AI adoption in India is rising fast, reshaping daily habits and shopping decisions. This story examines whether AI is empowering consumers or creating new dependencies.
The full-day summit will feature conversations on the future of customer experience, agentic AI, data strategy, creativity, automation, & the changing role of marketing leadership
AI driven search is shifting from keyword based ranking to behaviour based visibility. Brands now compete on trust, engagement and intent signals as AI assistants reshape digital discovery.
For us, as an international bank, talk about AI began a few years ago, and we even created a group called SoGen AI to explore AI use cases for our daily banking operations.
The long term “North Star” is a world where every function in the company, from supply chain to marketing, has platforms with agents and decision tools that make work more intelligent.
Martech for 2026 report launched: 127 pages covering AI agents, context engineering, automation models, vibe coding, Martech Ops 3.0, and the future of AI-driven marketing workflows.
India’s billion-user market has exposed a global personalisation failure. Big Tech struggles to serve India’s diverse languages, cultures, devices and behaviours.
Comviva introduces Mobilytix, a GenAI-driven real-time marketing platform designed to enhance customer engagement and campaign agility for brands.
As AI accelerates content creation, brands adopt AI governance systems to stay consistent, culturally safe and on-message at scale.
India emerges as the key battleground in the global MarTech race as global giants and local SaaS players compete with AI, pricing, and innovation for dominance.
AI-enabled martech tools are reshaping India’s marketing workflow, boosting speed, personalisation and automation across creative, media and operations.
Indian brands are shifting to private LLMs for safer, personalised, AI-driven marketing as data rules tighten and first-party intelligence becomes strategic.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
In this conversation, he discusses first party data, AI driven personalization, DPDP, AI agents, and what the next five years will look like for modern marketing.
Adobe is acquiring Semrush for 1.9 billion dollars to expand its AI powered search and marketing capabilities across its digital experience portfolio.
SkyReels launches a new generative AI platform designed to automate video creation and support marketers with faster, scalable creative production across industries.
AI is transforming how CMOs achieve growth, optimise media budgets, improve customer journeys and accelerate KPI performance through automation and predictive intelligence.
Martech in 2025 saw AI-native platforms, massive consolidation, first-party data dominance, and rising budgets as brands rethink stacks for performance and efficiency.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
AI is reshaping marketing funnels as brands build always-on, self-learning systems that adapt to real-time customer behavior across channels.
Interview with Anand Jain, Co-Founder and CMO, CleverTap by Brij Pahwa, Editorial Lead, e4m and MartechAI.com
In India, phone brands like Xiaomi and Vivo are integrating agents for travel planning and personalised camera settings.
Marketing teams are reaching the same conclusion: combining data, AI and automation turns every customer click into higher engagement and sales
Generative AI is transforming India’s restaurant marketing with personalised discovery, automated journeys, smarter campaigns and 24/7 customer engagement.
Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.
Digital-first car and property buyers are reshaping India’s auto and real estate funnels. Martech, CRM, AI and WhatsApp journeys now drive discovery, qualification and conversions.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
AI is transforming SEO in India, driving businesses to adopt data-led and automated strategies for improved online visibility and performance.
The book focuses on practical frameworks that can support marketers through different stages of MarTech maturity.
India’s digital ad market surges as brands invest in MarTech and AI. From HUL’s Sangam to Flipkart’s IRIS, marketers fuse data, automation, and creativity to win consumers in 2025.
Google’s Pomelli uses AI to read brand websites, learn tone and style, and generate on-brand content. Here’s how one can prepare to adopt such tools while keeping creativity and trust intact.
Semrush rolls out Semrush One, merging traditional SEO tools with AI-search visibility tracking to help marketers adapt to emerging discovery engines.
Global marketing leaders predict AI will redefine martech—transforming personalization, creativity, and strategy, while making adaptability and AI literacy essential for the next era of marketing.
AI is reshaping India’s e-commerce ecosystem by driving personalization, predictive logistics, and conversational commerce while creating new challenges in data, trust, and talent.
Cooperate Marketing names Gary Duvall as CTO to strengthen its AI and Martech capabilities, accelerating digital transformation and client-focused innovation.
Indian enterprises are building AI-ready CRM systems by unifying data, training teams, and balancing automation with human oversight to drive measurable business growth.
RAG (Retrieval-Augmented Generation) is reshaping marketing by grounding AI in real data, enabling smarter insights, personalized content, and context-aware customer engagement across campaigns.
AI is reshaping marketing from automation to augmentation — empowering creativity, personalization, and empathy-driven brand storytelling in 2025.
AI is transforming marketing in 2025 as Indian brands tackle data gaps, skills, and ethics, blending automation with human creativity to build smarter, transparent, and trusted campaigns.
AI is reshaping lead generation in 2025 as Indian marketers focus on intent-led strategies, using predictive models, personalisation and human oversight to drive precision and trust.
As privacy laws tighten and cookies vanish, brands shift to server-side tracking to balance compliance, data accuracy, and consumer trust.
Globally, most technology investment goes into automation, analytics, and content management.
With over 2.35 billion active Apple devices worldwide as of 2025, Apple sits atop a mountain of user data.
McKinsey report reveals how CMOs and CFOs are aligning AI investments and marketing strategies to address performance measurement and ROI challenges.
Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.
Agentic AI marks a new phase of automation where systems act independently to achieve marketing goals and here will see what it means for marketers managing strategy, creativity, and governance.
AI is transforming India’s $3.2B market research industry — not replacing it, but making insights faster, smarter, and more data-driven.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
