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OpenAI Introduces Controls to Let Users Adjust ChatGPT’s Warmth and Enthusiasm

  OpenAI Introduces Controls to Let Users Adjust ChatGPT’s Warmth and Enthusiasm

  • by Martech Desk
  • Dec 22, 2025

OpenAI has introduced new settings that allow users to adjust ChatGPT’s warmth and enthusiasm, marking a step toward greater personalisation of AI interactions.

Google DeepMind Invests in CoRover AI

  Google DeepMind Invests in CoRover AI to Support BharatGPT Development

  • by Martech Desk
  • Dec 22, 2025

Google DeepMind has invested in Indian AI startup CoRover AI, creator of BharatGPT, signalling growing global interest in India-focused language models.

Odisha Partners With OpenAI to Expand AI Training for Students and Government Officials

  Odisha Partners With OpenAI to Expand AI Training for Students and Government Officials

  • by Martech Desk
  • Dec 22, 2025

The Odisha government has partnered with OpenAI to train students and officials in artificial intelligence, focusing on skills development, governance and responsible AI adoption.

Attention Whiplash: Why 2-Second Marketing Is Replacing Storytelling

  Attention Whiplash: Why 2-Second Marketing Is Replacing Storytelling

  • by Anupama Mitra
  • Dec 22, 2025

As attention spans shrink, brands are shifting from long-form storytelling to 2-second hooks, redesigning marketing strategies around short-form video and instant recall.

MarTech Mayhem: Marketers Under Pressure in the AI Era

  MarTech Mayhem: Marketers Under Pressure in the AI Era

  • by Brij Pahwa
  • Dec 22, 2025

The explosion of AI-powered martech tools is increasing pressure on marketers, reshaping roles, widening skills gaps and driving burnout as teams struggle to keep pace.

Anand Varadarajan, Chief Technology Officer, Starbucks

  Starbucks Appoints Anand Varadarajan as Chief Technology Officer

  • by Martech Desk
  • Dec 22, 2025

Starbucks names former Amazon technology leader Anand Varadarajan as its new CTO, reinforcing its focus on digital platforms, data and AI-driven transformation.

The New Creative Monopoly: One Designer, 1,000 Assets

  The New Creative Monopoly: One Designer, 1,000 Assets

  • by Anupama Mitra
  • Dec 22, 2025

Generative AI is enabling individual designers to produce hundreds of creative assets at scale, reshaping creative teams, hiring models and power dynamics in Indian marketing.

Sam Altman Highlights AI Memory as More Personalised AI Systems

  Sam Altman Highlights AI Memory as Next Step Toward More Personalised AI Systems

  • by Martech Desk
  • Dec 22, 2025

OpenAI CEO Sam Altman outlines how AI memory could enable more personalised and context-aware interactions, while raising questions around privacy and user control.

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