Google updates AI Mode and AI Overviews to show more news links, highlight publisher content and improve source visibility amid declining website traffic.
L'Oréal expands its AI search strategy, testing Google AI Overviews advertising and exploring partnerships as conversational AI reshapes brand discovery and marketing.
Google AI Overviews have been spotted responding to typos, random text and searches with no matching web pages, highlighting changes in AI-powered search behaviour.
As AI search reshapes discovery, brands need to measure mentions, recommendations, citations, accuracy and share of answer beyond traditional SEO rankings.
Google has updated its AI content guidance to require manual fact-checking of AI-generated copy and metadata, while Gemini links have been spotted carrying UTM tags.
Criteo’s Marc Fischli explains how agentic AI, changing product discovery and commerce data could reshape marketing teams, search and performance strategies.
AI is reshaping media planning across search, buying, creators, commerce and measurement, forcing marketers to rethink what machines optimise and where human judgement matters.
BCG finds LLM search reaches 22% of purchase journeys in India and influences final brand choice among 65% of consumers who use it.
Estée Lauder has partnered with Profound to improve how its global beauty brands are discovered, represented and recommended across generative AI platforms.
AI assistants are reshaping how consumers research, compare and discover products, pushing marketers to think beyond search rankings and optimise for AI-generated answers.
Royal Air Maroc has appointed Merkle MENA to lead its SEO, content and GEO strategy across traditional search engines and AI-powered discovery platforms.
Indexly has launched an AI marketing stack for agencies, combining AI search visibility, GEO, content creation, reporting and traffic attribution in one platform.
Semrush launches an official Claude connector, giving marketers direct access to live keyword, backlink, competitor and market intelligence through AI conversations.
Nvidia is reportedly in talks to invest in Perplexity through a new funding round that could value Aravind Srinivas’ AI search startup at more than $30 billion.
Birlasoft’s Satinder Juneja discusses composable MarTech stacks, agentic AI, synthetic profiles and why brand trust will remain central to AI-led discoverability.
Ahrefs has launched Letaido, an AI marketing platform that builds tools, dashboards and automations while connecting agents with marketing data and workflows.
Jasper has promoted Tom Newton to CMO and appointed Lauren Newman as CFO as the AI marketing company expands its enterprise and AI agent strategy.
AI is reshaping digital marketing across search, content, personalisation and measurement, pushing brands to rethink data, workflows and human oversight.
Apple is reportedly exploring multiyear licensing deals with news publishers to bring current information to its upcoming AI-powered Siri.
Google Search briefly displayed false death information for Sam Altman and Dario Amodei after its automated systems picked up vandalised Wikipedia data.
Zoom is using creator partnerships to build authority and test whether third-party content can strengthen its visibility across AI-generated search results.
Acer India and Bangladesh Head of Marketing Sooraj Balakrishnan discusses AI search, GEO, personalisation and why consumer understanding must remain human.
Jellyfish has expanded its Share of Model platform with AI-powered ad optimisation to help brands improve campaign performance and visibility across AI-driven discovery.
As AI assistants reshape online shopping, brands are shifting focus from Google rankings to AI recommendations, making trust, structured data and credibility critical for visibility.
Google says AI Search sends billions of website clicks every week, but publishers continue to seek clearer reporting and transparency on AI-generated search traffic.
AI search is changing brand discovery. Learn how the four Ps of Presence, Parsability, Proof and Performance can help brands improve visibility across ChatGPT, Gemini and Google AI.
How AI is transforming the CMS into the foundation for AI search, agentic experiences and structured brand content across digital channels.
Myntra is expanding AI across seller onboarding, product discovery and customer support to improve operational efficiency and personalise the shopping experience.
L2T has adopted a .ai domain to reflect its AI-powered dealership marketing platform, expanding capabilities across customer data, automation, generative AI and AI search.
Google has expanded AI Mode with Canva, Instacart and YouTube Music integrations, enabling users to create designs, playlists and grocery carts directly from Search.
AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
JioStar is expanding AI on JioHotstar with conversational search, personalised content discovery and in app shopping to enhance viewer engagement.
Google leads AI-driven discovery while ChatGPT remains the largest standalone AI referral source, highlighting the growing importance of AI-first search strategies.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
Tech Mahindra has partnered with Perplexity to help enterprises improve sales productivity through AI-powered search and conversational intelligence.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
AI is transforming digital marketing in 2026, reshaping search, personalization, customer journeys and brand discovery as marketers adapt to AI-driven consumer behavior.
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making.
Consumers are increasingly using ChatGPT and AI assistants for product research, creating a new trust challenge for advertisers and brands.
Meta has launched AI Mode on Facebook, using public posts and platform data to deliver conversational answers and AI-powered content discovery.
Google is challenging a German court ruling that classifies AI Overviews as its own content, intensifying debate around AI search, publishing rights and liability.
Optimizely has launched a full AEO platform designed to help brands improve visibility and performance across AI-powered search and answer engines.
A new Meltwater study finds LinkedIn is emerging as a major source of visibility in AI-powered search results, reshaping brand content strategies.
As AI search evolves into AI action, marketers are shifting focus from AEO to context engineering to help AI systems understand, represent and act on brand information accurately.
Google is testing new AI Search controls as publishers raise concerns that AI-generated answers could reduce website traffic.
Housing.com CEO Praveen Sharma explains how AI is transforming home search through conversational discovery, personalization, trust-building and smarter property recommendations.
A new study finds 81% of brands cited by ChatGPT do not appear on Google's first page, signaling shifts in how consumers discover brands online.
NeuroRank has launched a patent-pending AI visibility platform aimed at helping brands monitor generative search visibility and governance globally.
YouTube has introduced AI-powered conversational video search and expanded Gemini integration across Shorts and discovery tools.
YouTube is testing an AI-powered search feature with guided answers and video results to improve content discovery.
