MartechAI marks one year of covering AI, martech, data and customer experience, chronicling how marketing evolved from experimentation to real-world business impact.
Nitrosend has raised $700,000 in seed funding to expand its AI-powered marketing automation platform for businesses and marketers.
Mobile martech is emerging as the technology backbone of app growth, helping brands use AI, data and personalization to drive engagement, retention and revenue.
Django has launched JAG AI, a new initiative designed to help organizations integrate artificial intelligence across marketing and business functions.
Comviva’s Global CMO Survey reveals that while 90% of organizations increased AI marketing investments, only 12% can demonstrate measurable business impact.
APIs are emerging as the backbone of modern martech, powering AI, personalization, customer data flows and real-time decision-making across connected platforms.
Uniphore has introduced an AI-powered Audience Agent designed to help marketers analyze audiences, generate insights and improve campaign outcomes.
A new eClerx study found that 78% of marketing leaders believe martech investments are not delivering expected ROI outcomes.
Impel has integrated AI video capabilities with customisable AI agents to support automotive retail marketing and customer engagement.
India’s marketers say AI adoption is accelerating, but fragmented data, governance gaps, and legacy systems remain the biggest barriers to scaling personalization.
Crystal Cruises is expanding its luxury travel strategy with personalised digital experiences and premium customer engagement initiatives.
Former Google and Databricks engineers have launched a new AI-powered martech platform focused on automation and customer engagement.
India’s top growth leaders say AI is transforming marketing operations, but human creativity and judgment remain critical for long-term brand success.
Nectar Social has raised $30 million to expand its AI-powered marketing platform focused on automation, analytics and audience engagement.
Ogilvy India and Google have launched an AI-powered creative studio aimed at accelerating content production and marketing innovation.
Krunch has appointed Baneen Qazi as Director of Martech as agencies continue strengthening data and marketing technology capabilities.
AI agents, answer engines and video commerce are reshaping brand discovery, customer engagement and digital marketing strategies in 2026.
Martech firms are shifting toward data-first strategies as brands seek stronger AI performance, unified customer insights and connected marketing systems.
GCCs are rapidly evolving into in-house marketing, analytics and content hubs for global brands in India.
Businesses are simplifying martech stacks and adopting AI-driven tools to improve marketing efficiency and customer engagement.
The global martech market could hit $2.84 trillion by 2034 as AI, automation, and cloud technologies transform customer engagement.
AI is transforming the martech industry as companies rethink platforms, workflows, talent strategies, and customer engagement models.
AI infrastructure must move beyond hype to deliver measurable ROI, faster decisions, and real business outcomes, says Lenovo’s APAC marketing leader.
Global brands are shifting marketing intelligence to India, with GCCs evolving into hubs for AI, analytics and decision making.
Martech is shifting toward emotional metadata, using AI to analyse tone and customer intent beyond clicks and conversions.
Firstsource has partnered with Typeface to launch agentic AI marketing services, aiming to enhance enterprise content and campaign efficiency.
A Forrester report highlights declining pipeline quality despite rising martech investments and increasing stack complexity.
India’s martech economy is nearing ₹1 lakh crore, with spending shifting towards AI, retail media, first-party data, and transaction-driven marketing systems.
The global martech market is projected to reach nearly $2.4 trillion by 2033, driven by AI adoption, data analytics, and digital transformation across industries.
Bonsai is strengthening its AI-driven data strategy to expand its presence in the evolving martech landscape and enhance marketing effectiveness.
AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Databricks highlights a growing shift toward AI-driven composable martech architectures, enabling flexibility and faster innovation.
Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
LG introduces EXAONE 4.5, a multimodal AI model designed to power next-generation intelligent systems across industries.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.
Salesforce has introduced 30 new AI features in Slack to improve productivity, automation and workplace collaboration.
OpenAI has outlined its roadmap to accelerate AI development, focusing on scaling infrastructure and expanding real-world applications.
Qualys has launched an AI agent to automate vulnerability validation and remediation in cybersecurity operations.
From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.
HubSpot research reveals that 73% of Indian businesses are adopting hybrid human-AI teams to drive growth, despite challenges like data integration, legacy systems, and trust in AI.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
