, Marketing Automation, Artificial Intelligence, Venture Capital, Sweden Startups
Swedish startup Epiminds has raised $6.6 million in seed funding to build AI-powered marketing teams that blend human creativity with artificial intelligence. Founded by former Google and Spotify executives, the company aims to redefine how marketing organizations operate in the AI era by integrating automation, analytics, and human expertise into a cohesive system.
The funding round was led by prominent European venture capital firms, with participation from strategic angel investors in the technology and marketing sectors. The capital will be used to scale Epiminds’ proprietary AI platform, expand its engineering and product teams, and strengthen its presence in key markets including Europe and North America.
Headquartered in Stockholm, Epiminds is developing a suite of AI-driven tools designed to assist marketing teams in strategy, content creation, and performance measurement. Its platform combines generative AI models, predictive analytics, and machine learning workflows to streamline campaign execution and improve creative efficiency. The company positions its solution as a way to augment, rather than replace, human marketers by allowing teams to focus on strategic and creative decision-making while automating repetitive or data-intensive tasks.
The founders of Epiminds bring together years of experience from major technology companies. Co-founder and CEO Johan Svensson, who previously worked at Google, said the company was born from the need to adapt marketing organizations to the realities of AI adoption. He emphasized that while AI tools are rapidly transforming how campaigns are built and optimized, many teams lack the structural and operational frameworks to use them effectively. Svensson said Epiminds is addressing this gap by offering what he describes as “AI-native marketing teams”—hybrid models where human expertise is seamlessly supported by intelligent systems.
Co-founder and Chief Product Officer Emma Lindgren, a former Spotify executive, added that the company’s vision goes beyond automation. She said the goal is to create marketing teams that can dynamically scale based on campaign complexity, data input, and audience needs. According to Lindgren, Epiminds’ AI platform acts as a “strategic co-pilot,” guiding teams through real-time insights, creative testing, and optimization loops to deliver measurable results faster and more efficiently.
The company’s technology stack reportedly uses advanced natural language processing and large language models to analyze consumer behavior, brand tone, and creative patterns. It then provides personalized recommendations to marketing professionals, helping them craft data-informed messages and campaigns. Epiminds claims that early adopters of its platform have reported a 40 percent reduction in campaign production time and a measurable increase in engagement metrics.
Investors have shown strong confidence in Epiminds’ model, citing the growing demand for AI integration in marketing and advertising operations. A partner at one of the lead venture firms noted that the future of marketing will not rely solely on technology, but on how well organizations can combine AI-driven insights with human creativity. He added that Epiminds’ approach reflects the next phase of marketing evolution—one where AI acts as a collaborative agent rather than a replacement for creative roles.
The global AI marketing industry has seen exponential growth in recent years, with enterprises investing heavily in automation and data intelligence tools to improve campaign performance. According to recent market studies, the AI in marketing sector is projected to surpass $100 billion by 2030, driven by the adoption of generative AI and intelligent workflow systems. Startups like Epiminds are positioned at the center of this shift, offering platforms that help organizations balance creativity and precision in marketing execution.
Epiminds’ leadership believes that the key to success in this new era lies in building what they call “AI-first organizations”—companies where marketing teams are designed from the ground up to work alongside AI systems. This philosophy underpins the startup’s business model, which includes both technology licensing and managed AI-driven marketing services. The company plans to partner with agencies, enterprise clients, and digital consultancies to integrate its platform into existing operations.
In addition to product development, Epiminds is focusing on ethical and transparent use of AI in marketing. The company has established internal policies to ensure data protection, model accountability, and content integrity in AI-generated outputs. It has also announced plans to collaborate with academic and industry groups to develop best practices for responsible AI adoption in marketing.
Industry observers say that Epiminds’ emergence underscores how AI is reshaping not just marketing execution but organizational design itself. By positioning AI as a core collaborator, rather than a backend tool, the company aims to reimagine team structures in the agency ecosystem—introducing a model where strategy, creativity, and technology operate in continuous alignment.
As Epiminds scales its operations, its founders remain focused on the long-term mission of creating intelligent, adaptive marketing organizations. The company plans to expand its platform features over the next year, adding capabilities in predictive content creation, audience clustering, and automated reporting. With AI adoption accelerating globally, Epiminds’ hybrid vision of machine intelligence and human ingenuity may serve as a blueprint for the next generation of marketing teams.