Dev Mehta has been appointed Director of Marketing at PointGuard AI, marking a senior leadership addition as the company looks to strengthen its market presence in the rapidly evolving artificial intelligence security space. The appointment reflects PointGuard AI’s focus on building structured go to market capabilities amid growing enterprise demand for AI driven protection solutions.
In his new role, Mehta will oversee the company’s global marketing strategy, including brand positioning, demand generation, communications, and partner marketing. He will work closely with sales, product, and leadership teams to align messaging with PointGuard AI’s product roadmap and growth objectives. The company has positioned marketing as a strategic function as it scales operations and expands its enterprise footprint.
Mehta brings over a decade of experience across technology marketing, with a background spanning enterprise software, cybersecurity, and emerging technology platforms. Prior to joining PointGuard AI, he held leadership roles where he led integrated marketing initiatives, built category narratives, and supported revenue growth through data led campaigns. His experience includes managing both early stage and growth phase brands.
PointGuard AI operates in a segment where trust, clarity, and credibility are critical. As AI adoption accelerates across industries, concerns around security, governance, and misuse have intensified. Marketing leaders in this space are increasingly tasked with translating complex technical capabilities into clear business value propositions for decision makers.
Industry observers note that AI security companies face a dual challenge. They must educate the market on new threat vectors while also differentiating themselves in a crowded landscape. Mehta’s appointment signals PointGuard AI’s intent to invest in storytelling and thought leadership alongside performance marketing.
The company has been expanding its offerings to address risks associated with AI models, data pipelines, and deployment environments. As enterprises integrate AI into core workflows, solutions that ensure reliability and compliance are gaining attention. Marketing plays a key role in shaping how these solutions are understood by buyers.
Mehta’s mandate is expected to include strengthening PointGuard AI’s brand visibility across industry forums, digital channels, and partner ecosystems. Building awareness among security leaders, technology executives, and compliance teams will be central to driving adoption.
The appointment comes at a time when marketing functions within technology companies are evolving. Rather than operating solely as lead generation engines, marketing teams are increasingly involved in category creation, analyst relations, and customer advocacy. Directors of marketing are expected to balance short term pipeline goals with long term brand equity.
PointGuard AI’s leadership has indicated that aligning marketing strategy with product innovation will be a priority. As the company develops new capabilities, clear communication around use cases and outcomes will be essential. This is particularly relevant in AI security, where buyers often seek reassurance alongside innovation.
Mehta’s background in enterprise focused marketing is expected to support this approach. His experience working with complex buying committees and long sales cycles aligns with the realities of selling security solutions to large organisations.
The broader AI market context also shapes the role. As regulatory scrutiny around AI increases globally, companies are being asked to demonstrate responsibility and transparency. Marketing teams must navigate this environment carefully, ensuring claims are accurate and supported.
For martech professionals, the appointment highlights how marketing leadership is becoming more specialised within AI driven companies. Understanding both technology and market dynamics is increasingly important as products grow more sophisticated.
PointGuard AI is part of a growing ecosystem of companies addressing the operational risks of artificial intelligence. As competition intensifies, differentiation will depend not only on technical strength but also on how effectively companies communicate their value.
Mehta’s appointment reflects confidence in marketing as a growth lever. By bringing in experienced leadership, PointGuard AI appears to be preparing for its next phase of expansion.
The company has not disclosed specific initiatives planned under Mehta’s leadership. However, industry watchers expect increased emphasis on thought leadership, customer education, and ecosystem partnerships.
Leadership changes such as this underscore how AI companies are maturing. As they move beyond early adoption, structured marketing strategies become essential to sustain growth.
Mehta’s role will likely involve close collaboration with product teams to ensure feedback from the market informs development priorities. This loop between marketing and product is increasingly seen as critical in fast moving technology sectors.
The appointment also reflects broader hiring trends within AI startups and scale ups, where experienced marketing leaders are being brought in to professionalise go to market operations.
As PointGuard AI competes for mindshare in the AI security space, the effectiveness of its marketing strategy will influence brand perception and buyer confidence.
The move signals a recognition that in complex technology markets, clear communication can be as important as innovation itself. Mehta’s leadership will be central to shaping how PointGuard AI is positioned as enterprises navigate the risks and opportunities of artificial intelligence.
Looking ahead, the success of the marketing function will be measured by its ability to support revenue growth while building long term trust. As buyers become more discerning, consistent messaging, credible proof points, and education led engagement will shape decision making across global markets and sectors. This approach is increasingly vital for companies operating at the intersection of security AI.