In a move to address the evolving challenges of brand discoverability in the era of AI-powered search, performance marketing firm ThinkROI has announced a strategic partnership with Visibili.ai, a visibility intelligence platform. The collaboration aims to empower brands to adapt and thrive in a rapidly changing digital environment shaped by AI algorithms and machine learning-led discovery engines.
The rise of AI in digital ecosystems—particularly search and content curation—is redefining how consumers find, engage with, and purchase from brands. With AI models increasingly influencing search results, many traditional marketing tactics are no longer enough to ensure visibility. The ThinkROI–Visibili.ai alliance is designed to help businesses navigate this shift by making their digital presence more optimized and discoverable in AI-curated environments.
A Timely Collaboration for AI-Era Visibility
ThinkROI, known for its expertise in performance-led marketing strategies, will integrate Visibili.ai’s proprietary AI-led brand visibility tools into its ecosystem. The goal is to decode how generative AI, large language models (LLMs), and machine-learned search algorithms prioritize content and recommendations. This insight will help brands improve their positioning across search platforms, shopping engines, and digital assistants powered by AI.
“The partnership aligns with our vision of enabling brands to future-proof their marketing investments,” said Deepak Saluja, Co-founder and CEO of ThinkROI. “With AI becoming a core layer in how platforms surface and rank content, brand visibility strategies must evolve beyond keywords and SEO hacks. This partnership allows us to offer our clients deeper, real-time visibility analytics in the AI search era.”
Visibili.ai’s Role in the Tech Stack
Visibili.ai brings advanced analytics to measure and optimize a brand’s "AI discoverability quotient" across digital platforms. Their technology assesses where and how a brand surfaces in AI-generated content responses, voice search, chatbots, shopping results, and other interfaces where AI intermediates the consumer journey.
The collaboration will allow ThinkROI’s clients to make informed media and content investments that increase their AI visibility scores, improving their relevance in AI-driven purchase paths.
“We are excited to work with ThinkROI to deliver actionable visibility intelligence at a time when AI is changing every touchpoint of consumer interaction,” said a spokesperson from Visibili.ai. “Together, we aim to help brands stay present, consistent, and competitive in new digital pathways being shaped by AI technologies.”
Strategic Implications for Marketers
With AI-driven search becoming more contextual and less keyword-dependent, marketers are being urged to rethink traditional SEO strategies. Brand visibility now requires optimization for AI interpretation—including structured content, semantic clarity, and contextual relevance.
The ThinkROI–Visibili.ai partnership underscores a broader industry trend: the convergence of marketing and AI infrastructure. As AI plays a larger role in content discovery and decision-making, data-led visibility intelligence will become a cornerstone of competitive strategy.