Indian companies are rapidly embracing marketing technology. Over 60% of brands in India now extensively use MarTech tools, and nearly all plan to increase their budgets in the next few years. From CRM systems to automation and analytics platforms, marketers are investing in solutions that deliver data-driven engagement across mobile, social and digital channels.
Below are five widely adopted tools — both homegrown and global — that Indian marketers love for their ability to personalize, automate and analyze at scale.
Zoho CRM (Customer Relationship Management)
Zoho CRM, developed by Chennai-based Zoho Corp, has become a favorite among Indian companies for sales and lead management. Its cloud suite and affordable pricing appeal to midsize firms and startups alike.
Marathon Realty in Mumbai, for instance, switched from Salesforce to Zoho CRM Plus and found it more intuitive and ROI-driven. The company’s Head of Marketing said Zoho’s workflow builder made lead capture and handoff faster, while analytics improved visibility into conversions. Other firms like FIDGI Communications and The NetMen Corp have reported doubling their repeat sales after switching to Zoho CRM.
Zoho’s appeal lies in its integrated ecosystem — CRM, analytics, and automation — at a fraction of the cost of global competitors, with local support and tax-compliant invoicing.
MoEngage (Personalization & Marketing Automation)
MoEngage, founded in Bangalore, has become the go-to customer engagement platform for D2C and e-commerce brands. Its automation and personalization capabilities help brands deliver messages across app push, email, and SMS — customized to each user’s behavior.
Mamaearth, a leading personal care brand, uses MoEngage to drive retention and repeat purchases. The brand saw a 219% increase in message delivery rates and a 26% rise in repeat customers after adopting MoEngage’s AI-based recommendation engine.
Indian marketers praise MoEngage for being mobile-first and locally tuned — supporting Indian languages, regional segmentation, and cost structures that fit growth-stage companies.
Google Analytics & Marketing Suite (Data & Measurement)
Google’s free analytics and ad platforms remain a backbone for Indian marketers tracking ROI across channels. From startups to large enterprises, most brands use Google’s ecosystem to link ads, search, and website data into unified dashboards.
Tata AIG uses Google’s analytics tools to measure how paid and organic search reinforce each other. Tanishq tracks offline sales influenced by online ads through Store Sales measurement, while fashion e-tailer Ajio uses Ads Data Hub to connect video and search ad performance.
These examples reflect why Google’s tools remain indispensable: they’re free or built into ad spend, support multiple Indian languages, and seamlessly connect online and offline journeys.
Canva (Visual Content Design)
Canva has exploded in popularity across India, now ranking among the platform’s largest markets globally. Its easy drag-and-drop interface and localized templates make professional-grade design accessible to non-designers.
Marketing teams, startups, and even government departments use Canva to create social media graphics, videos, and presentations in local languages. The platform’s India team has invested in campaigns like “Dil Se, Design Tak,” reinforcing its focus on the country’s growing creative economy.
For Indian marketers who need quick, affordable content turnarounds, Canva’s AI-driven tools and mobile accessibility have made it a daily essential.
SocialPilot (Social Media Management)
Ahmedabad-based SocialPilot has quietly grown into one of India’s most successful SaaS exports. Built for agencies and SMBs, it offers social scheduling, analytics, and collaboration tools — at pricing far below global rivals.
Its simplicity and affordability have made it popular among Indian digital agencies. Many cite its local customer support and easy multi-account management as key advantages. Earlier this year, the company was acquired by Sweden’s group.one for over $50 million, signaling the global demand for Indian-built MarTech solutions.
The Big Picture
Indian marketers are blending trusted global tools with homegrown innovation. Zoho and MoEngage deliver India-specific flexibility and value, while Canva and Google provide global-scale capabilities. SocialPilot, born from Indian SMB needs, shows that local MarTech can now go global.
Together, these five tools capture India’s new marketing reality — a space where creativity meets automation, and where the best of global and Indian technology converge to power growth in one of the world’s fastest-digitizing economies.
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