Havas CX India has announced the appointment of Amandeep Singh Kochar as Executive Vice President, Experience Strategy and Martech Head, marking a strategic leadership move as the agency strengthens its focus on customer experience, data and technology-led transformation. In his new role, Kochar will be responsible for shaping experience-driven strategies and driving the integration of marketing technology across the agency’s offerings.
The appointment comes at a time when agencies are increasingly required to combine creativity with data, platforms and technology to deliver measurable business outcomes. Havas CX India has been expanding its capabilities across customer experience design, digital transformation and martech consulting, and Kochar’s appointment aligns with this direction.
Kochar brings over two decades of experience spanning digital strategy, customer experience, marketing technology and transformation consulting. Over the course of his career, he has worked with a range of global and Indian brands across sectors including banking, financial services, insurance, retail, telecom and technology. His experience includes leading large, cross-functional teams and delivering end-to-end transformation programmes.
In his role at Havas CX India, Kochar will work closely with leadership teams to develop integrated experience strategies that combine insights, technology and creative execution. His mandate includes building scalable martech frameworks, strengthening data-led decision making and helping clients navigate the growing complexity of customer journeys across digital and physical touchpoints.
Industry observers note that the role of experience strategy has evolved significantly in recent years. Brands are increasingly focused on delivering consistent, personalised and seamless experiences across channels, making martech and data central to marketing strategy. Agencies are responding by investing in leadership that can bridge the gap between strategy, technology and execution.
Prior to joining Havas CX India, Kochar held senior leadership roles at consulting and technology-led organisations, where he worked on enterprise transformation initiatives. His background includes experience in designing customer-centric operating models, implementing marketing automation platforms and aligning technology investments with business objectives.
Kochar’s appointment is expected to support Havas CX India’s ambition to offer clients a unified approach to experience transformation. By integrating martech with experience strategy, the agency aims to help brands move beyond campaign-led marketing towards long-term customer value creation.
Havas CX India operates as part of the global Havas CX network, which focuses on customer experience, digital transformation and data-driven marketing services. The network has been expanding its footprint across markets, responding to growing demand from brands seeking partners who can deliver measurable outcomes across the customer lifecycle.
The Indian market has seen a rise in demand for experience-led consulting, driven by increased digital adoption and changing consumer expectations. Brands are investing in platforms that enable personalisation, real-time engagement and analytics-driven insights. This has elevated the role of martech leaders within agencies, who are expected to guide clients through complex technology ecosystems.
Leadership at Havas CX India has highlighted that Kochar’s experience will play a key role in strengthening the agency’s strategic consulting capabilities. His understanding of both business and technology is seen as critical in helping clients align marketing initiatives with broader organisational goals.
Kochar has emphasised the importance of collaboration between creative, technology and data teams in delivering effective customer experiences. In today’s environment, experience strategy is no longer confined to design or communication, but extends to systems, platforms and operational processes that shape how customers interact with brands.
His role will also involve working closely with clients to identify opportunities for innovation, optimise customer journeys and measure the impact of experience initiatives. This includes leveraging analytics and insights to continuously refine strategies and improve performance.
The appointment reflects a broader trend within the agency ecosystem, where leadership roles are being redefined to address the convergence of marketing, technology and customer experience. As brands demand greater accountability and measurable outcomes, agencies are investing in senior talent with hybrid skill sets.
For Havas CX India, strengthening experience strategy and martech capabilities is part of a long-term vision to position itself as a transformation partner rather than a traditional service provider. The agency’s focus is on helping clients build resilient, customer-centric organisations that can adapt to evolving market conditions.
Kochar’s addition to the leadership team is expected to enhance the agency’s ability to deliver integrated solutions that combine strategy, creativity, technology and data. His experience in managing complex transformation programmes is seen as an asset as clients increasingly seek partners who can operate at scale.
As the marketing and communications industry continues to evolve, appointments such as this underscore the importance of leadership that understands both customer behaviour and the technology that enables modern engagement. Havas CX India’s move signals its intent to deepen its expertise in experience-led growth and martech-driven innovation.