As AI-driven search tools replace traditional links with generated answers, marketers are rethinking discovery. Generative Engine Optimization is emerging as the next evolution of search strategy.
Google has placed advanced AI search reasoning behind its Gemini 3 Pro subscription, highlighting a shift toward premium monetisation of AI capabilities.
AI-driven search and content tools are reshaping SEO publishing, shifting focus from rankings to intent, credibility, and machine-readable value.
Perplexity CEO Aravind Srinivas signals interest in AI devices, pointing to a shift in how AI-driven search and information discovery may evolve.
As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.
Bharti Airtel has updated the eligibility criteria for free Perplexity Pro access, requiring users to hold an active Airtel SIM to continue using the AI service.
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
AI assistants, conversational search and natural language platforms are reshaping digital discovery. Indian brands shift from keyword SEO to intent-led marketing.
LinkedIn launches new AI powered search and conversational prompts to improve people discovery and professional networking for premium users.
Salesforce plans to acquire AI search startup Doti to enhance enterprise search and automation across Slack and its broader cloud ecosystem.
As AI reshapes search, marketers must balance SEO for visibility and GEO for inclusion in AI answers. Learn how to optimize for both to stay discoverable and credible in 2025’s search landscape.
Semrush rolls out Semrush One, merging traditional SEO tools with AI-search visibility tracking to help marketers adapt to emerging discovery engines.
Perplexity partners with Getty Images in a multi-year deal to enhance AI-powered search with licensed visual content and responsible data use.
Reddit expands its AI-driven search experience to French, German, Spanish, Italian, and Portuguese, enhancing accessibility for users worldwide.
Google launches AI-powered live search in the US, enabling real-time video and audio query responses to enhance user experience.
iPullRank releases a 20-chapter AI Search Optimization Manual, guiding marketers on adapting SEO strategies to thrive in an AI-driven search landscape.
Apple is developing a ChatGPT-style AI search tool via a secret 'Answers' team, aiming to build a native alternative to Google Search within its ecosystem.
ThinkROI partners with Visibili.ai to help brands boost discoverability in AI-powered search environments.
YouTube tests AI-powered search results carousel for Premium users, offering topic summaries and smarter video discovery.
