Procol has appointed Shaivya Gupta as CMO to lead global marketing as the AI procurement platform expands its agentic AI business across international markets.
Google has expanded AI Mode with Canva, Instacart and YouTube Music integrations, enabling users to create designs, playlists and grocery carts directly from Search.
AI search is reshaping digital discovery. Learn how businesses can improve visibility in ChatGPT, Gemini, Copilot and Perplexity beyond traditional SEO.
Trailytics AI has appointed former Nestlé India executive Chandan Mukherji to its advisory board as it expands AI-powered analytics and consumer intelligence offerings.
A new Kana survey finds 70% of enterprises already use AI marketing agents, while governance, ownership and data readiness remain key challenges.
AI agents are reshaping marketing analytics by moving beyond dashboards to explain results, recommend actions and accelerate decision making for CMOs.
Pipaltree.ai has appointed Ajay Ravindran as Vice President, Brand Intelligence to accelerate enterprise adoption of its AI powered Actionable Brand Intelligence platform.
DEPT® executives explain why agentic AI requires enterprises to redesign workflows, strengthen governance and combine AI agents with human oversight.
CMO Council and MarTechTribe have launched the APEX Matrix, a framework designed to help enterprises measure martech ROI and improve technology performance.
HDFC Bank is expanding AI adoption with its in house GenAI platform, Neev, to improve customer service, operations, lending and enterprise productivity.
Jharkhand has unveiled its Draft AI Policy 2026, outlining plans to strengthen AI driven governance, digital infrastructure, startups, skills and technology investment.
Meta is expanding its AI coding efforts, intensifying competition with OpenAI and Anthropic as demand for AI-powered software development tools continues to grow.
Google has launched Gemini-powered marketing tools in India, enabling businesses to create AI-generated ad creatives, product images and campaign assets.
Qure.ai has appointed Malika Shrivastava as Chief Marketing Officer to lead its global marketing strategy as the healthcare AI company expands internationally.
Fifty has launched AudienceAI Assistant, an AI-powered platform that enables brands to interact with simulated audiences to test messaging, media strategies and campaign ideas.
AI is reshaping website traffic as search shifts to direct answers and AI recommendations, forcing marketers to rethink SEO, content strategy and digital visibility.
Shiprocket is expanding its AI-powered commerce platform to help emerging businesses scale while continuing preparations for its planned IPO.
Meta has launched Muse Image, its first in-house AI image generation model, bringing advanced image creation and editing capabilities across Meta AI, Instagram and WhatsApp.
Aurora Mobile showcased its AI-first EngageLab platform at MarTech Summit Hong Kong, featuring omnichannel marketing, AI customer service and frictionless authentication.
Google has selected 20 Indian AI startups for its 2026 accelerator programme, offering mentorship, Gemini AI access and Google Cloud support to help them scale globally.
Dabur has established AI powered IT and Digital Marketing GCCs to strengthen MarTech, consumer engagement, analytics and enterprise digital transformation.
MarTechAI Watchlist highlights seven AI tools reshaping search, CRM, creative production, customer engagement and AI visibility for modern marketers.
NetApp CMO Gabie Boko explains why AI success depends on intelligent data infrastructure, marketing transformation and AI agents rather than hype.
Equiti has launched an AI powered FIFA campaign using generative AI to create football inspired digital content and strengthen fan engagement.
AI startup AskSila has onboarded Tarun Singhal as it expands its AI powered digital twin platform focused on enterprise knowledge sharing and the future of work.
Discovr AI has appointed Shashank Veer as Executive Vice President, South, to drive regional growth, customer partnerships and enterprise AI expansion.
Marriott International has appointed Shivanku Misra as Managing Vice President of Data, AI and Emerging Technologies to strengthen its digital transformation strategy.
Meta says its next AI model has reached GPT-5.5 level on internal benchmarks as it accelerates investments in frontier AI and enterprise capabilities.
VRIhomes has expanded its AI powered real estate marketing platform with new tools for home buyers, sellers and agents to improve engagement and property discovery.
Veeam has appointed Mika Yamamoto as Chief Marketing and Customer AI Officer to strengthen AI driven customer engagement and global marketing.
Five Below is expanding digital marketing investments to improve customer engagement, strengthen omnichannel experiences and support long term retail growth.
Zoho will remove username based accounts from Arattai after WhatsApp paused its username rollout in India following government intervention.
Simplilearn has launched SkillUp, an AI first learning platform offering free courses and personalised learning paths for professionals, students and enterprises.
AI visibility is emerging as a key marketing metric as brands compete for mentions in ChatGPT, Gemini and Claude, reshaping digital discovery beyond traditional SEO.
LinkedIn has launched new AI powered promotional tools to help businesses create campaigns, generate content and optimise advertising performance.
AI is driving the shift from traditional personalization to the "consumer of one," helping brands deliver real-time, individualized experiences powered by trust and contextual intelligence.
Danish martech startup Serpier has raised €1.4 million to expand its AI visibility platform for online retailers navigating AI-powered search.
The Centre has launched an AI-enabled Internal Audit Portal to improve transparency, financial oversight and governance across rural development schemes.
Huawei and WBBA have introduced global Net5.5G certification standards and AI-ready network solutions to accelerate intelligent broadband infrastructure.
Microsoft Advertising's Paul Longo explains how AI agents, AI discovery and human creativity are reshaping brand visibility, marketing and consumer decision-making.
MoEngage is betting on AI agents to reshape customer engagement, marketing automation and campaign execution at scale.
Cannes Lions 2026 Day 2 spotlights AI, creators and marketing transformation as brands rethink creativity, discovery and growth in an AI-led era.
Cannes Lions 2026 turns the French Riviera city into a global hub for creativity, marketing, media, technology and industry networking.
AI startups are flooding the martech sector, but growing competition, valuation concerns and ROI pressures are testing which companies can deliver lasting value.
HDFC Bank is building an omnichannel MarTech foundation to power AI-driven personalization, customer context and autonomous marketing at enterprise scale.
AI agents are reshaping marketing, but industry leaders say autonomy depends on data maturity, governance, customer context and human oversight.
Cannes Lions 2026 may mark AI’s shift from content creation to agentic systems, as marketers explore how AI can orchestrate growth, personalization and customer experiences.
Richard Roth’s Media has secured approval for a $52 million investment to expand its AI-powered marketing systems and strengthen data-driven advertising capabilities.
Gartner warns that rising volumes of AI-generated content could lead to audience fatigue, pushing marketers to focus more on quality and relevance.
Minerva has raised $20 million to expand its AI-powered marketing technology platform as businesses increasingly seek automation and data-driven marketing solutions.
