AI agents are transforming marketing in 2026 by automating campaigns, personalisation, content, and analytics with measurable ROI impact.
Tata Motors has appointed Pallav Singh to a martech and AI role as it strengthens its digital and data-driven marketing capabilities.
Customer data strategy is shifting beyond CDPs toward modular, AI-driven architectures focused on unified, privacy-first, and activation-ready data systems.
Databricks highlights a growing shift toward AI-driven composable martech architectures, enabling flexibility and faster innovation.
Former Digitas COO Sonia Khurana has joined Superstuff.ai, marking a leadership move in the evolving AI-driven marketing space.
AI agents are transforming marketing workflows, automating execution and reshaping teams as enterprises shift from human-led tasks to software-driven operations.
LG introduces EXAONE 4.5, a multimodal AI model designed to power next-generation intelligent systems across industries.
A new Digital Marketing report highlights how AI is reshaping martech, with increased focus on automation, data, and personalisation.
AI adoption is reshaping martech budgets, with brands re-evaluating agency roles and shifting toward in-house capabilities.
CMOs are restructuring martech stacks as AI-led operating systems replace fragmented tools and improve efficiency, integration, and decision-making.
Transparent Partners and Kana have launched an agentic AI platform to automate marketing workflows and improve decision-making.
Salesforce has introduced 30 new AI features in Slack to improve productivity, automation and workplace collaboration.
OpenAI has outlined its roadmap to accelerate AI development, focusing on scaling infrastructure and expanding real-world applications.
Qualys has launched an AI agent to automate vulnerability validation and remediation in cybersecurity operations.
From autonomous marketing systems to predictive measurement, here are five key MarTech trends reshaping how CMOs drive growth, efficiency, and real-time decision-making in 2026.
Marketing is shifting from campaign-led to data-built systems, with AI accelerating decision-making, automation, and real-time optimisation—while exposing gaps in data quality and measurement.
Optimove has launched AI Decisioning Studio to help marketers automate decisions and improve customer engagement.
HubSpot research reveals that 73% of Indian businesses are adopting hybrid human-AI teams to drive growth, despite challenges like data integration, legacy systems, and trust in AI.
AI is scaling content creation in 2026, but quality remains a challenge. Here’s how marketers are building systems to ensure relevance, trust, and performance.
MarTech in 2026 is shifting from fragmented stacks to integrated systems driven by data, AI, and real-time decisioning.
Google AI helps decode a Japanese AC remote, highlighting practical everyday applications of AI tools.
NotebookLM is being adopted by marketers to turn internal documents into insights, improving research, content workflows, and decision-making.
Apple may end its OpenAI deal as it reassesses AI partnerships, signalling a shift in strategy across the global tech ecosystem.
Canva has acquired Doohly for $20.8 million to expand into digital advertising and strengthen its martech capabilities.
AI is reshaping brand building in 2026, as algorithms increasingly control visibility, discovery, and perception across digital platforms.
0101.Today has launched GenZ Martech Circle, an initiative aimed at engaging and upskilling young marketers in the evolving martech landscape.
India’s DPDP law is reshaping martech by enforcing stricter consent, data retention, and governance, shifting marketing from data abundance to accountability.
AI is improving digital marketing performance in 2026, but its biggest gains are coming from automation, decisioning, and data workflows rather than creative output.
Martech in 2025 exposed operational gaps. In 2026, the focus shifts to AI agents, system integration, and building scalable, governed marketing operating models.
Automation is emerging as the key to unlocking AI returns in marketing, helping brands move from insights to real-time execution and measurable business outcomes.
Explore five key MarTech strategies for 2026, including AI-native stacks, customer journey orchestration, first-party data, stack simplification, and tech-driven marketing talent.
Webflow has acquired AI content generation startup Vidoso to strengthen its marketing suite and add automated content creation tools for businesses.
0101.Today has appointed Nitika Khanna as Martech Director to strengthen its marketing technology consulting and digital transformation capabilities.
Ketch has launched an enterprise marketing preference management platform designed to help organisations manage consent and prepare data for AI driven marketing.
MartechAI launches the Top 100 MarTech Brands in India list to spotlight companies driving innovation in marketing technology, AI, and customer engagement.
India’s martech stack is evolving from campaign software to a core growth engine, powering data, AI, personalisation and real-time customer engagement across enterprise brands.
Kana raises $15 million to develop an agentic AI platform designed to automate marketing operations and connect enterprise martech systems.
India’s enterprise leaders discuss unified, AI-driven customer experience at MarTechAI’s executive roundtable, highlighting composable MarTech, integrated data platforms, and AI-powered growth.
Enterprises are architecting AI agents into martech stacks to enhance automation, data integration and campaign performance.
Bluecore launches an AI powered marketing agent to automate retail campaigns and enhance customer personalisation.
AI is transforming performance marketing from manual optimisation to automated decision systems. Here’s how privacy, programmatic growth, and budget pressure are reshaping the rules.
C Com Digital has launched Synapse1, an AI-powered platform built to enable multilingual marketing campaigns across regional languages and digital channels.
Agentic AI is entering Indian marketing teams, automating insights, media optimisation, and customer journeys across FMCG, BFSI, e-commerce, and telecom sectors.
Amazon is exploring the launch of an AI content marketplace that would allow creators to sell AI generated assets to businesses and developers.
Loyyal launches Perxii AI, a WhatsApp-based AI agent that helps small businesses manage loyalty programs through simple conversational interactions.
Fibr AI has raised $57 million in seed funding led by Accel to accelerate its AI-driven marketing automation platform and expand product development and market reach.
Scott Brinker explains why AI agents are now real in MarTech, how customer-side AI is reshaping discovery, why data readiness matters, and what CMOs should expect as stacks evolve in 2026.
From generative AI and unified data platforms to privacy-first personalization and AI-powered discovery, these ten MarTech trends explain how brands will drive smarter, faster growth in 2026.
AI is reshaping marketing teams, tools, and workflows—moving from task automation to core decision-making across content, personalisation, analytics, and skills in global and Indian markets.
Havas CX India has appointed Amandeep Singh Kochar as EVP Experience Strategy and Martech Head, reinforcing its focus on customer experience, data and technology-led transformation.
