MapmyIndia integrates its location intelligence platform with Zoho CRM to help businesses improve customer insights, logistics optimisation and field operations.
Salesforce India records 47 percent FY25 revenue growth and increases focus on agentic AI transformation across enterprise customers.
Martech enters a survival phase in 2026 as AI, privacy rules and budget pressure reshape stacks. Essential tools rise while outdated platforms fade.
AI sales agents are transforming prospecting and qualification in 2025, helping brands boost speed, personalisation and revenue efficiency across channels.
AI is helping Indian brands evolve from CRM to CXM, creating connected, real-time customer experience loops that unify marketing, sales, and service for measurable ROI and trust.
Synthetic data is transforming marketing by enabling AI model training without breaching privacy, helping brands innovate ethically and personalize responsibly in India’s data-regulated era.
The top 10 MarTech myths from AI fears to tool overload and shows how smart, ROI-focused marketers turn tech into real results in 2025.
Salesforce positions Slack as an enterprise-grade Agentic Operating System, integrating AI, automation, and collaboration for the future of workplace productivity.
MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.
AI is reshaping email marketing in 2025. From predictive personalization to multilingual automation, Indian brands use AI to deliver relevance with consent, empathy, and precision at scale.
Indian enterprises are building AI-ready CRM systems by unifying data, training teams, and balancing automation with human oversight to drive measurable business growth.
Indian brands are trimming bloated MarTech stacks — focusing on fewer, smarter, ROI-driven tools to boost efficiency, cut costs, and enhance customer experience.
India’s marketers are adopting powerful MarTech tools like Zoho, MoEngage, Canva, Google Analytics, and SocialPilot to drive data-led growth and personalization.
Salesforce launches Agentforce 360 to embed AI agents into business workflows, integrating with Slack and ChatGPT to boost enterprise productivity.
Infosys unveils AI-powered Customer Experience Suite for Salesforce to enhance marketing, sales, and service operations through intelligent automation and personalization.
Marketers are paying millions to store unused “ghost data.” This hidden burden drives costs, slows systems, and adds to carbon emissions, pushing brands to rethink data retention strategies.
Agentic AI is quietly reshaping Indian marketing, powering CRM, WhatsApp bots, and campaign automation while human oversight remains crucial for trust and creativity.
Generative AI is transforming customer listening in 2025, enabling real-time insights, empathetic engagement, and smarter decision-making across industries.
Aurasell launches the world’s first AI-native CRM with $30M seed funding, promising predictive insights, automation, and personalization for global enterprises.
Salesforce promotes Mankiran Chowhan to MD, Sales & Distribution India, boosting local leadership to drive CRM, AI, and digital transformation growth.
HubSpot launches first CRM connector for Anthropic’s Claude, expanding AI-driven workflows with secure, customizable agent tools.
HubSpot targets SMBs with no-code tools, while Salesforce delivers enterprise-grade automation with Einstein to transform CRM, marketing, and sales.
According to Salesforce CEO Marc Benioff, AI now handles 30–50% of company work, marking a major shift in enterprise productivity and workforce transformation.
As HubSpot and Salesforce compete for India’s CRM market, their AI tools, pricing, and adoption trends highlight distinct strengths for SMBs vs. enterprises.
Founder of broden.ai and Fractional CMO, Patrick Lynch, says most brands are scaling inefficiency, not strategy — and the winners of tomorrow will be outcome-led, AI-first marketers.
Explore how Fivetran and Hightouch help marketers activate real-time data, boost personalization, and build scalable, composable martech stacks.
Unified martech stacks streamline tools and data, helping marketers improve collaboration, campaign speed, and customer experience.
Snappy Kraken launches an all-in-one lead conversion platform for financial advisors and appoints fintech leader Cheryl Nash to its board.
HubSpot’s May 2025 update introduces AI campaign tools, improved lead scoring, service case management, and enhanced dashboard reporting.
MakeMyTrip now spends 20–25% of its marketing budget on MarTech, with a strong push toward AI-led personalization and conversational booking, reveals CMO Raj Rishi Singh.
