In a significant revelation highlighting the growing role of artificial intelligence in enterprise operations, Salesforce CEO Marc Benioff has stated that AI is now handling 30% to 50% of the total work at the company. The statement underscores the rapid integration of generative AI into business processes and its increasing impact on workforce productivity.

Speaking at an AI-focused event held at Salesforce’s San Francisco headquarters, Benioff emphasized the transformative potential of AI in reshaping modern work culture. “AI is doing 30% to 50% of all the work at Salesforce,” he noted. “Every employee is using generative AI to increase productivity.”

Salesforce, a global leader in customer relationship management (CRM), has steadily integrated AI tools into its platform through innovations such as Einstein GPT and Slack GPT. These tools automate routine tasks, draft responses, summarize meetings, and generate reports. According to Benioff, this technology is no longer experimental but is now central to daily operations.

Generative AI capabilities are embedded across various Salesforce products. For example, Slack now uses AI to summarize threads and automate responses. Sales, marketing, and customer service teams benefit from features that help craft emails, generate leads, and offer predictive insights—significantly reducing manual workloads.

Benioff described the trend as a “trusted AI revolution,” stressing that Salesforce’s approach is rooted in responsible use, guided by safety guardrails and transparent governance frameworks. While AI is automating many repetitive tasks, it is also enhancing human roles. “AI is not just about doing more with less. It’s about enabling our employees to focus on higher-value work,” he said.

The increased use of AI at Salesforce reflects a broader industry trend. Competitors such as Microsoft and Google have also expanded AI integrations into productivity suites like Microsoft 365 and Google Workspace. However, Salesforce’s adoption appears particularly forward-looking, positioning the company as a leader in AI-powered enterprise solutions.

This shift responds to growing client expectations. Businesses are increasingly seeking to automate customer engagement and streamline operations. Salesforce has not only embraced this demand but is also helping clients implement AI tools responsibly.

Addressing concerns over job displacement, Benioff clarified that AI is acting as a “co-pilot,” not a replacement. He emphasized the company’s commitment to upskilling and reskilling employees to work effectively alongside AI technologies.

Industry analysts suggest that this growing reliance on AI could significantly reshape enterprise workflows. With tasks such as lead generation, campaign planning, and customer service becoming semi-automated, companies are expected to recalibrate their operations to promote seamless human-AI collaboration.

Salesforce’s AI initiatives are supported by strategic investments and acquisitions, further highlighting its long-term commitment to AI-first operations. At the company’s Dreamforce conference last year, several new AI tools were introduced to help enterprise clients build, deploy, and monitor customized AI models.

As global organizations navigate the balance between innovation and workforce stability, Salesforce’s model offers a blueprint for integrating AI in a way that empowers both business growth and employee potential.