iPullRank releases a 20-chapter AI Search Optimization Manual, guiding marketers on adapting SEO strategies to thrive in an AI-driven search landscape.
Cookies linger, but AI has already redefined marketing—driving personalization, measurement, and identity resolution in a privacy-first, post-cookie era.
AI-powered marketing tools bring efficiency but also rising hidden costs, with cloud bills, energy use, and carbon footprints reshaping MarTech budgets.
Generative AI is accelerating ad creation, enabling brands to launch campaigns in days, scale creative testing, and cut costs while reshaping roles in marketing teams.
Agentic AI is reshaping marketing by autonomously managing ad spend, boosting efficiency, and raising new challenges around trust, transparency, and sustainability.
MarTech faces a sustainability dilemma as digital ads drive rising carbon emissions. Can green tech solutions balance marketing effectiveness with environmental responsibility?
Predictive customer data platforms are reshaping marketing by shifting from personalization to anticipation, driving retention, efficiency, and revenue growth.
Dark data is costing marketers billions. In 2025, brands are racing to unlock unused customer information to drive revenue, efficiency, and stronger customer experiences.
Martech-driven mobile app analytics is moving from vanity metrics to decision engines, with privacy-first data, experimentation, and incrementality guiding growth across India’s app economy.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Opus Technologies appoints Nischala Murthy Kaushik as Chief Marketing Officer to strengthen global brand strategy and drive fintech growth.
Tambourine launches a personalization platform and Reserv Encore booking engine to deliver frictionless, pop-up-free hotel booking experiences for the digital-first hospitality sector.
Brands are embracing AI to improve CX, but risk losing empathy. Experts stress the need for balancing automation with human-first approaches to build lasting trust.
MarTech experts share why companies struggle to turn data into decisions, stressing culture, interpretation, and human judgment over technology alone.
Indian brands from HUL to Cadbury are embedding AI into marketing, retail media, and compliance, shaping the new CMO playbook for the country’s MarTech boom.
Cart.com appoints Sam Bowman as Chief Marketing Officer after acquiring Amify, marking a strategic move to scale its global commerce solutions and strengthen brand leadership.
StrativEra launches multi-channel marketing campaign services to help businesses drive measurable growth through integrated, data-driven customer engagement.
Marketers are moving from experimenting with generative AI to operationalizing it at scale, embedding AI in martech stacks for measurable business impact.
Guideline launches its Digital Ad Data Innovation Suite, boosting transparency, fraud detection, and cross-channel ad measurement for marketers and agencies.
WebEngage shifts focus to Generative AI, aiming to enhance customer engagement and retention as martech platforms adopt AI-driven personalization globally.
Art-E Mediatech secures full creative mandate for lifestyle tech brand Dylect, set to drive end-to-end marketing with insight-led, consumer-first campaigns.
Intention.ly launches its AI Lab—offering vetted AI martech tools tailored for financial firms to improve efficiency, marketing ROI, and generative search visibility.
Interpublic Group teams up with AI startup Aaru to embed predictive simulations into marketing planning—enabling brands to forecast audience response and boost campaign performance.
"Marketers share how AI boosts speed and scale but can’t replace human empathy, stressing the need to balance algorithms with emotional brand connection."
From stitched stacks to ethical AI, here’s how India's largest private bank builds magical customer experiences at scale.
Optimizely launches Geo-Ready CMS to boost AI-powered search visibility with localization, structured content, and region-specific SEO.
Gunjan Khetan on using AI to reach rural audiences, marketing without digital access, and the new skillset every brand leader needs to thrive.
IIT Roorkee & Futurense launch India’s first AI certification for marketers—no coding required, industry-aligned, with IIT credential & career support.
Netcore’s MarTech 2025 report reveals Agentic AI drives 2X conversions, with early adopters reporting 23% uplift in campaign performance.
Versuni CMO Pooja Baid explains how AI is transforming product experiences, personalization, and marketing at scale
Robert Gilby shares why responsible, human-first AI is key to the future of marketing and how businesses can integrate it practically without losing creativity, fairness, or control.
Appier launches AdCreative.ai in Thailand to streamline ad content creation with generative AI, enhancing campaign efficiency and personalization for marketers.
Grexa AI raises ₹15.5 Cr to automate marketing for India's small businesses with AI-powered solutions.
Kluisz.ai raises $9.6M in India’s largest AI seed round of 2025 to build AI-native private cloud infrastructure for enterprises.
ThinkROI partners with Visibili.ai to help brands boost discoverability in AI-powered search environments.
OpenAI CEO Sam Altman warns banks of rising AI voice fraud, urging new safeguards for secure authentication systems.
This is the story of that rise—the catalysts, challenges, success stories, and why the world is watching Indian martech startups that wield AI as their secret weapon.
Delve AI raises $32M to democratize data science for marketers, offering easy-to-use analytics tools for growth teams. Valuation hits $300M.
Cardlytics introduces interactive dashboards for real-time insights into consumer spending and campaign performance.
Discover how AI, integration, and homegrown tools are transforming the technology behind today’s most innovative marketing teams.
In a candid MarTech Thursday session, leaders from HMD Global, Deloitte, Myntra, and more unpack how AI is breaking the traditional marketing funnel—and what comes next
Attain upgrades OutcomeHQ into a full-stack media optimization platform to enhance cross-channel ad performance and real-time consumer insights.
Exploring how new top-level domains (gTLDs) empower brands to build digital trust and secure online identities in the evolving martech landscape.
AI is reshaping marketing orgs—faster hiring, modular teams, and smarter discovery. SuperStuff.ai leads the shift with outcome-based, AI-curated talent.
Smita Wadhawan joins Constant Contact as Chief Marketing Officer, bringing two decades of experience in brand and growth marketing.
SEMrush expands its platform with AI-powered content and SEO tools to strengthen its position in digital marketing. This aims to streamline workflows and compete with emerging generative AI platforms.
IBM study reveals 94% of top CMOs see AI as a growth driver, yet only 27% have fully adopted it into marketing workflows due to tech and talent barriers.
CMOs are rethinking martech strategies as new HBR research shows low ROI despite rising tech investments. Strategy Shift Seen as Key Fix
With traditional channels off-limits, this new-age alcohol brand is using AI, cultural intelligence, and creator communities to build authentic engagement and loyalty across India.
Informa, TechTarget, and Salesloft have joined forces to launch a strategic partnership that enhances B2B prospecting through intent data, AI-driven engagement, and workflow automation.
