McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.
Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
Marketers are shifting to smarter, AI-driven demand generation strategies as budgets tighten, focusing on efficiency, personalization, and measurable impact across channels.
Consumers remain divided on AI chatbots — efficiency and cost drive adoption, but human interaction is still preferred for complex or emotional issues.
Marketing expert Tony Hayes releases a detailed guide exploring AI’s role in transforming digital marketing, automation, and data-driven brand strategies.
Emplifi’s latest study reveals user-generated content delivers 10x higher conversion rates than brand-created posts, highlighting authenticity as a key growth driver.
CDIMark introduces AI-powered marketing tools focused on enhancing brand credibility, online trust, and audience engagement through data-driven insights and automation.
As 2026 nears, marketers prioritize AI, data literacy, content strategy, and agility to thrive in a fast-evolving, technology-driven landscape.
The “Prompt Economy” is reshaping marketing as professionals become AI trainers, mastering prompt engineering to drive creativity, governance, and ROI.
Zero to Launch unveils an AI-driven campaign creation platform designed to eliminate creative delays and accelerate marketing execution for brands and agencies.
AI is transforming Indian marketing with real-time campaign optimization. Brands like Swiggy, Flipkart, and Tata CLiQ are driving higher ROI and agility using AI.
Dreamdata secures $55 million Series B funding to expand its AI-driven B2B revenue attribution platform and strengthen data-led marketing innovation.
AI models trained on decades of ads are reproducing brand content, raising new challenges around copyright, transparency, and marketing ethics as the line between learning and imitation blurs.
RainFocus invests in AI-native innovation to transform event marketing, analytics, and customer engagement for a data-driven future.
AsiaPac introduces four AI-powered SaaS platforms designed to transform omnichannel marketing across Asia, enabling real-time insights, automation, and personalized engagement.
Adobe introduces AI agents to help B2B marketers handle long buying cycles, improve personalization, and drive efficiency in enterprise decision-making.
Attentive launches new features to help brands simplify engagement, personalize experiences, and build stronger customer connections.
Typeface research shows 60% of marketing leaders reduced agency spend this year as AI takes on more creative, content, and campaign roles in-house.
Humans enhances Page Intelligence to improve invalid traffic detection, helping advertisers protect budgets and boost campaign performance.
Zen Media launches Prompt Discovery Index, an AI-native tool designed to replace keyword research and help marketers optimize campaigns with generative prompts.
Veylan debuts the first AI-native advertising platform and earns recognition from WARC as a category leader in marketing innovation.
Oracle introduces AI agents in Fusion Cloud to help marketing, sales and service teams improve efficiency, unlock revenue and enhance customer experience.
The global AI for sales and marketing market is projected to surge through 2030, with tech giants, startups, and specialists driving growth via acquisitions and partnerships.
Airbyte has been recognized as a leader in Snowflake’s 2025 Modern Marketing Data Stack Report for its role in enabling businesses to unify, move, and activate marketing data efficiently.
Marketfully introduces Adaptive Creation, an AI-powered tool enabling nuanced, multilingual content marketing for global brands to connect authentically with diverse audiences.
ConnectMind AI unveils a strategy platform powered by synthetic consumers, offering marketers new tools for consumer insights and data-driven decision-making.
Zeta Global will acquire Marigold’s enterprise software business for $325M, strengthening its AI-powered marketing cloud and expanding its enterprise client base.
Climaty AI raises $2M led by Turbostart to scale carbon-conscious martech solutions, focusing on AI-driven sustainability and global expansion.
The biggest returns are flowing to companies that connect media with commerce data, compress creative production cycles, and bake experimentation into daily workflows.
CMO Council’s latest report finds marketers confident in martech’s future, though many advanced features remain underutilized due to integration and training challenges.
Sprinklr introduces AI agents across marketing, customer service, and CCaaS to enhance efficiency, personalization, and enterprise customer engagement.
Cobalt Keys enhances omni-channel marketing services through AI automation, boosting personalization, efficiency, and cross-platform engagement.
The tools that get funded, implemented, and measured tend to fall into a clear stack that starts with data, moves through identity and modeling, and ends in activation and measurement.
Klaviyo introduces AI-powered agents to streamline marketing automation and customer service, enabling retailers to personalize campaigns and improve customer experiences.
Cubera Tech debuts Cube in India, a conversational AI platform designed to enhance audience discovery and creative marketing strategies for brands.
Appier integrates agentic AI across its product suite to deliver ROI-focused marketing solutions, aiming to transform customer engagement with predictive, self-learning tools.
Speaking at the gathering under the Jamun Tree lawns, Jagdish Mitra highlighted the company’s journey over the past year.
A growing majority now report that more than one sixth of their marketing spend goes into platforms, analytics, data pipelines, and workflow tools.
Spider Labs rebrands as a marketing security platform, focusing on AI-powered protection to help brands safeguard digital assets and strengthen online trust.
IAB Europe’s first AI in digital advertising report reveals widespread adoption, rising investment, and urgent calls for governance across the ad industry.
A new AI marketing intelligence report highlights automation frameworks and predictive systems driving efficiency, personalization, and revenue growth for brands.
Dentsu’s new report shows CMOs split on AI in marketing. While adoption is high, leaders stress empathy, creativity, and authenticity as vital to brand success.
AI in martech is shifting from copilots to doers, reshaping stacks, content, and retention strategies while demanding guardrails and human oversight.
HCLSoftware launches AI-first martech platform Unica in India, aiming to drive personalization, automation, and data-led growth for enterprises.
Later launches AI-powered brand suitability insights to help marketers confidently choose creators aligned with their values and campaign goals.
OranAI raises multi-million dollar angel funding to scale its AI agent PhotoG, aiming to transform content marketing with intelligent automation and personalization.
Many companies find themselves locked into expensive, slow-moving systems. Composable stacks turn that model on its head.
