platforms, reshaping global marketing strategies.
As HubSpot and Salesforce compete for India’s CRM market, their AI tools, pricing, and adoption trends highlight distinct strengths for SMBs vs. enterprises.
Explore how Fivetran and Hightouch help marketers activate real-time data, boost personalization, and build scalable, composable martech stacks.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
New survey shows only 14% of B2B marketers fully use their martech stack despite rising confidence and investment.
From growth hacking to scale-ready automation, these are the real toolkits powering India’s most ambitious startups.
This new era of MarTech is marked by three overlapping themes: the pivot to conversational journeys, the rise of custom-built telemetry, and a growing focus on agility and experimentation.
