Consumers prefer AI to offer deals and utility over chat. Report urges brands to focus on value-based personalization.
New survey shows only 14% of B2B marketers fully use their martech stack despite rising confidence and investment.
RCB's merchandise event in Bengaluru ends in tragedy; marketing head arrested. Experts urge caution in fan engagement campaigns.
Chrome vulnerability risks data exposure via malicious extensions, prompting urgent user precautions and a security response from Google.
X updates its terms to block use of tweets and API content for AI model training, marking a strategic move in the evolving data governance landscape.
