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HCLSoftware Strengthens AI Data Stack With Wobby and Jaspersoft Acquisition

  HCLSoftware Strengthens AI Data Stack With Wobby and Jaspersoft Acquisition

  • by Martech Desk
  • Dec 24, 2025

HCLSoftware has expanded its AI and data analytics capabilities with the acquisition of Wobby.ai and Jaspersoft, reinforcing its enterprise data and intelligence strategy.

India Has the MarTech Tools, But Not the People

  India Has the MarTech Tools, But Not the People

  • by Brij Pahwa
  • Dec 24, 2025

Indian brands are investing heavily in MarTech and AI platforms, but a widening talent gap is preventing companies from fully using the tools they already own.

Prosperr.io Raises $4 Million to Expand AI-Driven Tax Management Platform

  Prosperr.io Raises $4 Million to Expand AI-Driven Tax Management Platform

  • by Martech Desk
  • Dec 24, 2025

Prosperr.io, fintech, AI in finance, tax management, startup funding, artificial intelligence, personal finance, digital tax filing, financial technology, martech, India startups

Reverse Influencing: When Consumers Start Shaping AI, Not Brands

  Reverse Influencing: When Consumers Start Shaping AI, Not Brands

  • by Anupama Mitra
  • Dec 24, 2025

As AI-led discovery grows, consumers are influencing how brands are described, ranked, and recommended—shifting power from brand messaging to collective user signals and behaviour.

Deepak Singh, Senior Advisor, CloudKeeper

  CloudKeeper Appoints Former AWS and Google Cloud Leader Deepak Singh as Senior Advisor

  • by Martech Desk
  • Dec 24, 2025

CloudKeeper has appointed former AWS and Google Cloud executive Deepak Singh as senior advisor to strengthen its cloud cost optimisation and enterprise growth strategy.

Airtel Introduces New Eligibility Requirement for Free Perplexity Pro Access

  Airtel Introduces New Eligibility Requirement for Free Perplexity Pro Access

  • by Martech Desk
  • Dec 24, 2025

Bharti Airtel has updated the eligibility criteria for free Perplexity Pro access, requiring users to hold an active Airtel SIM to continue using the AI service.

salesforce

  Salesforce Reassesses AI Automation Strategy After Layoffs and Operational Adjustments

  • by Martech Desk
  • Dec 24, 2025

Salesforce executives acknowledge challenges in AI-led automation following workforce reductions, highlighting the limits of replacing human roles with AI agents.

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